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HANA Cloud Platform Overview

Ashok Munirathinam
Director HANA Cloud Platform APJ

Agenda

Introduction to Hana Cloud Platform

Key HCP Services

Sales Plays

HCP Deep Dive

Call to Action

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Customer

Introduction to HANA Cloud


Platform

Digital Economy is Real and is here to stay


3 Technology trends that are changing the world

2014 SAP AG or an SAP affiliate company. All rights reserved.

Customer

Hyper Connectivity

People

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3.1 Billion people on Internet

1.3 Billion people on Social

Business

800 B business commerce


through Ariba network
1.9 Million companies in
Ariba network

Devices

2.5B devices by 2020


Sensor prices have dropped
To an average 60 cents from
$1.30 in the past 10 years

Customer

Super Computing

Real-Time Business
Business Agility
Data Granularity
Reduce TCO
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Customer

Cloud Computing

Global SaaS software


revenues $106B

Cloud computing
platforms growth 30%
CAGR from 2013-2018
B2B transaction are
moving to cloud-based
platforms
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Customer

End-to-End Digital Business Solution

HANA Cloud Platform


Extensions | New App | Portal | Mobile | Integration | Analytics | API Management

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Customer

What Are the Options?


Services Model

Cloud Service Components

Description*

Software-as-a-Service
(SaaS)

Applications & Data


Software & Licensing
O/S Middleware
VM/Severs/Storage/NW

Common Examples:
SuccessFactors,
SalesForce.com, Marketo

Platform-as-a-Service
(PaaS)

Applications & Data


Software & Licensing
O/S Middleware
VM/Severs/Storage/NW

Common Examples: SAP HCP,


Force.com, MSFT Azure

Infrastructure-as-aService
(IaaS)

Applications & Data


Software & Licensing
O/S Middleware
VM/Severs/Storage/NW

Common Examples: Amazon


AWS; AT&T, IBM Softlayer

*Source: National Institute of Science and Technology (NIST)

Customer Provided

Vendor Provided

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Customer

SAP the cloud company powered by HANA


SAP HANA Ent. Cloud

SAP HANA Cloud

Private Cloud & Managed Services

Platform
(PaaS)
Build
New Cloud Apps

Lift and shift existing SAP


landscape

Extend
On-premise &
Cloud Apps

Integrate
Everything

SAP Cloud Infrastructure

SAP Cloud Apps


(SaaS)

What makes SAP HANA Cloud Platform Different


Web based Development Tools | Eclipse based IDE | Command line consoles

API Mgmt.

O-Data Services

Cloud Portal

Identity Mgmt.

Document
Services

Compute
(JAVA Runtime)

Generic Compute*
(Virtual Machines)

SAP HANA DB

Cloud Connector

Gamification
Services

Collaboration
Services

Process Integration
Data Integration

App Center

Mobile Services

Analytics, Predictive,
Spatial, Data Quality, Event processing
Text & Search, Geo-Spatial & Graph, Smart Data
Access, Dynamic Tiering

Cloud Foundry
Containers*
SAP ASE DB

Transactions,

SAP Hadoop*
MongoDB*

Business
Services

Remote Data Sync


IoT App Services
IoT Device Mgmt.
IoT Msg. Service

Unified Application Lifecycle management

Single Unified Administration Cockpit

Fiori Service

Storage & Networking (Domains, Bandwidth)

SAP Cloud Infrastructure


* services planned for 1H2016

COMPLEMENTARY OFFERINGS
I want to run my
enterprise applications in
the cloud to

I want to build or extend


an application without
procuring separate tools or
infrastructure

SAP HANA
ENTERPRISE CLOUD

SAP HANA CLOUD


PLATFORM

SAP Business Suite


powered by SAP HANA

Developer Tools & Services

Suite on HANA
SAP BW

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MOBILE

UX
Simple
Finance

Analytics
& Social

MOBILE

Integration
HANA DB &
Infrastructure

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Certified SAP Data Centers


SAP managed datacenters & selected
partners operating according to
SAP standards

Certified operations
World-class data centers
Advanced network security
Reliable data backup
Built-in compliance, integrity, and confidentiality

