Escolar Documentos
Profissional Documentos
Cultura Documentos
Of Current Interest
X
Brief
Good References
Reasonably Thorough
Bibliography
Peer Review
Understandable
Standard Format
Research
Introduction
Knowledgeable Author
Research
Peer Review
(W
Pr
Of Current Interest
Brief
Good References
Reasonably Thorough
Bibliography
ty
or
i
Understandable
Weak Relation
Customer Rating
Poor
Good
1 2 3 4 5
B A
BA
AB
A B
B A
AB
12
20
9 17
10 12
Difficulty
3 3
etc.
etc.
Strong Relation
Importance
X Conflict
Feedback
Knowledgeable Author
Standard Format
t)
gh
ei
IITRI
A Competitor A
B Competitor B
Cascading Matrixes
Though most QFD analyses use only the top level house
of quality, it is possible to cascade matrixes to provide a
trail from the customer requirements to the process
parameters that need to be controlled to meet the needs.
This is illustrated in Figure 3.
In Figure 3, the first matrix matched the customers
requirements as whats against the design features (the
hows ) intended to meet the needs. These hows become
Dark Color
Small size
Black paint
VLSI
Enamel
Etc.
Etc.
Basic Requirements
vs Design
CMOS
Distance
QML
Nozzle
Pressure
Spray
Buy
Etc.
Etc.
Design vs
Parts Selection
Etc.
Buy
Spray
Etc.
CMOS
Enamel
VLSI
Etc.
Whats
Black Paint
Hows
Parts Selection
vs Processes
Processes vs
Parameters
Summary:
Whether a cascaded set of houses of quality or a simple
top level what vs. how matrix is used, a quality function
deployment is a labor-intensive process. Essentially, it
invests time in planning to reap a profit in a shorter
overall development cycle, based on an insight into the
customers wants. The same insight should also minimize
the need for redesign.
Bibliography:
Articles:
The House of Quality, by John R. Hauser and Don
Clausing, in the Harvard Business Review, May-June, 1988.
Quality Function Deployment: Its Promise and Reality,"
by R. M. Adams and M. D. Gavoor, in the 1990 ASQC
Quality Congress Transactions, San Francisco, CA, 1990.
QFD: Echoing the Voice of the Customer, by P. G.
Brown, in AT&T Technical Journal, March/April, 1991
In Search of the Perfect Product, by P. Burrows, in
Electronic Business, June 17, 1991.
QFD Implementation in the Service Industry, by N.
Books:
The Customer-driven Company: Managerial Perspectives on
QFD, by William E. Eureka, 1988, ASI Press.
Better Designs in Half the Time: Implementing Quality
Function Deployment in America, by R. King, 1989, GOAL/
QPC.
Quality Function Deployment, by Y. Akao, 1990,
Productivity Press.
3
On the Web:
Information on QFD conferences and a bibliography of
sources are maintained by the QFD Institute at URL:
http://www.nauticom.net/www/qfdi.
Software:
Various quality consultants offer software packages to
aid in the construction of QFD matrixes.
Future Issues:
RAC's Selected Topics in Assurance Related Technologies
(START) are intended to get you started in knowledge of a
particular subject of immediate interest in reliability,
maintainability and quality. Some of our upcoming topics
being considered are:
Please let us know if there are subjects you would like covered
in future issues of START.