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Usefulness of Accounting
Information to Investors
and Creditors
LEARNING OBJECTIVES
265
2 66 6 AC C OU NT IN G TH EOR Y
D,
t=i
(1 + r) t
where
D, = the dividend expected at time t, and r = the
rate of return expected b y the shareholders.
(8.1)
If the cash dividends are expected to grow at a constant rate (g), the
present value of the future expected dividends may be expressed as the
present value of a growing perpetuity.'
P=
________________________________________________
D
1
(8.2)
Po
EPSI
P 1=1(1
(8.3)
+ r) t
EPS1
(8.4)
r g
In these forms, we say that the stock price is equal to present value
(capitalized value) of future expected earnings, adjusted by the dividend pay out ratio. While we started with the dividend discount model, we now have the
earnings model of stock valuation. Given its relation to cash dividends, it is no
surprise that future earnings have a major effect on the share price.
Predicting Dividends From Current Earnings
Beaver uses the dividend valuation model to formulate the role of
accounting earnings in determining firm value.' Security prices are modeled
as a function of expected future dividends (Equation 8.1). Furthermore,
future dividends themselves are a function of future earnings (Equation 8.3).
Moreover, current accounting income is useful in predicting future earnings.
As such, current income has value in predicting future dividends via its value
to predict future earnings. This predictive value is one of the major
arguments for the relevance of accounting information (see the discussion of
SFAC No. 2 in Chapter 7).
Connecting the Dots: From Earnings to Stock Prices
Work in Financial economics regarding the theoretical value of the firm traces
back to Miller and Modigliani's seminal work in which they argue that
269
flow data. However, the value of the information in financial reporting does
not lie in its role as a historical record but rather in its use in helping inves tors to forecast future expected net cash flows and dividends. (This informa tion is also useful for feedback purposes. See Chapter 7.)
Economic Profit
It is well established that the value of a firm is equal to the present value
of the future expected net cash flows.' Net cash flows are the periodic cash
flows that are available to all investor claims (interest-bearing debt, pre ferred stock, and common stock). They are much less subject to manipula tion
than earnings.
One shortcoming of net cash flows is that they do not provide investors
with a metric for gauging periodic performance. For example, even a highly
profitable, well-managed firm can have negative net cash flows in a given
period if the firm makes large investments in that period. If the investments
have a positive net present value, negative net cash flows in one period is
hardly a cause for concern.' Economic profit attempts to bridge the gap,
providing not only a means to value the firm but also a means to assess its
periodic performance.
Economic profit starts with the amount of capital that is invested at the
beginning of the period. This investment has a cost. When expressed as a
rate, this cost is known as the weighted average cost of capital (WACC).
(We can think of the WACC as the required rate of return to all investor
claims, commensurate with the risk of the net cash flows.) The WACC and
the amount of capital invested determine the periodic after-tax operating
income that investors expect the firm to generate. This is the dollar cost of
invested capital, the charge for capital employed, or simply the capital
charge. The realized after-tax operating income is compared to the amount
that is expected. If the after-tax operating income exceeds the income
271
expected, the firm has generated an amount of income above and beyond
the call of duty. This excess income is called economic profit. More
formally,
Economic profit = NOPAT capital charge
(8.5)
where NOPAT is net operating profit, less taxes paid.22 Expressing the capital charge
as a function of the WACC and invested capital at the beginning of the period, we
have:
Economic profit = NOPAT (WACC)(inyested capital)
(8.6)
Equation 8.6 indicates that if the firm's NOPAT exceeds the capital
charge, it earns an economic profit and creates wealth." To increase eco nomic
profit, the firm can increase NOPAT by increasing sales or decreasing costs,
decrease invested capital, or lower the firm's cost of capital (WACC).
Exhibit 8.1 presents a statement of invested capital for ABC Company.
We constructed the statement from ABC's balance sheet, shown in Chapter
13, Exhibit 13.7. Note that the statement of invested capital is sim ply a
rearrangement of the firm's balance sheet, putting net operating assets on
the "left hand side," and all investor claims on the "right hand side."
