TECHNOPRENEURSHIP PROPOSAL

Tittle:
Bengekelectric

Diusulkan Oleh :
M. Annas Albab Fauzi
(D400122004)

Angkatan 2012

UNIVERSITAS MUHAMMADIYAH SURAKARTA

SURAKARTA
2015

A.

TITTLE
"Bengkelectric" Klinik electronics and computers from the creativity of the students
for the independence of the nation.

B. BACKGROUND
Computer technology and electronics are some very successful
technology change the world both in terms of the mobility of people and goods,
the development of these technologies, requires people to be more selective in
the use of tools - electronic equipment. Consideration of the owner of the goods
not only to enjoy the benefits and usefulness, but we must be smart to take care
of our goods. This is evident from the growing utilization of the potential of
culture, From a business standpoint, could not deny that the electronics and
computer technologies into one business area that is labor intensive and capital
intensive, ranging from distribution to sales. Various forms of business created
by his presence on this earth.
Seeing the potential of the surrounding environment will demand
improvement of technological equipment Computers & Electronics is
increasing in the activities of public or private person, then electronics and
computer repair shop has a market share of prospective and never recede.
Therefore the business opportunities in this business can be quite promising.
The reason why the chosen "Bengkelectric" is:
a. The entire community already know and have electronic goods.
b. Electronic goods known to have high prestige value.
c. Wide-open market opportunity for economic development and the number
of people who have electronic goods..
Entepreneurships Vision
1. Forward the appropriate technology for the innovation of electronics goods
and increase the potential of the community towards the development of the
electronics industry is resilient and competitive.
2. Applying science and develop cooperation (linkage) with community and
industry

3. As a new innovation businesses with high profit so as to increase the income

and welfare.
4. Develop the campus as an industrial incubator for students, youth, and
society in general
Inovation
Business idea is motivated by looking at the potential of the surrounding
environment will demand improvements in computer technology and Electronic
equipment is increasing in the activities of public or private person, then
"Bengkelectric" has a market share of prospective and never recede. Therefore
the business opportunities in this business can be quite promising.
"Bengkelectric" is considered highly prospective, solution-based, attract people
to care and maintenance of electronic goods.

C. PROBLEM
Bengkelectric is a workshop that is ready to help meperbaiki equipment electronic instruments and computers In addition to the investment required for
this business is fairly minimal, electronic and computer business workshop is
suitable also developed in many segments, ranging from home industry, a
strategic business center crowds, shopping centers, housing, schools, up to the
need for the office.
Business location around the campus is a very strategic place, in addition to
being in the center of town, the location is also integrated with a fairly crowded
residential areas. This is a potential that is very supportive of this effort.

D. PURPOSE
1. Inovation
a.

Creating a new clinic that can assist consumers in resolving or improving

electronic goods and computers as well as add insight knowledge of how
maintenance and repairs.

2. Productive
Able to change society's view that the maintenance and repair of electronics
or damaged computer is not difficult, and not just assume that defective goods
are not working anymore, but it can also be fixed to the maximum as when
buying for the first time, but it also creates new business opportunities
prospected and high berprofit and into the garage that consumers demand.
E. OUTPUTS EXPECTED
1. Useful for society
"Bengkelectric" is expected to be the electronic learning and improvement as
well as the rapid development of computer technology today with more affordable
prices, led to a growing number of people who use and exploit these technologies.
2. Increase the value of the sale of electronics and computer repair shop before.
With the existence of several innovations made services more services such as
coming directly pick up customers who need, it is expected to improve quality of
service.

