Scribd Logo
Fazer o upload

Bem-vindo(a) ao Scribd!

  • Ashworth BM350 - BM 350 Exam 3

    Enviado por

    teacher.theacestud
    121 visualizações4 páginas
    Ashworth BM350/BM 350 Exam 3 Ashworth BM350/BM 350 Exam 3 Question 1 of 20 5.0/ 5.0 Points Ultimately, the amount of steel sold to General Motors depends on the consumers’ demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent? A. Derived demand B. Inelastic demand C. Geographic demand D. Relational demand Question 2 of 20 5.0/ 5.0 Points The 80-20 rule reflects the idea that: A. 20% of the company’s profits are generated by the top 80% of customers. B. the top 20% of customers are highly satisfied and 80% of customers will recommend the company to a friend. C. 20% of customers are unprofitable, and 80% make up a company’s profits. D. the top 20% of customers often generate 80% of the company’s profits. Question 3 of 20 5.0/ 5.0 Points __________ is based on the premise that marketers can no longer use “interruption marketing” via mass media campaigns. A. Relationship marketing B. Permission marketing C. Database marketing D. Internet marketing Question 4 of 20 5.0/ 5.0 Points __________ portrays the “whole person” interacting with his or her environment. A. Attitude B. Personality C. Lifestyle D. Self-concept Question 5 of 20 5.0/ 5.0 Points Which of the following is a stage in a straight rebuy situation? A. Problem recognition B. General need description C. Product specification D. Supplier search Question 6 of 20 5.0/ 5.0 Points With the __________ heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes. A. conjunctive B. lexicographic C. elimination-by-aspects D. primary Question 7 of 20 5.0/ 5.0 Points On an online __________, prices change by the minute. A. buying alliance B. barter market C. systems seller D. spot market Question 8 of 20 5.0/ 5.0 Points __________ refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices. A. Cost accounting B. Financial accounting C. Behavioral accounting D. Mental accounting Question 9 of 20 5.0/ 5.0 Points Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called: A. market partitioning. B. brand association. C. market valuation. D. market estimation. Question 10 of 20 5.0/ 5.0 Points At the top of Maslow’s hierarchy of needs (shown as a pyramid in the textbook) are __________ needs. A. esteem B. self-actualization C. social D. safety Question 11 of 20 5.0/ 5.0 Points __________ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a giv

    Título original

    Ashworth BM350_BM 350 Exam 3

    Direitos autorais

    © © All Rights Reserved

    Formatos disponíveis

    PDF, TXT ou leia online no Scribd

    Você considera este documento útil?

    Este conteúdo é inapropriado?

    Denunciar este documento
    Ashworth BM350/BM 350 Exam 3 Ashworth BM350/BM 350 Exam 3 Question 1 of 20 5.0/ 5.0 Points Ultimately, the amount of steel sold to General Motors depends on the consumers’ demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent? A. Derived demand B. Inelastic demand C. Geographic demand D. Relational demand Question 2 of 20 5.0/ 5.0 Points The 80-20 rule reflects the idea that: A. 20% of the company’s profits are generated by the top 80% of customers. B. the top 20% of customers are highly satisfied and 80% of customers will recommend the company to a friend. C. 20% of customers are unprofitable, and 80% make up a company’s profits. D. the top 20% of customers often generate 80% of the company’s profits. Question 3 of 20 5.0/ 5.0 Points __________ is based on the premise that marketers can no longer use “interruption marketing” via mass media campaigns. A. Relationship marketing B. Permission marketing C. Database marketing D. Internet marketing Question 4 of 20 5.0/ 5.0 Points __________ portrays the “whole person” interacting with his or her environment. A. Attitude B. Personality C. Lifestyle D. Self-concept Question 5 of 20 5.0/ 5.0 Points Which of the following is a stage in a straight rebuy situation? A. Problem recognition B. General need description C. Product specification D. Supplier search Question 6 of 20 5.0/ 5.0 Points With the __________ heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes. A. conjunctive B. lexicographic C. elimination-by-aspects D. primary Question 7 of 20 5.0/ 5.0 Points On an online __________, prices change by the minute. A. buying alliance B. barter market C. systems seller D. spot market Question 8 of 20 5.0/ 5.0 Points __________ refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices. A. Cost accounting B. Financial accounting C. Behavioral accounting D. Mental accounting Question 9 of 20 5.0/ 5.0 Points Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called: A. market partitioning. B. brand association. C. market valuation. D. market estimation. Question 10 of 20 5.0/ 5.0 Points At the top of Maslow’s hierarchy of needs (shown as a pyramid in the textbook) are __________ needs. A. esteem B. self-actualization C. social D. safety Question 11 of 20 5.0/ 5.0 Points __________ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a giv

