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Lynn Kopper

Home: 516-897-0716
Long Beach, NY 11561

Email: lynnk1229@gmail.com

Mobile: 516-317-7474

Summary

Senior Media Director with extensive media planning and purchasing experience in the luxury goods industry.
Strong expertise in global and domestic media strategy. Developed and implemented strategies across all media
platforms including television, magazines, newspapers, cinema, out of home, digital display and social media.
Respected as "go to" person for all matters regarding television. Successful in launching campaigns for new
and existing brands that resulted in increased awareness and market share.

Professional Experience

Chanel, Inc. New York, NY 1991 2014


Media Director (2011-2014)
Responsible for managing a team of over 15 media planners with a budget of $100 million+ and collaborated
daily with marketing, public relations, creative and finance teams. Skilled leader with strong industry
relationships.

Launched successful campaigns for fragrances, cosmetics, skincare, fashion, watches and
fine jewelry resulting in increased market share

landscape

Negotiated media contracts generating savings of $1 million


Directed comprehensive annual presentation capturing the state of the changing media

Evaluated and approved all new programming for CHANEL broadcast efforts

Served as key contact for sales executives and retailers to establish cooperative
advertising programs

Represented the U.S. on the Global Media Communication Committee

Chosen to participate on the agency review team

Created select network of bus shelter and billboard locations WHICH was the first of its
kind in the industry

Director Marketing Services (2004-2010)


Managed a team of media planners and met with creative director to maximize impact of creative efforts and
media plans

Prepared and presented detailed analysis of competitive environment across all business

axes

Participated in strategic management groups across multiple disciplines including brand


building and troubleshooting

relations

Reviewed branded entertainment/product placement proposals and referred on to public

Integrated merchandising funds with marketing goals to create in-store programs

Negotiated and secured locations for major offsite meetings

Associate Director, Marketing Services (1998-2003)


Supervised budget management of all departmental expenses including media and production

Evaluated media opportunities presented by media partners and made recommendations

Interviewed, hired and trained all department interns

to SVP

Manager, Marketing Services (1991-1997)


Responsible for tracking budgets and processing all talent payments

Negotiated and secure added value from publishing partners

Regularly met with media partners to assess a variety of marketing programs

Additional experience

DDB Needham, New York, NY


Media Supervisor

Warwick Advertising, New York, NY


Assistant Media Planner

Education

B.A. Radio, Television, Film, University of Maryland, College Park, MD

Interests

Passion for wine, cooking, baking, travel, television and film