CH 10 NOTES

I. Memory & Thought

A. Taking in information
1. I am absolutely amazed that some of you can take

tests in my class towards the end of a period, it can

only because you have very strong ___________ –
ability to choose among numerous available
sensory inputs (this is like what term from
conditioning?)
2. This one is me, I do not multitask well, I am stuck

with___________ (Broadbent) – we attend to only

one channel of information at a time (If you had
trouble with this, what disorder might you have?)
3. When a witness goes under hypnosis it is because

the interrogator believes in the …_____________

(Treisman) – other channels are suppressed but
not eliminated (Schizophrenics are un-able to
suppress other channels, rare is the one that can
eliminate ambient information, that is why we have
latent learning and also why subliminal messages
are received
4. directors of attention: Why do some people pay

attention and others, sleep? Talk? Text (but not in

HERE!) or read Twilight And how Do I combat
that? I ask knowingly
a. Information leading to _______________

(What can serve as __________? A yummy

recipe? A victory? How about an A+, yeah!
 b. Why do we sometimes put certain words in bold
in an e-mail? Why do we change fonts? Why does
it help in class if someone changes the pitch of
their voice? Also, why is it ineffective, if all
words are in bold, or if we shouted for an entire
conversation? input that is ______________
(examples?) Tic Tac Dough? Jeopardy? Hot
Potato, I’ll try anything!
c. _____________ in an input (I try to throw in a

little about fishing, baseball, cheerleading (ok, so

I don’t know anything about cheering) why is
that?)
5. ______________ – deciding on what aspect of a
selected channel will get your attention,
Sometimes, if a subject has beautiful eyes; you get
lost in them, and tend to focus on them instead of
the information being expelled.

B. Storing Information
1. ____________ – information is received and held

for about a second

2. ____________________ – information is kept in

your mind as long as you repeat it

a. ___________ – you can only keep about 7 – 8

separate bits of information in STM so it helps

to break large info into smaller chunks
3. ____________________ – information is stored

indefinitely if enough rehearsal takes place OR if

the information has enough value
C. Retrieving Information
1. _____________ – the ability to recognize learned

information (i.e. multiple choice)

2. ___________ – ability to reconstruct information

(i.e. short answers or fill-in-the-blanks)

a. _______________ – we tend to fill in gaps in our

memories with made up information

b. __________________ – “photographic memory”

3. ______________ – loss of OR inability to retrieve

information that is received
a. _____________________ – an earlier memory

blocks the ability to remember something

(i.e. new home & old address interferes)
b. ______________________ – a later memory

blocks the ability to remember something

(i.e. later trouble to remember old address)
4. ways to improve memory
a. __________________ – d.f.i.r.n.e. vs. friend

b. __________ – “mighty” Mike or “fast” Fred

c. ___________________ – separate & categorize

d. degree of ______________ – study past learning

e. use of more than 1_______ – writing, seeing, etc.

f. ________________ – E.G.B.D.F. or meth. of loci