Gaming Study

GAMING STUDY
Demographic and Interface Analysis of Far Cry 4
Jeremy Walker
Cognitive Dimensions
August 11, 2015
Survey
Survey Demographics
Analysis Criteria and Exclusions
Survey Findings
Personas
Joe
Steve
Far Cry 4: UI Eye-Tracking Analysis
10
Scope of Study
10
UI Element Analysis
10
Gameplay UI Focus Analysis
10
Final Design Recommendations
11
Target audience Recommendations
11
UI Element Recommendations
11
Lessons Learned and Future Opportunities
15
Lessons Learned
15
Potential Follow-up Studies
15
Appendices
17
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SURVEY
SURVEY DEMOGRAPHICS
Overview
See Appendix A for Survey Questionnaire.
The gaming survey was distributed to students friends and family via Facebook
and other social networks as well as the Reddit community on June 11, 2015 via a
Google Survey link.
Total Respondents
785
Age and Sex of Respondents
399
400
300
205
Male
200
82
100
Female
18 to 22
23 - 27
15
28 - 32
38
33 - 37
26
38 +
Respondents by Hours of Gaming Per-Week

333
400
300
208
138
200
100
17
4
0
0 to 2h
84
3 to 6h
7 to 10h
Jeremy Walker
11 to 14h
Over 15h
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ANALYSIS CRITERIA AND EXCLUSIONS

The focus of our analysis is to understand potential users and motivations that
could influence the purchase of and overall experience playing the game Far Cry
4. The game is available on current generation home console hardware only and
for that reason I have removed all survey responses from individuals with only 1)
Mobile 2) Portable Console or 3) no applicable technology that they own.
User Groups
To begin, respondents were assigned to buckets depending on the average
number of hours they play video games every week (0-2, 3-6, 7-10, 11-14, 15+)
and then at a normalized (1 - Like to 5 - Dislike) scale of their appreciation of
different game genres. Utilizing a box plot (Appendix B), value ranges were
highlighted where 95% of users within each time bucket had responded. By
utilizing a variation of a Net Promoter scale user groups could then be visualized
as detractors or promoters for each genre.
0 - 2h
3 - 6h
7 - 10h
11 - 14h
15h+
Shooters
Adventure
Role Playing
Strategy
Puzzle
Sim
Sports
Trivia / Board
Promoter
(Score 1 to 2)
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Detractors
(Score 3 to 5)
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Genre Responses
Moving from understanding how different user groups might favour different
genres, the focus turned to the two primary genres that the focus game falls into:
Shooter and Action / Adventure. Looking at each genre, primary motivation
factors were broken out which respondents felt make games of each of those
genres shine.
SURVEY FINDINGS
Genre Demographic Preferences
See Appendix C for Genre Analysis Data.
Sports games were the only category that achieved a median detractor score (for
players spending more than 11h a week gaming). It appears this is one genre that
should not focus on heavy gamers.
Adventure and Shooter games achieve promoter scores almost unanimously
except for the 0-2h per week group.
Both appear to require a deeper commitment of time and dedicated concentration
that limited play would not allow.
Strategy and Puzzle games only achieve promoter scores with the 0-2h per week
casual group.
Genre Motivations
For both Action and Adventure genres, Story, Immersion, and Social content were
primary areas that created positive gameplay for users. For both genres, 67% of
users focused on these game aspects.
For both Shooter and Adventure seekers, Plot and creative Settings drove the
most responses. Similarly, for both groups Immersion benefited gameplay as
immersive environments require a rich story and world, allowing users to escape
from reality.
From a Social aspect, the primary driver of enjoyable social experiences was
found overwhelmingly to be playing the game with existing friends and family.
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This was particularly interesting, as a large focus of many high-profile games has
traditionally been a focus on open worlds or sharing experiences and interacting
with strangers from around the world or particular geographies.
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PERSONAS
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I would play more video-games
if they were more active. I dont
like sitting for hours at a time its unhealthy.
Joe Walton
Self-Employed
Joe has available free-time, but although

he enjoys video games, his gaming is
limited to casual games when he is on
transit or in waiting situations. Console
gaming is too sedentary and unhealthy
physically for him to dedicate
considerable time.
AGE
GENDER
FAVORITE GAME ATTRIBUTES
36
Male
Escapism, Complex Storyline, Exploration,

