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ESSAY:
Placelessness is defined by the geographer Edward Relph as the loss of
uniqueness of place in the cultural landscape so that one place looks like the
next. Popular culture produces a profound placelessness, which can be
largely seen in the United States. For example, one can see this phenomenon
in many airports, which host fast food chains such as Wendy's and the
ubiquitous Dunkin' Donuts. One can also see how this phenomenon
manifests itself outside of the United States. Walking down the streets of
Rome, McDonald's and Pizza Hut are commonly seen establishments. These
places take away from the uniqueness of Rome and may also drive away
potential customers from local eateries. Due to globalization, it comes as no
surprise that marked landscape similarities can be found outside of Western
societies. Global corporations that develop spaces of commerce have a
profound impact on cultural mixing, as they construct buildings and
skyscrapers in different parts of the world that share a striking resemblance.
This "blending" of culture is damaging to the locals of such places. Local
establishments may lose money or go bankrupt as big name chains drive
profit away.