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S e r Si oe u
r iso aubs oaubto Suut cScue cs cs
ess
Non-Luxury Edition
The Big Picture
Dealership Profitability
KPI
Gross Contribution
KPI
2.5%
New
34%
Rent % gross
10%
Used
21%
6%
Front-end
55%
Gross % sales
13-15%
Parts
15%
$11,500-$12,500
Service
30%
60%
Back-end
45%
New Vehicles
KPI
Used Vehicles
KPI
Gross profit %
8-10%
Gross profit %
12-14%
$2,200-$2,400
$2,300-$2,500
Days supply
45-50
Days supply
50-60
14-16
13-15
$36,000- $40,000
$36,000- $40,000
$250
$260
$300
$180
$560
$600
Gross ROI
60-70%
0.6
$350
Gross ROI
70-80%
$250
Vehicle Operation
KPI
Service
KPI
Gross profit %
25-27%
66-68%
Days supply
45-55
78-80%
$16,000-$18,000
$11,000-$12,000
$17-$18
5% max
Gross ROI
180-200%
24-26%
Chargeable to non-chargeable
2 to 1
2.2 hours
5 to 1
$0.70
60%
New Vehicles
KPI
Used Vehicles
KPI
Finance penetration
35-40%
Finance penetration
35-40%
$1,800-$2,000
$1,800-$2,000
$700
$700
$175
$175
$40,000-$50,000
50-60
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S e r Si oe u
r iso aubs oaubto Suut cScue cs cs
ess
Luxury Edition
The Big Picture
Dealership Profitability
KPI
Gross Contribution
KPI
3-3.5%
New
36%
Rent % gross
11%
Used
14%
6%
Front-end
50%
Gross % sales
14-16%
Parts
20%
$12,000-$13,000
Service
30%
60%
Back-end
50%
New Vehicles
KPI
Used Vehicles
KPI
Gross profit %
9-10%
Gross profit %
13-14%
$4,500-$5,000
$3,500-$4,000
Days supply
55-60
Days supply
50-60
12-14
11-13
$50,000-$55,000
$40,000-$45,000
$550
$500
$560
$375
$1,100
$800
Gross ROI
70-80%
0.5
$350
Gross ROI
70-80%
$250
Vehicle Operation
KPI
Service
KPI
Gross profit %
26-28%
68-70%
Days supply
50-60
80-82%
$18,000-$20,000
$11,500-$12,500
$18-$20
5% max
Gross ROI
180-200%
28-30%
Chargeable to non-chargeable
2 to 1
2.5 hours
5 to 1
$0.80
60%
New Vehicles
KPI
Used Vehicles
KPI
Finance penetration
30-35%
Finance penetration
35-40%
$2,000-$2,200
$1,800-$2,000
$700
$700
$150
$175
$40,000-$50,000
50-60
John Gavljak
John Zabala
Director
Director, Townsville
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jzabala@moorestephens.com.au
John Meagher
Troy Popham
Senior Manager
Principal, Townsville
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tpopham@moorestephens.com.au
Robert Clarke
Principal, Brisbane
Brett Fowler
Director
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bfowler@moorestephens.com.au
Brett Collins
Director, Toowoomba
Rami Eltchelebi
Director
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reltchelebi@moorestephens.com.au
hveronese@moorestephens.com.au
Kate Stevenson
Senior Manager
T
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