A

Project Study Report

On
Training Undertaken at
R.S.M.M.Ltd.
Titled
“An analysis of LIME STONE in Marketing ”
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration

Submitted By: - Submitted To:-

SANJAY SHRIMALI SANJAY BABEL
MBA Sem. III (Mktg.Dept.)
2008-2010
PIONEER INSTITUTE OF MANAGEMENT, UDAIPUR
(An Autonomous Institute of Rajasthan)

PREFACE

“IT IS GOOD TO HAVE KNOWLEDGE… IT IS GOOD TO HAVE GOOD WILL

BUT IT IS ESSENTISL TO HAVE A GOOD TRAINING”

(PD. JAWHARLAL NEHRU)

To excel in any field practical training is an integral part to imply theoretica
l
studies to a practical approach.
It make as the individuals to the actual practical condition, which could have b
een
impossible to be taught in classroom. A trainee learns dealing with the client a
nd
management-working environment along with today market, which is changing at
incredible pace.
In addition, technological changes, which we are witnessing, have shifted the ol
d
hectic and weirs ways of doing businesses. These technological developments
have brought revolutionary change in the market and in the mindset of the people
,
which are positive, encouraging for as section of society, and adverse for other
s.
I am thankful to the management for assigning such a challenging topic of:-
AN ANALYSIS OF LIME STONE IN MARKETING AT RSMM Ltd.

Acknowledgement

I express my sincere thanks to my project guide, Mr. MUKE

SH
CHATURVEDI, DGM, (MARKETING DEPT.) , for me right from the inception
till the successful completion of the project. I sincerely acknowl
edge
him for extending their valuable guidance, support for literature, critical revi
ews of project and the report and above all the moral support he had provided to
me with all stages of this project.

I would also like to thank the supporting staff of the marketing Department, f
or their help and cooperation throughout our project.

(Signature of Student)

Sanjay shrimali

EXECUTIVE SUMMARY
Rajasthan State Mines & Minerals Ltd. Is one of the India leading Lime stone,
Rock Phosphate, Lignite producer in other non-ferrous mineral. It was
incorporated as Govt. of India enterprises under the ministry of minerals & depa
rtment of mines, on January 10, 1966 after takeover of erstwhile minerals corpor
ation of India limited, to own to manage and develop mining and lead minerals in
the country. The main objective is to substantially meet the domestic demand of
minerals.
I have undergone training in Rajasthan State Mines & Minerals Ltd., a primer sme
lter of RSMM which is engaged in production of high lminerals.
The main objective of this study are:
To analysis the limestone in marketing in RSMM.
To study the organization working pattern at RSMM.
To analysis the sales policy of RSMM.
The research is exploratory in nature and the data used is primary data as well
as secondary data. Primary data were collected through questionnaire, observatio
n and from the instruction and inputs provided by my supervisor.
Secondary data was majorly obtained from the company’s annual statements, work b
ooks, fact sheets, magazines journals and websites.
The report also analyses and interprets the major findings which are:
The marketing policy of the company is to peruse direct sales to keep in
touch with consumer and market.
A survey shows that about 98% of the customer are satisfied with the RSM
M products which clearly signifies that company gives top priority to customer s
atisfaction. Through the report I have also tried to make some suggestion for im
proving the work efficiency and better productivity as under:
The company may set up it’s own captive power plant as early as possible
. Rajasthan suffers from chronic shortage of power and this plant will go a long
way in providing the quantity of power which will smoothen the production proce
ss and make it possible to achieve the target level.
Services are good but due to non-availability of material and less production of
plant due to several break downs services are badly affected, hence it is essen
tial to improve for good services
Rajasthan State Mines & Minerals Limited (RSMML) is one of the premier public se
ctor enterprises of the Government of Rajasthan, primarily engaged in mining and
marketing of industrial minerals in the State. The very objective of the compan
y is to achieve cost effective technological innovations in the mining of minera
ls and to diversify into mineral based downstream projects. Apart from the above
, the Company is also aiming at long term fuel supply to lignite based power pro
jects, apart from setting up wind energy farms at Jaisalmer. This company is pro
fessionally managed and remains focused towards increasing productivity growth
Rajasthan State Mines and Minerals limited (RSMML) is one of the leading and pro
gressive undertaking of the Government of Rajasthan. It occupies a place of prid
e in production and marketing of non metallic minerals of India. RSMML is multi
mineral and multi location enterprise engaged in mining of Rock Phosphate, Lign
ite, SMS grade Limestone and Gypsum. RSMML is not only the leader in Mining & S
elling of Rock Phosphate, Gypsum across the country, but also global pioneer in
technology in open cast mining and mineral beneficiation of Carbonate Rock Phosp
hate.
Besides minerals, RSMML has also forayed into Energy Sector and has setup 74.80
MW installed capacity Wind Power Project at Jaisalmer, Rajasthan