Challenging.
RELATIONSHIP
EDUCATION
Partnered
Masters
WORK EXPERIENCE
PREVIOUS FAVORITE GAMES
Healthcare and Pharmaceutical

research and marketing
Zelda (Adventure), Mario Bros (Platform),

Diablo III (Dungeon Crawler), Just Dance
(Dancing / Party)
Physiotherapy
AVAILABLE TECHNOLOGY
AVAILABLE FREE TIME
Average hours used per day
Average hours per day
5 Hr
Always on person (8hr+)
5 Hr
2
4 Hr
1 Hr
9 Hr
Work Hours
Busy
Free
Television
Sleep

I would play more games if I had
the timelately I usually rely on
the series that have already
gained my interest.
STEVE WALKER
I love video games - theyre interactive

art. From big budget blockbusters to
smaller indie titles, I love seeing what
people are creating. The majority of my
time spent away from video games is
used learning how to create them.
Student
AGE
GENDER
FAVORITE GAME ATTRIBUTES
23
Male
Storyline, Exploration, Customizable

characters (stats, equipment, etc).
RELATIONSHIP
EDUCATION
Single
Undergrad
WORK EXPERIENCE
PREVIOUS FAVORITE GAMES
Warehousing and Logistics
Last of Us (Action / Adventure), Dark Souls

(Action RPG), Batman Arkham (Action /
Adventure), Shadow of the Colossus (Action
/ Adventure), Shovel Knight (Platformer).
AVAILABLE TECHNOLOGY
AVAILABLE FREE TIME
Average hours used per day
Average hours per day
5 Hr
Always on person (8hr+)

4 - 6 Hr
6 Hr
4 Hr
2 Hr
3 Hr
7 Hr
Work Hours
Busy
Free
Music Practice
Sleep
FAR CRY 4: UI EYE-TRACKING ANALYSIS
SCOPE OF STUDY
Utilizing SensoMotoric Instruments Eye Tracking devices as well as recorded
footage of volunteer test players, FarCry 4 gameplay UI elements were
categorized and scored, and player focus points were calculated in order to make
considerations on element effectiveness and overall benefits to gameplay.
Eight test players were selected from the class and broken into two groups: four
novices with no play experience and four Experts who have previously played at
least one of the FarCry games for a minimum of 5 hours. Each player ran through
the first 10 playable minutes of the game.
UI ELEMENT ANALYSIS
See Appendix D for UI Element data.
All visible UI elements during the gameplay sessions were defined and assigned
attributes. Each was then rated on a simple scale of 1-Low to 3-High for their
overall consistency as well as visibility for players.
Initial recommendations were also plotted prior to eye-tracking analysis for pre-vs
post-analysis perspective.
GAMEPLAY UI FOCUS ANALYSIS

See Appendix E for Gameplay UI Focus data.
Unfortunately due to technical issues there were only three (of eight total)
acceptable gameplay videos that met a standard gameplay period, scenario, and
which captured full screen visibility for UI tracing purposes.
Two expert and one novice video were analyzed by tracking all UI elements via a
standard timeline and observing whether they received eye focus. For each focus
or failure game environmental factors were also considered (i.e. stress from
combat, overwhelming numbers of elements on screen at once, etc).
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FINAL DESIGN RECOMMENDATIONS
TARGET AUDIENCE RECOMMENDATIONS

