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PROJECT REPORT ON
CSR ACTIVITIES OF BPCL
MASTERS OF COMMERCE DEGREE
SEMESTER- II
ACADEMIC YEAR:2015-16
SUBMITTED BY
MISS. AARTI YADAV
ROLL NO: 43
CSR OF BPCL
PROJECT REPORT ON
CSR ACTIVITIES OF BPCL
MASTERS OF COMMERCE DEGREE
SEMESTER- II
ACADEMIC YEAR:2015-16
SUBMITTED BY
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER
DEGREE OF COMMERCE
MISS. AARTI YADAV
ROLL NO: 43
CSR OF BPCL
CERTIFICATE
This is to certify that the project report on CSR ACTIVITIES OF BPCL is bonafide record
of project worked done by MISS. AARTI YADAV submitted in partual fulfillment of the
requirement of the award of the Master of Commerce Degree University of Mumbai during the
period of his/her study in the academic year 2015-16
INTERNAL EXAMINER:
EXTERNAL EXAMINER:
Principal
Mrs. Rina Saha
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DECLARATION
I hereby declare that this Project Report entitled CSR ACTIVITIES OF BPCL submitted by
me for the the award of Masters Of Commerce Degree; University of Mumbai is a record of
Project work done by me during the year 2015-16. this is entirely my own work.
Signature
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ACKNOWLEDGEMENT
I owe a great many thanks to great many people who helped and supported me doing the
writing of this book.
My deepest thanks to lecturer, Prof. JANHAVI RAO of the project for guiding and
correcting various documents of mine with attention and care. She/ he has taken pains to go
through my project and make necessary corrections as and when needed.
I extend my thanks to the principal of NES Ratnam College of Arts Science and
Commerce, Bhandup (w), for extending her support.
My deep sense of gratitude to Principal Mrs. Rina Saha of NES Ratnam College of Art,
Science and Commerce for support and guidance. Thanks and appreciation to the helpful people
at NES Ratnam College of Arts, Science and Commerce , for their support.
I would also thank my institution and faculty members without whom this project would
have been a distant reality. I also extend my heartfelt thanks to my family and well-wishers.
Candidate Name:
AARTI YADAV
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INDEX
Chapters
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Topics
Introduction
Corporate Social Responsibility-What
does it mean?
-How CSR help the companies
-Objectives of BPCL towards CSR
-Methodology
Sharing Wider Responsibility At BPCL
BPCL-CSR IN Business Process
Environment
Internal CSR
Other CSR Activities
Conclusion &Suggestions
Bibliography
Page No
8-14
15-20
21-25
26-28
29-31
32
33
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E x e c u t i v e
S u m m a r y
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1. INTRODUCTION
Over the years, Bharat Petroleum continues to meet the challenges of the rapidly
changing environment, leading to changes in the marketing of products and
services. In all these changes, only one factor has remained constant and has been
the source of Bharat Petroleum's strength and inspiration for any future innovations
- Bharat Petroleum's People. The feeling of ownership has facilitated all employees
to understand the complexity of the market and needs of the customers, and
respond to these needs with innovative initiatives and offerings.
For Bharat Petroleum, commitment of its employees is a critical resource. Fully
realising that only a happy employee will put his best foot forward with the
customers, Bharat Petroleum has taken many steps to make the organisation a great
place to work. In a survey conducted by Hewitt Associates for the January 2001
issue of Business Today magazine to identify the best employers, Bharat Petroleum
was ranked among the top ten employers in India. The objective of the study was
to find out which companies had really charged the emotional and intellectual
energy of their employees. The other companies who were selected were Infosys,
Hewlett-Packard, P and G, ICICI, Hughes, LG, HLL, Compaq and Asian Paints.
Bharat Petroleum fosters effective value-based HR processes for development of
people and their organisational capabilities with a view to provide them with a
competitive edge and also to realise their personal vision in tandem with the
corporate vision. The thrust areas include:
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Technological Edge
Bharat Petroleum has always been on the forefront of harnessing technology
initiatives for BPCL has been on forefront in harnessing technology. maximising
efficiency and achieving greater customer satisfaction.