BOARD OF DIRECTOR
The present constitution of the Board is as under:
1. Smt. Kushal Singh, IAS – Chairman
Chief Secretary to the Government of Rajasthan,
Jaipur
2. Shri C S Rajan, IAS
Principal Secretary to the Government of Rajasthan,
Department of Industries,
Jaipur
3.
Shri S Ahmed, IAS
Principal Secretary to the Government of Rajasthan,
Department of Agriculture,
Jaipur
4. Shri C.K. Mathew, IAS
Principal Secretary to the Government of Rajasthan,
Department of Finance,
Jaipur
5. Dr. Govind Sharma, IAS
Principal Secretary to the Government of Rajasthan,
Department of Mines & Petroleum,
Jaipur
6. Shri A.C. Wadhawan,
Ex-CMD, Hindustan Zinc Ltd,
New Delhi
7.
Shri Sanjay Malhotra, IAS
Managing Director,
Udaipur

SWOT ANALYSIS
STRENGTH:
(1) Jhamarkotra lime stone mines of RSMM is one of the largest wellmachanize
d open cast mines of AISA, which is most modern and scientifically laid out mine
s.
(2) Industrial Benefication Plant of RSMML,converting low grade ore of rock
phosphate into higher concentrate is the only plant of its kind in the world.
(3) In RSMML, Research & Development activities are integral part of the bus
iness activities . Extensive computerization along with the advance software i
s being used for evaluation of natural resources and financial analysis to optim
ize resources utilization
(4) The service condition and welfare facilities given to the workmen are ve
ry attractive and handsome. The employees are satisfied with the facilities and
services given by the company. The rate of turnover is almost zero and since its
inception no strike or lock out in the organization
(5) RSMML is having its own and separate marketing dept. at corporate office
, Udaipur
WEAKNESS
RSMML being a big corporation and having its activities all over
India, also having some weakness which should
be removed
(1) optimum capacity utilization is not done at the mines
(2) the prices of rockphosphate offered by RSMML are very in comparison to t
he other suppliers including the foreign suppliers.
(3) The services offered by the RSMML to their customer, especially after sa
le services is not very satisfactory.
(4) There should be regular visit of the technical person of RSMML to the SS
P units.

OPPORTUNITIES
(1) in the era of economic liberalization, RSMML may expedite the matter fo
r obtaining ISO-9000 or 9002 in order to access an extra mileage fo their brand
quality
(2) most of the customer have strong faith on the quality of material offere
d by the RSMML therefore, RSMML may convert his faith in to business by targetin
g potential and occasional and by improving the quality of the present services
(3) there are many opportunity for the organization for expansion and divers
ification of its activities in India as well as abroad
THREATS
(1) the Govt.of India has controlled the entire business of phosphatic ferti
lizers and potassic fertizers. And as such any change in the Govt. policies in f
uture may adversely affect the company business.
(2) Change in technology in near future may also prove to be a threat for th
e organization
(3) The natural reserves are of depleting nature. It is a threat of exhausti
on of the deposits in future.
(4) 70% of the totel demand of the rock phosphate is being fulfilled by impo
rt from foreign suppliers . any redction in price by the foreign suppliers may a
dversely affect the Indian market.