Core Demographic Preferences
Players that game over eleven hours per week were not only the most numerous
respondents to our survey, but also unanimously promoters of the FarCry 4
Shooter/Adventure genre.
This same demographic was also the only detractor group for the sports genre.
Mini-games or gameplay additions that introduce traditional sport mechanics or
references would be ill-advised.
Immersive storyline and creative environments drove the greatest satisfaction
(~40% of respondents) in the genre, though social gameplay followed at a close
second (~20%). It should be noted that players predominantly preferred social
interactions with family and close friends as opposed to strangers.
Persona Recommendations
Potential players like Steven who are active gamers but limited for time are
excellent focus targets for games like FarCry 4. Their love of games means they're
active consumers willing to pay for quality while their time limitations lead them
to invest in proven franchises. Frequent save checkpoints and short burst
storylines and achievements would greatly benefit this group.
UI ELEMENT RECOMMENDATIONS
Instructional Elements for Player On-boarding
Experts aren't using instructional UI elements - there should be a way to recognize
or set familiarity level and deactivate their appearance to prevent user frustration.
If these elements are for novice use, their placement and timing should be
adjusted in order to ensure players recognize them and have due time to process
their instructions. The first scene of FarCry 4 begins slow, with users able to
fumble through basic interaction controls. However, the second scene proved
extremely stressful for novice players even though it was an essential learning
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period for actions like running and recognizing HUD items that identifying enemies
and objectives. Novices in our tests were overwhelmed and missed gameplay tips
altogether.
The third scene proved better, with full screen tutorial slides - however learning
new actions and putting them to use proved frustrating as enemy combat
prevented testing out new abilities without the of stress of being under attack.
Repeatedly dying and reviving is a valid learning process, however it is
nonetheless time consuming and frustrating for players. Minimal planning on
timing these scenes could easily allow a smoother transition to more advanced
gameplay mechanics.
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Overall Element Recommendations

Element
Recommendation
Checkpoint
Game save and checkpoint identifiers could be merged into an

improved animation or better - removed completely.
Current
Objective
Appear in top-middle of viewport instead of sharing top-left with nonessential gameplay tips.
Saving
Game save and checkpoint identifiers could be merged into an

improved animation or better - removed completely.
Objective
Locators
Novice players did not recognize purpose and were confusing this
arrow with the incoming enemy arrow.
Adding a tooltip or tutorial point for Objective UI elements would
help.
Currently both Objective locators and incoming enemy arrows are
introduced during a stressful field run scenario. The confusion and
panic meant novices did not pick up on any of the control or UI hints.
Gameplay
Appear just prior to requiring the controls. Users often panic and do
Control Tips not see it.
Incoming
Enemy
Arrow
As with Objective locators, novices require some preparation/

instruction as to their use.
Primary
Map HUD
Requires overhaul, or delayed / staggered visibility until its

components can be illustrated to players.
Neither Expert or Novice players looked at it during gameplay yet it
was visible the most of all elements.
None of the novices could identify its components or their usefulness
and the objective locator was redundant considering the objective
arrows and diamond already often on screen.
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Element
Recommendation
Full Screen
Tutorial
Identify user experience (not merely difficulty level) at onset of game

to benefit novices and prevent frustrating immersion-breaks for
experts.
(LB) Button
Menu
Beautiful but novices found it overwhelming. Hide components until

first usable in game.
Mid-Screen
(LB) Button
Menu
Confusing for most players who were unable to identify icons.

Hide until usable and seriously consider better iconography.
Bottom-Left
Unite with centre item ring (peripheral ring).
(LB) Button
Menu
Hide components until first usable in game.

Unite with centre item ring (peripheral ring).
BottomRight
XP Gained
Hide until explained or useful part of gameplay.

Consider merging XP bar with another element in the UI.
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LESSONS LEARNED AND FUTURE
LESSONS LEARNED
Study Focus
As a learning campaign, the mix of a generalized survey, persona analysis, and
technical user tracking proved beneficial to understanding the foundations for
demographic and product study.
Follow-up studies will benefit from a focused problem and scope of analysis
where exercises like surveys can be targeted to particular audiences and technical
analysis can be planned around standardized scenarios and criteria with
controlled environments and enough participants for statistically significant
results.
POTENTIAL FOLLOW-UP STUDIES

