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CSR OF BPCL

PROJECT REPORT ON
CSR ACTIVITIES OF BPCL
MASTERS OF COMMERCE DEGREE
SEMESTER- II
ACADEMIC YEAR:2015-16
SUBMITTED BY
MISS. AARTI YADAV
ROLL NO: 43

N.E.S. RATNAM COLLEGE OF ARTS, SCIENCE AND COMMERCE,


N.E.S. MARG, BHANDUP (WEST), MUMBAI-400078

CSR OF BPCL

PROJECT REPORT ON
CSR ACTIVITIES OF BPCL
MASTERS OF COMMERCE DEGREE
SEMESTER- II
ACADEMIC YEAR:2015-16
SUBMITTED BY
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER
DEGREE OF COMMERCE
MISS. AARTI YADAV
ROLL NO: 43

N.E.S. RATNAM COLLEGE OF ARTS, SCIENCE AND COMMERCE,


N.E.S. MARG, BHANDUP (WEST), MUMBAI-400078

CSR OF BPCL

N.E.S. RATNAM COLLEGE OF ARTS, SCIENCE AND


COMMERCE,
N.E.S. MARG, BHANDUP (WEST), MUMBAI- 400078

CERTIFICATE
This is to certify that the project report on CSR ACTIVITIES OF BPCL is bonafide record
of project worked done by MISS. AARTI YADAV submitted in partual fulfillment of the
requirement of the award of the Master of Commerce Degree University of Mumbai during the
period of his/her study in the academic year 2015-16

INTERNAL EXAMINER:

EXTERNAL EXAMINER:
Principal
Mrs. Rina Saha

CSR OF BPCL
DECLARATION

I hereby declare that this Project Report entitled CSR ACTIVITIES OF BPCL submitted by
me for the the award of Masters Of Commerce Degree; University of Mumbai is a record of
Project work done by me during the year 2015-16. this is entirely my own work.

NAME: AARTI YADAV ROLL NO : 43

Signature

Place: Mumbai, Bhandup (W)


Date:

CSR OF BPCL

ACKNOWLEDGEMENT
I owe a great many thanks to great many people who helped and supported me doing the
writing of this book.
My deepest thanks to lecturer, Prof. JANHAVI RAO of the project for guiding and
correcting various documents of mine with attention and care. She/ he has taken pains to go
through my project and make necessary corrections as and when needed.
I extend my thanks to the principal of NES Ratnam College of Arts Science and
Commerce, Bhandup (w), for extending her support.
My deep sense of gratitude to Principal Mrs. Rina Saha of NES Ratnam College of Art,
Science and Commerce for support and guidance. Thanks and appreciation to the helpful people
at NES Ratnam College of Arts, Science and Commerce , for their support.

I would also thank my institution and faculty members without whom this project would
have been a distant reality. I also extend my heartfelt thanks to my family and well-wishers.

Candidate Name:

AARTI YADAV

CSR OF BPCL

INDEX
Chapters
Chapter 1
Chapter 2

Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8

Topics
Introduction
Corporate Social Responsibility-What
does it mean?
-How CSR help the companies
-Objectives of BPCL towards CSR
-Methodology
Sharing Wider Responsibility At BPCL
BPCL-CSR IN Business Process
Environment
Internal CSR
Other CSR Activities
Conclusion &Suggestions
Bibliography

Page No
8-14
15-20

21-25
26-28
29-31
32
33
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E x e c u t i v e

S u m m a r y

The project enables me to know various aspects of Corporate Social


Responsibilities and its importance and steps taken by Bharat Petroleum towards
social activities.
BPCL is a Model Corporate Entity with Social Responsibility and also builds a
powerful partnership with society for Sustainable Development.
As a corporate responsibility, today 37 villages across India have been adopted
by BPCL. This includes making substantial investments for nearly a decade and a
half in them to make them fully self reliant, providing them fresh drinking water,
sanitation facilities, medical facilities, enhancing their income standards by
imparting vocational training and agricultural innovations. However, BPCL also
firmly believes that the only vehicle for raising the villagers from their present
state is by educating the young and the old, a focus on providing grants for opening
schools and opening adult literacy camps as well. A Herculean task indeed, which
BPCL recognized and thus even sought assistance from NGO's working around
these centers in fulfilling its dream, which to many of BPCL employee's still
remains incomplete, on account of the large magnitude of work necessary in
completion.

CSR OF BPCL

1. INTRODUCTION
Over the years, Bharat Petroleum continues to meet the challenges of the rapidly
changing environment, leading to changes in the marketing of products and
services. In all these changes, only one factor has remained constant and has been
the source of Bharat Petroleum's strength and inspiration for any future innovations
- Bharat Petroleum's People. The feeling of ownership has facilitated all employees
to understand the complexity of the market and needs of the customers, and
respond to these needs with innovative initiatives and offerings.
For Bharat Petroleum, commitment of its employees is a critical resource. Fully
realising that only a happy employee will put his best foot forward with the
customers, Bharat Petroleum has taken many steps to make the organisation a great
place to work. In a survey conducted by Hewitt Associates for the January 2001
issue of Business Today magazine to identify the best employers, Bharat Petroleum
was ranked among the top ten employers in India. The objective of the study was
to find out which companies had really charged the emotional and intellectual
energy of their employees. The other companies who were selected were Infosys,
Hewlett-Packard, P and G, ICICI, Hughes, LG, HLL, Compaq and Asian Paints.
Bharat Petroleum fosters effective value-based HR processes for development of
people and their organisational capabilities with a view to provide them with a
competitive edge and also to realise their personal vision in tandem with the
corporate vision. The thrust areas include:

Performance Management which links business goals with individual


performance goals

Recognising competencies and capabilities of the staff through Competency


Modelling to help identify and place the right person in the right job

Identifying competency gaps and bridging such gaps through appropriate


training and developmental programmes

Multi-skilling to encourage employees to take up new initiatives in the areas


of Enhanced Fuel Proposition, Add-on Stores, One Stop Truck Shops, Grocery and
Fast Food Stores.
Bharat Petroleum has been conferred the National HRD Award - 2000 by National
HRD Network for making Outstanding Contribution to HRD.

