PRODUCT AND SERVICES

Dairy Buffalo Module

Dairy Buffalo Module (Program on the 25-Dairy Buffalo Module under the Modified
Paiwi System)
As PCC has limited female buffaloes at the moment, this service/program is available to
qualified farmer-cooperative members on a first-come-first serve basis and subject to the
availability of the animals.
The 25 dairy buffalo module is a facility whereby PCC entrust 25 head purebred dairy buffaloes
to qualified farmer-trustees (one buffalo per farmer-trustee to new cooperatives or its members)
who belong to a duly registered cooperative or association. The entrustment follows a
Trusteeship or Modified Paiwi Scheme wherein the farmer-trustee is expected to take care of
the animal, maintain animal and production records, provide necessary inputs and other
obligations stipulated in the modified Paiwi contract; and continuously engage in dairy
business following approved practices and technology provided by PCC.
Modified Paiwi or Trusteeship scheme (Dairy Buffalo Module): The original animal remain a
property of PCC. The farmer-trustee takes ownership of the first offspring as his share and
equally co-owns with PCC the succeeding calves. Farmer-trustee may opt to buy the PCCs share
in each succeeding offspring or the other way around.
Dairy buffalo module can be availed in two ways: (A) Cooperative Dairy Module, and (B)
Family Dairy Module.
A. Cooperative Dairy Module
1. As follows are the initial requirements to avail of the breeding stocks, which shall be
accomplished by the Cooperative:
a. Letter or resolution requesting for 25 head buffalo dairy module addressed to PCC Executive
Director
b. Master list of the Cooperative Members
c. List of members endorsed by the Officers of the Cooperative/ Association to avail of the dairy
buffalo module
d. Certificate of being a legal entity (CDA/DOLE/SEC registration)
e. Certificate of Good Standing (if registered with the CDA)
f. Accomplishment Report, preferably for the last two (2) years

g. Current inventory of carabaos in the area where the association or cooperative is operating
h. List of schools and student population
i. History of the Barangay where the Cooperative is located
j. Socio-economic profile of the community/town
2. After complying to the requirements, the following activities shall be conducted as the
next procedure to determine if the association or cooperative and its members are qualified
to be awarded of the trusteeship:
2.1 Schedule visit to association/cooperative for ocular inspection, field visit and validation of
identity
2.2 Orientation meeting with the Officers and Members
2.3 Social Preparation Training: Issuance of Training Certificate by the SPT Team
2.4 Technical Training Issuance of Training Certificate by the Technical Training Team
2.5 Evaluation of the farmer on the following:
a. Photocopy (certified true copy) of the Guarantee Fund Bank Deposit
b. Total amount of the Guarantee Fund
c. Photocopy (certified true copy) of the resolution regarding Guarantee Fund between the
Cooperative and the PCC Representative
d. Availability of the animal shed
e. Availability of the forage production area/forage resource
f. Availability of clean and safe source of drinking water
g. Availability of electricity in the area
3. If the two abovementioned processes (1.1 and 1.2) are complied, the farmer becomes a
farmer-trustee, as declared by the PCC Evaluation Team, eligible for the trusteeship and
the association or cooperative ready for entrustment of the breeding animals under the
Modified Paiwi scheme. Then, schedule of animal release to the association or
cooperative shall be set provided the following documents are duly accomplished:
a. Signed Memorandum of Agreement (MOA) with the Cooperative, LGU and PCC
b. Signed Modified Paiwi Contract with the Farmer-Trustee, Cooperative and the PCC
c. Issuance of individual animal record
4. Monitoring and Evaluation (shall be done as part of the evaluation and post-evaluation
processes)
B. Family Dairy Module
Qualified family or families may avail of 5 to10 head dairy buffaloes in case they are already
into dairying activity using crossbred or native carabaos for around five years or more. This is
prioritized in areas with at least 100 breedable animals and where a dairy cooperative does not

