Escolar Documentos
Profissional Documentos
Cultura Documentos
OF SALES FORCE
Sales Management
Planning
Organizing
Administering
Controlling
SALES FORCE PLANNING
Competitive
3 5 2
Pressure
Account
2 1 5
Familiarity
Multiple Buying
5 3 5
Influence
Purchase
4 5 3
Assortment
Account
5 2 1
Potential
Allocating the selling effort
Factor
Key Factors Importance Account 1 Account 2 Account 3
Weight
Competitive
30 90 150 60
Pressure
Account
10 20 10 50
Familiarity
Multiple Buying
10 50 30 50
Influence
Purchase
20 80 100 60
Assortment
Account Potential 30 150 60 30
E-commerce means
• Customer-based approach
• Product-based approach
• Territory based approach
• Inside/Outside Sales based approach