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  • Ashworth BM350 - BM 350 Exam 2

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    teacher.theacestud
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    Ashworth BM350/BM 350 exam 2 Ashworth BM350/BM 350 exam 2 Question 1 of 20 5.0/ 5.0 Points The most scientifically valid research is __________ research. A. observation B. focus-group C. survey D. experimental Question 2 of 20 5.0/ 5.0 Points The marketing research process begins by: A. developing a research plan. B. defining the problem, the decision alternatives, and research objectives. C. analyzing the internal environment. D. reading marketing research journals. Question 3 of 20 5.0/ 5.0 Points A __________ is “unpredictable, short-lived, and without social, economic, and political significance.” A. fad B. fashion C. trend D. megatrend Question 4 of 20 5.0/ 5.0 Points A field-service firm is a: A. custom marketing research firm. B. syndicated-service research firm. C. specialty-line marketing research firm. D. consumer marketing research firm. Question 5 of 20 5.0/ 5.0 Points The demand estimates of an organization are comprised of five space levels: They are world, country, region, territory, and: A. zone. B. organization. C. customer. D. product. Question 6 of 20 5.0/ 5.0 Points The heart of the internal records system is the: A. payroll system. B. purchase order cycle. C. order-to-payment cycle. D. expense cycle. Question 7 of 20 5.0/ 5.0 Points According to the concept of __________, a series of increasingly more specific “why” questions can reveal consumer motivation and consumers’ deeper, more abstract goals. A. word association B. projection C. visualizing D. laddering Question 8 of 20 5.0/ 5.0 Points __________ are data that were collected for another purpose and already exist. A. Primary data B. Secondary data C. Primitive data D. Cross-sectional data Question 9 of 20 5.0/ 5.0 Points In which qualitative method are subjects asked to complete an incomplete stimulus? A. Word association B. Projective techniques C. Visualization D. Brand personification Question 10 of 20 5.0/ 5.0 Points In the United States, people born between the years __________ are called boomers. A. 1978 and 2002 B. 1946 and 1964 C. 1925 and 1945 D. 1965 and 1985 Question 11 of 20 5.0/ 5.0 Points __________ attached to television sets in participating homes now record when the set is on and to which channel it is tuned. A. Tachistoscopes B. Polygraphs C. GPS systems D. Audiometers Question 12 of 20 5.0/ 5.0 Points A __________ has been defined as a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action. A. marketing metric B. marketing channel system C. marketing decision support system D. marketing research system Question 13 of 20 5.0/ 5.0 Points __________ beliefs and values are passed from parents to children and reinforced by social institutions—schools, churche

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    Ashworth BM350/BM 350 exam 2 Ashworth BM350/BM 350 exam 2 Question 1 of 20 5.0/ 5.0 Points The most scientifically valid research is __________ research. A. observation B. focus-group C. survey D. experimental Question 2 of 20 5.0/ 5.0 Points The marketing research process begins by: A. developing a research plan. B. defining the problem, the decision alternatives, and research objectives. C. analyzing the internal environment. D. reading marketing research journals. Question 3 of 20 5.0/ 5.0 Points A __________ is “unpredictable, short-lived, and without social, economic, and political significance.” A. fad B. fashion C. trend D. megatrend Question 4 of 20 5.0/ 5.0 Points A field-service firm is a: A. custom marketing research firm. B. syndicated-service research firm. C. specialty-line marketing research firm. D. consumer marketing research firm. Question 5 of 20 5.0/ 5.0 Points The demand estimates of an organization are comprised of five space levels: They are world, country, region, territory, and: A. zone. B. organization. C. customer. D. product. Question 6 of 20 5.0/ 5.0 Points The heart of the internal records system is the: A. payroll system. B. purchase order cycle. C. order-to-payment cycle. D. expense cycle. Question 7 of 20 5.0/ 5.0 Points According to the concept of __________, a series of increasingly more specific “why” questions can reveal consumer motivation and consumers’ deeper, more abstract goals. A. word association B. projection C. visualizing D. laddering Question 8 of 20 5.0/ 5.0 Points __________ are data that were collected for another purpose and already exist. A. Primary data B. Secondary data C. Primitive data D. Cross-sectional data Question 9 of 20 5.0/ 5.0 Points In which qualitative method are subjects asked to complete an incomplete stimulus? A. Word association B. Projective techniques C. Visualization D. Brand personification Question 10 of 20 5.0/ 5.0 Points In the United States, people born between the years __________ are called boomers. A. 1978 and 2002 B. 1946 and 1964 C. 1925 and 1945 D. 1965 and 1985 Question 11 of 20 5.0/ 5.0 Points __________ attached to television sets in participating homes now record when the set is on and to which channel it is tuned. A. Tachistoscopes B. Polygraphs C. GPS systems D. Audiometers Question 12 of 20 5.0/ 5.0 Points A __________ has been defined as a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action. A. marketing metric B. marketing channel system C. marketing decision support system D. marketing research system Question 13 of 20 5.0/ 5.0 Points __________ beliefs and values are passed from parents to children and reinforced by social institutions—schools, churche