CSR OF BPCL

At the National Petroleum Management Programme (NPMP) on Excellence in


Creativity and Innovation (1999-2000), Bharat Petroleum employees bagged all
the three awards in the individual category, along with four certificates of
recognition in the team category.

Technological Edge
Bharat Petroleum has always been on the forefront of harnessing technology
initiatives for BPCL has been on forefront in harnessing technology. maximising
efficiency and achieving greater customer satisfaction.
Bharat Petroleum is the first Public Sector Oil Company to implement
Enterprisewide Resource Planning (ERP) solutions - SAP. The implementation
project known as ENTRANS (Enterprisewide Transformation) has been awarded
the 'SAP Star Implementation Award', with Bharat Petroleum having the distinction
of executing the largest and the most ambitious SAP project in India. The challenge
of SAP implementation was to ensure that all the integrated elements (of the
complex multi-modular integrated solutions that impact the entire workflow of the
organisation) work seamlessly across the length and breadth of the country,
including the remote locations. Providing online connectivity in these remote
locations, given the full-fledged IT network infrastructure, was in itself a daunting
task.
Bharat Petroleum is reaping the benefits of the integrated system in many areas of
its operations. The early gains of implementation are in the areas of tracking
customer-receivables, monitoring credit-management, inventory management,
besides easing the operations in a large number of areas.
Furthermore, Bharat Petroleum has also set up one of the biggest 'Centres of
Excellence' in Asia to provide online support to the end users and also work
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towards continuous improvement in business processes and handle product


upgrades and new generation products.
With SAP as the IT backbone, Bharat Petroleum plans to take advantage of the
Internet based capabilities along the entire value chain with a Customer
Relationship Management solution. A large data warehouse project has also been
implemented, which facilitates access to real-time accurate information on key
performance indicators at all Bharat Petroleum locations. This enables the
management to take strategic and business decisions, thus ensuring value-added
services, better customer satisfaction and enhanced shareholder value.

The Planned Approach


Increasing globalisation, new products and services, and innovative marketing
have resulted in a very market savvy consumer. The production-based success
philosophy of marketers has now been replaced by a customer-oriented philosophy.
Bharat Petroleum has taken cognisance of this situation well in time and has been
taking radical steps to keep itself attuned to the changing times, realising that the
future belongs to those who listen and adapt to their customers.
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Strategy Development
Bharat Petroleum recognises that all strategic initiatives must conform to the
overall vision ofthe Corporation and improvethe economic value. The Strategy
Development effort at the corporate level achieves better focus in the new
organisational structure, besides facilitating the SBUs in developing their
respective strategies that lead to an integrated Corporate Strategy. A Business
Planning process has been put in place that not only provides opportunities for the
SBUs to pursue their visionary goals in consonance with the Corporate Vision, but
also continuously monitors trends and identifies strategic opportunities for the
Corporation.

Brand Management
In the highly competitive scenario, it has become imperative to own dominant
brands. The Brand Management team at Bharat Petroleum endeavours to build and
manage a strong brand image reflecting Bharat Petroleum's core values of being
'INCARE', viz. INnovative, CAring and REliable. Emphasis is laid on
continuously understanding customer behaviour, tracking their changing needs and
expectations, and meeting these needs in the most cost-effective manner.

Research and Development


Research and development CentreAlways on the forefront to innovate, Bharat
Petroleum is making distinct efforts towards Research and Development (R and
D). Besides the R and D facilities at the Refinery and the Product Application
Development Centre in Sewree in Mumbai, a new state-of-the-art RandD Centre is
being set up near Delhi. The R and D Centre is being organised around three core
groups - Process and Technology Development, Product Application Development
and Environmental Engineering. A total outlay of Rs.3,000 million has been
planned to be spent in three phases up to the year 2003-04 on this project.
Shaping the Future
The core strength of Bharat Petroleum Corporation Limited has always been the
ardent pursuit of qualitative excellence for maximisation of customer satisfaction.
Thus Bharat Petroleum, the erstwhile Burmah Shell, has today become one of the
most formidable names in the petroleum industry.

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Bharat Petroleum produces a diverse range of products, from petrochemicals and


solvents to aircraft fuel and speciality lubricants and markets them through its wide
network of Petrol Stations, Kerosene Dealers, LPG Distributors, Lube Shoppes,
besides supplying fuel directly to hundreds of industries, and several international
and domestic airlines.

Dynamic Growth Post Nationalisation


Following Nationalisation in 1976, Bharat Petroleum changed gears and embarked
upon a rapid growth path. Turnover, profitability and financial reserves grew by
leaps and bounds. Massive expansion and modernisation provided a tremendous
boost to the company's performance. Large-scale recruitment and training became
critically important to meet the demands of expansion.