AMALGAMATION
Year 2003, witnessed completion of amalgamation of Rajasthan State Mineral Devel
opment Corporation Limited (RSMDC), another Rajasthan State Government PSU with
Rajasthan State Mines & Minerals Limited (RSMML) was issued by the Department of
Company Affairs, Government of India (Order No. S.O.207(E) dated 19th February
2003) under Section 396 of the Companies Act, 1956 and the same has come into ef
fect from 20th February, 2003, the date of its publication in the Gazette of Ind
ia (Extraordinary).
RESEARCH & DEVELOPMENT
The company has developed the organic fertilizer called Phosphate Rich Organic M
anure (PROM) by using high grade rock phosphate with farm yard waste and other o
rganic matter. The field trials conducted through the different agricultural uni
versities in the country have shown that the agronomic efficacy of this new P-fe
rtilizer is higher than that of the complex phosphatic fertilizers available in
the market today. ‘PROM’ is suitable to neutral and alkaline soils, which will p
rove to be a boon to the Indian farmers. In the long run, this product will be a
winner as it has significant price advantage vis-à-vis the other chemical ferti
lizers. Commercialization of the PROM technology will help utilization of waste
and also help in conservation of the mineral rock phosphate as PROM shows good r
esidual effect.
The company has put a major thrust on the R&D activities in the recent past and
several new R&D projects have been taken up.
• Research project taken up for development of fused Ca-Mg phosphate to ut
ilize the vast reserves of low-grade ore of rock phosphate.
• Converting tailing rejects of IBP to Direct Application Fertilizer for M
agnesium deficient soils.
• Research project taken up for possible commercial production of Bio-Dies
el from Jetropha plant.
Beneficiation of low grade gypsum for producing high grade 80% + material for
cement industry.
R&D efforts on apatite mineral to be used in jewelry and decoration. (moving tow
ards value added product)
Supply of Potable Water
• Supplying 7 million liters per day of potable water from Jhamarkotra min
es to city of Udaipur since 1994-95.
• Recently company has commenced supply of 6 million liters per day of pot
able water from Kanpur mines in addition to the present supply of 7 million lite
rs per day. With this, RSMML caters to the potable water needs of more than 2 la
cs people of the water starved Udaipur City.
• Supply of potable water from Jhamarkotra mines to 7 nearby villages on a
permanent basis since last 8 years.
• Adequate potable water supply is ensured through a permanent pipeline &
75000 liters capacity GLR in each village.
Medical & Health
• Full Fledged dispensaries at Mine site and Corporate Office;
• Managed by Qualified Doctors and paramedical staff
• Regular annual Monitoring of Occupational Health
• Health facilities extended to employees dependents at mine site
• Company also extends medical facility to village population in & around
mine site
• Recently, comprehensive health check up, covering all the 2200 employees
, has been conducted with the help of National Institute of Miners’ Health, Nagp
ur, India.
SOCIAL RESPONSIBILITY
As a responsible corporate entity committed to discharge its social obligations,
RSMML has been contributing generously towards the development of the areas loc
ated near its mining sites and other areas of operation.
• These contributions have been in the areas of –
o Medical & Health Care
o Drinking water
o Education
o Environment
o Development of village infrastructure
• The Company has been providing medical, educational and other facilities
to the villages situated around its mines.
To improve the medical infrastructure of Udaipur region, which is predominantly
a tribal
district, RSMML has contributed Rs. 3.05 crores for establishment of Cardio-Thor
acic Surgery Centre and Neo-Natal Special Care Unit at the M.B. Government Hospi
tal, Udaipur.
• A Contribution of Rs. 2.888 crores has been made to the Chief Minister F
und for development of Medical and Health infrastructure facilities in project d
istricts.
• The contribution has been made to Medical colleges / District Hospitals
at Udaipur, Bikaner, Jodhpur, Barmer, Sri Ganganagar, Jaisalmer, Hanumangarh and
Nagaur.
• Memorandum of Understanding has also been entered with Government of Raj
asthan for utilization of these funds.
• Medical Camps are being regularly organized in the villages around the m
ine location and project areas of the company where free check-up and medicines
are provided.

RSMML has provided land for the project for setting up a 100 bedded multi super
specialty hospital at Udaipur under a JV arrangement with M/s American Internati
onal Health Management Limited, Udaipur. Total capital investment on the hospita
l envisaged – Rs. 200 millions.
Other works for development of village infrastructure include:
• Contribution to Panchayats for schools.
• Improvement in village Goshalas.
According high priority to fulfill its social responsibilities, the company regu
larly takes up works related to socio-economic development along with environmen
t restoration and management in the areas where the company has major mining ope
rations and other business activities.

