EY Data Loss Prevention

Insights on
governance, risk
and compliance
October 2011
Data loss prevention

Keeping your sensitive data
out of the public domain
Contents
Introduction.................................................................... 1
Understanding the problem.............................................. 2
Challenges...................................................................... 6
Employing a holistic approach........................................ 10
Data governance........................................................ 13
Data loss prevention controls...................................... 16
Supporting information security processes.................. 17
Using technology to support the DLP program............. 18
Ernst & Young insights and lessons learned.................... 20
Dont be a victim........................................................... 21
Data loss prevention (DLP) is the practice of detecting

and preventing confidential data from being leaked
out of an organizations boundaries for unauthorized
use. Data may be physically or logically removed from
the organization either intentionally or unintentionally.
Introduction
Over the last few years, companies in every industry sector around the
globe have seen their sensitive internal data lost, stolen or leaked to
the outside world. A wide range of high-profile data loss incidents have
cost organizations millions of dollars in direct and indirect costs and
have resulted in tremendous damage to brands and reputations. Many
different types of incidents have occurred, including the sale of customer
account details to external parties and the loss of many laptops, USB
sticks, backup tapes and mobile devices, to name just a few. The vast
majority of these incidents resulted from the actions of internal users
and trusted third parties, and most have been unintentional.
As data is likely one of your organizations most valuable assets,
protecting it and keeping it out of the public domain is of paramount
importance. In order to accomplish this, a number of DLP controls must be
implemented, combining strategic, operational and tactical measures.
However, before DLP controls can be effectively implemented,
your organization must understand the answer to these three
fundamental questions:
1. What sensitive data do you hold?
2. Where does your sensitive data reside, both internally and with
third parties?
3. Where is your data going?
This paper explores these questions and the challenges organizations
face in relation to business drivers and regulatory obligations for
protecting this data. We will share our point of view and approach to
data loss prevention, along with insights and lessons learned from our
experiences working with some of the most advanced companies in the
world on data loss prevention practices.
Insights on governance, risk and compliance | October 2011
Understanding the problem

Common data loss vectors
Email
Webmail
Instant messaging
File transfer protocol
Blogs
Social media
Web pages
Removable media
Cameras
Hard copy
Recent highly publicized events, such as the leaking of government and corporate data to
Wikileaks and the sale of customer banking records to tax authorities, have demonstrated
that it is more difficult than ever to protect your organizations internal data. Advances in
technology and productivity tools have made collaboration in the workplace easier, while
also creating new vectors for data to leave the organization. Likewise, business demands
to embrace new technologies such as social media and mobile devices have made it
impossible for most organizations to simply build and rely on a strong perimeter for
adequate protection.
Economic pressures on individuals and the monetization of data on the black market have
created an environment where people with access to information can convert data into
cash. Employees also find the lines between personal and business system use blurred
in the modern workplace, resulting in many situations where users unintentionally leak
internal data.
In the context of this document, data loss is the extraction and/or dissemination of sensitive
data of an organization that can intentionally or unintentionally put an organization at risk.
The term data leakage is also commonly used to refer to the same idea.
The changing data loss risk landscape

In addition to obvious data loss methods such as the loss of physical assets such as laptops,
many data loss incidents are due to accidental disclosure through electronic transmissions.
In most cases, end users do not realize the risks associated with sending sensitive data
through unencrypted emails, instant messages, webmail and file transfer tools.
Technological development has caused data volumes to rise rapidly, and the increased use
of mobile devices heightens the risk that unauthorized parties could gain access to sensitive
data. The embedding of technological user-friendliness and access to data has become so
intertwined that it has become relatively easy to engage in the unintentional spreading of
confidential data.
The current use of information technology and the internet has increased the capabilities
and connectivity of users and is constantly evolving. This evolution is constantly increasing
the IT risk spectrum. IT risks are impacted heavily by a number of significant trends
so-called megatrends.
Wikileaks and internal security

The recent exposure of Wikileaks-related incidents has shown that internal security is at
least as important as external threats. In one incident, a disgruntled (ex)-employee of a
Swiss bank handed over the bank account data of more than 2,000 prominent individuals
to Wikileaks, potentially exposing tax evasion. This incident emphasizes once more that
employees with access to critical, restricted information can put organizations at risk by
disclosing the information to the public. This risk has recently been fueled by a rise in rogue
or disgruntled employee behavior as a consequence of the financial crisis, or from a sense
of acting in the public interest. In practice, many firms are struggling with providing the
right access to information to the right people in their organizations.
For a better understanding of the way to address IT Risk and developing an effective IT Risk management function, please refer to
Ernst & Youngs insights on governance, risk and compliance report, The evolving IT risk landscape, published in June 2011.
An overview of recent megatrends included in this paper shows that data protection will continue to be a significant challenge for
organizations. Four out of six megatrends discussed are linked to the risk category data, highlighting the fact that many of the
technology trends observed in the market result in increasing data risk.
Megatrend
Emerging
consumerization
The rise of cloud

computing
The increased
importance
of business
continuity
Business/IT risks
Mobile computing: Anytime

and anywhere connectivity/
high-volume portable data
storage capability
Social media: New and advanced
information sharing capabilities
such as crowdsourcing
Increased vulnerability due to anytime, anywhere

accessibility
Risk of unintended sharing, amplification of casual
remarks and disclosure of personal and company
data. The availability of this data on the web
facilitates cyber attacks.
Employees may violate company policies in terms of
data leakage
Lower total cost of ownership

Focus on core activities and
reduction of effort spent on
managing IT infrastructure
and applications
Contribute to reduction of global
carbon footprint
Lack of governance and oversight over IT

infrastructure, applications and databases
Vendor lock-in
Privacy and security
Availability of IT to be impacted by the use of the
cloud
Increased risk to regulatory noncompliance (e.g.,
SOX, PCI). The cloud also brings about challenges in
auditing compliance.
The cloud may impact the agility of IT and
organizations; the platform dictated by the provider
may not align with software development and
strategic needs of the user
Security and privacy

