Rogelio (Roger) Villarreal

Bilingual Sales Professional/Account Manager

McKinney, Texas 75071
214.924.2066
rvillarreal9236@sbcglobal.net
www.linkedin.com/in/rogeliovillarreal
CAREER SUMMARY
Bilingual Sales Professional/Account Manager with more than 15 years of demonstrated success in
product promotion and selling in the U.S. and Latin America. Present new concepts, products, and technology into new territories, using expertise and innovation. Manage sales pipeline. Develop and
strengthen new and existing chain, partner, and client relationships. Use proven and effective solutions to
dramatically increase sales revenues and profits.
Excellent communicator. Adept problem solver. Coach and mentor to management and staff. Consistently
exceed client expectations. Bilingual and bicultural in Spanish/English.
CORE COMPETENCIES
Customer relations
management
Strategic sales planning/
sales pursuits
Customer retention and
relationship management
Sales reporting and analysis

Prospecting/cold calling/
lead generation
Budgeting and forecasting

C-level sales/key account

management
Cross-cultural sales
pursuits
Customer service and tech support
Sales and marketing
presentations
Contract negotiation and interpretation Training and mentoring
CAREER HIGHLIGHTS

Engineered a paradigm shift of marketing executives for several chain accounts as to the value of
the Hispanic consumer. Introduced a new concept, product, and new technology. Experience,
expertise, and success working with chain accounts (c-stores and grocery stores) invaluable in
assisting in the development of the start-up sales program. Opened first store in U.S. for Mexicos
largest retailer, OXXO.

Persuaded large Mexican retail client to implement electronic smart safe solution. Cash flow
improved dramatically due to decreases in internal theft and variance in deposits with armored car
carriers due to accuracy in cash counting and reporting. Implementation of smart safes resulted in a
200% increase of product sales of Tidel the first year and 30%+ per year in the subsequent 5 years.

Expanded market for armored car industry into Latin America. Formed relationships with key
partners. Identified new market opportunities. Customized products functionality to improve deposit
verifications. Closed sale of $1M in product; improved clients revenues by $100K per month.
Optimized Spanish-language interface and manual. Spanish adaptations rolled out beyond Latin
America to Spain and other Spanish-language countries.

Introduced provisional credit to the largest armored car carrier in Mexico. Initiated GRUPO
SEGURIDAD INTEGRAL (GSI), S.A. DE C.V. Worked with GSI to initiate pilots with their Mexican
clients for armored car service and on-line banking connection for provisional credit. Mexican clients
achieved cash flow improvements and offset conversion costs with higher revenues.

Secured smart safe technical support for 7-Eleven Mexico. Due to a high turnover in technical
support personnel (90% turnover), client was unable to repair their own equipment and had considered discontinuing product purchases. Leveraged talents of channel partner to train new Spanishspeaking technicians in six regional offices within six weeks. The result protected a revenue stream of
$1.2 million per year.

PROFESSIONAL EXPERIENCE
IDT CORPORATION, Newark, New Jersey
2014 Present
Market leader of retail and wholesale telecom and carrier services
Corporate Account Manager
Provided cold calling, lead generation, and client-relationship building through establishing and
maintaining client base, for the purpose of selling a long-distance calling product, Boss Revolution.
Managed complex client partner, from accessing and training of IDTs global web-based Boss
Revolution portal to contract close.
Collaborated with corporate marketing team to assist new chain partner, OXXO, in local product
advertising and merchandising at the initial store location. Future plans are to build 900+ OXXO stores
along U.S. and Mexican border to take advantage of Hispanic market.
Developed, managed, tracked, and monitored sales pipeline on monthly basis.
Managed ongoing chain/partner relationship, including timely sales and financial reviews.
TIDEL ENGINEERING, L.P., Carrollton, Texas
2006 2013
Leading manufacturer of cash management and security equipment/smart safes
Regional Sales Manager USA and Latin America
Sold approximately 1,200 intelligent safes to 7-Eleven Mexico over 5-year period.
Recruited, trained, and built relationship with largest armored car company in Mexico, GRUPO
SERVICIO INTEGRAL, S.A. DE C.V.
Pursued and closed a pilot with InterCambio Express, a USA 1,400+ unit money transfer company, and
Brinks Armored Car for provisional credit using the Tidel smart safe.
Established and grew client base and distribution channels through cold calling, lead generation,
referrals, and trade show follow-up.
Created annual forecasts and budgets; prepared monthly sales reports.
Developed, prepared, tracked, and monitored sales pipeline on monthly basis.
Recruited, trained, and managed channel distribution partners in 12-state area.
Named International Salesman of the Year 2012.
Sales Manager of ATMs and Manual Safes
1993 2002
Pioneered the first sales of dial-up ATMs in Mexico, Costa Rica, and El Salvador.
Initiated and secured first sales of safes in Central and South America. Sold via cold calling to
distributors representing Esso/ExxonMobil, Shell, Texaco, and Pronto (a major Chilean chain).
CHASE PAYMENTECH SOLUTIONS, Dallas
2005 2006
Leading credit card processing company
Business Development Representative
Sold point-of-sale devices and software to commercial merchants.
Identified and visited prospects; delivered sales presentations; explained pricing structure and costs; and
closed and executed purchase, service, and processing agreements.
SOUTHLAND CORPORATION, Dallas
1982 1993
Large international chain of 7-Eleven convenience stores
Field Consultant
Opened new stores, including the recruitment, staffing, and training of managers and employees.
Supervised several stores and managed P&L/financial responsibilities.
Ensured that stores operated according to corporate guidelines and standards.
COMPUTER EXPERIENCE
Microsoft Office Suite, ZOHO Customer Relationship Management, Sales Force

EDUCATION/MILITARY EXPERIENCE
Bachelors of Business Administration in International Business, University of Texas
United States Marine Corps Honorable Discharge