Strategic Business Units & Profit Centres

After amalgamation, the following four mineral based Strategic Business Units &
Profit Centres (SBU & PC) namely Rock Phosphate, Lignite, Gypsum and Limestone h
ave been set up as a part of corporate restructuring: -
• Strategic Business Unit and Profit Centre – Rockphosphate at Udaipur.
• Strategic Business Unit and Profit Centre – Gypsum at Bikaner
• Strategic Business Unit and Profit Centre – Limestone at Jodhpur
• Strategic Business Unit and Profit Centre – Lignite at Jaipur
Rock Phosphate continued its prime position in the business profile of the Compa
ny and catered to almost 94% of the indigenous demand. The capacity of industria
l beneficiation plant was increased from 1500 TPD to 3000 TPD and the production
got streamlined. The production of lignite was streamlined at Giral and the com
pany is gearing up fast for providing one million tonnes of lignite for the lig
nite based thermal power plant at Giral under state owned Company, Rajasthan Vi
dyut Utpadan Nigam Ltd. Being pioneer in the lignite field, RSMML has ensured it
s strong presence in the lignite based power sector in Rajasthan. Despatches of
gypsum touched 2.88 million ton in 2007-08. Renewed emphasis on environmental ma
nagement was stressed upon for the management of gypsum mines. Supply of SMS gra
de limestone to the steel plants of India touched the record level of 2.09 milli
on tonnes in 2007-08.
In the year 2007-08, company has achieved the profit before tax Rs. 186.75 crore
s in comparison to profit before tax of Rs. 156.11 crores in 2006-07. The Compan
y started a number of R&D activities to further strengthen its R&D activities. G
enerous contributions were made for creation of life saving medical infrastructu
re in 8 project districts. The dividend of Rs. 15,51,03,000/- was declared for t
he year 2007-08.
RSMML today has broken away from its monopolistic moorings and welcomes competit
ion. From a small backwaters company, it is now rated as a technologically advan
ced company and an innovator. It boasts of a highly trained and competent workfo
rce and strong financial base. It has established itself as the most successful
public sector company in Rajasthan.
PROJECT PROFILE
Mining – Limestone
SANU LIMESTONE UNIT, JAISLAMER
High quality Limestone is a technological necessity for Steel Plants with the ba
sic oxygen
furnance technology where it is used as a flux. After the closure of limestone q
uarries at Dehradun by the historic judgment of the Hon’ble Supreme Court the li
mestone from Jaisalmer found enormous importance in the Steel Industry. It was t
he recommendation of the technical team constituted by Govt. of India in the yea
r 1986 after assessing the various limestone deposits available in the country t
hat the low silica limestone available from Jaisalmer is the best suited for use
in the Steel Industry. Based on the recommendation mining of Limestone was comm
enced by the company since 1988 for supply to different Steel Plants from their
mines at Sanu. Jaisalmer limestone is best suitable for use in Steel Industry be
cause of low silica and high decrepitation index. Hence the total production is
dispatched to various Steel Plants of SAIL and TISCO. The company is the largest
producer & supplier of steel grade limestone in the country
This high grade, low silica, hard compact limestone is available in Khuiyala for
mation of Eocene age of Tertiary period. The company have around 20.00 square KM
area near village Sanu at a distance of 56 Km from Jaisalmer on Jaisalmer – Ram
garh road & is well connected with all weather tar road maintained by Border Roa
d Organization. The total mineral reserves under the areas held with the company
are167 Million Tonnes of S.M.S grade limestone & 2153 Million Tonnes of Cement
grade limestone. Company has enhanced its mineral reserve status by applying few
more areas in the same belt.
Open cast mining method with single bench, deploying HEMM and conducting deep ho
le blasting is in practice. The sizing of ROM limestone is carried out by four n
os. fully mechanized Sizing & screening plants of the total capacity 20.00 lac M
T per annum. The different size products are dispatched from mines as well as by
rail from Jaisalmer Railway sidings of the company. Jaisalmer is the terminus R
ailway station of the North-Western Railway connected with Broad gauge link.
Customers
• Steel Authority of India Ltd- Bokaro, Bhilai, Rourkela & Durgapur Steel
plants
• Tata Iron & steel Company Ltd-Jamshedpur Steel plant
• Rastriya Ispat Nigam Ltd- Vizag Steel plant
• Indian Iron & steel company Ltd- Burnpur
• Jindal Iron & Steel Ltd-Toranagallu
LIMESTONE UNIT, GOTAN
Limestone Unit, Gotan is located near Village Gotan District Nagaur of the State
Rajasthan. It is 90 kms. from Jodhpur. It is well connected with rail link on J
odhpur-Jaipur Broad Gauge Line.
The limestone deposits of Gotan are a part of the famous Sojat-Bilara-Nagaur lim
estone belt of Vindhyan Supergroups. Mining of limestone at Gotan was started by
company in the year 1974.The company has three leases in the name of Gotan-I, G
otan-II & Basani with total area 4915.18 hects covering mines of Heera, Sawai,So
na, Dhanappa, Kerli, Keria, Ganthiyala & Pawani. These mines are around 10 KM fr