Data
Third-party suppliers and
outsourcing
Applications and databases
Infrastructure
Legal and regulatory
24/7/365 availability of IT
systems to enable continuous
consumer support, operations,
e-commerce, and other functions
Failure of the business continuity and disaster

recovery plans causing financial or reputational loss
N/A
Spread of malicious code in company systems,

causing system outages
The risk of theft of personal, financial and health
information
Loss of confidential data due to external
vulnerabilities
Financial loss due to unauthorized wire transfers

Data
N/A
Assigning access rights that are beyond what is

required for the role by employees or contractors
Data
Enhanced
persistence of
cybercrime
Increased
exposure to
internal threats
The accelerating
change agenda
Categories of IT Risk
Universe affected
Business benefit
Failure to remove access rights to employees or

contractors who leave the organization
Fast adoption of new business
models or reducing costs provides
organizations with competitive
advantage
Failure to deliver IT projects and programs within

budget, timing, quality and scope causing value
leakage

Data
Legal and regulatory
Infrastructure
Infrastructure
Staffing
Operations
Physical environment
Programs and change

management
The rising cost of data loss incidents
But good statistics on this phenomenon are very hard to get,

and the figures available will never represent the actual situation
because many more leaks and data breaches go unreported.
There is not a finite number that can be reported with certainty,
because there is no single repository for incident tracking and
these statistics only include incidents that reach the media or are
self-reported by companies. The only certainties are that leakage
happens and that it is a growing problem. It is not only the number
of incidents but also their magnitude and the increased attention of
the general public that increase the impact of an incident for
any organization.
According to a 2010 Ponemon Institute study, the average total

cost per data breach has risen to $7.2 million, or $214 per record
lost. The Forrester Research institute calculated the cost per record
as shown in the table below.1
In addition to the costs of incidents increasing, the number of leaks
appears to be increasing year on year. We expect this to continue to
increase significantly over the next several years.
The cost of a breach, broken out for three sample companies

Cost per record
Company A:
Low-profile breach in a
non-regulated industry
Company B:
Low-profile breach in a
regulated industry
Company C:
High-profile breach in a
highly regulated industry
Outside legal counsel, mail

notification, calls, call center
and discounted product offers
$50
$50
$50
Lost employee
productivity
Employees diverted from

other tasks
$20
$25
$30
Opportunity cost
Customer churn and difficulty

in getting new customers
$20
$50
$100
Regulatory fines
FTC, PCI, SOX
$0
$25
$60
Restitution
Civil courts may ask to put

this money aside in case
breaches are discovered
$0
$0
$30
Additional security and

audit requirements
The security and audit

requirements levied as a
result of a breach
$0
$5
$10
Other liabilities
Credit card replacement costs.

Civil penalties if specific fraud
can be traced to the breach
$0
$0
$25
$90
$155
$305
Category
Description
Discovery, notification
and response
Total cost per record
Source: The Forrester Wave: Information Security and Risk Consulting Services, Q3 2010, Forrester Research, Inc., 2 August 2010.
1 Calculating The Cost Of A Security Breach, Khalid Kark, Forrester Research Inc, April 10, 2007.
Several high-impact incidents have occurred recently that have resulted in high costs and extreme media attention for the
affected companies:
Overview of important incidents

Web
technology
firm
On its official weblog, a web technology firm published a message that it had uncovered a ploy to collect user
passwords, likely through phishing. This ploy affected the personal accounts of hundreds of users, including
among others, senior US Government officials, Chinese political activists, officials in several Asian countries
(predominantly South Korea), military personnel and journalists.
Public health
corporation
A public health corporation had to notify 1.7 million patients, staff, contractors, vendors and others about a
reported theft of electronic record files that contained their personal information, protected health information
or personally identifiable employee medical information. The information included Social Security numbers,
names, addresses and medical histories.
International
oil and gas
company
An international oil and gas company lost a laptop which contained personal information for 13,000 individuals
including names, Social Security numbers and addresses. The laptop was not encrypted, and the information
lost was for claimants against the company.
US public
agency
Personal details for 3.5 million teachers and other employees of a US public agency were accidentally published
on the Internet. Information released included names, Social Security numbers and birthdates. This data had
been posted on the internet for more than a year without the organization realizing it.
National
retail bank
Two thousand customer records from a national retail bank were stolen by employees prior to leaving and
joining a competitor firm. Records included customer bank account numbers, Social Security numbers and
other highly sensitive personal data such as tax returns and pay statements.
According to a blog post, an online storage provider explained that due to an authentication bug, all accounts
Online storage
were at risk of a data breach. As soon as the bug was discovered, as a precaution all logged in sessions were
provider
disconnected. The bug was active for almost four hours and took five minutes to fix.
So, what is new? Threats of data loss from internal users have always
been a risk. To sum up the changing landscape and increasing risk:
1. There are now many more ways data can leave an organization
(i.e., data loss vectors).
2. Storage is cheap. Many gigabytes of data can walk out of the
door on an employees keychain or smartphone or be sent
through online systems such as Dropbox.
3. Data is everywhere. Decentralized systems and work collaboration
tools make it much more difficult for organizations to track and
control information within the business.
4. Data has value in the real world, including from seemingly
legitimate sources.
5. The most recent generation of workers to join companies
has grown up with openness and information sharing as a
cultural norm.
6. It is easier than ever for data to cross borders, and demand

for sensitive information is coming from all over the world as
companies (and nations) try to gain competitiveness in the
global marketplace.
7. The sheer volume of data is increasing as never before.
In addition to business risks, regulatory risks are also increasing.
The volume, impact and visibility of incidents has resulted in
renewed focus from regulators. Data protection requirements,
particularly breach notification rules, for organizations are
becoming more strict, and enforcement penalties are on the rise.
From a companys perspective, reducing the risk of data loss
reduces regulatory risk and helps to protect the companys brand,
strategic business data and intellectual property.
Challenges
From our experience, one of the greatest challenges in managing data loss is that there
are so many reasons why data loss can occur, numerous data loss scenarios to account for
and many different controls that must be effective in order to manage the problem.
There is no simple solution or tool that can be implemented to address the variety of data
loss risks that organizations face. In order to address the pervasive issue that data loss
risks pose, a comprehensive solution that includes people, processes and technology
needs to be implemented.
Data loss risks
Cause
Loss or theft of laptops and
mobile devices
Unauthorized transfer of data
to USB devices
Your business environment