exist yet. Moreover, these farmer-trustees have to agree first to later organize themselves into a
dairy association or cooperative. The implementing guidelines follow the Cooperative Dairy
Module with the exclusion of the requirements, which are exclusively to be accomplished by a
dairy cooperative.
Analysis of Feed Sample Services
The PCC as a research and development institution extends its full support in terms of technical
(extension and training) and laboratory services to its clients. The nutrition section is one of the
organic units of the PCC that develops technologies for enhancing the productivity of the dairy
buffaloes through improved nutrition with sustainable forage/feed production, conservation and
utilization. It also develops practical and least-cost buffalo rations that are based on nutritional
standards. Service Standard
The Nutrition Laboratory supports the research and development activities of the agency and it
provides services to the whole PCC network, farmers, researchers and students in assessing the
nutritive values of feed and forage samples such as the proximate analysis, detergent fiber
determination, Calcium and Phosphorous analysis. The laboratory activities are teamed by
competent nutritionist, chemist and analyst. The measuring devices used in the laboratory are
regularly maintained and calibrated to ensure the accuracy and acceptability of the results. Once
the request is approved, results of the analysis can be released after 4.5 to 8 days working days.
Analysis of Milk Sample Services
The Dairy Laboratory provides service for analysis of milk components in support to the Genetic
Improvement Program of PCC. Service is mainly for dairy herds that are participating in milk
recording and performance testing including PCC-assisted cooperatives among others. Milk
samples are rapidly analyzed for milk fat percentage, milk protein percentage, lactose, total
solids, and somatic cell count (SCC). The facility is presently available at the PCC National
Headquarters.
Animal Health Laboratory Services
To maintain a disease-free environment and control possible disease outbreaks, PCC established
its own animal health laboratory. This facility caters to the National Impact Zone clientele,
National Gene Pool and PCCenters nationwide. It will also provide assistance to researchers and
academicians involved in animal health and biological sciences, and conduct collaborative
researches. At present, the laboratory performs fecalysis, blood parasite examination, serological
testing (BPT-Brucella Test), bacterial isolation and antibiotic sensitivity testing. The laboratory
also commenced the use of molecular (PCR) assays for detection of microbial pathogens.

Artificial Insemination (AI) Services

AI is used to produce animals with better productivity for milk and meat, without disregard for
draft power through harnessing superior genetic materials of dairy buffalo breed. The strategy is
to cross the native swamp buffaloes with the dairy breed and to follow sustained backcrossing to
at least four generations to produce animals with milk and meat producing potentials equivalent
to the purebred dairy parents.
Artificial Insemination (AI) is one of the agencys banner services rendered nationwide in
villages by trained private village-based AI technicians (VBAITs) as well as technicians of local
government units, DA-Regional Field Units (DA-RFUs), PCC regional centers and other
interested agencies.
PCC trains VBAITs to provide AI services in the community with a fee, which is based on the
existing price acceptable in the locality (ranges from Php300 to Php1,000). In places, where
there is no trained VBAIT or LGU AI technician, the conduct of AI in the villages is usually
based on the schedules arrived at during the annual planning activities of PCC and the LGUs.
However, there are cases when requests outside of the annual plan come in. For those coming
from the LGUs, processing of request is completed within two weeks. For on-call AI (usually
in areas that are at close proximity to the centers) that is based on natural heat, processing of
request usually takes only 30 minutes to one hour. The actual conduct of AI takes around 1 to 2
hours, including travel time (for natural estrus), and 3 to 4 days (for synchronized estrus). Take
note that estrus synchronization/artificial insemination (ES/ AI) scheme is conducted only on a
case to case basis and not a regular activity of the center.
Bull Loan
One of the major services of the Philippine Carabao Center (PCC) is the Bull Loan Program
which is an important component of the genetic improvement program. It provides individual
farmers and farm cooperatives with bulls of superior quality that could be utilized to upgrade
their native carabaos to produce offsprings with improved milk production and growth
performance. The center has loaned out bulls to qualified recipients in its service areas where
Artificial Insemination (AI) services are not available.
After years of implementation, the PCC has experienced several problems. Reports revealed that
bull recipients still lack the knowledge and skills on management practices of the animal,
expressed little concern on the animals welfare and were unaware of the significance of the
program. These problems were attributed to various cases such as death, loss and or selling of the
animals and the inactive participation of the recipients during the scheduled monitoring activities
and submission of reports; thus, training course on bull management was conceptualized.