Explicit choice for datacenter by the


customer
24/7 global support

99,9% platform availability

SAP HANA Cloud Platform presence


Planned SAP HANA Cloud Platform presence
SAP Data Center

For more details, see www.sapdatacenter.com/


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Certified SAP Datacenters


SAP HANA Cloud Platform runs only
in secure and certified environments

IT Operations

ISO 27001
COMPLIANT

Quality Management

ISO 9001
CERTIFIED1

High Availability

BS25999
CERTIFIED1

IT Operations

GREEN IT
CERTIFIED1

Certified operations
World-class data centers

Advanced network security


Reliable data backup
Built-in compliance, integrity,
and confidentiality

International Account
Regulations

ISAE3402
TESTIFIED2
SSAE16
TESTIFIED

1: certification for Germany-based SAP data center hosting SAP HANA Cloud Platform
2: formerly SAS 70 Type II

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SAP HANA Cloud Platform can be used as extension platform to extend existing SAP on-premise solutions, to enable
mobile consumption and to extend reach towards consumers.

Extend SAP on-premise solutions


Innovate while keeping your core SAP solutions stable
Extend any on-premise SAP solution
Extend systems running in SAP HANA Enterprise Cloud

Enable mobile consumption


Leverage mobile services
Deploy SAP Fiori in the cloud

Extend reach towards consumers


Build consumer-grade applications
Run external portals surfacing multiple applications in a
consistent experience
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ON-PREMISE
SOLUTION
Data

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SAP HANA Cloud Platform can be used as extension platform to extend existing SAP cloud solutions and to integrate
them with on-premise systems.

Extend SAP cloud solutions


Build customized business processes for SaaS
Differentiate from competition by enabling unique business
processes or industry-specific capabilities
Seamless integration, where the extensions blends into the look
& feel of the SaaS application
Examples: SuccessFactors, SAP Cloud for Customer,
Ariba

Integrate cloud solutions


Use process and data integration capabilities
Benefit from pre-packaged integration content for different SAP
solutions
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CLOUD
SOLUTION
Data

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Jobpts Demo

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SAP HANA Cloud Platform is an innovation platform to build new applications based on SAPs in-memory technology.

Internet of things / M2M applications


Leverage built-in device management and security
Process data streams
Examples: remote service management, predictive maintenance, connected
logistics

Build all types of business applications


Develop enterprise-grade cloud applications

Advanced real-time analytics


Analyze data with in-memory technology
Replicate data from on-premise systems to the cloud

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Fiori WebIDE Demo

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Customer landscapes BEFORE and AFTER


Typical Customer
Landscape

SAP NetWeaver
Portal

ERP
6.0

3rd Party
Applications

Extractors

RDBMS

SAP ILM for


Archiving

3rd Party Applications

SAP NetW eaver Portal

SAP BusinessObjects

ERP 6.1
(DEV)

SAP HANA Enterprise Cloud

BW
7.0

RDBMS

SAP
Mobility

CRM
7.0

RDBMS

SAP NLS
for Archiving

SAP Mobility

ERP 6.1
(QA)

ERP 6.1
(QA)

HANA

SAP
BusinessObjects

HANA

SAP HANA Enterprise Cloud

HANA

Hybrid Applications

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Merging Data into


Datamart in Cloud

Extending on-premise
with cloud applications

Moving entire
Landscape to Cloud

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Custom Dev

ISV

Embedded Runtime Licensing

Value added Resell

Develop customer-specific
cloud applications

Develop and sell packaged


cloud applications

ISV buys an HCP account, deploys


his app as a SaaS and serves
multiple customers out of his account

Partner buys HCP account, resells


the service to his customer and
forwards SAPs terms and
conditions

Customer

Customer

Contractual relationship

App IP

SaaS

Customer

App IP
App IP

Customer
SAP Platform SLAs

SI

Partner Success
Criteria

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SAP Partner Edge for


Application Development (PE4AD)