Corporate
data
Improper categorization of
sensitive data
Insufcient response to
intrusions
Customer
data
Your
data
Sales
Contractors
Loss of competitive
advantage
Loss of market share
Erosion of shareholder value
Fines and civil penalties
Personally
identiable
data
HR, Legal
Litigation/legal action
Finance
Transaction
data
Unintentional transmission
of sensitive data
Brand damage and loss

of reputation
Loss of customers
Data theft by employees or

external parties
Printing and copying of
sensitive data by employees
Customer
service
R&D
Effect
Regulatory nes/sanctions
Signicant cost and effort
to notify affected parties
and recover from the breach
People
Lack of awareness
Common unintentional
data loss themes
Lack of accountability
In the data loss assessments we have performed,

common, recurring root causes for data loss have
become evident. These themes often capture the
reasons data loss occurs, particularly unintentional
data loss.
Lack of user responsibility

for their actions
Process
Lack of data usage
policies/guidance
Lack of data
transmission procedures
Lack of data usage
monitoring
Technology
Lack of flexibility in
remote connectivity
No content-aware
DLP tools
Lack of secure
communication platforms
People
Process
Technology
Employees do not clearly understand or feel

accountable for the protection of sensitive data.
Data protection, data classification and

acceptable use policies do not clearly articulate:
Current remote access tools are not flexible

enough to support the business, resulting in
users employing alternative approaches, such
as emailing documents to their personal email
accounts, to enable working from home and
remote locations.
The controls that should be implemented

for securely sending sensitive data to
third parties
Whether employees may send
sensitive data to home computers and
personal email accounts
The specific data that is considered
sensitive and requires data protection controls
T
raining and awareness programs do not focus
enough on protecting sensitive data, appropriate
use of email and the internet, use of security
tools such as file encryption and each employees
personal responsibility for complying with
information security/data protection policies.
Process owners have not assessed their methods

in which sensitive data is shared with third
parties to evaluate information security risks.
Content-aware email encryption tools are

not effectively used to automatically require
encryption of emails containing sensitive data,
such as account numbers.
E
mployees feel that there is no risk involved in
breaking the rules (i.e., no one is watching
so I will not be caught).
Without an ongoing DLP monitoring program,

policy violations cannot be identified efficiently,
and the success of policy communications,
training and awareness programs and technical
controls is not measurable.
Secure links between the company and its third

parties are not in place to enable encrypted
email or other secure transmission methods.
Examples of malicious activity

Below is a summary of actual cases we have investigated to help illustrate the risks that organizations are facing from malicious users.
The challenge facing organizations is how to control the actions of trusted internal users while still allowing those users to perform
their jobs. These examples demonstrate that total prevention of data loss is very difficult. However, effective risk management
activities can bring data loss risks to acceptable levels. It is also notable that not every case requires sophisticated procedures to be
carried out by IT specialists. Simple screenshots or pictures taken from a camera phone can be used for data theft.
Root cause for data loss
Data category
Case description
Inappropriate access rights to

applications with sensitive data
Customer data
A frustrated staff member used the standard

data export procedures to export sensitive
data and copied it to a CD.
Exploitation of weaknesses in a
databases development environment
Personally identifiable data
A database administrator with an

understanding of test procedures was able
to reverse engineer a sanitized process by
referencing hidden tables.
Breach of trust between developers
Transaction data
An experienced IT developer was able to

reconstruct transaction data by gaining
access to confidential data from an
inexperienced developer unaware of the
companys access policies and restrictions.
Unsupervised front office
Corporate data
A call center staff member provided

screenshots of internal systems to fraudsters
to help them reverse engineer
an application.
Employee discontent
Corporate data
An employee leaving the company came in

over a weekend prior to resigning on Monday,
accessed the customer master file and
exported it to an Excel file. This file was
then emailed to the employees personal
email account.
Insider trading
Corporate data
An employee with access to prereleased

financial information fed information to an
external analyst, resulting in improper stock
trades for both the employee and the analyst.
Growth in data volume and importance

to the business
User-driven cross-border data

transmissions
Organizations are increasingly investing in the collection

and management of data to improve business performance
and leverage their competitive advantage. As most business
communications between employees and with third parties now
take place electronically, the potential for sensitive data exposure
continues to rise. According to IDCs 2010 Digital Universe Study: A
Digital Universe Decade Are You Ready?, digital information
will grow by a factor of 44 globally over the next 10 years to a
total of 35 zettabytes (35 trillion gigabytes!). As data production
increases, so will the number of data loss incidents. We expect a
continued increase in accidental data loss due to the misuse of
technology available to users, including social media and new
tools that have not even been invented yet.
The global adoption of digital communications has resulted in an

environment where data is flowing around the world, often without
users even realizing it. Webmail providers and online storage
systems in particular often have data centers located in countries
across the globe, resulting in users having no idea of where their
data is actually stored. Assessments we have performed have
shown patterns of internal users sending business data, including
sensitive data, to their personal email accounts to allow them to
work from home. Users are also sending data to personal devices
such as iPads so they can work on the device of their choice. In
these scenarios, we have noted many examples where users have
sent data to themselves and in the process unknowingly sent
their sensitive business data to servers managed by third parties
in foreign countries.
DLP and privacy

