EDP Portugal

Savino Arcari
Sales Director Southern Europe
Sept. 21st 2010

Agenda
Who is Cree
Led advantages and efficacy roadmap
Products portfolio for Outdoor applications
Advantages of Led for Street Lighting applications
Real installations
European Standards
Summary
Copyright 2010, Cree, Inc.

pg. 2

Cree, Inc. A Global Company

Founded in 1987

Global Reach

Public since 1993 (Nasdaq: CREE)

Headquartered in Durham, NC
Strong patent portfolio

10 Major Locations
3,200 Employees
Calendar 2010 Revenues $850M

827 U.S. patents and 1,800 foreign patents

Copyright 2010, Cree, Inc.

pg. 3

Cree Business Overview

FY 2009
Product Revenue
$ 494 M
LEDs

$ 27 M
Power & RF

$ 22 M
Materials

Copyright 2010, Cree, Inc.

pg. 4

Agenda

Led advantages and efficacy roadmap

Copyright 2010, Cree, Inc.

pg. 5

Basic Advantages of LED Light

LEDs arevery energy efficient >141LPW
now (near-term roadmap to >161LPW)
Are directional No wasted light, any pattern
possible
Have very long lifetime >50,000 hours to
70% Lumen Maintenance (L70)
Are inherently rugged No filament to break
Start instantly nanoseconds vs. > 10 min
re-strike (HID)
Are environmentally sound no Hg, Pb, heavy
metals
Are infinitely dimmable, controllable New
lighting features, power savings
Love cold temperatures No cold starting
issues
Copyright 2010, Cree, Inc.

pg. 6

Industry-Leading White LED Efficacy

260
240

Theoretical maximum for LED

220

208 LPW

200

R&D Capability

CW Lumens/watt

180

186 LPW
161 LPW

160
140
120
100
80
60
40
20

141 LPW

3 yrs

XP-G
XP-E

HID
XR-E

Fluorescent

High Volume
Production

XR-E

CFL
LED
Incandescent

0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Copyright 2010, Cree, Inc.

pg. 7

LED Components Application Optimized

Lighting

Video Screens & Signs

Copyright 2010, Cree, Inc.

Color (Transportation, Architectural, Gaming)

pg. 8

Agenda

Products portfolio for Outdoor applications

Copyright 2010, Cree, Inc.

pg. 9

Outdoor Lighting Roadway, Parking, Bollard

XLamp XP-E

XLamp XP-G

XLamp MC-E

ANSI Cool White

ANSI Outdoor White

ANSI Cool White

ANSI Neutral White

Cool White
ANSI Neutral White

Good efficacy

High efficacy

High efficacy

Uniform light output

with no optics

Excellent lifetime

Uniform light output

with no optics

ANSI sub-bins

ANSI sub-bins

Courtesy of CRS Electronics

Courtesy of BetaLED
Copyright 2010, Cree, Inc.

Courtesy of Indal Industria

pg. 10

XLamp XP Standard White

XP-G

XP-E

XP-C

Industrys highest performance lighting-class LEDs

XP-G: Up to 148 lm @ 141 LPW; up to 493 lm @ 92 LPW

XP-E: Up to 130 lm @ 116 LPW; up to 291 lm @ 84 LPW

Design flexibility with one footprint

Reduce system cost by using fewer LEDs & fewer optics

Easily create different price / performance levels

Superior optical control put light where it is needed

Small optical source size works well with reflector & TIR solutions

Copyright 2010, Cree, Inc.

pg. 11

XLamp XP Standard White Characteristics

XP-G

XP-E

XP-C

1500 mA

1000 mA

500 mA

6 C/W

9 C/W

12 C/W

Viewing Angle

125

115

110

Typ. Vf @ 350 mA

3.0 V

3.2 V

3.4 V

Max Current
Thermal Resistance

ANSI-compatible chromaticity bins

Electrically neutral thermal path
ENERGY STAR approved lumen maintenance (XP-E)
Symmetric design: matching optical & mechanical centers
UL 8750 recognized component (E326295)
Unlimited floor life at 30C / 85% RH
Reflow solderable JEDEC J-STD-020C compatible
RoHS- & REACH-compliant

Standard White
CCT (K)
CRI (typ)

Copyright 2010, Cree, Inc.