F. PLAN
1. Market Analysis
In general, the target market of the producers' Bengkelectric "This is the
entire community that is devoted to the students. "Bengkelectric" is expected
not only targeting those markets but also targeting students who are interested
to know more details of the technology. STP method is used to analyze and
determine Segmentation, Targeting, and Positioning products in the market.
a. Segmentation
"Bengkelectric" consist of various types of services such as HP service,
sound system, TV, fan, computer, repair the damaged computer system, etc.,
as well as open classes for the general public who want to know more about
the maintenance and repair of electronic equipment as well as computers.
So the targeted market segments "Bengkelectric" from the bottom to the
top, ranging from the teens, college students up to the parents.
b. Target

Students,Paarents especially those who have busy or become activists in the

campus so there is no time to repair damaged electronic equipment.
c. Position
1) Positioning the "Bengkelectrics" as the workshop that the public interest all
ages and all walks of life..
2) Positioning the "Bengkelectric" as a place to develop innovation and
creativity.
2. Competitor Analysis
"Bengkelectric" electronic workshop and this is a breakthrough new computer that
is used as the repair of electronic equipment and computer technology as well as a
learning tool so that the "Bengkelectrics" have ample opportunity to open and enter the
market. Competitors similar workshop with this is the place - where electronic service
that is at the shop - shop on the roadside. Competitors who appeared a garage who
already have the market and keep customers. The presence of "Bengkelectrics" have the
opportunity to penetrate the market by presenting unique and new innovations in
service, ie directly by visiting the place of consumers who need a more economical
price, and warranty which is expected to attract the attention of consumers.
"Bengkelectric" has another advantage that enhance the creativity of students that
have not been maximized, and to encourage students to be able to innovate new
technologies. Therefore the "Bengkelectric" have the opportunity and the power to enter
the market by relying on the advantages, benefits, as well as maximum service.

G. Total Budget
1. Rekapitulation
a)
b)
c)
d)

Equipment Budget
Operational Budget
Transportation
Other
Jumlah

: Rp 7.236.000, 00
: Rp 450.000, 00
: Rp 500.000, 00
: Rp 1.510.000, 00 +
: Rp 9.696.000, 00

2. Budget Details
a. Equipment
No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24

Name
Multimeter Analog
Multimeter Digital
Tang Pemotong
Tang Lancip
Obeng +
Obeng Obeng HP
Solder 30watt
Tempat Solder
Tinol
Lotfetching
Terminal Listrik
Lampu TL
Mesin TV
RAM 2GB
Mother Board
Power Supply
VGA Card 1GB
Processor 2Core
HDD500GB
DVD Drive External
Keyboard
Mouse
Flasher JAF
TOTAL

Amount
4
3
4
4
4
4
1 Set
4
4
2 Roll
1
5
3
2
2
1
1
1
1
1
1
1
1
1

Price
37.500
42.000
10.500
10.500
12.500
12.500
55.000
30.000
20.000
32.00
36.000
30.000
40.500
187.500
350.000
500.000
175.000
500.000
500.000
500.000
450.000
100.000
50.000
1.300.000

Total
150.000
126.000
42.000
42.000
50.000
50.000
55.000
120.000
80.000
64.000
36.000
150.000
121.000
375000
700.000
500.000
175.000
500.000
1.500.000
500.000
450.000
100.000
50.000
1.300.000
7.236.000

b. Operational
No
Jenis Pengeluaran
1 Penyewaan ruangan
2 Publikasi
TOTAL

Biaya
(Rp)
150.000
300.000
450.000

c. Transportation
No
Jenis Pengeluaran
1 Transportasi 5 orang x 4 kali/bulan @ Rp 25.000, 00
TOTAL

Biaya (Rp)
500.000
500.000

d. Other
No
Jenis Pengeluaran
1 Dokumentasi (CD, Foto, Video, Poster, Banner)
2 Pelaporan 6 Paket @ Rp 35.000, 00
3 Alat Tulis Kerja dan kesekretariatan (tinta, catridge, kertas)
TOTAL

Harga (Rp)
300.000
210.000
200.000
1.510.000

K. LAMPIRAN
1. BIODATA KETUA SERTA ANGGOTA KELOMPOK
a. Ketua Pelaksana Kegiatan
Nama
Tempat, Tanggal Lahir
Alamat
No Telp/ HP
Email
NIM
Fakultas/Program Studi
Perguruan Tinggi

: M. Annas Albab Fauzi

: Semarang, 12 Oktober 1995
: Pesma KH Mas Mansur
: 085123456789
: muhamad.annas13@gmail.com
: D400122004
: Teknik/Teknik Elektro
: Universitas Muhammadiyah Surakarta

Peta Proses Operasi Bengkelectric