OEM

Resell

Domain expertise (and pot. OP-installed base), e.g., HR, CRM, industries
Proven ability to generate demand and sell
Enabled developers or consultants
Ideally: Cloud division with dedicated employees separated from traditional business

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Why HCP Is a Strategic Platform

S/4HANA
On-Premise

S/4HANA
Cloud

Business
Suite

jam

HANA Cloud
Platform

Analytics

Current
Upcoming

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Fieldglass

Concur

Mobile
Services

Hybris

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SAPs razor-sharp focus on in-memory


technology is paying off. SAP HANA is an inmemory, column-oriented, relational database
management system (RDBMS) thats designed to
support transactions and complex query
processing on the same data set.
SAP has gained more than 7,000 customers
since HANAs launch in 2011.

Today, most enterprises use SAP Hana for inmemory data marts, SAP Business Warehouse,
SAP S/4 HANA, and SAP Business Suite;
additionally, application development with nonSAP applications is starting to ramp up.
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Web based Development Tools | Eclipse based IDE | Command line consoles

API Mgmt.

O-Data Services

Cloud Portal

Identity Mgmt.

Document
Services

Compute
(JAVA Runtime)

Generic Compute*
(Virtual Machines)

SAP HANA DB

Cloud Connector

Gamification
Services

Collaboration
Services

Process Integration
Data Integration

App Center

Mobile Services

Analytics, Predictive,
Spatial, Data Quality, Event processing
Text & Search, Geo-Spatial & Graph, Smart Data
Access, Dynamic Tiering

Cloud Foundry
Containers*
SAP ASE DB

Transactions,

SAP Hadoop*
MongoDB*

Business
Services

Remote Data Sync


IoT App Services
IoT Device Mgmt.
IoT Msg. Service

Unified Application Lifecycle management

Single Unified Administration Cockpit

Fiori Service

Storage & Networking (Domains, Bandwidth)

SAP Cloud Infrastructure


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Side-by-Side
Why - HCP is the Extension Platform for SAP S/4HANA Build
Extensions on

HCP

Leverage IoT Apps on


HCP

Internet
of Things

People

In-app

HTML5, FPM
Business
networks

SAP Fiori UX
role-based user experience for all devices

SAP S/4HANA applications and extensions

HTML5

instant insight-driven applications for all lines of business and industries

ABAP

Java, XS

SAP HANA platform


in-memory platform for all data

HANA
Social
networks

Side-by-side

On-premise
edition

Devices

HANA
Cloud
edition

Big Data

HANA Cloud Platform


Native integration for hybrid scenarios

Extend SAP Cloud


Apps with integration
to On-Prem S4HANA
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Ariba