The Winds of Change - A Transformed Organisation Emerges


Opening up of the Indian economy in the nineties brought with it more competition
and challenges, kindled by the phased dismantling of the Administered Pricing
Mechanism (APM) and emergence of additional capacities in the region in refining
and marketing.
In 1996, Bharat Petroleum went through a process of visioning, involving people at
all levels, which evolved a shared vision and a set of shared values. Based on this,
the company restructured itself, in a proactive move to adapt to the emerging
competitive scenario. The function-based structure was carefully dismantled and
replaced with a process-based one. This made the company more responsive to its
customer needs.
Bharat Petroleum realises that, in the long run, success can only come with a total
reorientation and change in approach with the customer as the focal point. Today,
Bharat Petroleum is restructured into a Corporate Centre, Strategic Business Units
(SBUs) and Shared Services and Entities. The organisational design comprising of
five customers facing SBUs, viz. Aviation, Industrial and Commercial, LPG,
Lubricants and Retail and one asset based SBU, viz. Refinery, is based on the
philosophy of greater customer focus.

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Glorious Heritage

Early History - Dawn of a New Era


Do take some time off for a brief interlude with the past, as we take you back in
time to the evolution of Bharat Petroleum Corporation Limited. A new chapter in
the history of Indian industry.
Petroleum (derived from Latin Petra - rock and oleum - oil) first came up in wells
drilled for salt. People found it useful as illuminating oil and the demand for it
steadily increased.
Samuel Kier, a Pittsburgh druggist, bottled and marketed Petroleum as medicinal
cure. To market a deodorised variant, he designed the first primitive refinery in
1852, which was a huge improvised kettle, connected to a metal tank.
'Colonel' Edwin Drake and 'Uncle' Billy Smith drilled a well with the specific
objective of finding oil, and on 27th August 1859, they 'struck oil' at Titusvale, in
North Western Pennsylvania, USA, at a depth of 69.5 ft.

From Nothing to Gold


The 1860s saw vast industrial development. A lot of petroleum refineries also came
up.

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An important player in the South Asian market then was the Burmah Oil Company.
Though incorporated in Scotland in 1886, the company grew out of the enterprises
of the Rangoon Oil Company, which had been formed in 1871 to refine crude oil
produced from primitive hand dug wells in Upper Burma.
The search for oil in India began in 1886, when Mr. Goodenough of McKillop
Stewart Company drilled a well near Jaypore in upper Assam and struck oil. In
1889, the Assam Railway and Trading Company (ARTC) struck oil at Digboi
marking the beginning of oil production in India.
While discoveries were made and industries expanded, John D Rockefeller
together with his business associates acquired control over numerous refineries and
pipelines to later form the giant Standard Oil Trust. The largest rivals of Standard
Oil - Royal Dutch, Shell, Rothschilds - came together to form a single
organisation: Asiatic Petroleum to market petroleum products in South Asia.
In 1928, Asiatic Petroleum (India) joined hands with Burmah Oil Company - an
active producer, refiner and distributor of petroleum products, particularly in
Indian and Burmese markets. This alliance led to the formation of Burmah-Shell
Oil Storage and Distributing Company of India Limited.

The Pioneering Spirit - Burmah Shell Marketing


A pioneer in more ways than one, Burmah Shell began its operations with import
and marketing of Kerosene. This was imported in bulk and transported in 4 gallon
and 1 gallon tins through rail, road and country craft all over India.
The company took up the challenge of reaching out to the people even in the
remote villages to ensure every home had its supply of kerosene. The development
and promotion of efficient kerosene-burning appliances for lighting and cooking
was an important part of kerosene selling activity.
With motor cars, came canned Petrol, followed by service stations. In the 1930s,
retail sales points were built with driveways set back from the road; service
stations began to appear and became accepted as a part of road development. After
the war Burmah Shell established efficient and up-to-date service and filling
stations to give the customers the highest possible standard of service facilities.
On 15th October 1932, when civil aviation arrived in India, the company had the
honour of fuelling J.R.D. Tata's historic solo flight in a single engined de Havillian
Puss Moth from Karachi to Bombay (Juhu) via Ahmedabad. Thirty years later, i.e.
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in 1962, Burmah Shell again had the privilege to fuel JRD Tata's re-enactment of
the original flight. Burmah Shell also fuelled flying boats, which carried airmail at
slightly higher rates than sea transport, at several locations.
As a true pioneer would, the company introduced LPG as a cooking fuel to the
Indian home in the mid-1950s. And all along, it went beyond selling petroleum, to
educate the customer. Besides selling Bitumen, the company pioneered desert road
construction, training road engineers. It provided free technical services to
industrial customers - big and small - and it became a part of the company's
culture.

On Stream - The Burmah Shell Refinery


An agreement to build a modern refinery at Trombay, Bombay was signed between
the Burmah Shell group of companies and the Government of India on 15th
December 1951.
Burmah Shell Refineries Limited was incorporated as a private limited company
under the Indian Companies Act on 3rd November 1952, and work began on the
marshland of Trombay at Bombay. Man and machine worked relentlessly, and soon
the swamps gave way to towers and tanks of steel, and miles of pipeline.
The refinery on 454 acres of land at village Mahul went on-stream on 30th January
1955, one year ahead of schedule. Dr. S. Radakrishnan, Vice President of India,
declared the 2.2 MMTPA (Million Metric Tonnes Per Annum) Refinery open on
17th March 1955. It was then the largest refinery in India then.
With this infrastructure, free India moved one step closer to self-reliance.