Cool White

Neutral White

Warm White

10,000K 5,000K

5,000K 3,700K

3,700K 2,600K

75

75

80

pg. 12

XLamp XP Standard White

Standard Order Codes
Min.
Flux
Bin

10,000K
5,000K

5,000K
4,200K

4,200K
3,500K

3,500K
3,200K

3,200K
2,900K

2,900K
2,700K

01, 02, 03,

E3, F4, E4

F5, E5

F6, E6

F7, E7

F8

S2 (J)

XP-G

R5 (H)

139

R4 (G)

130

130

R3 (F)

122

122

122

R2 (E)

114

114

114

114

Q5 (D)

107

107

107

107

107

Q4 (C)

100

100

100

100

100

100

Q3 (B)

93.9

93.9

93.9

93.9

93.9

93.9

Q2 (A)

87.4

87.4

87.4

87.4

87.4

87.4

P4 (9)

80.6

80.6

80.6

80.6

80.6

80.6

73.9

73.9

73.9

73.9

73.9

67.2

67.2

67.2

67.2

62.0

62.0

P3 (8)

XP-E & XP-G

P2 (7)

XP-E
XP-E & XP-C

N4 (6)
N3 (5)

XP-C

56.8
Minimum luminous flux @ 350 mA (lm)

Copyright 2010, Cree, Inc.

pg. 13

XLamp XP Std. White Chromaticity Bins (ANSI)

Cool White

Copyright 2010, Cree, Inc.

pg. 14

XLamp XP Outdoor White

XP-G

Higher flux, lower CRI option for white light

Same flux & efficacy as cool white

Courtesy of CRS Electronics

Designed to match existing HID installations

XP-E

Available in 5300K 4000K CCT

Maintains existing XLamp XP specs & reliability

Same beam angle, drops into existing optical designs

Copyright 2010, Cree, Inc.

pg. 15

Courtesy of Indal Industria

Cree Standard Neutral White (4000K)

Stokes Shift Efficacy
Losses
Relative Efficacy (LPW)

6-10%

CRI: 75-80
Intrinsic LPW loss:
6500K 4000K
Optimized for fluorescent
applications:

6-10%

Freezer case lighting

Office lighting
6500K
5000K
4000K
Courtesy of LEDNED
Courtesy of LRC/ASSIST

Copyright 2010, Cree, Inc.

Cree Outdoor Neutral White (4000K)

CRI: 70-75
Eliminates LPW loss:
6500K 4000K

Relative Efficacy (LPW)

No efficacy penalty!

Optimized for HID

applications:
Roadway lighting
Parking area lighting
High-bay lighting
6500K
5000K
4000K
Courtesy of Sunovia Energy Technologies, Inc.

Copyright 2010, Cree, Inc.

Blue Light from White LEDs

Lamp Type

% Energy
<500nm

Metal Halide

34%

Cool White LED

31%

Mercury Vapor

27%

T8 Fluorescent

22%

Outdoor White LED

20%

Less blue light than:

Cool White LED 6000K
Outdoor White LED 4000K
Metal Halide 4000K
Copyright 2010, Cree, Inc.

Metal Halide
Mercury vapor
T8 Fluorescent

XLamp XP Outdoor White

Standard Order Codes
3S
3B
3A
3R

3T
3C
3D
3U

4S
4B
4A
4R

4T
4C
4D
4U

5S
5B
5A
5R

3S
3B
3A
3R

3T
3C
3D
3U

4S
4B
4A
4R

4T
4C
4D
4U

5S
5B
5A
5R

3S
3B
3A
3R

3T
3C
3D
3U

4S
4B
4A
4R

4T
4C
4D
4U

5S
5B
5A
5R

3S
3B
3A
3R

3T
3C
3D
3U

4S
4B
4A
4R

4T
4C
4D
4U

5S
5B
5A
5R

3S
3B
3A
3R

3T
3C
3D
3U

4S
4B
4A
4R

4T
4C
4D
4U

Min.
Flux
Bin

C1

D1

C2

D2

C3

5000K

4750K

4500K

4500K

4300K

R4 (G)

130

130

130

130

130

R3 (F)

122

122

122

122

122

R2 (E)

114

114

114

114

114

Q5 (D)

107

107

107

107

107

Q4 (C)

100

100

100

100

100

Q3 (B)

93.9

93.9

93.9

93.9

93.9

5S
5B
5A
5R

XP-G

Minimum luminous flux @ 350 mA (lm)

XP-E & XP-G

Outdoor White =
Copyright 2010, Cree, Inc.