Data loss is a particularly stressful problem for global companies that hold a large volume of personally identifiable information in
different legal jurisdictions. For global companies, there are a host of privacy issues to deal with that not only differ by country, but
even within regions, states and by line of business. In Europe, companies must understand local laws enacting the EU Data Protection
Directive. While the common principles are consistent, interpretation and enforcement varies significantly by country.
In the United States, privacy laws vary by data type and state. For example, the US Health Insurance Portability and Accountability
Act (HIPAA) applies to patient health information, and states such as Massachusetts have enacted rules covering all companies that
hold personally identifiable information of state residents. Outside of the US and EU, the picture does not get any simpler. Some
countries have no privacy regulations, some have adopted legislation consistent with the EU, and some have come up with unique
requirements. It all adds up to a very confusing picture for privacy and compliance officers of global companies.
When implementing a DLP tool, accessing data that may have privacy implications for individuals is unavoidable. In order to evaluate
incidents, organizations must be able to view the sensitive data being transmitted. For companies operating in multiple jurisdictions,
it is good practice to consult with professionals with local regulatory experience to ensure compliance with local privacy regulations
before implementing DLP tools and processes.
Employing a holistic approach

An effective DLP program
requires an understanding of:
What data you have
The value of your data
Your obligations for protecting that data
Where your data resides
Who is accessing your data
Where your data is going
How you protect your data
Your protection gaps and risks
How to respond to data leakage events
10
What can you do to prevent data loss?

To effectively manage data loss risks, clear business objectives should be defined to drive
the DLP program. These objectives should cover the following items as a minimum:
P
revent the intentional or unintentional disclosure of sensitive data at rest, in use or in
motion to unauthorized parties
M
aintain adequate security and provide usability
P
rotect customer data and brand reputation
P
rotect personally identifiable information and intellectual property
R
educe the organizations risk and cost of compliance
With your program objectives defined, you can develop a strategy and implement DLP
controls to achieve your objectives. One of the key challenges to securing your critical data
is the fact that there are so many ways for it to leave. In developing your DLP strategy, a
holistic view should be taken to ensure that the combination of controls employed is geared
to protect the most sensitive data that the organization holds.
Data at rest
Data in use
Databases or
repositories
Workstations
Laptops
Data in
motion
Firewall
Workstations
Internet
Data at rest
The data lifecycle

From a data loss perspective, the industry has adopted three
standard terms related to the states in the data lifecycle:
Data at rest is data that is stored within the IT infrastructure
and on media. Common components containing data at rest
are servers, databases, file shares, intranet sites, workstations,
laptops, mobile devices, portable storage, backup tapes, and
removable media. Data at rest can also be stored externally
with third parties or through external extensions of the IT
infrastructure, such as cloud storage.
Data in motion is data that is in transit, flowing across internal

networks and to the outside world (i.e., data on the wire and in
the air).
Data in use is data that is being accessed or used by a system at
a point in time. Examples include data in temporary memory on a
local machine, an open report or running query on a workstation,
an email that has been drafted but not sent, a file being copied
to a USB drive, and data being copied and pasted from one local
document to another.
11
DLP conceptual model

The following diagram presents a holistic view of data security with a
focus on data loss prevention controls. In this model, data governance
ensures alignment to the business and drives DLP control requirements.
DLP controls link in to the numerous information security processes
that must be effective to ensure the confidentiality, integrity and
availability of data within the organization.
Throughout the remainder of this section, we will explain how this

model can be used to help you think through your DLP strategy
and risks tackling the three components of the model:
Data governance
Data loss prevention controls
Support for information security processes
Data governance
Policies
and standards
Identification
Risk assessment
Classification
Architecture
Quality
Function areas
Structured data
Data in motion
Data in use
Data at rest
Perimeter security
Privileged user monitoring
EndPoint security
Network monitoring
Access/usage monitoring
Host encryption
Internet access control
Data anonymization
Mobile device protection
Data collection and exchange
Use of test data
Network/internet storage
Messaging (email, IM)
Data redaction
Physical media control
Remote access
Export/save control
Disposal and destruction
Unstructured data
Supporting information security processes
12
Identity/access management
Security information/
event management
Configuration management
Vulnerability management
Digital rights management
Incident response
Physical security
Training and awareness
Asset management
Data privacy/
document protection
Employee screening and vetting
Third-party management
and assurance
Business continuity
Disaster recovery
Regulatory
compliance management
Change management/SDLC
Data governance
When classifying data from a DLP perspective, for each data

type, you must consider the consequences of this data becoming
available to unauthorized parties (e.g., business disruption, damage
to reputation and brand, regulatory violations and fines, loss of
competitive advantage, direct financial losses). The following
categories depicted below are a good starting point for identifying
common types of sensitive data.
Future direction
Data governance activities help to answer some of the key

questions that must be addressed prior to implementing DLP
controls, including:
1. What sensitive data do you hold what is your most
important data?
2. Where does your sensitive data reside, both internally
and with third parties?
Additionally, it is helpful to assess the risk of the relevant data types

that you identify. Examples of considerations for assessing the risk
of each data type include:
3. Where is your data going?
Whether the data is protected by regulations
What is your most important data?
Relative value of internal data (e.g., board papers versus

corporate customer lists)
Data classification and risk assessment

Data must be classified from a business perspective. This means
that in addition to applying labels such as confidential, top secret,
sensitive and public, an organization must understand the specific
types of data that it holds so that DLP controls can be customized
for its specific business needs.
Direct impact to customers and business partners

Potential impact on brand and reputation
Potential loss of competitive advantage in the market
In general, there is no one-size-fits-all description of what your

most important data is, because this depends largely on the type of
organization you are. However, by considering what data is vital to
the core of your operations, it becomes clear which data you cannot
afford to lose.
Going through this exercise will help you to prioritize DLP activities
so that the highest risk data is protected first.
Corporate data
Transaction data
Customer data
Personally identifiable data
Price/cost lists
Bank payments
Customer list
Full name
Target customer lists
B2B orders
Spending habits
Birthday, birthplace
New designs
Vendor data
Contact details
Biometric data
Source code
Sales volumes
User preferences
Genetic information
Formulas
Purchase power
Product customer profile
Credit card numbers
Process advantages
Revenue potential
Payment status
Pending patents
Sales projections
Contact history
National identification number,

passport numbers
Intellectual property
Discount ratios
Account balances
Unreleased merger/
acquisition plans and
financial reports
Purchase/transaction
history
Payment/contract terms
Drivers license number, vehicle

registration number
Associated demographics
Preferences
Legal documents
Employee personal data
13
Where does your sensitive data reside?