Exhibit 8.1
2004
$300
930
Inventories
2006
2007
$244
915
$323
1,035
$339
1,018
1,010
1,037
970
1,154
$(850)
$1,390
$(854)
$1,342
$(841)
$1,487
$1,628
2,500
$3,890
2,562
$3,904
2,651
2,783
$4,138
$4,411
Notes payable
Long-term debt
73
657
524
60
539
67
606
730
582
599
673
860
2,300
3,160
$3,890
830
2,492
3,322
$3,904
860
2,679
3,539
$4,138
860
2,878
Accounts payable
Net operating working capital
Property, plant and equipment
Invested capital (assets)
2005
58
$(883)
3,738
$4,411
NOPAT -
t=1
(8. 7)
(1 + WACC)'
Exhibit 8.2
Statement of Economic
Profit
2004
2005
Invested capital
$3,890.0
$3,904.0
$4,138.0
$4,411.0
578.0
555.0
587.0
(231.2)
(222.0)
(234.8)
346.8
333.0
352.2
(311.2)
(312.3)
(331.0)
Economic profit
$35.6
$20.7
$21.2
Operating income
Taxes on operating income (40%)
2006
provisions for warranties and bad debts, LIFO reserves, goodwill, depreciation, and
operating losses.26
(8.8)
(8.9)
Note the similarity between Equation 8.9 and Equation 8.6. Ohlson and,
also, Feltham and Ohlson use a residual income framework to predict and
explain stock prices.' The model starts with the dividend discount model
(Equation 8.1). Next, it specifies that all profit and loss elements go through
income. This specification, known as clean surplus accounting, relates the
current book equity to previous book equity, earnings, and dividends:
Book equity, = book equity,_, + earnings dividends,
(8.10)
The FASB comprehensive orientation of SFAS No. 130 (Chapter 11) ties
in well with the clean surplus approach. Rearranging Equation 8.10 allows
dividends to be expressed in terms of book values and earnings:
Dividends, = earnings, (book equity, book equity,_,)
(8.11)
By using Equations 8.1 and 8.11, it can be shown that the price of the
firm's stock is equal to:
[earningst
r=1
= Book equity () +
r(book equityt_i )]
(8.12)
(1 + ry
where r is the cost of equity and the numerator of the second expression is residual
income or abnormal earnings. Note the similarity between Equation 8.12 and
Equation 8.7.
We started with Equations 8.1 (dividend discount model) and 8.11 and
rearranged them to obtain Equation 8.12. As such, Equation 8.12 is simply a
restatement of the dividend discount model in terms of future expected
earnings, the cost of equity and current and future expected book equity. By
itself, this model offers little additional utility over the dividend discount
model per se. However, the utility of the Equation 8.12 can be increased if
the user can incorporate additional information regarding forecasts of future
abnormal earnings.'
Dechow, Hutton, and Sloan perform an empirical assessment of the resid ual
income model. They find that "residual income follows a mean reverting process .
. associated with firm characteristics suggested by accounting and economic
analysis."29The rate of mean reversion decreases with the quality of earnings and
increases with the dividend payout ratio. It is also correlated across firms in the
same industry. They also find that "incorporating information in analysts'
forecasts of earnings into the information dynamics increases forecast
accuracy."30 Hence, the residual income model allows the user to incorporate
nonaccounting information into the model to improve its forecast accuracy.
Note that the higher the abnormal earnings, the higher the value of the
firm's common equity. Beaver discusses several sources that give rise to
abnormal earnings. 31 First, firms do not carry on the balance sheet the posi tive excess present value above the cost of the project (positive net present
value). Second, many matching and recognition procedures under historical
costing tend to be conservative in nature (e.g., accelerated depreciation
methods and LIFO costing for inventories and cost of goods sold, immedi ate
write-off of research and development, and possible undervaluation of other
intangibles).
Qiang demonstrates that abnormal earnings increase with industry con centration, industry-level barriers to entry, and industry conservative
accounting factors. The author also finds that differences in firm abnormal
earnings increase with "market share, firm size, firm-level barriers to entry,
and firm conservative accounting factors." 32
Residual Income and Performance Measurement:
The Good and Bad
In this section, we examine the pros and cons of residual income models used
for performance measurement." While our focus is broader than EVA per se,
much of the research on residual income has been done in the context of
evaluating EVA.
