2536 N. RICHMOND ST > CHICAGO, IL > 304-646-5003 > JESSICAKJENKINS@GMAIL.

COM

JESSICA JENKINS
EDUCATION
The University of Iowa
2009 - 2012
BA in English & American Literature
Certificate in Nonprofit Business
Management
The University of Arizona
2012 - 2014
MFA in Creative Writing

TECHNICAL
EXPERIENCE
Excel Word PowerPoint
InDesign Photoshop
Illustrator Premier FileMaker
Pro Listrak Bronto
ExactTarget MailChimp
ConstantContact HTML CSS
XML Demandware Magento
Drupal Wordpress Bounce
Exchange EEAN Rakuten
Hootsuite All Social Media
Platforms Social Media Analytics
& Advertising Interfaces (Power
Editor, Instagram Ads, Facebook
Ads, Pinterest Ads) Simply
Measured Google Analytics
& Adwords Adobe Omniture
Adobe Test & Target

SKILLS OVERVIEW
> Strong organizational skills
> Leadership experience
> Excellent writing skills
> Excellent speaking and presentation skills
> Graphic design experience
> eCommerce thought leadership
> Critical & creative thinker
> Mentorship and training experience
> Data analysis and reporting

WORK EXPERIENCE
eCommerce Digital Strategy & Marketing Consultant
Lyons Consulting Group - Chicago, IL 09/14 to present
I work with clients in an account management capacity to evaluate their eCommerce
initiatives, needs and opportunities by aligning business strategies and goals with
technology, budget and roadmaps in tandem with eCommerce implementations or as a
contractor for customer success post-launch. I can execute on strategy recommendations
as an extension of a clients team to quickly reach goals, test, analyze and optimize and I
take ownership of client successes and risks. I work with my company to foster thought
leadership around social and email marketing and support other account managers in
providing content strategy and expertise to clients who trust our team to fully manage
their digital marketing plan. Key components of my role as a consultant include:
Data analysis and KPI reporting coupled with actionable strategy
Google Analytics, Adobe Omniture and a/b testing platforms
eCommerce best practices & competitive analysis strategy
Expert proficiency in Demandware Business Manager
Content and social media strategy best practices
Traffic and customer aquisition strategies
Personalization and dynamic marketing
Point solution vendor selection, projections and implementations
Proficient in all aspects of SEM, including affiliate management
Cross channel marketing integration (email, paid media, social etc.)
eCommerce merchandising best practices for retailers
User experience design
Creative production and onsite content optimization

Marketing Specialist, Interim Marketing Director

The University of Arizona Poetry Center - Tucson, AZ 08/12 - 07/14

Responsible for implementing social media strategy for the Center. My tasks included
writing and editing web content in addition to designing print materials and physical
and digital marketing collateral. I developed analytics driven strategies to improve
national recognition and local engagement in programming. Managed interdepartmental
marketing schedules and I was responsible for clipping and archiving press content and
frequent website updates. Served as the interim director during supervisors leave.

Adjunct Professor, Creative Writing

The University of Arizona - Tucson, AZ 01/13 - 06/14
As an instructor for ENGL 209 Introduction to Poetry I led undergraduates in the discussion
of intermediate craft, close reading and workshop of their peers creative work. Instructors
are expected to devise original course materials (readings, syllabi, exercises etc.) and
manage students at varying degrees of expertise while meeting learning objectives set by
the College of Humanities.

2019
W. Cortez #ST.
1R >>CHICAGO,
Chicago, IL
IL>>304-646-5003
304-646-5003> >
jessicakjenkins@gmail.com
2635
N. RICHMOND
JESSICAKJENKINS@GMAIL.COM

JESSICA JENKINS
AWARDS
ICRU Fellowship Recipient
August 2012
Poetry Center Award
March 2013
UofA Foundation Award
November 2013
Margaret Sterling Memorial Award
March 2014

REFERENCES
Dan Hutmacher
Former Supervisor, LYONSCG
Senior Online Merchandiser
Grainger Inc.
P: 847-347-0497
danhutmacher@gmail.com
Taylor Brennan
Colleague, LYONSCG
SEM Consultant
Lyons Consulting Group
P: 312-852- 1058
tbrennan@lyonscg.com
Kimberly Stoll
Colleague, UofA
Project Manager
Western National Parks Association
P: 484-919-1793
kimmstoll@gmail.com

WORK EXPERIENCE CONTD

Research Writer, Biographer
UNESCO, Iowa Center for Undergraduate Research - Iowa City, IA 9/10 - 4/12
Duties included research on and writing biographical entries for the UNESCO City of Lit
iPhone app along with extensive research on Iowa City authors for long-form biographies
for The Writing University website. This position required a grasp on CSS, web design and
editing as well as graphics work.

Office Manager, Graphic Designer

Quill & Scroll International Honorary Society - Iowa City, IA 9/10 - 7/12
Duties included standard office work, filling orders, data entry and mailings, maintaining
UPS/FedEx accounts. Served as the Assistant Editor of the bi-annual Quill & Scroll magazine
and was responsible for design, copyediting and final publication. Assisted staff in the
management of several annual critical services for high school journalists.

VOLUNTEER EXPERIENCE
Web Editor, Designer
Sonora Review 08/13 - 06/14
In Fall 2013, launched a media overhaul for the countrys oldest graduate run literary
magazine, Sonora Review. Developed press cycles to increase contest submissions, boost
issue sales and drive clicks to web content. This overhaul included a redesign of the
website, logos and e-commerce options.

Advisory Board Member

The University of Arizona Poetry Center 08/13 - 06/14
Advised Poetry Center program leaders on the needs of the vibrant graduate student
population at the University of Arizona as they planned future programming.

Arizona Assurance Student Mentor

University of Arizona Honors College 01/13 - 06/14
Served as academic advisor and professional mentor for University of Arizona freshman
classified as at-risk students