VIDEOs and DOCUMENTS on CRISIS COMMUNICATION

1. Crisis Management and Communications; Published on 7 May 2014, You should expect the
unexpected. It's how you manage it that makes the difference. Companies, politicians,
celebrities and nonprofits all need to publicly respond to untoward events. How do you get out
in front of a story and control the message--both inside and outside your organization? Using
both traditional and nontraditional means, from network news to social media, how do you
manage the fallout in an increasingly connected world, where crises detonate abruptly, with the
whole world watching in real time? This panel assembles master tacticians to discuss the
strategies they employ in an integrated global communications environment, with clients as
varied as Enron, Wal-Mart, Michael Vick, the World Health Organization and the Republican
Party.--> Youtube: https://www.youtube.com/watch?v=bBGbqwTihC4
2. Crisis Communication Overview: https://youtu.be/JxDOAZ3DMkg ; Published on 18 May
2014, This short video introduces some of the key concepts in crisis communication. This
video is part of a series that I developed for my Introduction to PR class at Bridgewater State
University. See: http://www.melaniejoymcnaughton.com/
3. Timothy Coombs: https://www.youtube.com/watch?v=4lw3BMSRwzQ&t=25 ; Published on
20 Dec 2013, The Institute for Public Relations , 2013 Trustees Research Symposium; Dr. W.
Timothy Coombs, University of Central Florida, "Situational Crisis Communication Theory"
November 21, 2013
4. Longer version on the above, 25 minutes: https://www.youtube.com/watch?v=2EOZPGdmbQ0
5. Coombs, on Social Media and Crisis Management:
https://www.youtube.com/watch?v=aMUPaDBXqlk ; Professor Timothy Coombs talks about
the relations between social media and crisis communication. He shows some of the aspects
that a communicator in a company should be aware of when communicating online, both
before and during a crisis situation. Furthermore he explains the dos and donts for companies
online.
6. Published on 26 Jun 2012 : Crisis Communications & Understanding the Neuroscience Behind
Connecting with Audiences. Yyoutube: https://www.youtube.com/watch?v=T5a0vsOoOIo
The wiring of the human brain has an impact on a company's ability to win the hearts and minds of
its target audiences in the midst of a crisis communications situation. Companies must strive to
see themselves through the eyes of their audience rather than their own. Gaining an
understanding of the neuroscience behind what is possible (and impossible) when communicating
with customers and prospects will help you to determine how you can successfully engage
audiences in order to best manage any public relations situation your company might face.
Join BMA for a workshop presentation by Fred Garcia, president of Logos Consulting Group and
author of the book The Power Of Communication. Fred is an internationally renown crisis
communications expert, coach, counselor, teacher, writer, and speaker whose clients include
corporations, governments and militaries. Hear from Fred about qualities that lead all of us, as

humans, to make judgment's based on words used in communication which trigger circuitry within
the brain. Understanding the intersections of communication and neuroscience can enable
marketers better manage crisis communications scenarios and anticipate target audience
response.
Featured Speaker:
Helio Fred Garcia -- President, Logos Consulting Group
For more than 30 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead
effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of
the largest and best-known companies and organizations in the world. His most recent book is The
Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, published in
May 2012 by FT Press/Pearson.
Fred is president of the crisis management firm Logos Consulting Group and executive director of
the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and
has worked with clients in dozens of countries on six continents. Fred has 33 years of experience
counseling securities firms, banks, insurance companies, specialized financial and professional
service firms, corporations, not-for-profits, and governments. He has particular expertise in crisis,
change, and risk management; crisis communication; international security issues; international
financial transactions; corporate governance; and business ethics.
Fred has coached more than 250 CEOs of major corporations, plus thousands of other high-profile
people in other complex fields, including doctors, lawyers, financial executives, and military
officers, and government officials. These executives were in industries as diverse as
pharmaceuticals, energy, heavy manufacturing, biotechnology, computer software, financial
services, law firms, advertising agencies, religious denominations, universities, and not-for-profit
advocacy groups.
Fred is a frequent speaker and author on topics including crisis management, business ethics,
communication as a leadership discipline, and journalist/source relationships. youtube video:
https://www.youtube.com/watch?v=T5a0vsOoOIo
7. Bob Pickard interviewed about keys to crisis communications success on ITV :
https://www.youtube.com/watch?v=5tP9IJC5a_I
8. Principles of crisis management from veteran consultant Rick Amme - for more information please
go to www.amme.com: https://www.youtube.com/watch?v=_EQBVroYXck
9. Bagus, dari Melissa Agnes: The Secret to Successful Crisis Management in the 21st Century (18
minutes): https://www.youtube.com/watch?v=VQGEPEaEWtg
10. Pepsi Syringes Crisis: https://www.youtube.com/watch?v=zT8tMNBm_Rw
11. Pepsi Challenged by Rumor: https://www.youtube.com/watch?v=dTGE-7uNLFw
12. Bagus: Case of with United Airlines Breaks Guitar - Strategic Internet Public Relations crisis
communication assignment from Full Sail University:
https://www.youtube.com/watch?v=RiXTk_zds_w