From Burmah Shell to Bharat Petroleum


On 24th January 1976, the Burmah Shell Group of Companies was taken over by
the Government of India to form Bharat Refineries Limited. On 1st August 1977, it
was renamed Bharat Petroleum Corporation Limited. It was also the first refinery
to process newly found indigenous crude (Bombay High), in the country.

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1.1 Corporate Social Responsibility: What


does it mean?
"More and more companies are accepting corporate citizenship as a new strategic
and managerial purpose requiring their attention. Once seen as a purely charitable
activity--a source of general goodwill, with no bottom-line consequence-citizenship is moving from the margins of concern to the center at leading
companies."
Today, there are many references to corporate social responsibility (CSR),
sometimes referred to as corporate citizenship, in our workplaces, in the media, in
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the government, in our communities. While there is no agreed-upon definition, the


World Business Council for Sustainable Development defines CSR as the business
commitment and contribution to the quality of life of employees, their families and
the local community and society overall to support sustainable economic
development. Simply put, the business case for CSR--establishing a positive
company reputation and brand in the public eye through good work that yields a
competitive edge while at the same time contributing to others--demands that
organizations shift from solely focusing on making a profit to including financial,
environmental and social responsibility in their core business strategies. Despite
what the phrase corporate social responsibility suggests, the concept is not
restricted to corporations but rather is intended for most types of organizations,
such as associations, labor unions, organizations that serve the community for
scientific, educational, artistic, public health or charitable purposes, and
governmental agencies.

1.2 How CSR help the companies?


Globalization, the explosion of information technology, advances in the biological
sciences, and the growth of democracy and diversity can be considered among the
positive developments in our world today. On the other hand, poverty,
environmental crises such as global warming, epidemics such as AIDS, and
terrorism are also part of today's world. What do these positive and negative
aspects have in common? They reflect the breathtaking increase in global
interdependence, to the extent that borders don't count for much anymore and local
communities are increasingly affected by things that happen a long way from
home. Corporate social responsibility (CSR) has been proposed as a way to
respond to some of these issues, both locally and globally. According to
"Integrating Responsibility," most companies that have initiated CSR programs
have done so in response to one problem or another; for example, in the thermal
power station, it was environmental issues. CSR programs have also surfaced in
the sourcing departments of companies facing supply chain issues.

2. Objective of BPCL towards CSR

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Building Sustainable Communities - to have a positive impact on the


communities in which we operate
Health and Safety - to ensure the health and safety of our workforce and
communities
Environment - to minimize adverse impacts while taking steps to protect and
enhance the natural environment
Employees train tomorrows leaders in teamwork skills and running
socially responsible business

3. Methodology
Integrated with Business Strategy and
Context
Leverage our Core competency People and
Technology
Three way Execution model for Community
Projects
Develop deserving Communities through
Focused & Need based interventions No Giveaways
Create Sustainable Models which are Replicable & Scalable

4 .
S h a r i n g
r e s p o n s i b i l i t y
B P C L

w i d e r
a t

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We believe that its equally important to return back to society which is why,
BPCL believes that some of their finest achievements arent those found in their
balance sheets but those, in small towns and villages spread across India. Their
involvement in sharing this wider responsibility dates way back to 1984, when in
pursuance with our philosophy to give back to the society/community our best,
they aimed to help the people enrich their lives, be it our employees or their
families also extending the scope of definition of families to those that they saw
beyond our glass cabins in these rustic surroundings, and thus started our the social
work. Today, BPCL terms them as their extended family i.e. the villagers from
rural areas.
Bharat Petroleum has been the pioneer in the oil sector to hire the services of
professional social workers. Areas of work in the initial years were primarily to
cater to the softer areas of employee related issues, to mention a few are: Counseling for personal as well as emotional problems affecting work.
Assistance to quit substance abuse (like alcohol and other drugs)
Marital Conflicts, Divorce Reconciliation, Money Management, etc.
With years our focus changed from restorative to preventive as well as primitive,
holistic health. Talks on various issues at plant level like addiction, HIV/AIDS,
parental issues, time and finance management, and family relationships were
initiated, which still continues and gives considerable positive returns. For the
above mentioned activities they have collaborated with various Non Government
Organizations, to deliver best humane services for our employees and their family
members. Eventually, their involvement in the whole process of employee related
issues were taken, there by channelising their energy positively as well as
encouraging prosocial behavior.
India, has a social contrast, while one strata of the society comprising of
approximately 30% live in the cities, a great percentage of nearly double -700
million Indians reside in villages, which we term as rural India. Now rural India
too has its own disparity, some are what we call the islands of prosperity and the
rest that have the other extremes, riddled by droughts and some difficult conditions
of weather and climate and sometimes these villages are so remote and far flung
from cities that many a times makes others go past unnoticed
BPCL initially started working in Mahul, the village located in our neighborhood
of its Mumbai refinery since 1986, for the sole reason of their upliftment. The
habitants of Mahul, essentially from the fishing community, were rich because they
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possessed marine wealth but as far as education, health, etc was concerned, they
needed help.