Residual Income: The Good
Residual income is an accounting measure, which in its basic form uses
financial data that follow a defined set of rules. Unlike the stock price, it
can be used as a company and intracompany performance measurement
tool.
It recognizes that all capitaldebt as well as equityhas a cost; capital is
not a free good. Making capital an explicit part of the model raises the awareness
of using excess capital to generate income. Stewart notes:
If a firm cannot give its shareholders at least the return that they
could earn by investing on their own, it will lose value. Thus in an
economist's view, a company does not begin to earn a profit until it
can cover the opportunity cost of equity capita1. 34
Although not explicitly designated as an application of residual income,
Berkshire Hathaway and CEO Warren Buffett explicitly recognize the cost of
capital in communications with corporate shareholders and also with its
subsidiary managers.
When capital invested in an operation is significant, we also both charge
managers a high rate for incremental capital they employ and credit them
at an equally high rate for capital they release. . . . The consequence of
this two-way arrangement is that it pays [managers]and pays [them]
wellto send to Omaha any cash he can't advantageously use in his
business.'
As a proprietary form of residual income, EVA goes one step further and
attempts to address some of the issues related to pensions, mixing financing
and operations, reserves, research and development, energy exploration,
divestitures and restructuring transactions, investment, depreciation, and
stock options.'
Rogerson demonstrates that residual income is an income-based com pensation system that provides an incentive for the management to allocate
capital efficiently over time. (See Berkshire Hathaway discussion above.)
The corporate form of organization exhibits the separation of ownership from
control. Managers are typically better informed about investment
opportunities than shareholders are. This separation of ownership from
control and the lack of a capital charge make it difficult to design an incomebased compensation system that creates an incentive for managers to choose
the correct level of investment. Calculating income, net of a charge for the
capital employed, creates an incentive for efficient allocation of capital,
mitigating the incentive for managers to game (beat) the system by
maximizing current income at the expense of future income. 3Residual income models might be of direct help to investors. For exam ple, Feltham et al. provide evidence that EVA has more explanatory power
than reported earnings or cash flow from operations. 38
Residual Income: The Bad
There are a number of weaknesses associated with the various forms of
residual income. For any given year, the determination of the residual
income itself is dependent on an accurate estimate of the cost of capital, no
simple task. For valuation purposes, forecasts are crucial."
All forms of residual income are consistent with discounted net cash
flows for any book value and any method of depreciation.' While this might
appear advantageous, changing depreciation schedules has a direct impact
on residual income (or economic profit) for individual periods. Hence,
lengthening the depreciable life of fixed assets decreases the per-period
depreciation expense, increases NOPAT, and increases the residual income.
In some cases, it may not be possible to determine whether the residual
income calculated is actually owing to management's efforts or the lack
thereof.
Residual income is an accounting measure and, as stated in the depre ciation example above, can be manipulated for any one period. Furthermore,
if improperly applied, residual income could bias management against long term investments. Unlike the stock price, which is forward looking, residual
income focuses on historical performance.
Finally, the strong form says that security prices reflect all information, both
public and private. The semistrong form is the most tested. Much of the
information tested has been of an accounting naturefor example, financial
statement data and earnings announcements. In our discussion, we concern
ourselves only with publicly available information.
Rationale and Implications of the EMH
The rationale for the EMH is simple. There are thousands of selfinterested investors and analysts trying to maximize their wealth by trading
securities. These individuals are motivated to uncover any information that
might give them a financial edge. Given that publicly available information
is accessible by everyone at about the same time, it makes sense that wealthmaximizing individuals quickly analyze that information and trade accord ingly' Given that news arrives in a random fashion, we expect that security
price changes are random as well.
The implications for efficient markets are profound. If markets are effi cient, it is useless to analyze past financial statements or read historical
articles about companies. Furthermore, it is not possible to "beat the mar ket"
on a risk-adjusted basis. There is evidence to support this view. Malkiel
notes that even professional mutual fund managers have difficulty beating
the market after fees.
During the year ended December 31, 2003, close to three quarters of
the mutual funds holding large capitalization stocks were outper formed by the (large capitalization) Standard and Poor's 500 stock
index. Results are similar for other one-year period Is]. When returns
are measured over periods of 10 years or longer, over 80% of active
managers are outperformed by the index. . . . We see that the typical
actively managed fund underperforms the index fund by over 200
basis points.'
