Presented by:

Sapna kumawat

 In India there are 100 people per vehicle, while this figure is 82 in China.
It is expected that Indian automobile industry will achieve mass
motorization status by 2014.
India is the fourth largest car market in Asia - recently crossed the 1
million mark.
Unlike the USA, the Indian passenger vehicle market is dominated by
cars (79%).
The first automobile in India rolled in 1897 in Bombay.
India is being recognized as potential emerging auto market.
Foreign players are adding to their investments in Indian auto industry.

 Hyundai Motor Company dates to April 1946 when founder, Ju-Yung

Chung established Hyundai Auto Service in Seoul, South Korea.
Hyundai Motor Company was founded by Ju-Yung Chung and
younger brother Se-Yung Chung in December 1967.
The name Hyundai was chosen for its meaning which in English
translates to modern.

 The second largest car manufacturer and the

largest passenger car exporter from India.
.

HMIL presently markets 33 variants of passenger

cars across segments.
Hyundai has one of the most advanced research
and development facilities that focus on state of
the art product and design engineering and
rigorous quality enhancement.

OBJECTIVE
The company aims to achieve sustainable,
profitable growth through the development of
superior products, and customer-relevant
technologies. The companys top priority is
achieving global competitiveness in an
increasingly global environment.

CONSUMER TARGET

WHO NEEDS..

Middle to upper income

professional.

True value for their money and

comfortable ride.

College student.

Style and speed.

 HYUNDAI ACCENT.
HYUNDAI SANTRO XING.
HYUNDAI SONATA EMBERA.
HYUNDAI TERRACAN.
HYUNDAI TUCSON.
HYUNDAI VERNA.
HYUNDAI GETZ.
HYUNDAI ELANTRA.

STRATEGY OF HYUNDAI
MARKET STRATEGY

PRICING STRATEGY

ENCIRCLEMENT ATTACK

PERCEIVED VALUE PRICING

POSITION DEFENCE

WARRANTIES

PRODUCT POSITIONING

P.O.D.

(POINT OF DIFFERENTIATION)

STRENGTH

WEAKNESS

. STRONG FINANCIAL POSITION.

.UNAFFORDABLE FOR MIDDLE

. STRONG BRAND IMAGE.

CLASS.

. PRODUCT INNOVATION.
. THE QUALITY ADVANTAGE.
. QUALITY SERVICE ACROSS 1036
CITIES.

. COMMODITY PRICE RISK.

. EXCHANGE RATE RISK.

OPPORTUNITY

. LOAN FACILITY.
. INDIAN RURAL MARKET.
. LEADING GROWTH.

THREAT
. CUT-THORAT COMPITITION.

. RISK FACTOR.
.BUSSINESS FACTOR.

 After making a foothold in the urban and semi-urban areas,

Hyundai Motors now desires to grasp India's rural markets which
are untapped by small car manufacturers so far.
HMIL has entered into retail partnership with several Indian financial
institutions like HDFC Bank, ICICI Bank, Mahindra Finance, Punjab
National Bank and Sundaram Finance.
HMIL has strategic tie ups with Syndicate Bank, Bank of India,
Punjab National bank, Canara Bank, Bank of Baroda and
Corporation Bank.

 Hyundai wins the DHL-CNBC

Tv18 International Trade
Awards 2008-09.

Hyundai Motor wins the

Manufacturer of the Year
award at the NDTV Profit
Car & Bike Awards 2009.

Indian Car Of The Year

2008.

 Car of the Year 2008 .

Small Car of the Year

2008.

Aaj Tak Viewers

Choice Award.

JD Power Asia Pacific

Initial Quality Study