Demographic Analysis
A closer investigation of specific subsets of the Action / Adventure promoter group
(11+ hours of gameplay) to better understand positive game mechanics, desirable
environments, and what types of UI / Gameplay consistencies define the genre
(and how they are maturing).
Eye-Tracking Analysis - User On-boarding
Observing novices to determine when they utilize instructional UI elements, how
they react to them, and at what point do they master mechanics and ignore them.
This would help flatten learning curves while also recognizing when elements can
be hidden from players to improve expert experiences as well.
Eye-Tracking Analysis - Environment Planning
Utilize eye tracking software to understand how players decode environmental
queues and navigate through open environments like that in FarCry 4. Linear
gameplay can easily be curated, but open world environments can be frustrating
(where do I go?), overwhelming (where do I go first?), and even boring (no
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incentive to make an immediate decision). It would allow a better understanding

on how to keep player interest, develop secret areas, and promote focused
movement throughout these wide spaces.
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APPENDICES
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APPENDIX A: SURVEY QUESTIONNAIRE

Age
Gender
18-22
Male
23-27
Female
28-32
Prefer not to Answer
33-37
38+
Education
Annual Earnings
High School
Up to $20,000
Undergraduate
$20,000 to $45,000
Graduate
$45,000 to $65,000
Post-Graduate
$65,000 to $80,000
Not Applicable
Above $80,000
Prefer not to disclose
Gaming Overview
What gaming technology do you
own?
Hours per week playing video

games
Mobile
0-2
Gaming Computer
3-6
Console
7 - 10
Handheld Gaming
11 - 14
Not Applicable
15+
I do not play video games
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Gaming Overview
I find Shooter Games Exciting
I find action / adventure games

enjoyable
1 (Strongly Agree)
1 (Strongly Agree)
2-4
2-4
5 (Strongly Disagree)
I find role playing games boring
I get confused playing strategy

games
1 (Strongly Agree)
1 (Strongly Agree)
2-4
2-4
I find playing puzzle games

pointless
I find simulation games

complicated
1 (Strongly Agree)
1 (Strongly Agree)
2-4
2-4
I have a great time playing sports

games
I get bored playing trivia and board

games
1 (Strongly Agree)
1 (Strongly Agree)
2-4
2-4
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Motivation
Select your primary motivation for
playing video games
Story
Immersion
Social Aspects
Competition
Graphics
Music
Completion / Achievements
Other
Motivation: Story
Motivation: Immersion
Story is my main motivation for

playing video games because of:
Immersion is my main motivation

for playing video games because:
the length of story
immersive games have good

game play, graphics, story, etc
the plot
the escape from reality
the characters
feeling like I am in the game
the themes and settings
I enjoy role playing
the inspiration it provides
Other
Other
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Motivation: Social
The social aspect that motivates
me to play video games is:
playing with existing friends or
family
sharing achievements and

accomplishments with others
meeting new gamers
playing as part of a team

(game only friends).
keeping in touch with people
Other
Follow Up Questions
I generally play games on this
difficulty:
How many players in a game at

once do you feel is best?
Easy / Casual
1 - 5 players
Normal / Default
6 - 10 players
Hard / Extreme / Hardcore
11 - 15 players
16 - 20 players
20+ players
What do you care about most

when competing?
What kind of competition do you

prefer?
High Score
Competition for limited

resources
Equipment and Weapons
Coop against common enemy
Experience gained
Player vs Player
Showing your skills
Competition for score /

experience
Other
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Do you prefer cooperating with

other players or fighting against
others?
Do you care about ranking?
Cooperation
Yes
Player vs player
No
Motivation: Graphics
My motivation for gaming is
graphics because:
I like playing in the highest
quality visuals
I like high fidelity effects
I appreciate clean presentation
the immersion great visuals can

provide
Other
Motivation: Music
When playing video games, music
is important because:
I want to listen to music I like
while I play
I want to hear the latest music
I want to feel immersed in the

game
I want to feel relaxed while

playing the game
It helps me feel energized
I want to listen to the same

music my friends or other
players listen to
It helps me focus on the game
Other
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Motivation: Achievements
My motivation for playing games is
Achievements / Completion
because:
I like the feeling of completion
or achievement
I want to outdo my personal