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    121 visualizações4 páginas

    Ashworth BM350 - BM 350 Exam 3

    Enviado por

    teacher.theacestud
    Ashworth BM350/BM 350 Exam 3 Ashworth BM350/BM 350 Exam 3 Question 1 of 20 5.0/ 5.0 Points Ultimately, the amount of steel sold to General Motors depends on the consumers’ demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent? A. Derived demand B. Inelastic demand C. Geographic demand D. Relational demand Question 2 of 20 5.0/ 5.0 Points The 80-20 rule reflects the idea that: A. 20% of the company’s profits are generated by the top 80% of customers. B. the top 20% of customers are highly satisfied and 80% of customers will recommend the company to a friend. C. 20% of customers are unprofitable, and 80% make up a company’s profits. D. the top 20% of customers often generate 80% of the company’s profits. Question 3 of 20 5.0/ 5.0 Points __________ is based on the premise that marketers can no longer use “interruption marketing” via mass media campaigns. A. Relationship marketing B. Permission marketing C. Database marketing D. Internet marketing Question 4 of 20 5.0/ 5.0 Points __________ portrays the “whole person” interacting with his or her environment. A. Attitude B. Personality C. Lifestyle D. Self-concept Question 5 of 20 5.0/ 5.0 Points Which of the following is a stage in a straight rebuy situation? A. Problem recognition B. General need description C. Product specification D. Supplier search Question 6 of 20 5.0/ 5.0 Points With the __________ heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes. A. conjunctive B. lexicographic C. elimination-by-aspects D. primary Question 7 of 20 5.0/ 5.0 Points On an online __________, prices change by the minute. A. buying alliance B. barter market C. systems seller D. spot market Question 8 of 20 5.0/ 5.0 Points __________ refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices. A. Cost accounting B. Financial accounting C. Behavioral accounting D. Mental accounting Question 9 of 20 5.0/ 5.0 Points Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called: A. market partitioning. B. brand association. C. market valuation. D. market estimation. Question 10 of 20 5.0/ 5.0 Points At the top of Maslow’s hierarchy of needs (shown as a pyramid in the textbook) are __________ needs. A. esteem B. self-actualization C. social D. safety Question 11 of 20 5.0/ 5.0 Points __________ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a giv

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 4

    10/30/2015

    TheAceStudent:AshworthBM350/BM350Exam3

    AshworthBM350/BM350Exam3
    AshworthBM350/BM350Exam3
    Question1of205.0/5.0
    Points
    Ultimately,theamountofsteelsoldtoGeneralMotorsdependsontheconsumersdemandforGM
    carsandtrucks.Fromthestandpointofthesteelmanufacturer,whichofthefollowingdemand
    formsismostpertinent?
    A.Deriveddemand
    B.Inelasticdemand
    C.Geographicdemand
    D.Relationaldemand
    Question2of205.0/5.0
    Points
    The8020rulereflectstheideathat:
    A.20%ofthecompanysprofitsaregeneratedbythetop80%ofcustomers.
    B.thetop20%ofcustomersarehighlysatisfiedand80%ofcustomerswillrecommendthe
    companytoafriend.
    C.20%ofcustomersareunprofitable,and80%makeupacompanysprofits.
    D.thetop20%ofcustomersoftengenerate80%ofthecompanysprofits.
    Question3of205.0/5.0
    Points
    __________isbasedonthepremisethatmarketerscannolongeruseinterruptionmarketingvia
    massmediacampaigns.
    A.Relationshipmarketing
    B.Permissionmarketing
    C.Databasemarketing
    D.Internetmarketing
    Question4of205.0/5.0
    Points
    __________portraysthewholepersoninteractingwithhisorherenvironment.
    A.Attitude
    B.Personality
    C.Lifestyle
    D.Selfconcept
    Question5of205.0/5.0
    Points
    Whichofthefollowingisastageinastraightrebuysituation?
    A.Problemrecognition
    B.Generalneeddescription
    C.Productspecification
    D.Suppliersearch
    Question6of205.0/5.0
    Points
    Withthe__________heuristic,theconsumersetsaminimumacceptablecutofflevelforeach
    attributeandchoosesthefirstalternativethatmeetstheminimumstandardforallattributes.
    A.conjunctive
    B.lexicographic
    C.eliminationbyaspects
    D.primary
    Question7of205.0/5.0
    data:text/htmlcharset=utf8,%3Ch3%20class%3D%22posttitle%20entrytitle%22%20itemprop%3D%22name%22%20style%3D%22margin%3A%200px

