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  • Big Jim

    Enviado por

    Prabhat Tiwari
    1K visualizações1 página
    Membership fell from 500 to 300 in six month. Bringing back the customers who dropped out in the past six month.

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    Membership fell from 500 to 300 in six month. Bringing back the customers who dropped out in the past six month.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato DOCX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    1K visualizações1 página

    Big Jim

    Enviado por

    Prabhat Tiwari
    Membership fell from 500 to 300 in six month. Bringing back the customers who dropped out in the past six month.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato DOCX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 1

    Big Jims Gym- Case Analysis

    Problem Statement: Membership fallen from 500 to 300 in six month.


    SWOT ANALYSIS
    Strength
    Well eastablished business
    Full utilization of Capacity
    Low Turnover and committed
    employess
    Job rotation for employees

    Opportunity
    Attracting New customer
    Bringing back the customers who
    dropped out in the past six month

    Weakness
    A very rigid approach
    Spartan atmosphere
    Does not contain advance equipment
    Lack of experts/certified trainers
    Rigid scheduling during slow periods

    Threat
    Competitors with expert trainers and
    beauty consultant
    Competitors with better equipment and
    apparatus

    Suggestion:
    Diversify add some value added solutions
    Modernize
    Recruit train professional
    Flexible scheduling
    Advertize.

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