best
Having a goal helps me stay

focused
I like competing with my

friends, peers, and family
I like to compete with the best

gamers
Other
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APPENDIX B: SURVEY GENRE BOX PLOT BY HOUR GROUPS
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APPENDIX C: SURVEY GENRE ANALYSIS DATA
SHOOTER GENRE PROMOTERS - PRIMARY MOTIVATION FOR PLAYING
Story
Motivation
Breakdown
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Social
Motivation
Breakdown
Immersion
Motivation
Breakdown
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ADVENTURE GENRE PROMOTERS - PRIMARY MOTIVATION FOR PLAYING
Immersion
Motivation
Breakdown
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Story Motivation
Breakdown
Social Motivation
Breakdown
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APPENDIX D: UI ELEMENT ANALYSIS DATA
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ID
Image
Name
Description
Attributes
Visibility
(1 Low - 3 High
Score)
(1 Low - 3 High
Score)
Recommendations
Chapter / Scene Title
Identifies chapter in game
Checkpoint
Notifies that this position in

space / time / story is now set
as the fall-back state.
Top Right Corner

Flash (2)
Simple message,
consistently appears.
Only appears when

checkpoint reached. Nonintrusive.
Saving and checkpoint identifiers

could be merged into an improved
animation or better - removed
completely.
Current objective
Identifies current to-do for

player.
Top Left Corner

Sphere burst (2)
Symbol corresponds
to in game HUD
symbol that
dynamically
identifies physical
location to move
towards
Second half this

appears to stick for
much of the scene.
First half it dissapears
and comes back.
Your objective is mixed in

the same viewspace as
gameplay tips. Theres a
lack of consistency in level
of importance for this area
of the screen (sometimes I
look and its useful, others
not).
Make objective updates appear in top

middle instead of sharing top left with
non-essential gameplay tips.
Object shines as
you move near it.
Again, all interactive

objects share this
noticeable affect. Although
its not blatantly obvious,
creating anything more
conspicuous might ruin the
placement of secret
items and in turn
negatively impact
gameplay.
Interaction Object
Can be opened / picked up /

etc
Center
Fade-in / out
Elevation
Only occurs once in
the gameplay
coverage
Consistency
Shared space with

gameplay tips.
Interactive objects all
have this effect.
Essential vs Optional
interactions are not
differentiated - but
doing so could
negatively affect
gameplay (too easy).
ID
Image
Name
Action available popup

(interaction)
Description
On approach of interaction
object, a pop-up appears
identifying (X) button to
interact
Attributes
Center of Screen
Pop-up
Consistency
Visibility
(1 Low - 3 High
Score)
(1 Low - 3 High
Score)
It appears most button

specific interactions
share this pop-up.
Recommendations
Impossible to miss. These

appear direct centre of
screen and are easy to
follow.
These are great.
This randomly pops up in

the top right, no players
looked at it, and it doesn't
seem to hold any real
benefit for a player.
Remove altogether. Why would a

player care if they already know the
game is regularly saving?
Wonder if they still appear late in

game?
Prolonged press
actions share the same
styling and effects
while single click share
a separate style.
Action available popup (heal)
When damage taken will pop

up to advise on healing
yourself
Center of Screen
Pop-up
Saving
Indicates when the game is

saving content.
Top Right Corner

Pulse
Symbol meant nothing

to me. No similarity to
other traditional save
icons.
ID
Image
Name
Right Arrow
Description
Indicates objective in the

physical world is to the right.
Attributes
Mid-Right side of
screen
Ease-in and out
back and forth
Consistency
Visibility
(1 Low - 3 High
Score)
(1 Low - 3 High
Score)
Consistent color with

the objective locator.
Recommendations
Novice players dont know

what this is at first. They
also dont know what
differentiates it from the
white danger arrows that
also appear at the same
time in the game.
This is great. Its unobtrusive, centrally

