PR V I D E R S’

COUNCIL
for caring communities

The Power of Branding

Communications & Branding Seminar
April 7, 2010 • 12 p.m. to 2:30 p.m. • Crowne Plaza Hotel, Natick
Please join the Providers’ Council, academics and industry leaders for a presentation and
in-depth discussion of branding and communications for nonprofits and human services
organizations. This session, available to both Council members and non-members, will focus on
the reasons nonprofits need to build their brand and how they can become effective at marketing
their organizations. Our keynote speaker, moderator and panelists will discuss their experiences
in branding and how organizations can more effectively market themselves in today’s economy.

Robert Ristino, Ph.D., Panelists

Keynote Speaker Zamawa Arenas Donna Latson Gittens
Dr. Ristino is a professor Zamawa Arenas is Donna Gittens launched
with a 30-year career in Principal of ARGUS, the causemedia in 1996 after
organizational only Latino-owned 20 years as an executive
communications, including advertising agency at WCVB. Her company
jobs at General Electric & located in Boston specializes in developing
UMass Memorial Health specializing in campaigns that promote
System. He also served multicultural marketing. important social issues
as principal of a strategic She has 16+ years in the and engage diverse
communications firm. industry. audiences.

Stan Connors, Moderator Andrea Naddaff Lisa Rowan-Gillis

Stan Connors is the CEO Andrea Naddaff joined Lisa Rowan-Gillis is Vice
of Bay Cove Human Corey McPherson Nash in President for
Services. He has had a 1997. As VP of Business Development and Public
nearly 40-year career in Development, she uses Relations at The Home
human services, being her 20+ years experience for Little Wanderers.
named Bay Cove CEO in to develop branding Joining The Home in
2001, has served as the programs and strategic 2000, she is responsible
chair of the Providers’ communication initiatives for the organization’s
Council Board of Directors. at CMN. branding and PR efforts.

Registration Please register for this event by March 30

REGISTRANT’S NAME REGISTRANT’S TITLE AGENCY

PHONE EMAIL
LUNCH CHOICE: ❑ Fish ❑ Chicken ❑ Vegetarian Mail or fax this form back to the Council at 617-428-1533
Member Registration Fee: $65 Non-member registration fee for lunch and seminar: $95 Make checks payable to MA Council of Human Service Providers, Inc.
Payment type: ❑ Check ❑ Visa ❑ Mastercard Payment amount: $______ Mail to 250 Summer St., Ste. 237, Boston, MA 02210
Account Number: ___________________________________ Expiration: _____________________________
Name on card: _____________________________________ Signature: ______________________________
You can also register electronically and pay online! Visit providers.org for more information.
Special accommodations needed? Call Sara Morrison Neil at 617-428-3637 before March 19th and we’ll be happy to accommodate you.