om Gotan. The limestone deposit of Sawai-Heera & Sona mines of Basni lease are c
onsidered to be the best available deposit in the entire Sojat-Bilara-Nagaur bel
t. The deposit contains very low silica, high calcium and moderate decrepitation
index. All the grades of limestone is produced from these mines & supplied to s
teel plant, chemical plant, white & gray cement plant & local kilns of limestone
.
Mining is carried out by mechanized two bench opencast mining method, deploying
HEMM and deep hole blasting. Sizing & loading is carried out by manual means. Th
e company is planning to commission its own sizing & screening plant at mines of
the capacity 40 TPH during current
financial year 2005-06. The different size products are dispatched FOR mines as
well as by rail from Gotan Railway sidings (BG).
Customers
• M/s Shree Ram Vinyl & Chemicals, Kota
• M/s Grasim Ind. Ltd.,
• M/s J. K. White Cement Works
• M/s Indian Iron & steel company Ltd- Burnpur
• M/s ACC Ltd, Lakheri
• M/s Agarwal Cement & Chemicals Pvt. Ltd. ,
• M/s Agarwal Minechem Ltd.
• Local Limekilns of Gotan
FLUORSPAR UNIT, BHINMAL
The Fluorspar Unit, Bhinmal is located near town Bhinmal in District Jalore of t
he State. It is nearly 200 kms. from Jodhpur on Jodhpur–Sanchore State Highway.
The mining of fluorspar at Bhinmal was undertaken by the Company from its four a
reas in the year 1976.Here mineral fluorspar is deposited in the volcanic rocks
found as vein-forms in the agglomerates as host rocks. Fluorite mineralization o
ccur as a cavity filling associate with fissures, joints, fracture places and sh
ear jaws, displaying a variety of space filling structures. Most of the fluorite
veins are steeply dipping. This is only deposit working for fluorspar in the st
ate Rajasthan.
Mining operation is semi mechanized open cast multiple benches with jack hammer
drilling & blasting method. The sizing & sorting & loading are done by manual me
ans. The different grade products in gitty form are dispatched from mines
Customers
For High Grade {CaF2 30-40% to 70-75%}
• M/s. Hariyana Steel & Alloys Ltd., Murthal
• M/S. Bhushan Ltd., Chandigarh
• M/s. Ambica Steel, Sahibabad
• M/s. Starwire India Ltd., Ballabhgarh
• M/s. Vardhaman Special Steels Ltd., Ludhiyana
• M/s. Aarti Steels Ltd., Ludhiyana
• M/s. Stainless India Ltd., Jodhpur
• M/s. Synergy Steel Ltd., Alwar
• M/s. Bharat Trades, Nagpur
For Low Grade {CaF2 15-20% to 20-30%}
• M/s. Laxmi Cement, Banas, Sirohi
• M/s. Raj. Ambuja Cement, Rabariwas, Pali
• M/s. Sourastra Cement, Ranawas, Gujarat
• M/s. Siddhi Cement, Veraval, Gujarat
• M/s. Jay Khodiyar Transport Co., Veraval, Gujarat
Limestone
Limestone is especially popular in architecture, and many landmarks around the w
orld, especially in North America and Europe, are made primarily of the material
.
The History Says
Limestone was most popular in the early 20th and late 19th centuries. Train stat
ions, banks and other structures from that era are normally limestone.
The Present Scenario
Travertine is a banded, compact variety of limestone formed along streams, parti
cularly where there are waterfalls and around hot or cold springs. Calcium carbo
nate is deposited where evaporation of the water leaves a solution that is super
saturated with chemical constituents of calcite. Tufa a porous or cellular varie
ty of travertine, is found near waterfalls.
________________________________________
LIMESTONE is calcareous sedimentary rock composed of the mineral calcite (CaCO3)
, which upon calcination yields lime (CaO) for commercial use. In its broadest i
nterpretation the term includes any calcareous material such as marble, chalk, t
ravertine, tufa, limeshell, coral and marl each possessing different and distinc
t physical properties. The crystalline equivalents of limestone having the same
chemical composition are calcite and aragonite.
In nature, the limestone bed is found to occur in varying purity, generally a pa
rt of the calcium molecules being replaced by magnesium tending towards magnesiu
m limestone or dolomitic limestone. Limestone with more than10% of mineral dolom
ite is termed dolomite limestone, and that with 5 to 10%, magnesium limestone.
The rock containing more than 95% of calcium carbonate is termed high-calcium li
mestone. Recrystallised limestone takes good polish and is used as decorative an
d building stone. It is then called marble .
A variety of other names is associated with limestone depending upon the modes o
f occurrence, texture, and the remains of foraminifera, molluscs and other shell
-forming creatures, for example, oolitic and pisolitic limestones, reostone, cri
noidal limestone, foraminiferal limestone, calcareous ooze, bryozoa limestone, a
rgillaceous and hydraulic limestons and the like.
Oolitic limestone is the name given to granular limestone of which each grain co
nsists of a series of concentric layers of calcium carbonate resembling the eggs
of the fish. When it resembles the eggs of Roe fish, it is called Roestone. The
name Pisolite-limestone is given when the grains are of the size of peas.
Crinoidal limestone is a rock composed of encrinites with the remains of foramin
ifera-molluscs and their lime forming organism.
Such beds are commonly found in lower Carboniferous formations.