Bharat Petroleum is the first Public Sector Oil Company to implement
Enterprisewide Resource Planning (ERP) solutions - SAP. The implementation
project known as ENTRANS (Enterprisewide Transformation) has been awarded
the 'SAP Star Implementation Award', with Bharat Petroleum having the distinction
of executing the largest and the most ambitious SAP project in India. The challenge
of SAP implementation was to ensure that all the integrated elements (of the
complex multi-modular integrated solutions that impact the entire workflow of the
organisation) work seamlessly across the length and breadth of the country,
including the remote locations. Providing online connectivity in these remote
locations, given the full-fledged IT network infrastructure, was in itself a daunting
task.
Bharat Petroleum is reaping the benefits of the integrated system in many areas of
its operations. The early gains of implementation are in the areas of tracking
customer-receivables, monitoring credit-management, inventory management,
besides easing the operations in a large number of areas.
Furthermore, Bharat Petroleum has also set up one of the biggest 'Centres of
Excellence' in Asia to provide online support to the end users and also work
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Strategy Development
Bharat Petroleum recognises that all strategic initiatives must conform to the
overall vision ofthe Corporation and improvethe economic value. The Strategy
Development effort at the corporate level achieves better focus in the new
organisational structure, besides facilitating the SBUs in developing their
respective strategies that lead to an integrated Corporate Strategy. A Business
Planning process has been put in place that not only provides opportunities for the
SBUs to pursue their visionary goals in consonance with the Corporate Vision, but
also continuously monitors trends and identifies strategic opportunities for the
Corporation.
Brand Management
In the highly competitive scenario, it has become imperative to own dominant
brands. The Brand Management team at Bharat Petroleum endeavours to build and
manage a strong brand image reflecting Bharat Petroleum's core values of being
'INCARE', viz. INnovative, CAring and REliable. Emphasis is laid on
continuously understanding customer behaviour, tracking their changing needs and
expectations, and meeting these needs in the most cost-effective manner.
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Glorious Heritage
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An important player in the South Asian market then was the Burmah Oil Company.
Though incorporated in Scotland in 1886, the company grew out of the enterprises
of the Rangoon Oil Company, which had been formed in 1871 to refine crude oil
produced from primitive hand dug wells in Upper Burma.
The search for oil in India began in 1886, when Mr. Goodenough of McKillop
Stewart Company drilled a well near Jaypore in upper Assam and struck oil. In
1889, the Assam Railway and Trading Company (ARTC) struck oil at Digboi
marking the beginning of oil production in India.
While discoveries were made and industries expanded, John D Rockefeller
together with his business associates acquired control over numerous refineries and
pipelines to later form the giant Standard Oil Trust. The largest rivals of Standard
Oil - Royal Dutch, Shell, Rothschilds - came together to form a single
organisation: Asiatic Petroleum to market petroleum products in South Asia.
In 1928, Asiatic Petroleum (India) joined hands with Burmah Oil Company - an
active producer, refiner and distributor of petroleum products, particularly in
Indian and Burmese markets. This alliance led to the formation of Burmah-Shell
Oil Storage and Distributing Company of India Limited.
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in 1962, Burmah Shell again had the privilege to fuel JRD Tata's re-enactment of
the original flight. Burmah Shell also fuelled flying boats, which carried airmail at
slightly higher rates than sea transport, at several locations.
As a true pioneer would, the company introduced LPG as a cooking fuel to the
Indian home in the mid-1950s. And all along, it went beyond selling petroleum, to
educate the customer. Besides selling Bitumen, the company pioneered desert road
construction, training road engineers. It provided free technical services to
industrial customers - big and small - and it became a part of the company's
culture.
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3. Methodology
Integrated with Business Strategy and
Context
Leverage our Core competency People and
Technology
Three way Execution model for Community
Projects
Develop deserving Communities through
Focused & Need based interventions No Giveaways
Create Sustainable Models which are Replicable & Scalable
4 .
S h a r i n g
r e s p o n s i b i l i t y
B P C L
w i d e r
a t
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We believe that its equally important to return back to society which is why,
BPCL believes that some of their finest achievements arent those found in their
balance sheets but those, in small towns and villages spread across India. Their
involvement in sharing this wider responsibility dates way back to 1984, when in
pursuance with our philosophy to give back to the society/community our best,
they aimed to help the people enrich their lives, be it our employees or their
families also extending the scope of definition of families to those that they saw
beyond our glass cabins in these rustic surroundings, and thus started our the social
work. Today, BPCL terms them as their extended family i.e. the villagers from
rural areas.