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    © All Rights Reserved
    Baixe no formato PDF, TXT ou leia online no Scribd
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    83 visualizações2 páginas

    Ashworth BM350 - BM 350 Exam 2

    Enviado por

    teacher.theacestud
    Ashworth BM350/BM 350 exam 2 Ashworth BM350/BM 350 exam 2 Question 1 of 20 5.0/ 5.0 Points The most scientifically valid research is __________ research. A. observation B. focus-group C. survey D. experimental Question 2 of 20 5.0/ 5.0 Points The marketing research process begins by: A. developing a research plan. B. defining the problem, the decision alternatives, and research objectives. C. analyzing the internal environment. D. reading marketing research journals. Question 3 of 20 5.0/ 5.0 Points A __________ is “unpredictable, short-lived, and without social, economic, and political significance.” A. fad B. fashion C. trend D. megatrend Question 4 of 20 5.0/ 5.0 Points A field-service firm is a: A. custom marketing research firm. B. syndicated-service research firm. C. specialty-line marketing research firm. D. consumer marketing research firm. Question 5 of 20 5.0/ 5.0 Points The demand estimates of an organization are comprised of five space levels: They are world, country, region, territory, and: A. zone. B. organization. C. customer. D. product. Question 6 of 20 5.0/ 5.0 Points The heart of the internal records system is the: A. payroll system. B. purchase order cycle. C. order-to-payment cycle. D. expense cycle. Question 7 of 20 5.0/ 5.0 Points According to the concept of __________, a series of increasingly more specific “why” questions can reveal consumer motivation and consumers’ deeper, more abstract goals. A. word association B. projection C. visualizing D. laddering Question 8 of 20 5.0/ 5.0 Points __________ are data that were collected for another purpose and already exist. A. Primary data B. Secondary data C. Primitive data D. Cross-sectional data Question 9 of 20 5.0/ 5.0 Points In which qualitative method are subjects asked to complete an incomplete stimulus? A. Word association B. Projective techniques C. Visualization D. Brand personification Question 10 of 20 5.0/ 5.0 Points In the United States, people born between the years __________ are called boomers. A. 1978 and 2002 B. 1946 and 1964 C. 1925 and 1945 D. 1965 and 1985 Question 11 of 20 5.0/ 5.0 Points __________ attached to television sets in participating homes now record when the set is on and to which channel it is tuned. A. Tachistoscopes B. Polygraphs C. GPS systems D. Audiometers Question 12 of 20 5.0/ 5.0 Points A __________ has been defined as a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action. A. marketing metric B. marketing channel system C. marketing decision support system D. marketing research system Question 13 of 20 5.0/ 5.0 Points __________ beliefs and values are passed from parents to children and reinforced by social institutions—schools, churche

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    Baixe no formato PDF, TXT ou leia online no Scribd
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    de 2