Some of Bharat Petroleum's assistance to these inhabitants so far has been


Infrastructural development,
Homeopathic Dispensary

like

construction

of

jetty,

Balwadi,

Vocational guidance through aptitude testing, scientific vocational need


based study through Jan Shikshan Sansthan (NGO under ministry of HRD)
Exhibition for the Fishermen to equip them with latest avenues in fishing
through Central Institute Of Fisheries Education(CIFE)
BPCL volunteered and the initial success brought such gratification that
immediately it adopted another village (this time an interior one) called Karjat,
developments with selfless intentions helped introspect about the future role BPCL
should adopt in its aim to contribute to this effort, then there after there was no
looking back
The rationale behind selecting Karjat for community development initiatives was
that the company wanted to work for vulnerable groups. The Karjat endeavor
began with construction of a community hall, which was like a meeting place for
villagers and way of reaching out to village women. Later many programs like
medical assistance, grain bank, marketing artifacts, conducting certified vocational
training courses, etc were carried out. From last 10 years farmers in 21 villages of
karjat are helped through our interventions. There are eight villages, which are
covered through BPCLs projects in and around Washala. Washala is situated in
Shahpur taluka in Thane district. It is made up of tribal population. The various ongoing activities are:
Farm facts
For agricultural upliftment, BPCL arrange training through Pune
Agricultural University, distribute seeds and fertilizers every year. There are
lectures arranged on technical guidance, use of less water for farming, teaching
newer methods of agriculture, etc. They also educate the farmers about fish
farming and provide them all necessary information. Guidance is also given as
regards buying of seeds. The methods of multiple cropping are taught. Every year
farmers are given free fertilizers. Bamboo cultivation is also promoted. 5000
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Bamboo saplings are planted every year, by giving it to villagers who will take care
of it. Along with it, even mango, chikku and guava saplings are provided.
Cattle care:
At Karjat, BPCL conduct exhibitions of cattle of
various breeds, training sessions are arranged for improving the
health of available cattle, there is vaccine program conducted on
regular basis for all pet animals. Competitions are also held
among cattle and prizes are given to the best cattle. Once a year
there is a camp organized in which doctors from veterinary
inspect all the cattle.

Education:
For motivating intelligent students coaching is provided to students. Balwadis is
available for small children as pre-school intervention. Tree plantation programs
are held at Adivasi ashram schools.
Health:
A dispensary with a doctor is available and regular health camps are conducted.
General health camps are organized twice a year. To cater to the needs of all
villagers, may it be men, women, senior citizens, children and so on. To ensure
proper eyesight, eye camps are conducted periodically. their sight back through this
endeavor. There are camps held for pregnant women regarding guidance in
pregnancy, stress on nutrition, etc.
Grain Bank: In the villages of Karjat, Rural Farmers were dependent on
money lenders for money as well as seeds and grains and thus in turn fell in the
debt trap. The money lenders would harass them and exploit them. For e.g. for
every one quintal of grain borrowed, the farmer would have to return it three
quintals. To avoid such exploitation, IRCED came out with the grain bank scheme.
The concept of grain bank was to make grains easily accessible to the farmers and
to keep them away from the clutches of the moneylenders. Grains are made
available to the farmers without any advance and they also do not have to return
anything extra than what they had taken. Through BPCL, there is also a small room
allocated for the purpose of maintaining the grain bank in every village so that the
grains do not get spoilt.
Community centre:
We have provided a multipurpose Samaj Mandir at
Pinglas Karjat for the Villagers to have a meeting point. There is a community
centre which encompasses classes for villagers on tailoring, mehendi, beautician
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course, bamboo article making, multi-skill training, etc. Cane Weaving and
Bamboo making classes are conducted regularly. Tailoring is helping the girls in
income generation. Later there is also an exhibition held in Mumbai for sale of the
bamboo articles made in these villages.
Rain water harvestin To make available water in case of scarcity, there
was a need felt to start a project on rain water harvesting. The work has just begun.
As this is a hilly area the problem of ground water and land water still remains. For
provision of water, tube wells and small dams are made for the villagers.
Infrastructure development:
We have constructed shed for
schools. For e.g. repairing the fans, replacing broken furniture, etc jetty for
fishermen so that they can rest in the night when they are not fishing. We have also
constructed a public toilet. We are vigilant in keeping the surroundings clean.
Timely garbage disposal is also taken care of. Tree plantation programs are carried
out on a regular basis. .
Every village: Sakhi Shejarn A group of women came together in Karjat
who felt the need of being together and saving some amount of money. They
started meeting regularly and since then they collect savings and deposit in the
bank this is a scheme whereby every village will have one woman leader. This
leader is trained in such a way that she is able to manage the whole group of other
women, take training sessions for them, conducts awareness programs and also
provides counseling help. Such women leaders are termed as SAKHI, which means
a friend in Marathi.Thus the groups serve a double purpose, that of starting a
small-scale business and that of learning through various sessions. These meetings
help them to improve their quality of life.

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5.
BPCL:
CSR
Environment

in

Business

Process

As energy corporate, BPCL feel that we may have a larger say in the course of
many events in the coming decades. The consequence of our actions, in the short
term, may be totally inadequate but in the long term very valid. It is thus that
BPCL finds it necessary and proceeds with utmost caution, when it comes to issues
related with the environment.
The magnitude of the problem concerning this sensitive eco-balance is so massive
that the best way forward for BPCL, as it sees ahead, for the above being achieved
is using a two pronged approach of executing environmental protection activities
and sharing knowledge, with a view to educate the common man on this front.
The four reasons, believed to be the cause for treading cautiously in matters related
to the environment are as follows.
1. Moral responsibility towards the environment.
2. Understanding of the need for an ecological balance.
3. The understanding of the inter-linkages of the web of life. Inadequacy of
Human
4. Understanding of Environmental Process.
The above four cover the entire canvas of concerns for the subject and BPCLs
contribution towards the same has also been oriented around its objective.
Like mentioned, BPCLs corporate philosophy towards environment is also
directed towards life and mankind. Thus, it is a tacit responsibility that it proposes
to undertake without any solemn promises made. In other words, it would try and
ensure that at least in its conscious actions, BPCL would not become party to any
decisions which will have damaging consequences to this earth & the life on it.
BPCL, on the other hand would give its best in educating mankind, on the
necessity of understanding the dynamics of the fragile eco-diversity and hope to
seek contributions from each individual in maintaining the balance.