Anomalies
For some time, it was largely accepted that the market was indeed effi cient. Then, De Bondt and Thaler presented convincing evidence that mar kets often overreact or underreact. In addition, the mispricing does not
appear to correct rapidly:
Consistent with the predictions of the overreacting hypothesis,
portfolios of prior "losers" are found to outperform prior "winners."
hxhibit
eY
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The
callcd
I (CAPM)
I
I _____________I____________ SO
Capital A,c,set PricingI Model
1997 1996 1999 2000 201 2002 20DS 2.2ka 2005
E
c e hi t i o r i s p b e t w c . : c r i r i s k p5cal
A n d r o A i r year
i i i s e m htending
) ( li o c i n a c hc o r s :
known
:liecap.ital Alian.t.fmozk2December
0:11P.1 , 1 . i. Si
The relationkihip between
hmm
(los5) irom
operations
Slook
risk and ccturn for d rik:L pocifolios
modeicci
by tiic
capital
Markel 1,i?7e
1
.
pro@
(C. 11.). For in: lividual as5ecA, I hi rclacionJiip rriodelcd by I hr Sec:aity
Markel Liqe
1.0 clic.
are i:LCICie!
Lisi,eCScocks, hancbi,
Exhibit 8.4
SOURCE: Mergent Online (www.mergentonline.com) and Yahoo! Finance (http://finance.yahoo .com). Accessed
February 2, 2007.
real estate, etc.) have been added to a portfolio, we have the market portfolio. The theoretical choice of portfolios for two risky assets is graphically
presented in Exhibit 8.5. The points on the curved line, the feasible set,
reflect portfolios formed by combining different proportions of two risky
assets. Each portfolio has its own unique expected return and standard
deviation.' 5
The straight line is called the Capital Market Line (CML). The CML inter sects the Y-axis at the risk-free rate of interest, typically considered to be a 90day Treasury bill. At this point, the standard deviation is equal to zero. The
CML is tangent to the feasible set at point M. (If portfolio M contained all
risky assets, it would be the market portfolio.) The points on the CML reflect
Numberwealth
of securities
various proportions of an investor's
invested in M and the risk-free
asset. When drawn through M, the CML provides the highest risk
premiumthe expected return above and beyond the risk-free rateper unit
of standard deviation of return (risk). Since investors are risk averse, the
expected portfolio return increases as risk (standard deviation of return)
increases. The capital market line is linear only under restrictive conditions,
but whether linear or curvilinear, a direct relationship exists between the
level of risk and expected returns.
Security Market Line (SML)
Theoretically, with the formation of the market portfolio, the unsystem atic risk of individual securities is eliminated, and only systematic risk mat ters. Hence, the relevant risk for an individual security is systematic risk,
which is the risk of the security relative to the market portfolio.' The sys tematic risk for an individual security is measured by beta 03), which mea sures the volatility of a security's returns relative to the market portfolio.' By
definition, the beta of the market is equal to 1.0. A security with a beta of 2.0
is twice as risky as the market, whereas a security with a beta of 0.5 is half
as risky as the market.
According to the CAPM, the relationship between the expected return on
individual securities and beta is embodied in an equation known as the Security
Market Line (SML):
R = Rr + 131IR,Rd
(8.13)
where
R. = the expected return on security j,
R i = the risk-free rate of return (typically the return on Treasury bills),
K m = the expected return on the market portfolio, and
13) = the beta coefficient for security j.
Beta is estimated by performing a regression of the returns of security j
on those of the market. Beta is the slope of this regression. Statistically, beta
is defined as
13j = rimsjs,/s,2
(8.14)
28.5
Pm:ic:Te
the c:c)rre.ladi
r: ,
on
j:
the rr arra.1
porr.fialil I.
In pracricc., the relaiiiin botweeri risk and R:turn 1,5 rot C-xf..11 -11,...- the way
the CliFiM
ENtabit 9,5
Pjtkt Et
(8.15)
where
t is a time subscript,
Rp p i, and R, are the same as in Equation 8.13,
a = the intercept term, and
E = a random error term.