Uses
Limestone is quarried for roadbeds, building and landscape construction, and cem
ent manufacture.
Limestone is especially popular in architecture, and many landmarks around the w
orld, especially in North America and Europe, are made primarily of the material
. Limestone is readily available and relatively easy to cut into blocks or more
elaborate carving. It is also long-lasting and stands up well to exposure.
However, it is a very heavy material, making it impractical for tall buildings;
it is also quite expensive. Limestone was most popular in the early 20th and lat
e 19th centuries. Train stations, banks and other structures from that era are n
ormally limestone. Limestone is used as a facade on some skyscrapers, but only i
n thin sheets rather than solid blocks. In North America, most limestone used in
construction comes from Indiana.
Though the limestone used for construction is good for humid climates, it is vul
nerable to acids, making acid rain a problem when it occurs in places where lime
stone is used extensively. The acids in the water can wear away the details of s
tatues and other art.

Safety and Environment Protection Measure

The Company is not only concerned with the increase in production only but also
equally concerned about the safety in mines and environment protection measurers
. The efforts made by the company in this regard were appreciated during the Saf
ety week & Environment Week organized by the different Departments of Govt. of I
ndia.
The mines of SBU were accredited with the number of awards under various categor
ies like Reclamation & Rehabilitation of land, Nose & Vibration Control, Air Pol
lution Control, Management of sub grade Mineral, Heavy Earth Moving Machinery &
Maintenance, Opencast Working Place & Plans, Dust Suppression, Welfare amenities
, Explosive, Transport Road, Vocational training & supervision, HEMM and Mainten
ance, Welfare Amenities, Afforestation/Plantation etc. All mines of the SBU’s ar
e ZERO accidents zone. Time to time training to the mine workers are imparted to
cope up with latest technologies & also regular medical checkup are provided to
each & every mine employees.
The statutory obligations formulated by the Ministry of Environment & Forest, GO
I & the State Pollution Control Board are complied with by the company. Regular
monitoring six monthly bases is being carried out at each mine to monitor the am
bient air quality. Despite of the adverse geographical location of the mines of
the SBU’s , every year plantation programme are being carried out at mines as we
ll as around office/residential complex.