    1/4

    10/30/2015

    TheAceStudent:AshworthBM350/BM350Exam3

    Points
    Onanonline__________,priceschangebytheminute.
    A.buyingalliance
    B.bartermarket
    C.systemsseller
    D.spotmarket
    Question8of205.0/5.0
    Points
    __________referstothemannerinwhichconsumerscode,categorize,andevaluatefinancial
    outcomesofchoices.
    A.Costaccounting
    B.Financialaccounting
    C.Behavioralaccounting
    D.Mentalaccounting
    Question9of205.0/5.0
    Points
    Marketersneedtoidentifythehierarchyofattributesthatguideconsumerdecisionmakinginorder
    tounderstanddifferentcompetitiveforcesandhowthesevarioussetsgetformed.Thisprocessof
    identifyingthehierarchyiscalled:
    A.marketpartitioning.
    B.brandassociation.
    C.marketvaluation.
    D.marketestimation.
    Question10of205.0/5.0
    Points
    AtthetopofMaslowshierarchyofneeds(shownasapyramidinthetextbook)are__________
    needs.
    A.esteem
    B.selfactualization
    C.social
    D.safety
    Question11of205.0/5.0
    Points
    __________istheperceivedmonetaryvalueofthebundleofeconomic,functional,and
    psychologicalbenefitscustomersexpectfromagivenmarketoffering.
    A.Totalcustomercost
    B.Totalcustomerbenefit
    C.Totalbenefitsofownership
    D.Valueproposition
    Question12of205.0/5.0
    Points
    A(n)__________groupisonewhosevaluesorbehavioranindividualrejects.
    A.aspirational
    B.disassociative
    C.membership
    D.primary
    Question13of205.0/5.0
    Points
    The__________approachtoconsumerresearchaskscustomerstoattachamonetaryvalueto
    alternativelevelsofagivenattribute.Thevalueofagivenconfigurationisdeterminedbyaddingthe
    averagevaluesofeachofthegivenattributes.
    A.benchmarking
    B.compositional
    C.importancerating
    data:text/htmlcharset=utf8,%3Ch3%20class%3D%22posttitle%20entrytitle%22%20itemprop%3D%22name%22%20style%3D%22margin%3A%200px

    2/4

    10/30/2015

    TheAceStudent:AshworthBM350/BM350Exam3

    D.focusgroup
    Question14of205.0/5.0
    Points
    Inreorderingofficesupplies,theonlystagesthatthebuyerpassesthrougharetheproduct
    specificationstageandthe__________stage.
    A.problemrecognition
    B.generalneeddescription
    C.orderroutinespecification
    D.performancereview
    Question15of205.0/5.0
    Points
    __________teachesmarketersthattheycanbuilddemandforaproductbyassociatingitwith
    strongdrives,usingmotivatingcues,andprovidingpositivereinforcement
    A.Demandtheory
    B.Learningtheory
    C.Economictheory
    D.Psychologicaltheory
    Question16of205.0/5.0
    Points
    Acompanys__________includesalltheexperiencesthecustomerwillhaveonthewayto
    obtainingandusingtheoffering.
    A.valueproposition
    B.valuedeliverysystem
    C.customervalueanalysis
    D.totalcustomerbenefit
    Question17of205.0/5.0
    Points
    The__________sayspeoplehaveageneraltendencytoattributesuccesstothemselvesand
    failuretoexternalcauses
    A.availabilityheuristic
    B.traitroletheory
    C.awarenessset
    D.hedonicbias
    Question18of205.0/5.0
    Points
    Brandsthatmeetconsumersinitialbuyingcriteriaarecalledthe:
    A.totalset.
    B.awarenessset.
    C.considerationset.
    D.choiceset.
    Question19of205.0/5.0
    Points
    __________isakeyindustrialmarketingstrategyinbiddingtobuildlargescaleindustrialproducts
    suchasdams,pipelines,etc.
    A.Systemscontracting
    B.Systemsbuying
    C.Systemsselling
    D.Solutionsbuying
    Question20of205.0/5.0
    Points
    Inthepurchasingdecisionprocess,themajorroleof__________isinselectingvendorsand
    negotiating.
    A.gatekeepers
    B.buyers
    data:text/htmlcharset=utf8,%3Ch3%20class%3D%22posttitle%20entrytitle%22%20itemprop%3D%22name%22%20style%3D%22margin%3A%200px

    3/4

    10/30/2015

    TheAceStudent:AshworthBM350/BM350Exam3

    C.initiators
    D.approvers
    AshworthBM350/BM350Exam3

    data:text/htmlcharset=utf8,%3Ch3%20class%3D%22posttitle%20entrytitle%22%20itemprop%3D%22name%22%20style%3D%22margin%3A%200px

    4/4

    Você também pode gostar