Identification and architecture
Depending on the way you conduct business, data can reside
anywhere in your IT infrastructure. Sensitive data may be stored on
servers, workstations, shared through the internal network, sent
out through the internet, carried around on laptops and mobile
devices and stored in databases, file shares and the cloud. This
means that even within your organization, your data is virtually
everywhere within the IT infrastructure.
Once you have determined what your most sensitive data is, you
can start to determine where it sits within your IT infrastructure.
There are two high-level ways data is stored within an organization:
S
tructured repositories: Data is organized into structured
repositories, such as relational databases, that are typically
supported and controlled by the IT organization.
Unstructured repositories: Data is generally end-user driven
and stored in less controlled repositories such as network shares,
SharePoint sites and workstations.
Strategies for identifying sensitive structured data in each type

of location include working with the business and IT to identify
repositories that hold sensitive data, as defined through the
data classification exercise. This can be accomplished through a
combination of:
B
usiness process walk-throughs
U
se of questionnaires sent to business process owners, analysts,
database administrators, application developers, business
intelligence/report developers and other relevant parties.
R
eviews of existing documentation (e.g., data flow diagrams,
application descriptions, information held in IT asset inventories).
Unstructured sensitive data, by definition, will reside in
unpredictable locations, as well as on commonly known network
shares, internal sites and end-user repositories. As is the case
with structured data, inquiry of business users and IT personnel
can provide useful information about commonly used data stores.
However, due to the nature of unstructured data, these sources are
not likely to be complete. For this reason, the use of tools should
be considered to assist in data discovery. DLP discovery tools have
advanced significantly over the last two years and can provide the
following features that aid in data discovery:
S
canning of known network shares, intranet sites, wikis and
databases with different levels of access privileges
S
canning of network segments to identify undocumented share
drives, databases and servers
S
canning of user workstations to identify sensitive data stored on
local drives
These activities can be performed using rules designed to detect
sensitive data. Rules should be customized for your organization
based on the high-risk data types identified. Through the use of
these tools, repositories containing sensitive data can be identified
and then steps can be taken to ensure that these repositories are
secure or to move sensitive data to more appropriate locations.
14
Where is your data going?
DLP concepts that should be documented in policies include:
Identification and architecture
T
ransmission of sensitive data through email and the internet
Understanding where you hold sensitive data internally is essential,

but it does not provide a complete view of where your data resides.
Organizations must also understand where data is going and how
it flows from the inside out. Understanding data flows is a complicated
task, and technology can help to provide transparency into network
based data transfers. However, you must additionally understand
third-party data access, business-driven data exchange and enduser data transmission capabilities.
Third-party data access
Data identification should include obtaining an understanding of
sensitive data that is accessible by third parties. This includes data
that is exchanged with third parties and third parties that have
direct access to internal systems. Once an inventory of third parties
with access to sensitive data exists, controls should be implemented
to safeguard third-party access. Focus areas should include:
S
ecure data transmissions
C
ontrolled access to company networks and data
M
onitoring of third-party access to company resources
Future direction
S
torage of sensitive data on mobile devices, laptops, workstations
and non-company owned equipment
S
torage of sensitive data on company file and document
repositories (where it is acceptable and not acceptable to
store sensitive data)
A
ppropriate use of remote access technologies
U
se of technology not provided by the organization (such as
work use of personal email accounts, portable devices, storage
and media)
U
ser responsibilities for classifying data at the point of creation
and ensuring that sensitive data users create is included in relevant
data/information inventories
In addition, DLP principles should be used to drive security
requirements in system development and change projects.
Example principles include:
S
ensitive data may not be transmitted through public networks
without adequate encryption
T
hird-party due diligence/information security assurance
O
nly company-approved technologies may be used to exchange
data with third parties
What about policies and standards?
A
ccess to sensitive data must be logged and monitored
where appropriate
Once sensitive data is classified and identified, data protection

policies should be developed and/or customized to document
security requirements that are specific to the types of sensitive
data held by the organization. A high-level policy specifying the
requirements for protecting sensitive data should exist and clearly
link to the data classification policy.
A
ccess to sensitive data stored on information systems must
be restricted to those who require it to perform their job
responsibilities
Detailed DLP standards can then be developed to further document

requirements for protecting the organizations sensitive data. It is
also common for organizations to embed DLP concepts into existing
policies covering topics such as logical security and the acceptable
use of email. In any case, policies must make data protection
requirements clear to users, as most breaches directly relate to
end user activities.
S
ensitive data may not be shared with third parties without
sufficient contracts in place specifying information security
requirements, their obligations to protect company data, their
responsibilities for monitoring their own third parties and the
companys right to audit and monitor
S
ensitive data must be anonymized before being stored in
less controlled environments, such as test and development
environments
S
ensitive data must be adequately protected through all
stages of the data lifecycle and the systems development
lifecycle (SDLC)
15