focused, and useful.
ISSUE
The novice users didn't seem to know
what it was for at first. They dont
know what this is vs the danger
arrows.
BOTH appear at the same time in a
VERY stressful point in the games
first scene. With the chaos, novices
shouldn't suddenly be presented
every UI element without explanation.
Objective locator
Gameplay tip
Indicates position of objective

in physical world (within
viewport)
Pop-up to identify useful

gameplay control for current
situation
In front of objective
as long as objective
is within viewport
Initial Sphere Burst
(2)
Top Left
Fade in / out
Bright color,
conspicuous.
Novice players dont know

what this is.
ISSUE
The novice users didn't seem to know
what it was for at first.
Appears at the same time as other UI
in a VERY stressful point in the
games first scene. With the chaos,
novices shouldn't suddenly be
presented every UI element without
explanation.
Appear as needed to
indicate useful
controls.
Share space with
important objective
updates.
Novice players don't notice They often appear right when needed
these. Experts ignore it.
under stressful situations. Novices
might benefit from more foresight on
this, or greater emphasis.
By sharing the same screenspace as
objective updates, may cause experts
to ignore objectives (negative).
ID
10
Image
Name
Nearby enemy and Detection

Level
Description
Identifies location of incoming

danger
White fills based on whether
you have been detected (?)
11
Ammunition
Attributes
Mid-Right side of
screen
Follows wide angle
diameter of invisible
circle - pointing at
source of danger.
RED when damage
taken
Consistency
Visibility
(1 Low - 3 High
Score)
(1 Low - 3 High
Score)
Recommendations
Placement is great. Very useful

element.
ISSUE
Without description of usage for
novices however their benefit is lost.
What are these for, what makes them
different than yellow objective arrows,
etc.
Identifies available ammunition Bottom-right

Fade-in / out
Only when using
weapon
No players looked at this,

but none needed to.
None.
It only appears when

weapon ready (positive)
12
Weapon Crosshairs
Identifies point of attack for

player
Center of Screen
Widens if spread of
ammunition is
greater, shrinks if
accurate weapon
Only when using
weapon
13
Primary HUD
+:
^:
Distance to Objective
Direction Facing
North
Bottom-left of
screen
Semi-transparent
What is +?
What does the
elevation mean?
What is the bar on the
bottom?
Like how the breadth

expanded for wider spread
ammunition / weapons.
No players looked at this

but it was visible all the
time.
Until there is an actual use for this, I

have to question why it would be
introduced at all. Especially without
introduction.
ID
Image
Name
Description
Attributes
14
Consistency
Visibility
(1 Low - 3 High
Score)
(1 Low - 3 High
Score)
Recommendations
Extremely useful for

novices. However
apparently extremely
annoying for experts.
Instead of breaking out gameplay

options into easy, normal, hard,
maybe new player, normal, hard or
allow to flag if new player for more
tooltips like this.
Does anyone play easy?
14
Mini-Tutorial
Three screenshots with

gameplay tutorials below.
15
(LB) Button menu
List of weapons and items with

quantities.
Center of Screen
Stops gameplay
Demands focus
Requires input to
exit
Not immediately
familiar, but a great
element and familiar
iconography.
On demand.
Hide parts until introduced in game.
Not immediately
familiar. Confusing
icons.
+ On demand with LB
Menu.
Better icons. Maybe mid left

placement (outer ring?)
- Lost in the corner
Hide until introduced in game.
Use with RB.
16
(LB) Button menu
Mine Inventory
Mercenaries
Camera Options
Rock Throw
ID
Image
Name
17
(LB) Button menu
18
XP Gained
Description
Fire Arrow Inventory

Explosive Arrow Inventory
Attributes
Consistency
Visibility
(1 Low - 3 High
Score)
(1 Low - 3 High
Score)
Recommendations
Why does this have

buttons but other items
dont?
Unfamiliar icons for

novices.
Hide until part of gameplay.
Does the circle

represent XP till next
level?
No players looked at this.