Concur

Fieldglass

hybris Software

SuccessFactors

Build Mobile
Applications &
Custom Fiori Apps

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Free
edition

FREE

Professional
edition

Single application
edition

Multiple application
Edition

$25

$50

$150

per user per month

per user per month

per user per month

Material #

Store Only

8003513

8003514

8003515

Max Min users

Max 10 Users

Minimum 30 Users

Minimum 10 Users

Minimum 10 Users

Support

Community Support

Cloud Support

Cloud Support

Cloud Support

# of Apps

1 App

1 App

1 App

Unlimited Apps

Cloud Compute

1 Lite (1core x 2 GB)

2 Lite (1core x 2 GB)

2 Pro (2 core x 4 GB)

6 Pro (2 core x 4 GB)

Database

ASE 120MB Storage

ASE 120MB Storage


HANA 10 GB Storage

ASE 120MB Storage


HANA 10 GB Storage

ASE 120MB Storage


HANA 10 GB Storage

Unstructured Storage

10 GB

10 GB

2 GB per user

2 GB per user

Bandwidth

10 GB

10 GB

10 GB per user

10 GB per user

Cloud Portal

100 site visits / day

100 site visits / day

10 site visits / day / user

25 site visits / day / user

Cloud Admin

Cloud Integration

Can be purchased

Included - target HCP only

Cloud Identity

30 logons / user/ month

30 logons / user/ month

30 logons / user/ month

30 logons / user/ month

Mobile Services

Same # of users

Same # of users

Same # of users

Same # of users

Mobile Documents

Same # of users

Same # of users

Same # of users

Same # of users

JAM Enterprise

Same # of users

Same # of users

Same # of users

Lumira Server

NA

Same # of users

Same # of users

Same # of users

Web IDE

Included

Included

Included

Included

Add A-la-carte Resources

No

Yes

Yes

Yes

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Standard

Material#

990 / month

Premium

3,290 / month

8003516

8003517

None

None

Not Included

Not Included

1000 visits / day


1 Admin User

2000 visits / day


10 Admin Users

Can be purchased separately

Included App Edition

3,000 logon requests

3,000 logon requests

3 professional units

6 professional units

200 GB

400 GB

Includes Connections to SAP system & 1 Connection to non-SAP


on premise

Includes Connections to SAP system & 3 Connection to non-SAP


on premise

500 GB bandwidth volume

1TB GB bandwidth volume

Domain

1 Included

1 Included

Mobile Services

100 Users

100 Users

Mobile Documents

Not included

100 Users

JAM Ent. Ed. (incl. BizX users)

Not Included

100 Users

Fiori Launchpad

Included

Included

Web IDE

Included

Included

Yes

Yes

Pre-requisite
HANA Database
HANA Cloud Portal
HANA Cloud Integration
SAP Cloud Identity
Compute Units
Unstructured Storage
Network

Bandwidth

Add SAP
A-la-carte
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AG. All Resources
rights reserved.

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Core

Integration

UX & Collaboration

Mobility

IoT

Cloud
Compute

Cloud
Integration

Cloud
Portal

HCP
Mobile Docs

IoT Services

Monthly Flat Fee


4 T-shirt sizes

Monthly Flat Fee


3 Editions

1 Block = 1,000 site visits / Yr.


Requires Admin Users / Yr.

Monthly Flat Fee / User


Each User has 5GB storage

Cloud Storage

Cloud
Connector

Cloud
Identity

FREE

1 Block =
100 Logons / Month

Monthly Flat Fee


1 Block = 10 GB

Bandwidth
Monthly Flat Fee
1 Block = 10 GB

API
Management
(Aug ORPL)

Monthly Flat Fee


1 Block = +50M API calls

Collaboration
Services (JAM)
Monthly Flat Fee / User

(Aug ORPL)

Monthly Flat Fee


1 Block = 1 Device
Min. 500 Devices

Mobile Secure,
Cloud edition
Monthly Flat Fee / Device .

HCP
Mobile Services
Monthly Flat Fee / User
Requires Platform

Custom Domain
Monthly Flat Fee
1 unit = 1 custom domain .

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HANA Cloud Platform (HCP) gives customers and partners the opportunity to build and
deploy applicationsallowing you to sell HCP as a development platform for customers and
a deployment environment for partner applications. Our partner ecosystem has built nearly
1000 production-ready applications that can be found at www.sapappcenter.com

www.SAPADPC.com

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SAP HANA Cloud


Platform in 4 minutes
(link)

From zero to your first app


in 35 minutes
(link)

Free online openSAP


course Introduction
to the SAP HANA
Cloud Platform
(link)

Free sample code


for developers
(link)

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Developer Center (SCN): http://scn.sap.com/community/developer-center/cloud-platform


HANA Cloud Platform overview, capabilities and resources: http://hcp.sap.com/index.html
HANA Cloud Platform tutorials: http://hcp.sap.com/developers/TutorialCatalog.html#/

Documentation: https://help.hana.ondemand.com/

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Positioning HANA Cloud Platform as Strategic platform

HCP for Agile development usecases like UX, Analytics, IoT

Future proof HCP investment as HCP is defacto platform for S4HANA

Leverage Partner Applications to get quick time to market

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http://hanatrial.ondemand.com

www.sapadpc.com
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Ashok Munirathinam APJ HCP GTM Lead


Ashok.Nagichetty.Munirathinam@sap.com
Phone: +91-96200 61522

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