XPEWHT-01-0000-xxxxx
XPGWHT-01-0000-xxxxx
pg. 19

XP-E

Cree Outdoor White Chromaticity Bins

Copyright 2010, Cree, Inc.

pg. 20

XLamp XM-L LED Overview (preliminary)

5.0 mm

5.0 mm

XLamp XP-E

XLamp XM-L
Side View

Top View
XM-L

Revolutionary flux & efficacy

Typical Targets (CW):
290 lm @700 mA
675 lm @2 A

Will be binned @ 700 mA

Proven design similar to XP:

Lighting Class
Small optical source size
~2C/W RTH, isolated thermal pad
Vf= ~2.9 @ 350mA

Copyright 2010, Cree, Inc.

Cree Confidential

XP-G
XP-E

XM-L
XP-G

XP-E

pg. 21

Agenda

Advantages of Led for Street Lighting applications

Copyright 2010, Cree, Inc.

pg. 22

Visible Light Spectrum of Various Sources

Incandescent

The Sun

LED

Copyright 2010, Cree, Inc.

pg. 23

The advantage of LEDs in street lighting

Significant and continuos development of

the LEDs in terms of light output, efficacy
and lifetime expectancy

Important criterias of the LEDs in

street light applications

Street lighting especially can now be addressed

using LED technology
Copyright 2010, Cree, Inc.

pg. 24

The advantage of LEDs in street lighting

LED-based lighting
helps save money
through

Twenty percent of the

worlds electricity is
used for lighting

reduced maintenance
and innovative dimming approaches to achieve
electricity saving

Copyright 2010, Cree, Inc.

The advantage of LEDs in street lighting

Desire for enhanced visibility with better color
rending
Growing community pressure to minimize light
trespass and light pollution LED fixtures are designed
to spread the light more evenly, eliminating the need
for over-lighting.

Copyright 2010, Cree, Inc.

The advantage of LEDs in street lighting

...in terms of numbers:
Long life and high reliability. Quality street lights
can last 10-25 years depending on usage and can
therefore offer significant reduction in
maintenance costs compared with traditional
lights sources that require replacement every 2-3
years.
High efficiency with the potential to offer 50 to 80
percent energy savings.
Smart Street Lighting can help to achieve even
further electricity and $ savings.
Copyright 2010, Cree, Inc.

Expectations vs LEDs in street light applications

High flux output + low forward voltage high
efficiency
Long lifetime (LM-80 LED lifetime testing )
Lower thermal resistance (eases thermal design)
Very stable light-output over junction
temperature (less than a 20% drop across a 25 to
110 C junction temperature range )

Copyright 2010, Cree, Inc.

Agenda

Real installations

Copyright 2010, Cree, Inc.

pg. 29

Raleigh, NC
New Raleigh Convention Center

49% less energy than HID

Payback in just over 3 years
Estimated $636k savings over 15 years
Courtesy of BetaLED

Copyright 2010, Cree, Inc.

pg. 30

735 Forest Birmingham, MI

55% Energy Savings

4.4 yr simple payback

http://www.735forest.com/

Courtesy of Relume
Copyright 2010, Cree, Inc.

pg. 31

Mall of America Bloomington, MN

50% Energy Savings

Higher Quality Lighting
Courtesy of BetaLED
Copyright 2010, Cree, Inc.

pg. 32

Austin, TX

Courtesy of BetaLED
Copyright 2010, Cree, Inc.

pg. 33

Murphy USA Plano, TX

26% Energy Savings

Greatly Improved Appearance & Safety

Courtesy of BetaLED
Copyright 2010, Cree, Inc.

pg. 34

Better Day BP, Racine, WI

Courtesy of BetaLED
Copyright 2010, Cree, Inc.

