Executive Summary:

A marketing plan must be a "winner." If the plan does not help management to gain
market share, increase sales, lower marketing costs or otherwise "win", the plan is a
waste of time. This is crucial for small businesses that must get the highest return on
every marketing dollar spent. Pioneer Marketing will provides its clients with a broad
range of "winning" marketing consulting services. These services include strategic
planning as well as tactical implementation. Strategic planning utilizes those processes
that lead to an executable marketing plan including identifying areas of opportunity,
market segmentation, product line analysis, financial planning, competitive analysis, and
culminate in the design of a project implementation plan. This will serve as a detailed
road map for the planning and supervision of all marketing activities. Once completed,
the tactical process is initiated leading to the real-world execution of the plan.
The target client of Pioneer Consulting is the small business that can rarely afford the cost
of contracting the services of a marketing firm to maximize the effectiveness of their
marketing expenditures. Pioneer Consulting will be a results-driven marketing firm. We
provide a complete range of services. This allows us to evaluate a variety of marketing
communications tools, choosing those that are best suited to the client's requirements. We
then combine those tools in such a way so as to create meaningful, effective marketing
for optimal results.

1.1 Mission
Our primary focus is to work closely with clients and help them succeed in setting and
meeting their marketing goals. We offer total support and a commitment to communicate
their ideas in a strategic, creative, and cost-effective manner.

1.2 Keys to Success

Have the technical expertise to minimize the learning curve for our clients and
minimize their expenses.

Be a part of our client's business team.

Insure the timely launch of each client's marketing program.

Generate new innovative strategies for our clients that result in a high-quality and
cost-effective product.

Company Summary
Pioneer Consulting consists of five Masters program students from the Marshall School
of Management at State University.

Start-up Summary
Pioneer Consulting's co-owners will each invest BDT10, 00, 00. The start-up costs are
primarily for marketing material and a company cell phone and messaging service.
Legal
Office, Interior and Infrastructure
PC others
Employee Salary
Promotional Cost
Cash Balance
Total Investment

= 2, 00,000
= 5, 00,000
= 1, 00,000
=1, 00,000
=50,000
=50,000
=10, 00,000

Services
Pioneer Consulting will offer the following services:

Development and preparation of strategic marketing plans and programs.

Key market segment identification plans and programs.

Design of overall advertising/public relations strategies.

Industry trend analysis.

Execution of marketing implementation plans and programs.