13. Nail Em; Dezenhall - PR: How to deal with a Crisis fighting bad publicity
Communications (2001): https://www.youtube.com/watch?v=NP2EqGVP3Ts Read below:
Published on Jul 22, 2015
Crisis communication is a sub-specialty of the public relations profession that is designed to
protect and defend an individual, company, or organization facing a public challenge to its
reputation.[1] Communication scholars define crisis communication as "the perception of an
unpredictable event that threatens important expectancies of stakeholders and can seriously
impact an organization's performance and generate negative outcomes."[2]
Meaning is a socially constructed thing;[3] because of this, the way that the stakeholders of an
organization view an event (positively, neutrally, or negatively) is a major contributing factor to
whether the event will become a crisis.[4] Additionally, it is important to separate a true crisis
situation from an incident.[5] The term crisis should be reserved for serious events that require
careful attention from management.[4]
Crisis management has been defined as "a set of factors designed to combat crises and to lessen
the actual damages inflicted."[6] Crisis management should not merely be reactionary; it should
also consist of preventative measures and preparation in anticipation of potential crises. Effective
crisis management has the potential to greatly reduce the amount of damage the organization
receives as a result of the crisis, and may even prevent an incident from ever developing into a
crisis.
Landmark crisis communication case studies: The Tylenol-Tampering Crisis 1982 & 1986 The
Exxon-Valdez-Oil Spill Crisis 1989 The Bridgestone/Firestone & Ford-Tire Crisis 1990s The
McDonalds-Hot Coffee Crisis 1992 The Pepsi-Syringe Crisis - 1993 The Dominos-YouTube
Crisis - 2009 The BP-Gulf Oil Spill 2010
http://en.wikipedia.org/wiki/Crisis_c...
Although Dezenhall does not comment on clients and contracts, Business Week reported that
Dezenhall had been hired by ExxonMobil/Public Interest Watch, lawyers representing former
Enron CEO Jeffrey Skilling, O'Melveny & Myers, Mark Geragos (attorney for Michael Jackson),
and Eli Lilly and Company;[3] TIME identified Procter & Gamble and General Electric;[7] and The
Hill cited Community Financial Services Association of America as clients of Dezenhall.[8]
He was contracted by the Association of American Publishers to run an up to half million dollar
campaign against the open access movement.[9] In a series of emails that were leaked to the
journal Nature, Dezenhall concedes that "it's hard to fight an adversary that manages to be both
elusive and in possession of a better message: Free information," and suggests joining forces with
think tanks like the American Enterprise Institute in an attempt to persuade key players of the
potential risks of unfiltered access. "Paint a picture of what the world would look like without peerreviewed articles," he added.[10] AAP CEO Patricia Schroeder praised Dezenhall and told The
Washington Post that the association hired Dezenhall's firm when members realized they needed
help. "We thought we were angels for a long time and we didn't need PR firms."[11]
Kevin McCauley from O'Dwyer's PR Report called Dezenhall "the pit bull of public relations", and
journalist Bill Moyers, discussing Dezenhall's firm's involvement with the chemical industry stated,

"I consider [Dezenhall Resources] the Mafia of the industry."[3] Dezenhall has been criticized for
being a "spin doctor" who lowers the quality of public debate for the sake of protecting business
interests.[15] His effort on behalf of Exxon to pressure the Internal Revenue Service to revoke
Greenpeace's tax exempt status was condemned by environmental advocates.[16] His efforts on
behalf of traditional publishers to combat open access to scientific research have been an ongoing
source of controversy in the academic community.
https://en.wikipedia.org/wiki/Eric_Dezenhall

14. Managing the Tylenol Crisis: https://www.youtube.com/watch?v=jtuvgAkKGqM

15. 10 Dumb PR Disaster Bagus nih: https://www.youtube.com/watch?v=3MIVC-Vmlhg
Published on Jul 9, 2014: 10 Unbelievably Dumb PR Disasters:
You may have heard there's no such thing as bad publicity, but believe us, there's definitely some
PR fails company's would have preferred to keep quiet!
Music = Great Debate by David Tobin and Jeff Meegan
Click to Subscribe.. http://bit.ly/WTVC4x
10 Embarrassing Technological Failures: https://www.youtube.com/watch?v=dar3O...
10 High Profile Social Media Gaffes: https://www.youtube.com/watch?v=DVDm4...
10 Pranks That Went Horribly Wrong: https://www.youtube.com/watch?v=AMxDx...
Where else to find All Time 10s...
Facebook: http://ow.ly/3FNFR
Twitter: http://ow.ly/3FNMk
Minds: http://www.minds.com/Alltime10s
For all go to this URL: https://www.youtube.com/watch?v=3MIVC-Vmlhg

16. How professional businesses can stop developing crisis into a PR disaster by risk management. The
recent BP and Toyota crisis were good examples: https://www.youtube.com/watch?v=_cxltbimOys

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Learning from BP Crisis: https://www.youtube.com/watch?v=iQqTRFRyDg4

Top 10 PR Crises of 2012: https://www.youtube.com/watch?v=7ckbmIyNYY8
Top PR Crises 2013: https://www.youtube.com/watch?v=X00fP9-xEtc
Good - Managing PR in Crisis (20 minutes): https://www.youtube.com/watch?v=ijCBKQ1ARFU

Videos on Business Ethics:

1. Introduction to Business Ethics: https://www.youtube.com/watch?v=AkjsrJNdIR4
2. What is Ethics? : https://www.youtube.com/watch?v=vAuv0HujFbc
3. Introduction to Ethics: https://www.youtube.com/watch?v=wj1mHAZUP2U