Bharat Petroleum has been the pioneer in the oil sector to hire the services of
professional social workers. Areas of work in the initial years were primarily to
cater to the softer areas of employee related issues, to mention a few are: Counseling for personal as well as emotional problems affecting work.
Assistance to quit substance abuse (like alcohol and other drugs)
Marital Conflicts, Divorce Reconciliation, Money Management, etc.
With years our focus changed from restorative to preventive as well as primitive,
holistic health. Talks on various issues at plant level like addiction, HIV/AIDS,
parental issues, time and finance management, and family relationships were
initiated, which still continues and gives considerable positive returns. For the
above mentioned activities they have collaborated with various Non Government
Organizations, to deliver best humane services for our employees and their family
members. Eventually, their involvement in the whole process of employee related
issues were taken, there by channelising their energy positively as well as
encouraging prosocial behavior.
India, has a social contrast, while one strata of the society comprising of
approximately 30% live in the cities, a great percentage of nearly double -700
million Indians reside in villages, which we term as rural India. Now rural India
too has its own disparity, some are what we call the islands of prosperity and the
rest that have the other extremes, riddled by droughts and some difficult conditions
of weather and climate and sometimes these villages are so remote and far flung
from cities that many a times makes others go past unnoticed
BPCL initially started working in Mahul, the village located in our neighborhood
of its Mumbai refinery since 1986, for the sole reason of their upliftment. The
habitants of Mahul, essentially from the fishing community, were rich because they
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possessed marine wealth but as far as education, health, etc was concerned, they
needed help.
like
construction
of
jetty,
Balwadi,
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Bamboo saplings are planted every year, by giving it to villagers who will take care
of it. Along with it, even mango, chikku and guava saplings are provided.
Cattle care:
At Karjat, BPCL conduct exhibitions of cattle of
various breeds, training sessions are arranged for improving the
health of available cattle, there is vaccine program conducted on
regular basis for all pet animals. Competitions are also held
among cattle and prizes are given to the best cattle. Once a year
there is a camp organized in which doctors from veterinary
inspect all the cattle.
Education:
For motivating intelligent students coaching is provided to students. Balwadis is
available for small children as pre-school intervention. Tree plantation programs
are held at Adivasi ashram schools.
Health:
A dispensary with a doctor is available and regular health camps are conducted.
General health camps are organized twice a year. To cater to the needs of all
villagers, may it be men, women, senior citizens, children and so on. To ensure
proper eyesight, eye camps are conducted periodically. their sight back through this
endeavor. There are camps held for pregnant women regarding guidance in
pregnancy, stress on nutrition, etc.
Grain Bank: In the villages of Karjat, Rural Farmers were dependent on
money lenders for money as well as seeds and grains and thus in turn fell in the
debt trap. The money lenders would harass them and exploit them. For e.g. for
every one quintal of grain borrowed, the farmer would have to return it three
quintals. To avoid such exploitation, IRCED came out with the grain bank scheme.
The concept of grain bank was to make grains easily accessible to the farmers and
to keep them away from the clutches of the moneylenders. Grains are made
available to the farmers without any advance and they also do not have to return
anything extra than what they had taken. Through BPCL, there is also a small room
allocated for the purpose of maintaining the grain bank in every village so that the
grains do not get spoilt.
Community centre:
We have provided a multipurpose Samaj Mandir at
Pinglas Karjat for the Villagers to have a meeting point. There is a community
centre which encompasses classes for villagers on tailoring, mehendi, beautician
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course, bamboo article making, multi-skill training, etc. Cane Weaving and
Bamboo making classes are conducted regularly. Tailoring is helping the girls in
income generation. Later there is also an exhibition held in Mumbai for sale of the
bamboo articles made in these villages.
Rain water harvestin To make available water in case of scarcity, there
was a need felt to start a project on rain water harvesting. The work has just begun.
As this is a hilly area the problem of ground water and land water still remains. For
provision of water, tube wells and small dams are made for the villagers.
Infrastructure development:
We have constructed shed for
schools. For e.g. repairing the fans, replacing broken furniture, etc jetty for
fishermen so that they can rest in the night when they are not fishing. We have also
constructed a public toilet. We are vigilant in keeping the surroundings clean.
Timely garbage disposal is also taken care of. Tree plantation programs are carried
out on a regular basis. .