Placed on left of screen any reason?
Hide until explained or useful part of

gameplay.
Does takedown vs
other actions have
specific levels?
Unfamiliar use for
novices.
Integrate with world perhaps? or

have filling XP bar only, integrated
with another UI element.
APPENDIX E: GAMEPLAY UI EYE-FOCUS DATA
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KeyPoint
UI
ID
P7 Focus?
P7 Notes
Time
Stamp
P6 Focus?
P6- Time Notes

Stamp
P2 Focus?
P2 Time
Stamp
TRUE
9:00
TRUE
10:15
TRUE
0:03
1 FALSE
9:00
FALSE
10:15
3 FALSE
9:07
2 FALSE
9:08
FALSE
10:20
3 FALSE
9:17
TRUE
10:27
Letter
TRUE
0:45
FALSE
10:27
Press X
Uses but
does not
focus
TRUE
0:45
LETTER
Looks at controller.
Follows direction.
TRUE
0:54
LETTER
Clicks Cancel
TRUE
0:56
DRAWER
Chest
Does not notice or
disregards this
area.
Letter
Does not notice or
disregards this
area.
Notes
TRUE
20:38
Letter 2
KeyPoint
UI
ID
P7 Focus?
P7 Notes
Time
Stamp
P6 Focus?
P6- Time Notes

Stamp
P2 Focus?
P2 Time
Stamp
FALSE
10:27
Press X
Uses but
does not
focus
TRUE
1:18
4 FALSE
9:20
X to open Door
Does action, but
does not focus.
FALSE
10:44
X to open
Door
Does action,
but does not
focus.
6 FALSE
9:24
Save
Does not notice
FALSE
10:46
Save
Does not
notice
FALSE
1:25
15 TRUE
9:50
Checks to see if he
has items to affect
scene
4 TRUE
10:00
X to open Door
FALSE
10:58
X to open
Door
TRUE
1:50
1 FALSE
11:00
FALSE
2:51
2 FALSE
11:01
New Objective
FALSE
2:51
8 TRUE
11:03
Objective in Sight
Focus area around
this point
TRUE
2:56
FALSE
11:58
FALSE
11:59
Press LS to
Run
Notes
KeyPoint
UI
ID
P7 Focus?
P7 Notes
Time
Stamp
10 FALSE
11:07
P6- Time Notes

Stamp
FALSE
11:59
4 TRUE
11:12
Hold X to Enter
Car
Not only focuses,
but audibly reads
aloud.
2 FALSE
11:15
Escape the truck
4 TRUE
11:18
Hold Y to Heal
Visual and Audible
focus
9 FALSE
11:30
Default Controls
(Gun)
P2 Focus?
P2 Time
Stamp
Notes
FALSE
03:06
Panic towards
objective does not
focus on specific
white arrows
Checkpoint
Does not appear to

focus on danger
notifications.
However is likely
peripherally
acknowledged.
11
P6 Focus?
TRUE
12:04
Objective
Diamond
FALSE
12:10
TRUE
03:07
FALSE
12:29
TRUE
03:26
FALSE
12:30
Ammunitio
n
Repeatedly looks
Audibly resays
KeyPoint
UI
ID
P7 Focus?
P7 Notes
Time
Stamp
15 TRUE
11:31
Checks for gun /

ammo
4 TRUE
11:38
RELOAD
P6 Focus?
P6- Time Notes

Stamp
FALSE
12:55
P2 Focus?
RELOAD
FALSE
Is reloading,
but no focus.
P2 Time
Stamp
Notes
03:35
Reloads but does

not focus
2x
4 TRUE
12:11
Hold Y to Heal
Visual focus
Does action
10 TRUE
12:17
Incoming Danger
focuses on direction
of danger arrows
due to audible cues
FALSE
13:28
FALSE
14:17
FALSE
14:18
FALSE
14:20
15
TRUE
14:26
Checks
inventory
TRUE
14:29
Focus on
Objective
Arrow
1 FALSE
2 FALSE
13:22
13:22
Checkpoint
New Objective
Save
FALSE
04:28
TRUE
05:18
Hold Y to
Heal
KeyPoint
UI
ID
P7 Focus?
14 FALSE
P7 Notes
Time
Stamp
P6 Focus?
P6- Time Notes