Key focus areas for DLP controls
The DLP conceptual model shown on page 11 includes the following
DLP control focus areas to help you think through the controls
that need to be in place to manage data leaving your organization.
However, as technology is always changing, organizations must

continue to keep abreast of technology advancement to identify
new ways data can be leaked to unauthorized parties. Furthermore,
this list provides a starting point, but additional risks and control
requirements may exist within your organization.
Data in motion
Focus area
Example of control objective
Supporting technologies
Perimeter security
Prevent unencrypted sensitive data from leaving the

perimeter
DLP technology, firewalls, proxy servers
Network monitoring
Log and monitor network traffic to identifying and

investigate inappropriate sensitive data transfers
DLP technology
Internet access control
Prevent users from accessing unauthorized sites

or uploading data through the web through personal
webmail, social media, online backup tools, etc
Proxy servers, content filters
Data collection and exchange Ensure that data exchange with third parties only occurs
through secure means
with third parties
Secure email, secure FTP, secure APIs,

encrypted physical media
Use of instant messaging
Prevent file transfers to external parties through instant

messaging and other non-web-based applications
Firewalls, proxy servers, workstation

restrictions
Remote access
Ensure that remote access to the company network is

secured and control the data that can be saved through
remote facilities such as Outlook Web Access
Encrypted remote access, restrictions on

use of remote access tools to prevent data
leakage to non-corporate assets
Focus area
Privileged user monitoring
Monitor the actions of privileged users with the ability to

override DLP controls, perform mass data extracts, etc
Security information and event monitoring,

operating database and application log files
Access/usage monitoring
Monitor access and usage of high-risk data to identify

potentially inappropriate usage
Security information and event monitoring,

operating database and application log files,
endpoint DLP logs
Data sanitation
Sanitize/anonymize sensitive data when it is not required

for the intended use
Data sanitation routines and programs
Use of test data
Do not use or copy sensitive data into non-production

systems. Sanitize data before moving into test systems
when possible
Data sanitation routines and programs
Data redaction
Remove sensitive data elements from reports, interfaces

and extracts when they are not necessary for the
intended use
Data redaction tools
Export/save control
Restrict user abilities to copy sensitive data into

unapproved containers (e.g., email, web browsers)
including controlling the ability to copy, paste and print
sections of documents
Endpoint DLP technology, application controls
Data in use
16
Data at rest
Focus area
Endpoint security
Restrict access to local admin functions such as the ability Operating system workstation restrictions,
to install software and modify security settings. Prevent
security software (e.g., A/V, personal
malware, viruses, spyware, etc
firewall, etc.), endpoint DLP technology
Host encryption
Ensure hard disks are encrypted on all servers,

workstations, laptops and mobile devices
Full disk encryption tools
Mobile device protection
Harden mobile device configurations and enable features

such as password protection and remote wipe facilities
Built-in security features, third-party mobile

device control products
Network/intranet storage
Govern access to network-based repositories containing

sensitive data on a least privilege basis
Access control software and permission

control in operating systems, databases and
file storage systems
Physical media control
Prevent the copying of sensitive data to unapproved

media. Ensure that authorized data extraction only takes
place on encrypted media.
Endpoint DLP technology, endpoint media

encryption tools, operating system
workstation restrictions
Disposal and destruction
Ensure all equipment with data storage capabilities

are cleansed or destroyed as part of the equipment
disposal process (including devices such as digital copiers
and fax machines)
Data erasure/data wiping software
Supporting information security

processes
DLP controls cannot operate effectively in a vacuum. In order
for a DLP program to be effective, the links to other information
security processes must be understood so that multiple layers of
defense are established and monitored. For example, effective
logical access controls may be in place, but if physical controls
fail and sensitive hard copy information is removed from your
facilities, data loss still occurs. Likewise, if changes to your
infrastructure are not carefully controlled, existing DLP controls
can become ineffective. The areas listed in the Supporting
information security processes section of the DLP conceptual

model will help you identify key controls outside of the DLP
program that can impact your overall effectiveness in managing
data loss risks.
It is essential that DLP controls and supporting information security
controls are implemented and that the effectiveness of these controls is
monitored over time. Having a structured data loss risk management
program and a clear set of controls to mitigate data loss risks can
provide a holistic view of data loss potential across your organization.
The DLP conceptual model can also aid in building a customized
data loss risk dashboard and performing current-state assessments.
17
Leveraging the power of built-in policies

and rules
Market-leading DLP technologies include preconfigured policies
and rules to enable you to implement DLP technology rapidly.
A key part of a DLP technology implementation is evaluating,
selecting and customizing the built-in policies and rules to
provide the right coverage for your company and industry.
Enabling all of the built-in policies can flood you with data and
false positives, resulting in difficulties to spot the high risk
incidents. However, not leveraging these policies may keep
important events off of your radar. A balance must be achieved
to provide adequate coverage without requiring a massive team
of people to analyze the data.
Generally, policies that scan for specific data patterns, such as
credit card numbers, will provide low false positives and false
negatives, particularly when mathematical algorithm checking
can be used for validation, in addition to simple pattern
matching. Built-in policies covering data such as credit card
numbers, Social Security/national ID numbers, international
bank account numbers, and medical claim information
will generally provide valuable results with reasonable
numbers of false positives and are a good place to start in
an implementation to test the waters. In contrast, rules that
rely only on text search terms, such as scanning for the word
classified in a document, will initially result in high numbers
of false positives and require a significant time to tweak and
perfect the policies and rules.
Types of built-in policies:
Using technology to support the

DLP program
DLP technology is intended to detect and prevent the unauthorized
use and transmission of sensitive data and can be set to identify,
monitor and protect data in use, data in motion and data at rest.
Generally, the following types of DLP technologies are available:
Type
Purpose
Endpoint-based tools
Control user capabilities on endpoint systems
Network-based
monitoring tools
Detect and report on sensitive data in motion
Network-based
scanning tools
Scan the network and specific hosts/shares to

identify and report (and potentially quarantine)
unprotected sensitive data
Perimeter DLP
prevent tools
Detect sensitive data flowing through endpoints

and stop traffic that violates DLP rules
Endpoint technologies are more difficult and slower to deploy, but

they provide more direct control over user actions and coverage
for systems that are connected outside of the corporate network.
Network-based technologies can be deployed very quickly and
provide greater coverage on the internal network, but they are
generally unable to scan encrypted traffic and can impact network
performance when they are in prevent mode i.e., blocking
inappropriate traffic. A hybrid approach provides multiple layers of
defense with detect and prevent capabilities but is more costly than
a single approach to deploy.
PCI (credit card numbers)

