Look at the sky. We are not alone.

The whole universe is friendly to us and conspires only to give the best to
those who dream and work..Dr. APJ Abdul Kalam

The Lion roars and the Dragon snores

Slaying the Chinese dragon has forever been a dream of Hindustanis but now this with this becoming a reality, there is no doubt
the country is on a path of a huge reform.

Vol. III, No. 41, 23 October 2015

In the early 2000s Alisha Chinoys song Made In India may have portrayed her desire for an Indian groom, but today that song has
the power to portray the future. With Make In India, being a giant success the day is not far when the big brands of the world will
be selling goods Made In India rather than Made In China.
Since taking over the illustrious post of the Prime Minister of country, PM Narendra Modi has proved time and again that his foreign
visits are not just for the beautiful scenery abroad, instead they are initiatives for building long lasting political and economic
relationships with the west and the middle east. The personalized approach shown by Mr. Modi in his various interactions with the
global leaders has put India in a better position than China, with India recently being declared as the top FDI destination of the year
2015, effectively displacing both US and China as the leaders. The country received highest ever FDI attracting $30 billion by the
end of June 2015 compared with $12 billion in the first half of last year. In one year of Modi government, the FDI in India has seen
a 56% jump.
The recent crisis in China has shaken the world; it has also forced governments and industrialists to think about China as the best
option for investments in the long run or not. Many companies have pulled out from the Chinese market because of questions of
plaguing Chinas economic stability. India now has an opportunity to lure these investors towards it. India not only presents a good
place to invest in but also the various demographic qualities shown by India have made it a popular destination with the investors
world over. With most of the population being less than 35 years old, tech companies have found their perfect partner in the Indian
consumers. Operating in India is easier than operating in China because of less intervention of the government, skilled Indian
workforce which in always in demand worldwide and the English speaking and understanding public of India. Indias far superior
products have a better chance of graining the quality and loyalty standards that Chinese products have never been able to gain.
FDI in defense has been allowed which has again given boost to many companies willing to manufacture in India.
Visiting long forgotten but important nations to India on global front such as France, Germany and Canada has helped in getting
more FDI from these countries. The visit to the Arab country, helped in building economic as well as political ties as the majority of
FDI in UAE is currently from India itself. In the recent visit to the USA, PM Modi made sure that along with resolving various
political issues with President Barack Obama, he also visited Silicon Valley to urge various tech companies to invest in India, to
realize his dream of Digital India. Along with Facebook, giants like Google, Microsoft, TESLA Motors, Apple and many others have
already announced their plans for investing in India and many more are in the process of doing so. Google has already started their
work on building a smart city near Bangalore, investing INR 1500 crores for the project to be successful.
With the demand for India increasing in the world, Indians have a reason to celebrate. However, Roses always have thorns and the
Modi Sarkar will have to overcome the ground level issues on the Indian land quickly to ascertain that India maintains its new
position in the world market and doesnt become a fluke.

Written by: - Ms. Shivali Jindal

Faculty of Marketing, Chitkara Business School

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Disclaimer: This Newsletter is prepared to enhance awareness and for information only. The
information is taken from sources believed to be reliable but is not guaranteed by Chitkara
Business School as to its accuracy. Chitkara Business School will not be responsible for any
interpretations, opinions generated or decisions taken by readers.