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The market research industry is 35 years old and its turnover is about Rs 325
crore. In the last few years, the market has been growing at about 10%.
Sectors which invest a lot of money in : FMCG, Auto, Telecom, Healthcare
The industry is now divided into a few large diversified groups like VNU's AC
Nielsen, TNS, the WPP-owned Kantar group and the Aegis-owned Synovate (with
the first being Dutch, and the last three British, Kirkham notes that this is now an
unusually European-dominated industry), some specialists like IMS, which does
pharmaceutical audits and strong regional players like Germany's Gfk, AGB Italia
or South America's IBOPE.
Inaccurate representation:
Nielsen tabulates numbers from 16,700 outlets to calculate FMCG market shares
across an estimated 8.4 million outlets in India. The set consists largely of kirana
shops, and not enough modern retail stores, chemist shops, army canteens, tea
shops, and highway and rural outlets.
Outsourcing:
Market research outsourcing (MRO) has emerged as a major opportunity for firms
based in the country, with analysts expecting the $17-bn global market research
industry to send about 10-15% of its offshore business to countries such as India.
The total size of the Indian market for MRO is believed to be around $2bn. Indian
firms such as Ugam Solutions, Annik Technology and CrossTabs, who are
preparing for growth opportunities in the $2-bn market, have seen the size of the
deals rising substantially.
Market research BPOs expected to grow 100% to 150% next year. Global MR
agencies that have opened centres in India and other players that have market
research BPO as only one of their activities Saves Cost.
Most of these areas are core areas of enquiry for market research firms:
Wealth Management:
Banks:
Federal Bank appoints new Executive Director from HDFC Bank - Ganesh
Sankaran
Rakesh Sharma takes over as Canara Bank MD and CEO
Cabinet allows 100 per cent FDI under automatic route for white label
ATMs
YES Bank to set up delivery centre in Chennai that can create 12,000 jobs.