Social and Welfare Activities

For the purpose of socio economic development of the areas falling under the wor
king zone of SBU the company is taking all possible efforts to improve the socia
l life of the surrounding villagers of the mine areas by generating direct & ind
irect employment. Further, additional add is being provided to schools, panchaya
t under social development activity. The main activities carried out by the comp
any are as under:-
• Distributed books worth Rs.10,000/- in every Government Schools falling
under the working area of the SBU. A sum of Rs.5.00 lakhs has been spent under t
his head.
• Provided two computers in secondary school falling near the working area
of the Sanu mines.
• Fund for construction of building for Cardiothoracic Centre at governmen
t (MDM) Hospital, Jodhpur worth Rs.0.35 Crores has been released.
Quarterly medical health camping in association of the respective CMHO in the vi
llages

• located around the mine site.

Construction of village approach road connecting Sanu to near by villages in Jai
salmer

CONCLUSION

1. the marketing policy of the co. is to persue direct sales to keep in tou
ch with consumers and market.
2. A survey shows that about 98% of the customers are satisfied with the RS
MM product which clearly signifies that company gives top priority to customer s
atisfaction.

3. It has very strong position in domestic markets.

4. The credit policy followed by RSMM is almost satisfactory accepted by it
s customers.
5. Company has very good marketing channels to reach to its customers.
6. Company uses techniques like TQM, Quality Circles and suggestion schemes
in order to have impressive growth pattern and to improve its productivity.
7. Company faces the problem of geographical diversification in RSMM lime s
tone production.
8. It has limited market for bulk concentrates.
9. A availability of material is very low as compared to requirement which
limits its customer to a certain number.
SUGGESTIONS
After having along this it’s various dimensions some aspects are seen worth impr
ovement and some for adherence. For this purpose some suggestion have been broug
ht under.
• The company may setup it’s own captive power plant as early as possible.
Rajasthan suffers from chronic shortage of power and this plant will go a long
way in providing the quantity of power. Which will smoothen the production proce
ss and make it possible to achieve the target level.
• RSMM should maintain adequate stock of raw material so that there may be
not shortage of raw material.

• The quality of 99.99% of SHG should be improved.

• To meet growing demand of lime stone. RSMM should expand the capacities
of its factories at JHAMERKOTRA.

• RSMM should adopt the policies for long term sales tie up with major reg
ular customers.
• Availability of material is very low as compared to requirement. Hence,
it should be improve so that the customer can get the material on time .
• For smoothing marketing of lime stone, RSMM allow credit facility minim
um up to 90 days by allowing discount of the bills under letter of credit by thi
rd party. Bill discounting Scheme should also be applicable to small customer.
• For augmentation and diversification of mineral resources the company ha
s to avail expertise with multinational corporation through joint venture and
collaborations.
• RSMM should be internationally competitive because Govt. of INDIA has in
troduce a number of changes in industrial and mineral policies having profound i
mplication.
• Services are good but due to Non-availability of material and less produ
ction of plant due to several brake downs services are badly affected, hence it
is essential to improve for good services.
• Steady supply of all grade of minerals by RSMM at reasonable prices will
pay a crucial role in maintain it’s position as market leader.
In the liberalized environment efforts are needed to maintain and improved the m
arket share of lime stone in the face of stiff competition from imports
 WIND POWER

With a view of diversification activities and to protect environment degradation

, RSMML has entered into wind power generation business in 2001. RSMML has commi
ssioned 14x350Kw wind energy turbine on 70 mtr. high lattice towers at Badabagh
area of Jaisalmer. The wind farm at Badagarh was expanded with additional 14x350
Kw WET s in May 2002. In 2004, RSMML has commissioned 4x1250Kw WETs in Pohra Vil
lage of Jaisalmer. 6x1250 Kw (7.5 MW) was added in March 2006. In last fiscal ye
ar 25x600 KW (15 MW) windfarm is installed at Bharmsar- Pohra at Jaisalmer. In y
ear 2007-08 RSMML has installed 22.5MW (18 x 1250 Kw) wind farm at Hansuwa Satt
a Gorera at Jaisalmer. Now the total wind farm capacity of RSMML is 74.8 MW. Ann
ual Generation of grid quality power is now 900 lacs Kwh from echo friendly wind
power. Further Company is in process of setting additional wind farm in 2009.