Stamp
P2 Focus?
P2 Time
Stamp
Notes
13:32
FALSE
14:32
Stealth
Fundament
als
Clicked
through
immediately.
Audible
dismissal.
TRUE
05:36
Fully reads
FALSE
15:00
Rock
instructions
TRUE
08:55
Already started
doing it prior
TRUE
09:16
Hold Y to Heal
Stealth
Fundamentals
Clicked through
immediately.
Audible dismissal.
9
10 TRUE
13:35
Checks for
position of
enemies
5
18 FALSE
13:46
TAKEDOWN
9 FALSE
13:46
Swimming
instructions
2 FALSE
14:08
Checkpoint update
1 FALSE
14:09
Checkpoint reached
FALSE
15:07
TAKEDOW
N
FALSE
15:10
Pick up gun
Picks it up
but doesn't
focus
FALSE
15:11
KeyPoint
UI
ID
P7 Focus?
14 FALSE
NOTABLE
OBSERVATIONS
UI ID
P7 Notes
Time
Stamp
14:48
P6 Focus?
P6- Time Notes

Stamp
P2 Focus?
Bait
Clicked through
immediately.
Audible dismissal.
P7 Focus?
13 FALSE
P7 Time
Stamp
Notes
Primary HUD
Although this view was
visible for most of the
gameplay, P7 did not
focus on this area once.
Could not be useful at
this point in the game
(linear storyline and map
for intro).
P? Focus?
P? Time
Stamp
P2 Time
Stamp
Notes

Gaming Study - Far Cry 4

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Gaming Study - Far Cry 4

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Demographic and Interface Analysis of Far Cry 4

Analysis Criteria and Exclusions

Far Cry 4: UI Eye-Tracking Analysis

Gameplay UI Focus Analysis

Final Design Recommendations

Target audience Recommendations

Lessons Learned and Future Opportunities

Potential Follow-up Studies

Respondents by Hours of Gaming Per-Week

ANALYSIS CRITERIA AND EXCLUSIONS

Joe has available free-time, but although

FAVORITE GAME ATTRIBUTES

Escapism, Complex Storyline, Exploration,

PREVIOUS FAVORITE GAMES

Healthcare and Pharmaceutical

Zelda (Adventure), Mario Bros (Platform),

AVAILABLE FREE TIME

Average hours used per day

Average hours per day

Always on person (8hr+)

I love video games - theyre interactive

FAVORITE GAME ATTRIBUTES

Storyline, Exploration, Customizable

PREVIOUS FAVORITE GAMES

Warehousing and Logistics

Last of Us (Action / Adventure), Dark Souls

AVAILABLE FREE TIME

Average hours used per day

Average hours per day

Always on person (8hr+)

FAR CRY 4: UI EYE-TRACKING ANALYSIS

GAMEPLAY UI FOCUS ANALYSIS

FINAL DESIGN RECOMMENDATIONS

TARGET AUDIENCE RECOMMENDATIONS

Overall Element Recommendations

Game save and checkpoint identifiers could be merged into an

Game save and checkpoint identifiers could be merged into an

As with Objective locators, novices require some preparation/

Requires overhaul, or delayed / staggered visibility until its

Identify user experience (not merely difficulty level) at onset of game

Beautiful but novices found it overwhelming. Hide components until

Confusing for most players who were unable to identify icons.

Hide components until first usable in game.

Hide until explained or useful part of gameplay.

LESSONS LEARNED AND FUTURE

POTENTIAL FOLLOW-UP STUDIES

incentive to make an immediate decision). It would allow a better understanding

APPENDIX A: SURVEY QUESTIONNAIRE

Prefer not to Answer

Hours per week playing video

I find action / adventure games

I find role playing games boring

I get confused playing strategy

I find playing puzzle games

I find simulation games

I have a great time playing sports

I get bored playing trivia and board

Story is my main motivation for

Immersion is my main motivation

the length of story

immersive games have good

the escape from reality

feeling like I am in the game