The training aimed at providing the beneficiaries knowledge on appropriate management

practices in handling the animals covering copies such as health, breeding, feeding and record
keeping. Further, the training served as avenue for orienting farmer cooperators on the mandate
of the Carabao Bull Loan Program and for them to realize their functions, responsibilities and
contributions in improving the carabao industry in the region.
Purebred dairy-type Murrah bulls are loaned to qualified farmers for natural mating with native
or crossbred carabaos in areas where AI services are not available. This service is an integral part
of the genetic improvement program aimed at producing animals with improved productivity for
milk and meat.
Repayment Scheme
A junior bull (2.5 years old and below) is considered paid in full when it has produced 25 calves.
This is subject to proper proof and certification from the Municipal Agriculturist, Veterinarian or
Livestock Inspector. A fertility-tested bull that is three years old and above, and socialized, is
considered paid when it has produced 50 calves.
Frozen Semen Distribution
PCC maintains a Semen Processing Laboratory in Carranglan, Nueva Ecija, managed by PCCCLSU, and in Los Baos, Laguna, managed by PCC-UPLB). These laboratories produce frozen
semen from genetically superior bulls to be used for upgrading the native carabaos through
artificial insemination. The frozen semen are kept in liquid nitrogen tanks and are stored in
Semen Bank at PCC National Headquarters and Gene Pool for distribution. Each straw
approximately contains 50 million sperm cells with at least 30% post-thaw motility. Frozen
semen is available to qualified AI technicians nationwide through systematized semen
distribution system linked with AI technicians, cooperatives, DA-RFUs and LGUs.
Program Support Services
The agency provides technical assistance, free of charge, to its farmer-clientele in the areas of
animal reproduction, animal nutrition, animal health, forage production and improved feeding
system, cooperative development, and dairy production and processing. Experts on these areas
are regularly sent to the villages to respond to the farmers specific needs.
Farmers, private individuals or organizations who need technical assistance from PCC may visit
any of the PCC Centers and they will be attended by the agencys technical staff. The length of
discussion varies depending on the subject matter and how the clients respond. If the service

requires an on-site assessment or field visit, a schedule is agreed upon. Again, the duration of the
technical service varies depending on the situation on-site.
PCC consistently ensures that farmers and its partner-implementers are capacitated to effectively
carry out the agencys various programs through the provision of relevant trainings. Areas of
training include animal reproduction, animal nutrition, animal health, forage production,
cooperative development, and dairy production and processing and marketing. Service Standard
When all requirements are met, the applicant shall receive notice of acceptance to the training
course within 6 days from the date of receipt of application.
Visitors Assistance
As part of its information dissemination activities, PCC has created the Visitors Assistance
Office (VAO) at the Office of the Executive Director (OED), manned by staff of the Information
and training Division (ITD). VAOs main function is to receive the various sectors that visit the
facilities of the agency. Orientation of the programs and services is being done through a 15
minute film showing, followed by a brief tour to the gene pool and milking parlor.
Information materials about the PCCs programs and services and prepared for the visitors/group
of visitors whose visit is pre-arranged. Unexpected/ walk-in visitors, however, are also being
extended appropriate assistance and/or necessary orientation. The whole orientation process
which includes tour of facilities lasts about 47 minutes.
Information and Library Services
PCC, through its Applied Communication Section (ACS), disseminates relevant knowledge and
information about its program and services using information, education, and communication
(IEC) materials complemented with multimedia materials. IEC about PCC, its stakeholders and
other beneficiaries of the program are published in various formats to suit the specific needs of
its readers.
Likewise, to help various researchers like students, professionals, and other groups, PCC
established a Library with references pertaining to buffaloes/carabaos and either related fields.
All Library materials are for room use only except for employees and affiliates who may wish to
borrow and take out the materials.
Depending on the availability of IEC/multimedia materials, interested individuals or
organizations may send their letter of request or visit PCC to have copies of the PCC information
materials. These materials can also be readily accessed or borrowed from the PCC Library.