pg. 35

Ann Arbor, MI

1,300 Downtown Fixtures

53% Energy Savings
4.4 yrs. payback

Courtesy of Relume
Copyright 2010, Cree, Inc.

pg. 36

Toronto, Canada

Courtesy of Leotek

Copyright 2010, Cree, Inc.

pg. 37

Oakland, CA

Courtesy of BetaLED

Copyright 2010, Cree, Inc.

pg. 38

Hastings, UK Town Centre

Courtesy of Advanced LED

Copyright 2010, Cree, Inc.

pg. 39

Racine, WI

Courtesy of BetaLED

140W LED vs. 300W HPS Comparison

Copyright 2010, Cree, Inc.

pg. 40

Split, Croatia

Courtesy of Schrder

Warm White Street Lamps

Copyright 2010, Cree, Inc.

pg. 41

Waukesha, Wisconsin

Courtesy of BetaLED

Copyright 2010, Cree, Inc.

pg. 42

Sentry Equipment Corp., Ocon, WI

Courtesy of BetaLED

Copyright 2010, Cree, Inc.

pg. 43

Torraca, Italy

530 Luminaires
Installed
75% Power Savings
9 month payback

Courtesy of Elettronica Gelbison, SRL

Copyright 2010, Cree, Inc.

pg. 44

Raleigh, NC

Copyright 2010, Cree, Inc.

pg. 45

Tianjin Polytechnic University

2,000 roadway
luminaires installed

Primary motivation:
Energy Savings

Copyright 2010, Cree, Inc.

pg. 46

Parma Park Parma, Italy

55% Energy Savings

Better rendition and uniformity

Courtesy of BetaLED
Copyright 2010, Cree, Inc.

pg. 47

Arezzo, Italy
High Pressure Sodium

LED

61% Energy Savings

<3 year Payback
Courtesy of BetaLED
Copyright 2010, Cree, Inc.

pg. 48

Ann Arbor, MI
1300 Luminaries
53% Energy Savings
4.4 yrs. payback

Courtesy of Relume
Copyright 2010, Cree, Inc.

pg. 49

Durham, NC
Cree Headquarters

Courtesy of BetaLED

Copyright 2010, Cree, Inc.

pg. 50

Guangzhou, China

Courtesy of Multi-Cell Semiconductor Lighting Technology Co., Ltd.

Hybrid Solar/Grid Powered Street Lamps

Copyright 2010, Cree, Inc.

pg. 51

Ann Arbor, MI

Courtesy of Relume
Copyright 2010, Cree, Inc.

pg. 52

Gardco HQ
Up to 90% Energy Savings
Pedestrian Bollards

Courtesy of Gardco
Copyright 2010, Cree, Inc.

pg. 53

Water Cube at Beijing Olympics 2008

Copyright 2010, Cree, Inc.

pg. 54

Birds Nest at Beijing Olympics 2008

Copyright 2010, Cree, Inc.

pg. 55

Agenda

European standards

Copyright 2010, Cree, Inc.

pg. 56

European Standards
In Europe EN 13201 defines the standards for
street lighting
Areas involved: highways, urban streets,
junctions and sidewalks
The normative defines a classification for each
road type for getting the reference lighting
category. For example:
type A1 - Extra-urban Highway speed limit 130-150km/h - Reference
lighting category: ME1
Type F - Urban local roads: town center, ambiental isles, zone 30 speed
limit 30km/h - Reference lighting category: ME4b

Copyright 2010, Cree, Inc.

European Standards
The normative have 4 parts (EN13201-2,
EN13201-3, EN13201-4) which define acceptable
luminance and uniformity, the algorithms and the
methods of measurement of the performance
LED based street lights
can respect the EU
standard with the use
of secondary optics

Copyright 2010, Cree, Inc.

Agenda

Summary

Copyright 2010, Cree, Inc.

pg. 59

Summary
LEDs time has come
Technology is ready
Economics work for now for many installations

Buying motivations go well beyond pure

economics
Consumers, municipalities, and businesses are ready
for GREEN lighting solution

LEDs are a paradigm change from bulbs

Must think in terms of LUMINAIRES, not re-lamp
Luminaire design for LEDs will be different and
require new expertise
Copyright 2010, Cree, Inc.

pg. 60