The model states that the returns for security j are a function of the
return on the market. (As a rearrangement of the Security Market Line, the
intercept, a, is equal to R f tl p i ].) The portion of the return not explained
by the market is reflected in E, the error term.
Event Studies
An empirical research method used in accounting and finance studies to
detect the market's reaction to some event is the event study.' The
announcement of an unexpected event (e.g., merger or acquisition) should have
an impact on the stock price. An event study divides the period related to the
event into three "windows": an estimation window, the event window, and the
post-event window. The "normal" relationship between a security's returns and
those of the market are estimated during the estimation window. This allows
the researcher to estimate the parameters (a and (3) of Equation 8.15 using
linear regression. This is shown graphically in Exhibit 8.6.
After the parameters of Equation 8.15 have been estimated, the equa tion
is used to estimate the returns at the time of and subsequent to the event. The
difference between the actual return and the return expected using Equation
8.15 is called an abnormal return (AR). The sum of the ARs is known as the
cumulative abnormal return (CAR). In the absence of an event, the ARs
should randomly fluctuate around zero, and the CARs should show no
upward or downward trend.
If an unexpected event has occurred, the AR and the CAR should depart
significantly from zero on the date of the event. However, if the market
fully and immediately reflects the new information in the stock price, the
Exhibit 8.6
.015
y = 0.8217x + 0.0006
R2 = 0.3941
0.010
0.005
0.000
-0.010 -0.008 -0.006z , -0.0040.002 0. r 00 0.062 0.004 0.006 0.008 0.010
0
-0.005
-0.010
-0.015
_________-0.020
Return on market:
R(m)
subsequent ARs should again randomly fluctuate around zero, and the CARs should
show no trend. See Exhibit 8.7.
In contrast, if the market does not fully, immediately, and accurately
reflect the news contained in the event, we might observe an upward or
downward bias in ARs and the tendency of the CARS to drift up or down.
Exhibit 8.8 shows a graph of the ARs and CARs in which the market has not
fully adjusted to good news at the time of the event.
Before reviewing the empirical findings, we need to make a few observations
regarding the difficulties of doing this type research."' The study of price
movements and the pricing mechanism in any market is an imposing task.
Determining cause and effect between information and security prices is espe cially difficult because new information is continuously arriving. Since the set of
information affecting security prices is large, it is difficult to isolate the effects
of one piece of information. Furthermore, we are examining only a relatively
small group of investorsthose at the margin who influence stock prices. This
difficulty means that the tests are going to be somewhat crude rather than
precise.' The research should be examined with this in mind. Failure to find
evidence of information content should thus be interpreted cautiously, for the
methodology is not always capable of detecting information content. For this
reason, the stronger evidence from efficient-markets research exists when there
is information content rather than where there is none.
Another weakness of capital market research is that it is a joint test of
both market efficiency and the model used to estimate the abnormal
returns. The absence of price responses is usually interpreted to mean that
the information tested has no information content. This interpretation is
correct only if the market is efficient and if the model used is correct. But
what if the market is inefficient or if the model used is incorrect? In either
case, there is no way of determining what the absence of a price response
means. This is another reason why the research findings are much stronger
when there is evidence of information content.
A final point is that market-based research necessarily considers only the
aggregate effect of individual investor decision making. That is, the role of
accounting information vis-a-vis an individual investor's decision making is
implicitly modeled as a black box: An "event," occurs, and the effect of this event is
then inferred from whether there was an aggregate (market) reaction.
Overview of Capital Markets Research in Accounting
Kothari provides an excellent review of the literature on capital market
research in accounting.' The main areas of interest for capital markets
research in accounting deal with fundamental analysis and valuation, tests of
Exhibit f4.7
0.06
it\ /\
1', y/
0.04
0.02
'
A
..
0.00
;
2
-02
3 0
' L
- 2 0
- 1 5
- 1 0
- 5
10
15
20
E x hi b i t S . S
Graph
Evcnr.
0_08
0.0.6
4 -
1%.
0.0
'
I.