Everybody who wishes to use library would be attended to according to their needs from 8:00
AM to 5:00 PM, Mondays to Fridays.
Provision of superior breeding animals
Due to very limited number of breeding animals, this service is provided only on a case-to-case
basis and on a first come, first serve basis subject to availability of animals. Priority is given to
interested parties who have funds to purchase and provide the requirements of maintaining the
breeding animals. Other means are via the soft loan (Bull Loan Program and Dairy Buffalo
Module under Modified Paiwi Scheme).
Assuming animals are available and all requirements are met, coordination and other activities
including processing of related documents from the day of receipt of the request to the release of
breeding animals can be completed within 10.5 working days.
Direct Purchase
An interested individual can directly purchase breeding animals from the PCC Gene Pools,
provided these animals are available. The PCC has a standard pricing set for breeding animals,
which is subject to change depending on the genetic quality of the breeding stocks and current
market prices, as follows:
1. All animals/stocks identified for sale shall have Authority to Release (ATR) from PCC
National Headquarters upon recommendation of concerned Center Director, National Gene Pool
Coordinator and National GIP Coordinator prior to sale.
2. Heifers and bulls, Riverine Buffaloes
2.1. Minimum price for sale is Php30,000.00.
2.2. Additional Php3,000.00 is added to the minimum price for sale for every six (6)
months increment in age beyond 24 months up to a maximum of 60 months (5 years).
2.3. Premium is added for dams best 305D milk production record equal to or more than
2,000 liters, as follows:
2.3.1. 2,000-2,500 li. : Php3,000.00
2.3.2. 2,600-3,000 li. : Php6,000.00
2.3.3. >3,000 li. : Php9,000.00
2.4. Pregnant heifer minimum price for sale is Php40,000.00. Increase in price due to age
and milk production (when it falls into cow classification) is the same as in items 2.2 and
2.3, respectively.
3. Heifers and Bulls, American Murrah buffaloes (available at PCC at Ubay Stock Farm)
3.1. Minimum price for sale is Php25,000.00.
3.2. Additional Php1,500.00 is added to the minimum price for sale for every six (6)

months, increment in age beyond 24 months up to a maximum of 60 months (5 years).

3.3. Pregnant heifer minimum price for sale is Php35,000.00. Increase in price due to age
(when it falls into cow classification) is the same as in item 3.2.
4. Heifers and Bulls, Swamp Buffaloes and Crossbreds (F1)
4.1. Minimum price for sale (24-47 months) is Php22,000.00.
4.2. Age 48-60 months is Php30,000.00.
4.3. Pregnant heifer is Php35,000.00.
MARKETING ISSUES
One of the areas in a business organization that greatly affects the success or failure of its
strategy implementation is marketing. It includes issues like choosing the most suitable
advertising medium or distribution channel, choosing between being a price leader or a price
follower or where to locate a store in order to stimulate sales from operation.
The marketing function of PCC aims to promote the value of carabaos in the Philippines
especially to farmers through research and development projects including the Carabao
Development Program (CDP) and to promote a carabao-based enterprise considering the number
of carabaos owned by small-scale farmers.
NATIONAL IMPACT ZONE (NIZ)
The Philippine Carabao Center sells its products and services to clients through the National
Impact Zone (NIZ) which is one of the development processes that propelled the implementation
of the Carabao Development Program (CDP) of the Philippine Carabao Center (PCC). National
Impact Zone (NIZ) was developed for the purpose of improving the socio-economic situation of
carabao farmers who are into dairy production from production, processing and marketing
activities supported by technical and financial services.
The Philippine Carabao Center is implementing the NIZ by incorporating critical elements of
development to establish a productive, profitable, stable, and sustainable carabao enterprise
development. The NIZ template is basically anchored on PCC's 25 dairy buffalo module which
offers 25 purebred Bulgarian buffaloes to 25 qualified farmers who are members of a primary
cooperative. In return, one farmer-cooperative receives and takes care of one dairy buffalo cow
under a five-year contact with PCC. Through this scheme, expansion activities are done to
involve more people in the Carabao Development program (CDP).
To date, NIZ is interactive in its activites to showcase the viability of the carabao production for
greater benefit of the smallholder farmers and rural farming communities. Through PCC's
programs, the success of the NIZ will depend on balanced, well-coordinated and timely delivery
of services and most importantly the responsibility of ownership by the people and community
on the program and projects on carabao development.