Every village: Sakhi Shejarn A group of women came together in Karjat
who felt the need of being together and saving some amount of money. They
started meeting regularly and since then they collect savings and deposit in the
bank this is a scheme whereby every village will have one woman leader. This
leader is trained in such a way that she is able to manage the whole group of other
women, take training sessions for them, conducts awareness programs and also
provides counseling help. Such women leaders are termed as SAKHI, which means
a friend in Marathi.Thus the groups serve a double purpose, that of starting a
small-scale business and that of learning through various sessions. These meetings
help them to improve their quality of life.
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5.
BPCL:
CSR
Environment
in
Business
Process
As energy corporate, BPCL feel that we may have a larger say in the course of
many events in the coming decades. The consequence of our actions, in the short
term, may be totally inadequate but in the long term very valid. It is thus that
BPCL finds it necessary and proceeds with utmost caution, when it comes to issues
related with the environment.
The magnitude of the problem concerning this sensitive eco-balance is so massive
that the best way forward for BPCL, as it sees ahead, for the above being achieved
is using a two pronged approach of executing environmental protection activities
and sharing knowledge, with a view to educate the common man on this front.
The four reasons, believed to be the cause for treading cautiously in matters related
to the environment are as follows.
1. Moral responsibility towards the environment.
2. Understanding of the need for an ecological balance.
3. The understanding of the inter-linkages of the web of life. Inadequacy of
Human
4. Understanding of Environmental Process.
The above four cover the entire canvas of concerns for the subject and BPCLs
contribution towards the same has also been oriented around its objective.
Like mentioned, BPCLs corporate philosophy towards environment is also
directed towards life and mankind. Thus, it is a tacit responsibility that it proposes
to undertake without any solemn promises made. In other words, it would try and
ensure that at least in its conscious actions, BPCL would not become party to any
decisions which will have damaging consequences to this earth & the life on it.
BPCL, on the other hand would give its best in educating mankind, on the
necessity of understanding the dynamics of the fragile eco-diversity and hope to
seek contributions from each individual in maintaining the balance.
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* Nangalgovind (Jaipur)
* Babukhera (Lucknow)
* Pedawada/Manjripal (Nagpur)
* Laakarhawar (Patna)
* Kasabkhede / Pohey (Pune)
* Khara Bairaja (Rajkot)
* Mangadih / Jaradih / Dimra / Obar (Ranchi)
* Bhaktachiwadi / Mogrej (Karjat)
* Tembre (Karjat)
* Mahul (Chembur)
We feel happy when we see 'Smiles on the faces of villagers and children'.
It helps us to get closer to our Corporate Philosophy.
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6. Internal CSR
Social Welfare in Bharat Petroleum was initiated as a nonstatutory body in the year 1984. Bharat Petroleum has been the
pioneer in the oil sector to hire the services of professional social
workers. Areas of work in the initial years were primarily to cater
to the softer areas of employee related issues, to mention a few
are: C o u n s e l l i n g
Initially counseling began in BPCL to overcome the different problems of
employees at work. But now, BPCL has come closer to their lives. Thus now
counseling does not only aim at solving disputes at work but involves a whole
gamut of issues ranging from employees overall development to the development
of their families. Thus there is a shift from what used to exist earlier as our
orientation is towards prevention. Over the time, recoveries and success stories
started flowing in resulting in values of counseling being upheld as an important
contribution for employees well being. Thus at the refinery counseling is seen as a
mission which aims at making people live lives fruitfully. The help received
through counseling is what is valued by most of our employees
1] Addiction-The Slow Poison
Alcohol and drug use is extremely common in todays world. In
spite of the awareness of the ill effects of these substances,
people continue to get addicted to it. The abuse and addictions
result in malfunctioning of an individual in major spheres of life.
Addictions lead to poor work performances, disrupted
relationships and adjustment problems. The rising awareness
about employee welfare and raising the quality of work, various
companies today make efforts to reduce addictions.
We have been one of the first companies to engage in continuous
endeavours to help our addicted employees to overcome their
problems. We have successfully partnered with Kripa Foundations
De-addiction Center for sustainable efforts in this direction. Kripa
foundation is one of the largest Non- Governmental organizations
in India helping people suffering from Chemical Dependency and
HIV Infection. Kripa offers a non-discriminating, supportive
community living, helping people to introspect and bring about
change in lifestyle.