;
0_02 0.00
-30
2b
-.2D
15
-10
10
15
2D
2fl9
firm's financial statements are useful to the extent that they are helpful in
forecasting future cash flows. Fundamental analysis deals with using eco nomic information, including the information contained in the firm's finan cial statements, to forecast future cash flows and estimate the firm's intrinsic
value (inherent economic value).
Given that security prices serve as a mechanism to allocate resources,
the informational efficiency of financial markets is of utmost importance.
Short-term event studies have long been the staple for analyzing the degree
to which markets are efficient. Long-horizon event studies and crosssectional tests have increased the number of research opportunities. 63
Association studies test for correlation between some accounting perfor mance measure and stock returns. In general, the point of these tests is to
determine if and how rapidly accounting information is reflected in security
prices. As we have mentioned previously, it is sometimes difficult to
attribute a market reaction to a piece of accounting information as market
participants may have access to other opportune sources of information. For
example, some of the information contained in annual reports is revealed
long before the report is published.
Early studies provided evidence that there is information content in
earnings announcements, but the market's reaction may not be fully and
immediately reflected in security prices. Furthermore, accounting informa tion is not necessarily the timeliest source of data affecting security prices.
Later research focused on methodological research, alternative perfor mance measures, valuation and fundamental analysis, and tests of market
efficiency. There is evidence that accounting information is not always
immediately and fully reflected in security prices. From both an academic
and investor perspective, the research in the area of fundamental analysis is
particularly intriguing owing to the economic implications of "mount ing
evidence that suggests capital markets might be informationally ineffi cient
and the prices might take years before they fully reflect available
information."' However, Kothari notes that additional work must be clone to
improve research design and develop refutable theories of market
inefficiency.
The null hypothesis for much of the capital markets research in account ing has been that the market fully and instantaneously adjusts to new infor mation; the market price is equal to the security's intrinsic value. This
"umpire view" of the market is an extreme view and may not hold up. Lee
provides an intriguing and practical alternative:
A naive view of market efficiency, in which price is assumed to equal
fundamental value, is an inadequate conceptual starting point for
291
Anomalies
Over longer periods of time, financial markets appear to be informationally efficient. How rapidly and completely they respond to new information
is an open question. While it is difficult to prove with certainty, there is con vincing evidence that markets may not be as efficient as postulated in the
semistrong form of the efficient-markets hypothesis.
markets are more efficient in the presence of experienced financial analysts, and the
effect is not trivial:
The results . . . indicate the average magnitude of the post-earnings announcement drift is reduced by approximately 18 percent . . .
when the experience level of the analysts following the firm
increases from the lowest decile to the highest decile."
Mispricing Related to Accruals
Richardson et al. focus on the reliability of accounting numbers. They
develop a comprehensive definition and categorization of accruals, and
decomposing accruals into broad balance sheet categories. They use their
"knowledge of the measurement issues underlying each accrual category to
make qualitative assessments concerning the relative reliability of each cate gory"' They then analyze the persistence of the cash flow and accrual com ponents of earnings. Finally, they analyze the abnormal returns for the firms'
common stock to determine if the market impounds the information con tained
in various accruals as it relates to earnings persistence. If the information
contained in accrual reliability is impounded in stock prices, accruals and
future abnormal stock returns should be independent of each other.
Interestingly, they find that the less reliable the accruals, the lower the
earnings persistence. More importantly, and somewhat unsettling, is that they
find the market does not fully price the less reliable accruals: "Overall, the
results are consistent with the naive investor hypothesis. Future stock returns
are negatively related to accruals, and the negative relation is stron ger for
less reliable accruals.""'
Furthermore, their findings underscore the importance of distinguishing
between earnings and free cash flow:
The standard textbook definition of free cash flow adjusts earnings
by adding back depreciation and amortization and subtracting
changes in working capital and capital expenditures. . . . The accru als that we find to be the least reliable correspond closely to the
adjustments that are made to earnings in arriving at free cash flow.
Free cash flow represents a combination of actual cash flows plus the
relatively reliable financing accruals."
Liu and Qi provide evidence that the potential mispricing of accruals is
substantial. They form companies into portfolios based on total accruals and the
"probability of information"based trading (PIN). A hedge strategy
formed by investing in the lowest accrual decile and selling short the highest
accrual decile, and confined to high PIN stocks, yielded an annualized
abnormal return of almost 19%.'
