How to be an open data champion

Carl Rodrigues & Simon Bullmore

ODI Training Discovery Day, 2 November 2015

#ODItraining

INTRODUCTIONS

Carl Rodrigues @carlrodrigues

Simon Bullmore @simonbullmore
#ODItraining

Goal for this session

To equip you with the skills to inspire others to publish and
consume open data. By the end of the session:

Explain the benefits of open data

Identify and overcome typical objections to open data
Pitch an open data idea to get started

What is Open Data?

.a brief reminder

What is Open Data?

Data that anyone can access, use and share
Deloitte - every company will have a strategy
McKinsey - $3-5 trillion annually
ODI: open data in use across all sectors, locations and size

Exercise
In groups discuss these questions:
1.
2.

What do you think are the main benefits of open data?

What barriers hold you back from publishing/consuming?

You have 8-minutes. Appoint someone to provide feedback.

3 Key Open Data

Drivers

1. Reputation

Environmental/Social
Governance Reporting
Transparency, Trust, Value
Supply Chain

2. Efficiency

Decision-Making/Strategy

Merge Datasets

e.g. Democrata - predictive analytics

Data Analysis/Customer Insight

e.g. project location (demographics, census, ONS)

e.g. Fire station policy

Operations

e.g. Smart City Infrastructure

3. Innovation

New Apps, Products, Services

Reduced Costs
Raise Brand Value
Customer/Business Benefits

Benefits Examples

Find the insight, find the opportunity

Harness the crowd, improve the quality, monetise

OpenCorporates

Re-sell high quality, integrated data

Climate Corporation

TransportAPI

Sales Lead Generation

Food Hygiene Ratings, Government Procurement Data

Exercise
Think of a way for open data to benefit an organisation or client.
Write it down in a single sentence elevator pitch. 4-minutes.
Test it out on your neighbour. 1-minute.

What are the Typical Objections?

Typical Objections

Understanding

myths about open

Resources

money, time, what data is available

Culture Change

Exercise - Part 1
On your own

Think about your Open Data Value Proposition

Identify 1 potential objection
Think of ways you might handle it

Exercise - Part 2
Find a partner

Pitch your Open Data Value Proposition

Demonstrate handling the potential objection

2 minutes then swap

Tips to Make a Start

Identify a meaningful problem

How can open data help an existing project?

e.g. widen usage and access (Vs pdf, locked up)

Could you make this project better with open data?

e.g. visualisations
G4C example

Resources

Open Data Pathway - http://pathway.theodi.org

Open Data Stories - http://theodi.org/stories
Finding Open Data - ODI GitHub

https://github.com/theodi/shared/wiki/Finding-Open-Data
Data.gov.uk
UK Data Service
Quandl
Deloitte - Open Data - Driving Growth, Ingenuity & Innovation
Open Data Means Business

http://theodi.org/open-data-means-business

Thank You!
@simonbullmore

simon.bullmore@theodi.org

@carlrodrigues

carl.rodrigues@theodi.org