PII/Privacy (Social Security numbers, national ID numbers)
Medical data/personal health information
Acceptable use (traffic related to gambling, pornography)
Financial reporting (income statements, balance sheets,
annual financial reports)
18
Start here, move forward
Monitor phase
high
Risk
reduction
Prevent/protect phase
Network
monitoring
(data in motion)
Endpoint
monitoring
and discovery
(data at rest)
Network
prevent
Endpoint
prevent
(data in use)
low
low
Complexity
high
DLP technology and trends
These include:
In our experience working with a variety of clients, DLP tools and

vendors over the last several years, DLP technology has made
significant advancements and has matured as major vendors have
purchased niche players and integrated DLP products with their
other information security solutions. DLP tools now provide
significant capabilities that can certainly help a company to
establish multiple layers of defense and DLP capabilities.
D
ifficulty scaling to support many languages
However, technology alone does not provide a complete solution.

Several challenges in tool implementation still exist, particularly for
global organizations.
L
imited effectiveness in identifying sensitive intellectual property
L
imited built-in support for standard data formats outside of the
United States
L
imited deployment capabilities in different countries based on
local privacy laws
These are among the reasons that effective people and processes
are as important as ever in managing data loss risks. Users must
be aware of the risks, DLP roles and responsibilities must be clearly
defined and processes must be in place to properly configure DLP
tools and to act efficiently on the output.
19
Ernst & Young insights and lessons learned

By rethinking the way you handle your data distribution and
effectively implementing DLP controls, your organization can
manage the right risks by:
Establishing effective data governance
I mplementing DLP controls that address your organizations
highest risks and most sensitive data
T
aking a holistic approach by understanding the impact of the
broader information security agenda on your DLP program and
monitoring the effectiveness of all the relevant controls that
support data loss prevention
Lessons learned
From our involvement helping many clients with their DLP programs,
we have identified the following practices that can help to make a
DLP program successful:
Determine goals and objectives for your DLP program up front
As with all change initiatives, DLP programs should help achieve
strategic business objectives and provide benefits in return for
the costs incurred. Clear goals and objectives based on the company
strategy and mission should be determined up front as a baseline
for your program. This will ensure that the program is focused on
protecting the data that is most important to the business.
Address all aspects of people, process and technology
As we have illustrated, a defense-in-depth approach must be
taken, with clear roles and responsibilities for individuals, fitfor-purpose tools to identify and prevent data loss and effective
processes to research and respond to incidents.
Establish ample executive support, understanding and
participation Company-wide support and involvement from
various business and operating units will create more user
acceptance of the transition toward a more secure environment
and will help to ensure that business input is provided at key stages.
Defining sensitive data is a fundamental requirement
Implementing DLP technology and controls universally across an
organization has an adverse and costly impact on the business.
By defining sensitive data up front and aligning the program to
protect their most sensitive data, organizations can ensure that
resources are spent managing the highest risks.
Focus on a defense-in-depth approach, not just complying
with legislation A DLP implementation should not be based
solely on solving your compliance issues but should focus on the
entire risk spectrum that affects your data.
20
Leverage the opportunity to reinforce awareness in the end

user community The end user is mostly confronted by the
limitations of DLP controls. Without an awareness and acceptance
of the reasons behind additional security measures, employees
will be more likely to seek work-arounds to bypass controls.
Increased awareness will also help users to execute their
responsibilities for classifying data at the point of creation.
Formally define and monitor the effectiveness of your DLP
controls Once implemented, the DLP controls and their
effectiveness in protecting your data assets should be monitored
in order to feed back into an improvement cycle. A formal process
can ensure that continuous improvement can be applied in line
with the current and future threats to your data.
Common DLP program mistakes

Data protection
efforts tend to focus
on technology
Too much focus on technical implementation

details
Lack of integration with existing processes
Lack of holistic data protection strategy
Poor information
classification definition
and user awareness
What is considered sensitive data?

Are data elements only sensitive when
combined?
Where can I store sensitive data? File shares,
SharePoint?
Who has (or can have) access to my data?
No authoritative
source exists for
share ownership
Lack of centralized authoritative list of

share owners
Poor awareness for established share
ownership
Access approval
performed without
proper context
Inappropriate personnel executing (e.g., IT)

Limited understand and visibility of data,
users and groups
How and where inheritance is used
How and where nested groups are used
Limited or non-existent
entitlement review
process
Access is often not revoked until a user

separates from organization
Over time, users have access to data that
they no longer require
Ownership for non-user Service accounts

accounts
Non-primary user accounts without
documented owner
Lack of engagement
from relevant
stakeholders
Lack of coordination with business

stakeholders
Project viewed as an IT project only
Top practical tips to help optimize your data loss prevention program
1. Identify and classify your data. A well-developed, granular
data classification scheme will enable your company to design
and implement the proper controls for different types of data.
A data inventory, linking the data classification scheme to
specific data held within the IT infrastructure and with external
parties, will help appropriately scope your DLP program.
2. Be concerned about view-only access. The use of data

warehouses and demands for organization-wide reporting
capabilities means it can be much easier for users to put
together previously disparate data elements, resulting in
wide access to very sensitive data. As many organizations
have built security controls with the idea that view-only or
read-only access is low-risk, often individuals can view (and
extract) far more data than they truly need to do their jobs.
3. Implement a data management lifecycle. A primary

challenge organizations have with data protection is the
improper definition, classification and storage of sensitive
data at the point of creation. If data is not properly defined,
classified and stored appropriately at the starting point, it
can propagate throughout the organization, which can make
protecting it later an even greater challenge. Additionally,
compliance with data retention policies is a challenge,
which increases the amount of data that needs to be
managed and protected.
4. Do not allow unauthorized devices on your network.