Chan et al. examine three explanations of why accruals predict stock
returns: manipulation, changing prospects, and overoptimistic expectations.
The bulk of the evidence alludes to managers' manipulation of earnings:
A large increase in accruals marks a sharp turning point in the for tunes of a company . . . In the year in which accruals are high . . .
earnings show no weakness but continue to grow rapidly. These
patterns suggest that firms with high accruals already face symp toms
of a cooling in their growth, but they use creative accounting to
delay reporting the bad news. 103
The Incomplete Revelation Hypothesis
Questions concerning market efficiency (or the lack thereon have coalesced
into a new hypothesis, the incomplete revelation hypothesis (IRH).
Bloomfield sees two principal reasons for the IRH.' First, some accounting
numbers or relationships are more difficult or costly to uncover and their effects
are not fully revealed in security prices. For example, historically, infor mation
about stock option "expense" was revealed in footnote information only as
opposed to being in the body of the income statement.' Hence, the information
and its import is more difficult to extract in footnote form, and it might take
longer for this information to fully impact security prices. This is diametrically
opposed to the efficient-markets hypothesis that disclosurein whatever form
is all that is needed to fully impact security prices.
The second factor of the IRH is the presence of "noise traders" in the
market. Noise traders are individuals who do not necessarily respond in a
completely rational way to new information. They may be rebalancing their
portfolios, responding to liquidity shocks, or even acting on whims.' Thus,
from the perspective of information effects on security prices, we have a group
of individuals who are responding to a different set of criteria. This
"distraction" impedes the market from responding in a fully efficient manner.
Finally, notice that the IRH is not only fully consistent with post-earnings announcement drift, but it may help to explain that particular phenomenon.
Accounting Information and Risk Assessment
Capital market research also investigated the usefulness of accounting
numbers for assessing the risk of securities and portfolios. These studies
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301
Perhaps more than anything else, though, the impact of capital market
research is that it brought a different perspective to accounting theory and
policy at a time when the emphasis was primarily on deductively based
theory.
Evidence From Survey Data
Another way of determining the usefulness of accounting information is
to directly ask investors how (if at all) they use annual reports. Surveys of
investors have been undertaken in several countries and generally show a
rather low readership of accounting information. 111 Approximately one-half
of the investors surveyed indicated they read financial statements.
Institutional investors show a much higher level of readership."' These sur veys, particularly of individual investors, should be interpreted cautiously,
however. Individual investors may rely on investment analysts to process
accounting information. It would be simplistic to assume accounting infor mation has no usefulness to investors merely because many individual
stockholders do not read annual reports in detail.
Another type of survey research asked investors to weigh the impor tance
of different types of investment information, including accounting
information. Several studies of this type have been reported.' 13 Accounting
information ranks fairly high in importance in these surveys, though not at
the top. This status seems to be attributable to the historical nature of
accounting information and the reporting-lag effect. More timely account ing
information from company press releases, and nonaccounting informa tion
such as general economic conditions and company announcements on
products and markets, ranks ahead of annual reports in perceived
importance.
3 02 ACC OU N T IN G TH EOR Y
"priced" in the sense of being associated with the market valuation of the firm.
If an item is priced as an asset/revenue, it should normally have a positive rela tion to market value, whereas if the item is priced as a liability/expense it
should normally have a negative relation with market value. A number of
authors expressed enthusiasm for this methodology as a framework for evalu ating the merits of alternative accounting methods/valuations."'
Evidence From Pensions
Several studies used this framework to determine that a firm's pension
plan assets and liabilities (as reported off balance sheet in footnote disclo sures) are consistent with their being viewed as on-balance-sheet assets and
liabilities, respectively.' Another study determined that components of
pension expense (per SFAS No. 87) are not weighted equally in terms of
their association with market valuation.' Of particular interest is that the
transitional asset amortization component of pension expense is implicitly
valued at zero, which is consistent with the fact that there are no cash flows
associated with the item.
Franzoni and Marin present evidence that the market significantly over values firms with severely underfunded defined benefit pension plans.
Furthermore, the effects of the overvaluation persist for a long time.