The company is having a 20 years power purchase agreement with the state for sal
e of wind power. RSMML is also using the wind power for its captive use at Jhama
rkotra mines in Udaipur district.
Registration of Company’s Wind Power Project with Executive Board of Clean Devel
opment Mechanism under UNFCCC (Kyoto Protocol) has been done in April 2006. RSMM
L has earned Euro worth Rs. 8.0 crores by selling 80000 CERs in international ma
rket.

SOCIAL RESPONSIBILITY

As a responsible corporate entity committed to discharge its social obligations,

RSMML has been contributing generously towards the development of the areas loca
ted near its mining sites and other areas of operation.
• These contributions have been in the areas of –
o Medical & Health Care
o Drinking water
o Education
o Environment
o Development of village infrastructure
• The Company has been providing medical, educational and other facilities
to the villages situated around its mines.
To improve the medical infrastructure of Udaipur region, which is predominantly
a tribal district, RSMML has contributed Rs. 3.05 crores for establishment of Ca
rdio-Thoracic Surgery Centre and Neo-Natal Special Care Unit at the M.B. Governm
ent Hospital, Udaipur
• A Contribution of Rs. 2.888 crores has been made to the Chief Minister F
und for development of Medical and Health infrastructure facilities in project d
istricts.
• The contribution has been made to Medical colleges / District Hospitals
at Udaipur, Bikaner, Jodhpur, Barmer, Sri Ganganagar, Jaisalmer, Hanumangarh and
Nagaur.
• Memorandum of Understanding has also been entered with Government of Raj
asthan for utilization of these funds.
• Medical Camps are being regularly organized in the villages around the m
ine location and project areas of the company where free check-up and medicines
are provided.
• RSMML has provided land for the project for setting up a 100 bedded mult
i super specialty hospital at Udaipur under a JV arrangement with M/s American I
nternational Health Management Limited, Udaipur. Total capital investment on the
hospital envisaged – Rs. 200 millions.
Other works for development of village
infrastructure include:
• Contribution to Panchayats for schools.
• Improvement in village Goshalas.
According high priority to fulfill its social responsibilities, the company regu
larly takes up works related to socio-economic development along with environmen
t restoration and management in the areas where the company has major mining ope
rations and other business activities.

ENVIRONMENT & SAFETY

As a responsible corporate citizen, RSMML accords equal importance to ecological

and social sectors. The company is concerned about not only the economic bottom
-line reflected by the impressive performance on all quarters and higher profita
bility but also the benefits and impacts of our operations, processes and produc
ts on the environment and the health and safety of our employees and the communi
ty.
M/s National Safety Council (NSC), Mumbai was engaged by the company to carry ou
t the safety audit of all the SBUs during the year 2005-06.
A Comprehensive energy audit of all the units of the company has been carried ou
t by Petroleum Conservation Research Association (PCRA).
RSMML has constructed a huge dam of 200 mcft. fresh water storage capacity on Jh
amari river, which has helped in recharging the regional water table.
Extensive afforestation/planatation work is being done in and around all mines.
The Industrial Beneficiation Plant is "Zero discharge plant". The waste water is
treated at acid water treatment plant, resulting in an saving of about 1.5 mill
ion CuM of fresh water.
Regular monitoring and control of different environmental parameters i.e. air,
water, dust, noise and heat etc.
Installation of dust extraction system at crushing and screening plant and at Ce
ntral Gypsum Grinding Unit, Rawla, Bikaner.
The mined out area is being back filled simultaneously to reclaim the land.
Sajjan Niwas Garden established in 1883 has been adopted by RSMML and is being
restored to its pristine glory.
Company has a safety and health policy. Company follows statutory requirements a
s per Mines Act 1952. Every year Safety week celebrated at different units under
the aegis of Director General of Mines Safety (DGMS).
A well equipped vocational training center at Phosphate SBU caters to need of va
rious training regarding safety and occupational health for the employees.