Through the efforts of PCC specifically the National Impact Zone, the Nueva Ecija Federation of
Dairy Carabao Cooperative (NEFEDCCO) was made possible. NEFEDCCO was established by
farmers who are also recipients of products and services as well as of the trainings and seminars
provided by the agency.
The PCC's 13 regional carabao centers in the country Are implementing its own version of NIZ,
the RIZ or Regional Impact Zone in order that all efforts on carabao development in the country
will be localized and address the technology needs and requirements of the people. With the
strong technical support and people's determination, the NIZ is seen as a nationwide modality for
development projects not only for carabao but other livestock commodities was well.
MARKET DEVELOPMENT STRATEGY
The Philippines is one of the biggest importers of milk in the world. It is approximated that 98%
of milk consumption in the country is imported milk products and only the remaining 2%
accounts for the locally produced milk.
Addressing this concern, the Philippine Carabao Center targets to reduce the importation of milk
products by means of training and educating all possible and willing clients to undergo training
to learn the benefits from milk that can be extracted from buffaloes. As part of their campaign,
PCC is creating demand for buffalo-derived products. Incident to this, PCC also finds
opportunities in engaging in to market development because they are able to take advantage of
all the opportunities in creating a market for buffalo dairy products.
As a market development strategy, the Philippine Carabao Center spread the knowledge of the
benefits of buffalo over the cattle or goat as the best source of milk for it contains the most
nutrients. This knowledge is taught as part of the seminars and trainings provided by the
Philippine Carabao Center. Also, PCC assists not just the farmers but also other entrepreneurs
about the viability of carabao as a good source of income. Assistance shall consider the market
niche advantage of buffalo-derived products such as milk for specialized processing of highvalue items. Likewise, efforts shall consider the inherent advantage and quality of buffalo meat
produced following recommended standards for meat production. Interventions shall be
considered to address the low quality issue normally obtained from small-hold production system
and the high quality demand in the commercial market.
Cooperative Development
Promoting cooperativism among small-holder farmers in target communities allows them to
harness the power of group endeavors. Community organization perpetuates group action and
empowerment thereby making it a good strategy for market development.
PCC supports the establishment of community organizations and cooperatives envisioned to
grow into independent and potent avenues in promoting carabao-based enterprises. Through
cooperatives, the smallholder farmers can create a formidable means for putting a business at a
scale common only among commercial producers. Products, either in the form of milk, meat or,

breeding animal, can be consolidated, graded, processed and traded to be more competitive in the
commercial market.
Cooperatives are to be federated to further lend strength, forming a second level organization that
will take care of marketing and other concerns over and above the issues on production.
Seeding and incubation of cooperatives are initiated first at the National Impact Zone (NIZ)
and in Regional Impact Zones (RIZ) all over the country.
ADVERTISEMENT
The main clients of the Philippine Carabao Center are the farmers, but its programs are also
made available to other interested and willing individuals for the further development the
carabao industry, thus the need for advertisement. Advertising for the Philippine Carabao Center
is regional. There are currently 13 regional centers located throughout the country. Being a
government agency established to promote the well-being of the people through intensive
research on livestock especially carabaos, PCC advertise their products through public relations.
This is done through seminars and trainings provided for interested and willing people primarily
the farmers. The National Impact Zone go to villages and barangays to sell their products and
services.
Recent events in the carabao industry, including scientific collaborations and other related
undertakings, were made known to the public through sustained efforts on information
dissemination. These materials were popularized and packaged by the Applied Communication
Section (ACS) of the Knowledge Resource Management Division. The efforts being done in
PCC continue to attain media mileage from local and national media. The agency ensured that
development of IEC materials is continuously improved and sustained. From which, a total of 15
different publication were published and circulated. These materials include the PCC Newsletter,
PCC Balita, R&D Highlights, and updated corporate primer, PCC Publications Catalogue,
coffee-table book on carabao festivals.
The PCC regularly placed an ad material in occasions organized by its partner-agencies and
cooperators in the industry. It has published 10 advertisements in print and dispatched and
monitored 85 press releases in print and online. These efforts were complemented with
participation in 22 exhibits and industry-related events that served as venues where PCC and its
programs were promoted.
The ACS also strengthened its initiative on establishing better media mileage for the agency
through television and radio interviews and guesting. Major TV networks such as ABS-CBN,
Net25 and TV5 covered various activities of PCC that highlighted PCCs dairy products.
Guesting in radio stations were also monitored in Dagupans Sunshine Radio Station, Bombo
Radyo, and RPN DZRL.