In particular, we show that the portfolio with the most underfunded
firms earns low raw returns relative to portfolios of firms with
healthier pension plans. This phenomenon persists for at least 5
years after the emergence of the large underfunding. Also, the riskadjusted returns of this portfolio are significantly negative. The
magnitude of the discount in returns is around 10% annually.'
While investors recognize the severe underfunding, it is possible that they
are not adequately factoring in the implications of that underfunding, such as
difficulty in refinancing at favorable terms or refinancing at all. Companies
can postpone the recognition of the pension liability of its earn ings, and the
underfunding eventually impacts the firm's future earnings. Franzoni and
Marin also find that a severely underfunded pension is associ ated with higher
leverage, which also constrains the ability of the firm to undertake valueenhancing investments.
One can debate whether poor operating performance and suboptimal
investment decisions lead to severe underfunding, or whether poor management of the pension fund in the form of severe underfunding eventually leads
to poor operating performance and suboptimal investment decisions. In any
303
case, it appears that investors do not fully recognize that the severe under-funding
has negative valuation effects. Why this happens is not yet resolved.
Evidence From Research and Development
Another study examined the association of research and development
(R&D) expenditures with firm value. The major finding was that, on average,
each dollar of R&D was associated with a five-dollar increase in market value.'
This result provides evidence that the market is implicitly capitaliz ing R&D
outlays even though SFAS No. 2 prohibits explicit capitalization. In other
words, the market interprets R&D as an asset (investment) rather than an
expense, contrary to the accounting treatment required by SFAS No. 2. 1 '
Evidence From Financial Services
The financial services industry is another area in which cross-sectional valu ation models are used. Studies examined supplemental disclosures of nonperforming loans (default risk) and interest rate risk in banks and thrifts.'
Nonperforming loans are negatively associated with firm value, though this effect
is greater for banks than for thrifts. Interest rate risk was negatively associ ated
with firm value only for banks. Another study reported that banks' supple mental
disclosure of the fair market value of investment securities is associated with
market value over and above that explained by historical costs alone. This
finding gives credence to the SEC's and FASB's push for mark-to-market
accounting and eventually to fair value measurement in SFAS No. 157. 1'
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ACCOUNTING THEORY
(d) experimental studies of the role of accounting data in lending decisions. The
following is a brief overview of the research findings for the first two.
more than a one-year cash flow forecast. Clearly, more work needs to be
done to understand how earnings can be used to improve the cash flow
forecast.
Gulliver provides an analyst's perspective on financial analysis,
forecasting, and stock underperformance. He identifies five causes of stock
price underperformance: aggressive accounting, financial deterioration,
change in the industry or competitive situation, bad acquisitions, and
overvaluation. The had news: Analyzing financial statements can be
difficult. The information is contained on three separate statements and in
many footnotes. Numerous assumptions are involved, and financial rules are
complex and sometimes ambiguous. Finally, in some cases, the financial
rules are used to conceal the truth. The good news: There are numerous
cases in which "analysts and managers could have identified problem stocks
in advance of market reaction by digging deeper into the data with an eye on
earnings quality, operating efficiency, cash flow quality, and balance sheet
quality."'"
Holthausen and Watts also believe that before empirical research is used as inputs for
standard-setting purposes, a theory of accounting and standard setting must be
established. What the role of such a theory might be is not made explicit. We also
question whether a theory of this type can ever be developed.
Barth, Beaver, and Landsman take the opposite tack. 138 They believe that multiple
user groups and diverse uses of accounting information do not prevent empirical research
from being useful for standard setters. For exam ple, they cite a study showing that
accumulated and projected benefit obligations in pension accounting (see Chapter 16)
measure the pension liability implicit in security prices more reliably than just the vested
benefit obligation (the two former measures give a fuller picture of the pension liability
than the latter).
Hence, the difference between the groups involves an empirical issue, which is
presently unresolved: the multiple-user-group problem. We lean toward the potential
usefulness for standard-setting groups of empirical research in areas such as valuation
and prediction of cash flows. On the question of diverse user groups with somewhat
different purposes, we believe that complementarity rather than conflict results among
users. Indeed, if extreme conflict among user groups and uses existed, we doubt that
empirical research would be useful for any purpose.