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5] Women Empowerment
In women lie natures best qualities of motherhood, compassion,
humanity and love. Because they have been blessed with the
capacity for giving and nurturing life, women also have the
capacity for a deep commitment for preserving and nourishing
not only their own offspring, but of the entire planet as well. BPCL
is also blessed with efficient women staff who are enthusiastic
and who come forward to help others. Women power in the true
sense is seen when women meet regularly and discuss on varied
issues and the stands they take. LIKE WOMAN IS WOMANS BEST
FRIEND. It is normally said that a woman is a womans worst
enemy. But at the refinery, the bond within the women is
exceptionally charged with making a difference to their personal
as well as work life.
6] Safety Ambassadors
This is a new activity being started at the refinery. Some of
women employees are made safety ambassadors to ensure safety
in the plant. These women would co-ordinate with the safety
observers at the plant level and ensure that their co-employees
take adequate safety measures. It is process to help the
employees help themselves for their own safety and that of the
others
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7 .
O t h e r
A c t i v i t i e s
1 .
H I V /
A I D S
P r e v e n t i o n
C S R
C a r e
a n d
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magic
on
this
planet,
it
is
contained
in
water.
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BPCL understand the value of water in the lives of people who strive for it. Whose
lives are dependent on its availability alone? These sentiments gave birth to the
project Boond. Because when BPCL being a company of fuel, how can they miss
out on the fuel of life?
Boond is a Rain Water Harvesting Project undertaken by BPCL with financial
support from (Oil Industries Development Board) and executed in collaboration
with NGO, Bridge Public Charitable Trust.
Villages suffering from acute shortage of water were identified for this activity.
Women from these villages had to walk long distances in the blazing sun on
mountainous paths, at times exceeding four kilometers to fetch water. Runoffs
triggered by topographical conditions, impervious bedrock, poor water holding
capacity of the soil, soil erosion and unrestrained grazing had made the situation
critical.
The objective was to turn these villages from Water scarce to water positive. The
work mainly comprised of repairs/Deepening of wells, building bunds to capture
and store rain water, repairs and leak proofing of existing bunds, building water
tanks etc.
All the activities undertaken to draught free the villages were performed with
complete participation from the villagers. This imparted a sense of belonging and
responsibility towards their own village. Not just that, while working they learnt
additional skills like masonry, welding etc. which they later used as an additional
source of income for themselves. This helped check the rampant levels of
migration as well.
Another unique aspect of the whole project was the concept of Shram Dan. The
villagers performed Shram Daan once a week and for the balance days they were
paid minimum wages. Seeing the enthusiasm of the villagers, BPCL also initiated
an Employee Volunteering Initiative where in approximately 100 BPCL employees
gathered collectively for Shram Daan.
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to work for their own good. Employees also sustained their enthusiasm and
motivation throughout which added to our strength.
Non-biased attitude:
May it be a worker or an engineer or a driver or any administration staff, we give
equal treatment to all. Never do employees feel that some are favoured and others
are not.
Trust:
Employees do have the trust in whatever the department does. The department has
helped them help themselves in such a way that it has left a long lasting effect on
their minds. This trust made it obvious for them to keep participating actively in all
the activities.
Transparency:
The department has been totally transparent regarding all its activities. Employees
were made equal partners in conducting any activity. Because of this there was no
point where employees felt left out.
Need based activities:
We at BPCL have never arranged activities for the sake of doing it. We have
conducted activities as and when people demanded, may it be our own employees
or people from the communities. Thus we have indirectly given onus to the people
to decide when, why and which activity they need.
Involvement of all:
We have been successful in involving people of all cadres at the refinery level,
right from the managers to the workers, and from the various departments to the
different unions. This helped us to get the opinions and contributions of all. At the
community level, all the people are involved right from the planning level. People
take decisions along with us.
Human stories of revival helped:
We had many success stories of our employees which constantly motivated us to
work consistently. The recovered addicts are our strength. They help us to help the
others who are in similar problem.
.
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Bibliography
http://en.wikipedia.org/wiki/Bharat_Petroleum
http://www.bharatpetroleum.com/energisingbusiness/TenderList.aspx?id=1
http://www.bharatpetroleum.co.in/Footer/TU_Contactus.html
http://www.bharatpetroleum.co.in/General/CR_Career.aspx?id=4
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http://www.bharatpetroleum.co.in/EnergisingBusiness/Tenderlist.aspx?id=1
http://www.bpclcareers.in/careers.aspx
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