Press releases of the PCC program were regularly uploaded to its official website
www.pcc.gov.ph. Released publications and corporate materials were also uploaded in the
website for easy access of clients, interested individuals, and institutions It gave the agencys
clients, interested individuals, and institutions an easy access to the digital copies of all PCCs
IEC materials for printing or downloading. News updates about the agency were also regularly
uploaded in the website.
Regular placements of PCC advertorials in souvenir programs of various entities were published
in 10 advertisements. Aside from the use of the traditional and digital media, the PCC cosponsored several trade fairs and exhibits that served as venues for program and product
promotion.
Milka Krem
The Carabao Development Program also aims to improve the productivity of the carabaos as
sources of milk that can be used as raw materials in producing dairy products. For this reason,
the Philippine Carabao Center (PCC) established a dairy product outlet named Milka Krem
which was formally opened to public in November 2012. Milka Krem is tasked to introduce and
to market different products derived from buffalo milk. The Philippine Carabao Center (PCC)
have developed ways of processing buffalo milk to produce different products, such as:

Yogurt
Ricotta cheese
Pastillas
Pasteurized Milk
Choco Milk
Lacto Juice
Kesong Puti

These are some of the dairy products extracted from buffalo dairy milk. These products are the
results of research and development of the Philippine Carabao Center and are available at Milka
Krem outlet.
AFTER-SALES SUPPORT SERVICES
PCC also provides their clients with after-sales support services. This done through continuous
communication with their clients. PCC regularly monitor their clients for possible problems that
may arise. Clients may approach the agency through customer feedback form to communicate
their problems and possible issues. Furthermore, PCC constantly inform their clients when new
products or services become available.
The agency provides technical assistance, free of charge, to its farmer-clientele in the areas of
animal reproduction, animal nutrition, animal health, forage production and improved feeding

system, cooperative development, and dairy production and processing. Experts on these areas
are regularly sent to the villages to respond to the farmers specific needs.
Farmers, private individuals or organizations who need technical assistance from PCC may visit
any of the PCC Centers and they will be attended by the agencys technical staff.
PCC consistently ensures that farmers and its partner-implementers are capacitated to effectively
carry out the agencys various programs through the provision of relevant trainings. Areas of
training include animal reproduction, animal nutrition, animal health, forage production,
cooperative development, and dairy production and processing and marketing.

PRODUCT DEVELOPMENT
This marketing activity is in congruence with the agency's objective of promoting a carabaobased enterprise and to introduce buffalo milk products by producing products with the same
quality as those products currently in the market. This includes development of new meat and
milk products from carabaos and improving the quality of current products, including those
coming from hide, horn and hoof, to increase product value.

SEMINARS AND TRAININGS

The Philippine Carabao Center formally markets the products and services through public
relations done by the National Impact Zone (NIZ). Seminars and trainings are provided for
interested and willing individuals. This is done in participation of local government units of
towns and barangays. A series of trainings on the various aspects of establishment, expansion,
and maintenance of the newly created and existing cooperatives or associations was organized
and implemented in collaboration with government and non-government entities. The PCC
provides the seminars and trainings free of charges but there are requirements to avail the
products and services of the agency that clients should meet. The training aimed at providing the
beneficiaries knowledge on appropriate management practices in handling the animals covering
copies such as health, breeding, feeding and record keeping.
During these seminars and trainings that the PCC explain the potential productivity of buffaloes.
Furthermore, new products and services, and improvements on existing products and services are
introduce to clients during seminars and trainings.