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5.1. Community Initiatives: Disability


What remains unchanged since 1999 is that BPCL continues to fulfill its corporate
responsibilities. What has changed, however, is the fact that the percentage of
disabled persons employed by BPCL has risen from 1.11% to 1.37% despite the
total employee strength reducing from 12411 to 12082.
Providing equal opportunity to people with disabilities has always been a part of
the corporate philosophy of Bharat Petroleum Corporation Limited (BPCL).
BPCL's practice of this philosophy is what made it a winner of the 1 st NCPEDPShell Helen Keller Awards, way back in 1999.
We shall continue to recruit disabled people in the organization as per the laid
down guidelines, says Mr. S. Mohan, Executive Director, HRD. And that is
exactly what they have been doing. Currently, 166 disabled persons are employed
with BPCL. The recruitment process is duly monitored to ensure that vacancies for
physically handicapped persons do not remain vacant. Special relaxation is given
to these candidates up to 10 years of the required age profile for the post. And
whenever required, special recruitment drives are undertaken.
Its not just recruiting candidates with disability BPCL ensures that they are
assigned suitable work and a good working environment in the organization. For
e.g., visually impaired employees are provided with customized computers
equipped with optical character recognizers, enabling them to work independently
Disabled employees are also encouraged in activities outside the organization a
visually impaired employee was sent on Rock Climbing Mountaineering Course,
and successfully scaled a peak of over 13,000 feet in West Sikkim!
BPCL even follows carefully laid down reservation policies for allotment of
dealerships and distributorships to physically disabled candidates. What's more,
special concessions and financial assistance is given to deserving candidates
initiating the business
Other areas of Corporate Social Responsibility that BPCL is active in: it has
adopted 37 villages in 13 states, directly impacting 120,000 people; it has initiated
the Bharat Petroleum Scholarship' to promote excellence in higher education; it
has contributed towards community facilities and infrastructure; and donated
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generously in times of calamity and disaster.

5.2. Community Initiatives: Disaster Relief


In times of natural calamities you will always find Bharat Petroleum in the
forefront, rendering aid and emergency provisions. Bharat Petroleum relief teams
have worked tirelessly to provide the Gujarat Earthquake and the Orissa Flood
victims with food and essential survival materials.

5.3. Community Initiatives: Rural Development


Bharat Petroleum continues its endeavours in meeting social obligations to the
under privileged sections of the society through development of roads, schools,
clinics and vocational training centres in rural areas. Cataract camps for villagers,
vocational classes to make the rural women self-reliant, development of rural
women and children, providing sanitation and drinking water in the villages, are
just a few of the many contributions made by Bharat Petroleum to meet its social
responsibilities.
In recognition of the outstanding work done in the area of Rural Development,
FICCI awarded the 'Rural Development Award 1999-2000' to Bharat Petroleum.
List of 20 villages adopted
* Bhogalpura (Agra)
* Srinivasapura & Muneshwara (Bangalore)
* Neelgarh (Bhopal)
* Ramathenga (Bhubaneshwar)
* Brindabanpur & Farakidanga (Calcutta)
* Jahazpur (Calcutta)
* Mankara (Calcutta)
* Kadambankulam (Coimbatore)
* Basantgarh (Delhi)
* Jyotinagar (Goa)
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* Nangalgovind (Jaipur)
* Babukhera (Lucknow)
* Pedawada/Manjripal (Nagpur)
* Laakarhawar (Patna)
* Kasabkhede / Pohey (Pune)
* Khara Bairaja (Rajkot)
* Mangadih / Jaradih / Dimra / Obar (Ranchi)
* Bhaktachiwadi / Mogrej (Karjat)
* Tembre (Karjat)
* Mahul (Chembur)
We feel happy when we see 'Smiles on the faces of villagers and children'.
It helps us to get closer to our Corporate Philosophy.

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5.4. Community Initiatives: Tribals.


As a part of Society, Bharat Petroleum believes that they owe as a corporate body
to give back to society their best. With this social obligation Bharat Petroleum
started community work way back in 1987 by adopting Karjat (tribal area in
Raigarh District) and Mahul (our neighborhood) for ameliorating lives of the
deprived.
Karjat is located in Raigarh District and comprises of mainly tribal population.
Some of the activities undertaken to help the tribal population are* Constructing a community hall/ Samaj Mandir
* Health assistance, through regular health camps, pediatric camps and cataract
Camps
* Educational assistance through distribution of books, holding competitions
* Vocational assistance by imparting training in bamboo and tailoring
* Encouraging environment friendly attitude through distribution of smokeless
chulhas, solar cookers as well as educating them through folk music.