Allowing non-corporate assets to access the internal network
can lead to several risks. These include unauthorized parties
with physical access to the companys premises accessing
internal network resources, and internal users connecting
personal devices to the corporate network. Personal devices
will most likely lack corporate device protection measures and
endpoint security controls.
5. Do not permit the copying of sensitive data to

removable media. Endpoints should be configured to
disable writing to all removable storage devices, or
alternatively, content-aware endpoint DLP technology
should be in place to prevent sensitive data from being
copied from the source. Mobile devices like laptops and
mobile smartphones or PDAs should have full disk
encryption, and your company should have the ability to
erase them remotely if they are lost or stolen.
6. Improve authorization and access control measures.

Review and tighten data access controls and usage triggers.
When identity and access management systems are initially
deployed, user roles and user access are typically broadly defined.
Now is the time to review those roles and access to make sure
employees have access only to the data required to fulfill their
responsibilities successfully and nothing more. Access restrictions
should be augmented by monitoring to identify unusual or
suspicious activity by those with access to sensitive data.
7. Understand data usage and flows and your data loss

vectors. Organizations need to understand how data is being
used and how it can leave the organization. Tools should
be implemented to monitor data traffic flows within your
infrastructure. File access monitoring can increase your current
knowledge of data usage within the organization, and networkbased DLP tools should also be considered to gain visibility
over data flowing across internal networks and to the internet.
8. Take a risk-based approach. Not all data is created equally.

Your DLP program should be designed to protect your most
sensitive data (not all data). When considering DLP technology
implementation across a complex environment, consider
structuring the implementation in phases, with the initial rollout addressing high-risk/high-value networks, hosts or physical
locations. A phased approach will help to prove the technology,
increase buy-in as benefits are realized, and gradually build
internal skills, rule sets and data analysis capabilities.
9. Update your policies and create awareness. You should

improve your security awareness program to incorporate
data loss awareness in line with company policies to ensure
that everyone is aware of the potential data loss risks. Clear
guidance should educate employees on what is expected
from them when handling data. In addition, a clear and
well-understood data protection policy will encourage proper
behavior by employees and data owners with respect to
data handling, storage and transfer.
10. Audit your own compliance. Often awareness programs

are not tested properly to validate an employees knowledge
and compliance with company policies. Organizations should
test employee awareness through real-life examples of attacks
to verify that employees know what to do under specific
circumstances. Consider conducting social engineering and
phishing tests to determine awareness levels.
Dont be a victim
The ever-evolving risk landscape is becoming more
challenging to manage. With data loss, prevention is
always better than recovering after a breach. Todays
common threats are accelerating by technological
evolution. Data loss through social media, consumerization,
cybercrime and internal threats represent increasing
business risks. An organization that knows which data
is most vital to its business operations, understands where

that data resides and how that data is sent beyond
its walls will achieve competitive advantages in the
marketplace. It is important to use that knowledge to
ensure that key business data is effectively protected and
that the organization rapidly and efficiently responds to
incidents that occur.
21
Ernst & Young

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About Ernst & Young
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2011 EYGM Limited.
All Rights Reserved.
EYG no. AU0969
In line with Ernst & Youngs commitment to minimize
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This publication contains information in summary form and is
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About Ernst & Young

At Ernst & Young, our services focus on our individual clients specific business needs
and issues because we recognize that each is unique to that business.
IT is a key to allowing modern organizations to compete. It offers the opportunity to become closer
to customers and more focused and faster in responses, and can redefine both the effectiveness
and efficiency of operations. But as opportunity grows, so does risk. Effective ITRM helps you to
improve the competitive advantage of your IT operations, by making these operations more cost
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Our 6,000 IT risk professionals draw on extensive personal experience to give you fresh
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Insights on

Data loss prevention

Data loss prevention (DLP) is the practice of detecting

Insights on governance, risk and compliance | October 2011

Understanding the problem

The changing data loss risk landscape

Wikileaks and internal security

Insights on governance, risk and compliance | October 2011

The rise of cloud

Mobile computing: Anytime

Increased vulnerability due to anytime, anywhere

Lower total cost of ownership

Lack of governance and oversight over IT

Security and privacy

Failure of the business continuity and disaster

Spread of malicious code in company systems,

Security and privacy

Assigning access rights that are beyond what is

Failure to remove access rights to employees or

Failure to deliver IT projects and programs within

Insights on governance, risk and compliance | October 2011

Security and privacy

Applications and databases

Programs and change

The rising cost of data loss incidents

But good statistics on this phenomenon are very hard to get,

According to a 2010 Ponemon Institute study, the average total

The cost of a breach, broken out for three sample companies

Outside legal counsel, mail

Employees diverted from

Customer churn and difficulty

FTC, PCI, SOX

Civil courts may ask to put

Additional security and

The security and audit

Credit card replacement costs.

Total cost per record

Insights on governance, risk and compliance | October 2011

Overview of important incidents

6. It is easier than ever for data to cross borders, and demand

Insights on governance, risk and compliance | October 2011

Data loss risks

Your business environment

Brand damage and loss

Data theft by employees or

Insights on governance, risk and compliance | October 2011

In the data loss assessments we have performed,

Lack of user responsibility

Employees do not clearly understand or feel

Data protection, data classification and

Current remote access tools are not flexible

The controls that should be implemented

Process owners have not assessed their methods

Content-aware email encryption tools are

Without an ongoing DLP monitoring program,

Secure links between the company and its third

Insights on governance, risk and compliance | October 2011

Examples of malicious activity

Root cause for data loss

Inappropriate access rights to

A frustrated staff member used the standard

Personally identifiable data

A database administrator with an

Breach of trust between developers