    10/30/2015

    TheAceStudent:AshworthBM350/BM350exam2

    AshworthBM350/BM350exam2
    AshworthBM350/BM350exam2
    Question1of205.0/5.0Points
    Themostscientificallyvalidresearchis__________research.
    A.observation
    B.focusgroup
    C.survey
    D.experimental
    Question2of205.0/5.0Points
    Themarketingresearchprocessbeginsby:
    A.developingaresearchplan.
    B.definingtheproblem,thedecisionalternatives,andresearchobjectives.
    C.analyzingtheinternalenvironment.
    D.readingmarketingresearchjournals.
    Question3of205.0/5.0Points
    A__________isunpredictable,shortlived,andwithoutsocial,economic,andpolitical
    significance.
    A.fad
    B.fashion
    C.trend
    D.megatrend
    Question4of205.0/5.0Points
    Afieldservicefirmisa:
    A.custommarketingresearchfirm.
    B.syndicatedserviceresearchfirm.
    C.specialtylinemarketingresearchfirm.
    D.consumermarketingresearchfirm.
    Question5of205.0/5.0Points
    Thedemandestimatesofanorganizationarecomprisedoffivespacelevels:Theyareworld,
    country,region,territory,and:
    A.zone.
    B.organization.
    C.customer.
    D.product.
    Question6of205.0/5.0Points
    Theheartoftheinternalrecordssystemisthe:
    A.payrollsystem.
    B.purchaseordercycle.
    C.ordertopaymentcycle.
    D.expensecycle.
    Question7of205.0/5.0Points
    Accordingtotheconceptof__________,aseriesofincreasinglymorespecificwhyquestionscan
    revealconsumermotivationandconsumersdeeper,moreabstractgoals.
    A.wordassociation
    B.projection
    C.visualizing
    D.laddering
    Question8of205.0/5.0Points
    __________aredatathatwerecollectedforanotherpurposeandalreadyexist.
    A.Primarydata
    data:text/htmlcharset=utf8,%3Ch3%20class%3D%22posttitle%20entrytitle%22%20itemprop%3D%22name%22%20style%3D%22margin%3A%200px

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    TheAceStudent:AshworthBM350/BM350exam2

    B.Secondarydata
    C.Primitivedata
    D.Crosssectionaldata
    Question9of205.0/5.0Points
    Inwhichqualitativemethodaresubjectsaskedtocompleteanincompletestimulus?
    A.Wordassociation
    B.Projectivetechniques
    C.Visualization
    D.Brandpersonification
    Question10of205.0/5.0Points
    IntheUnitedStates,peoplebornbetweentheyears__________arecalledboomers.
    A.1978and2002
    B.1946and1964
    C.1925and1945
    D.1965and1985
    Question11of205.0/5.0Points
    __________attachedtotelevisionsetsinparticipatinghomesnowrecordwhenthesetisonandto
    whichchannelitistuned.
    A.Tachistoscopes
    B.Polygraphs
    C.GPSsystems
    D.Audiometers
    Question12of205.0/5.0Points
    A__________hasbeendefinedasacoordinatedcollectionofdata,systems,tools,andtechniques
    withsupportingsoftwareandhardwarebywhichanorganizationgathersandinterpretsrelevant
    informationfrombusinessandenvironmentandturnsitintoabasisformarketingaction.
    A.marketingmetric
    B.marketingchannelsystem
    C.marketingdecisionsupportsystem
    D.marketingresearchsystem
    Question13of205.0/5.0Points
    __________beliefsandvaluesarepassedfromparentstochildrenandreinforcedbysocial
    institutionsschools,churches,businesses,andgovernmentstheyareverydifficulttochange.
    A.Transient
    B.Secondary
    C.Protected
    D.Core
    Question14of205.0/5.0Points
    Whymusttheresearchersavoidgeneralizingfromfocusgroupparticipantstothewholemarket?
    A.Participantsresponsesarenotreliable.
    B.Mostoftheparticipantsarelikelytobeignorantaboutthetopicofdiscussion.
    C.Thesizeofthegroupistoosmallandthesampleisnotdrawnrandomly.
    D.Mostoftheparticipantsarelikelytoexhibitsimilartastesandpreferences.
    Question15of205.0/5.0Points
    Thesiteswhichofferpositiveornegativeproductorservicereviewsandarebuiltbytheretailersof
    aparticularproductorservicearecalled:
    A.combosites.
    B.distributororsalesagentfeedbacksites.
    C.publicblogs.
    D.independentservicereviewforums.
    AshworthBM350/BM350exam2

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