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6. Internal CSR
Social Welfare in Bharat Petroleum was initiated as a nonstatutory body in the year 1984. Bharat Petroleum has been the
pioneer in the oil sector to hire the services of professional social
workers. Areas of work in the initial years were primarily to cater
to the softer areas of employee related issues, to mention a few
are: C o u n s e l l i n g
Initially counseling began in BPCL to overcome the different problems of
employees at work. But now, BPCL has come closer to their lives. Thus now
counseling does not only aim at solving disputes at work but involves a whole
gamut of issues ranging from employees overall development to the development
of their families. Thus there is a shift from what used to exist earlier as our
orientation is towards prevention. Over the time, recoveries and success stories
started flowing in resulting in values of counseling being upheld as an important
contribution for employees well being. Thus at the refinery counseling is seen as a
mission which aims at making people live lives fruitfully. The help received
through counseling is what is valued by most of our employees
1] Addiction-The Slow Poison
Alcohol and drug use is extremely common in todays world. In
spite of the awareness of the ill effects of these substances,
people continue to get addicted to it. The abuse and addictions
result in malfunctioning of an individual in major spheres of life.
Addictions lead to poor work performances, disrupted
relationships and adjustment problems. The rising awareness
about employee welfare and raising the quality of work, various
companies today make efforts to reduce addictions.
We have been one of the first companies to engage in continuous
endeavours to help our addicted employees to overcome their
problems. We have successfully partnered with Kripa Foundations
De-addiction Center for sustainable efforts in this direction. Kripa
foundation is one of the largest Non- Governmental organizations
in India helping people suffering from Chemical Dependency and
HIV Infection. Kripa offers a non-discriminating, supportive
community living, helping people to introspect and bring about
change in lifestyle.
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Our Success- Strength Of Sobriety


Although difficult to believe, the
success ratio is 60% at the refinery level, whereas the
addiction improvement rate worldwide is 45.50%. Through
counseling employees who recovered from alcohol addiction
and the other personal problems became our biggest
strength for extending our chain of human help. These peer
educators are very efficient at work and they aid our CSR
activity by being of help to the other addict employees and
the community too.
The Pune Centre
A de-addiction center has been set up at Pune for both men
and women addicts for all over Maharashtra. The Kripa
Foundation runs it. We are supporting them and helping
them in their efforts
2] Family Wellbeing
Through all the Employee assistance programs, prominence is
given to family as a system. It is a known fact that family is one of
the most closely knit system which needs to be enriched to cope
with the stresses and strain of life. Thus when an employee
comes with a problem, joint counseling sessions are also
conducted including his family members to ensure resolving of
problems amicably.
3] Grooming Children As Caretakers Of Next Generation
Children are tomorrows future, and when it comes to our own
employees children, we ensure their development through
various activities like Career guidance, aptitude tests, etc
4] Parenting
During training or workshops, one of the main topics covered is
parenting. This is important because in todays competitive world
it is very difficult to manage both work and house Thus to ensure
care of children, parenting sessions are conducted about
emotional problems and problems encountered by children at
different stages, puberty issues, etc.
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5] Women Empowerment
In women lie natures best qualities of motherhood, compassion,
humanity and love. Because they have been blessed with the
capacity for giving and nurturing life, women also have the
capacity for a deep commitment for preserving and nourishing
not only their own offspring, but of the entire planet as well. BPCL
is also blessed with efficient women staff who are enthusiastic
and who come forward to help others. Women power in the true
sense is seen when women meet regularly and discuss on varied
issues and the stands they take. LIKE WOMAN IS WOMANS BEST
FRIEND. It is normally said that a woman is a womans worst
enemy. But at the refinery, the bond within the women is
exceptionally charged with making a difference to their personal
as well as work life.
6] Safety Ambassadors
This is a new activity being started at the refinery. Some of
women employees are made safety ambassadors to ensure safety
in the plant. These women would co-ordinate with the safety
observers at the plant level and ensure that their co-employees
take adequate safety measures. It is process to help the
employees help themselves for their own safety and that of the
others

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7 .
O t h e r
A c t i v i t i e s
1 .
H I V /
A I D S
P r e v e n t i o n

C S R
C a r e

a n d

AIDS is a major concern worldwide. It is forth killer of human beings. It has


spread far and wide across nations, caste, creed, sea and racial boundaries. The UN
AIDS estimates 5.3 million sero positive people housed in India alone in 2004. The
growing number of sero positive people in the productive age group affects the
economy in the long run... BPCL too encountered presence of sero positive
employees. However the comprehensive health policy of the company protects the
employees and their family. Considering the significance of interventions in this
area, the Social Welfare dept. initiated plant talks on Family Life Education and
Health and well being. Various awareness programs were conducted in the
refinery on HIV/AIDS.
Avert Society, a triplicate body of USAID, NACO and Government of
Maharashtra, noticed the efforts of BPCL. The Avert Society invited BPCL for
long-term partnership for an AIDS Intervention Project in the refinery, and the
adjacent community. The project identifies three major areas of intervention, viz.
workplace intervention (including around 30000 workers), Mahul and 25 villages
from Karjat. The activities under this project include one to one intervention at
village level, counseling at workplace, behaviour change communication, street
plays and folk media to spread awareness about the same.
2. 'Generation Next'
BPCL is passionate about the Generation Next, and thus also
supports various education initiatives at all levels. This involves
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granting aid to schools, acknowledging and rewarding meritorious


students and an initiative called BPCL scholars.
BPCL scholars are a group of approximately 100 Indian students,
who yearly, seek full study-assistance from BPCL in doing their
post graduation, both in India and abroad. We support these
students, the future of tomorrow, the fuel of tomorrows growth,
with all humility and passion.
As a corporate responsibility, today 37 villages across India have
been adopted. This includes making substantial investments for nearly a
decade and a half in them to make them fully self reliant, providing
them fresh drinking water, sanitation facilities, medical facilities,
enhancing their income standards by imparting vocational
training and agricultural innovations. However, BPCL also firmly
believes that the only vehicle for raising the villagers from their
present state is by educating the young and the old, a focus on
providing grants for opening schools and opening adult literacy
camps as well.

BPCL thus believes in giving the rural people vocational


guidance and give them a platform for market-linkages and
become self-sufficient.
BPCL self-sufficient projects include the Water project in the
rural area which has been initiated by Oil Development
Board (ODB) with the Ngo Bridge Trust which trains the rural
people to build water projects for which they receive
minimum waged.
BPCL is also planning to do some work for the Truckers of

BPCL as they play a major role in laying down the foundation


stone to what BPCL is today.
3. Project Boond
If there is
-Loran Eisley

magic

on

this

planet,

it

is

contained

in

water.

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BPCL understand the value of water in the lives of people who strive for it. Whose
lives are dependent on its availability alone? These sentiments gave birth to the
project Boond. Because when BPCL being a company of fuel, how can they miss
out on the fuel of life?
Boond is a Rain Water Harvesting Project undertaken by BPCL with financial
support from (Oil Industries Development Board) and executed in collaboration
with NGO, Bridge Public Charitable Trust.
Villages suffering from acute shortage of water were identified for this activity.
Women from these villages had to walk long distances in the blazing sun on
mountainous paths, at times exceeding four kilometers to fetch water. Runoffs
triggered by topographical conditions, impervious bedrock, poor water holding
capacity of the soil, soil erosion and unrestrained grazing had made the situation
critical.
The objective was to turn these villages from Water scarce to water positive. The
work mainly comprised of repairs/Deepening of wells, building bunds to capture
and store rain water, repairs and leak proofing of existing bunds, building water
tanks etc.
All the activities undertaken to draught free the villages were performed with
complete participation from the villagers. This imparted a sense of belonging and
responsibility towards their own village. Not just that, while working they learnt
additional skills like masonry, welding etc. which they later used as an additional
source of income for themselves. This helped check the rampant levels of
migration as well.
Another unique aspect of the whole project was the concept of Shram Dan. The
villagers performed Shram Daan once a week and for the balance days they were
paid minimum wages. Seeing the enthusiasm of the villagers, BPCL also initiated
an Employee Volunteering Initiative where in approximately 100 BPCL employees
gathered collectively for Shram Daan.

8. What BPCL Achieved?


Bringing people together for a common cause:
We were able to bring people together for a common cause, the cause being
wellbeing of all. We were blessed with committed staff who also took the initiative
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to work for their own good. Employees also sustained their enthusiasm and
motivation throughout which added to our strength.
Non-biased attitude:
May it be a worker or an engineer or a driver or any administration staff, we give
equal treatment to all. Never do employees feel that some are favoured and others
are not.
Trust:
Employees do have the trust in whatever the department does. The department has
helped them help themselves in such a way that it has left a long lasting effect on
their minds. This trust made it obvious for them to keep participating actively in all
the activities.
Transparency:
The department has been totally transparent regarding all its activities. Employees
were made equal partners in conducting any activity. Because of this there was no
point where employees felt left out.
Need based activities:
We at BPCL have never arranged activities for the sake of doing it. We have
conducted activities as and when people demanded, may it be our own employees
or people from the communities. Thus we have indirectly given onus to the people
to decide when, why and which activity they need.
Involvement of all:
We have been successful in involving people of all cadres at the refinery level,
right from the managers to the workers, and from the various departments to the
different unions. This helped us to get the opinions and contributions of all. At the
community level, all the people are involved right from the planning level. People
take decisions along with us.
Human stories of revival helped:
We had many success stories of our employees which constantly motivated us to
work consistently. The recovered addicts are our strength. They help us to help the
others who are in similar problem.

.
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9. CONCLUSIONS AND SUGGESTIONS


EACH AND EVERY COMPANY SHOULD UNDERTAKE THE ELEMENT
OF CORPORATE SOCIAL RESPONSIBILITY INTO CONSIDERATION.

IT IS FOR THE BENEFIT OF THE COMPANYS LONG LIFE AND


CONSISTENT GROWTH.

AS WE HAVE SEEN IN THIS PROJECT, BPCL HAS CONDUCTED A


NUMBER OF SOCIAL RESPONSIBILITY ACTIVITIES; IT HAS GAINED
A GOOD REPUTATION IN THE GLOBALLY COMPETITIVE MARKET.

IN THESE DAYS MORE SOCIAL RESPONSIBILITY U UNDERTAKE,


MORE YOU WILL GET CONSUMERS SATISFACTION AND EARN OUR
CUSTOMERS LOYALTY

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AS THE BUSSINESS IS OPERATED WITHIN THE SOCIETY, IT


BECOMES COMPULSORY TO CONDUCT CSR ACTIVITIES TO WIN
CONSUMERS CONFIDENCE AND REPRESENT A GLOBAL BRAND
IMAGE

ATLAST TO SAY WE SHOULD GIVE BACK TO THE WORLD, WHAT


WE TAKE FROM IT.

Bibliography
http://en.wikipedia.org/wiki/Bharat_Petroleum

http://www.bharatpetroleum.com/energisingbusiness/TenderList.aspx?id=1

http://www.bharatpetroleum.co.in/Footer/TU_Contactus.html

http://www.bharatpetroleum.co.in/General/CR_Career.aspx?id=4

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http://www.bharatpetroleum.co.in/EnergisingBusiness/Tenderlist.aspx?id=1

http://www.bpclcareers.in/careers.aspx

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