Overview

Property Company of Friends, Inc., also known as PRO-FRIENDS, is one of the fastest growing property developers
in
the
Philippines.
For over a decade, we have completed and delivered 15 projects. Currently we have 11 on-going projects.
We have grown from being a provider of homes in small pocket developments, to medium rise condominiums and
townhouses, as well as single detached units in estate developments for the higher end market.

About

Us

The company was founded in 1999 by a group of friends who believed in creating communities and transforming lives
of
the
Filipino
families.
PRO-FRIENDS aims to give the best dream home packaged with unmatched convenience in strategic locations. We
are
committed
to
provide
quality
homes
at
friendly
rates.
From small pocket developments, to medium rise condominiums and townhouses, PRO-FRIENDS has ventured into
estate development
to meet the different tastes and needs of the Filipino home buyers.
PRO-FRIENDS has expanded its reach in the boom town of Iloilo, in the Visayas. Our projects in Iloilo boast of
having the biggest swimming pool and the first to introduce the linear park or "family courtyard" concept one that
offers
residents
extra
space
behind
their
home
for
added
value.
Professionalism and customer service are key elements of our business philosophy. First-time home buyers or those
looking to upgrade to a bigger home, will find that PRO-FRIENDS is a suitable place to begin the process. Our
portfolio offers a wide array of house models and communities there is one sure to match your familys lifestyle.
We take pride in having seasoned professionals and expert home builders that combine respect for the tradition of
homeownership
and
an
eye
for
innovation
to
ensure
quality
of
our
products.

PRO-FRIENDS

Mission

and

Vision

MISSION

PRO-FRIENDS is a trusted, God-centered partner in building homes and communities that transform lives.

VISION

means:

In everything we do, we are instruments of God's work and all the product of our work is lifted to God.

God-centered

Lahat

ng

ginagawa

ay

mula,

para

at

iniaalay

sa

Diyos.

"It is not about a person leading, but it is about stewardship of each person." (GCC)

To

be
Give

the Developer-of-Choice and industry

meaning

Strengthen
Further

re-affirm

and

overall

position
humility

greater

to

or

that

prime

mover in
purpose

become
sense

of

a
purpose

property
to

development.

the

organization.

mission-oriented
that

goes

company.

beyond

CORE

the

self.

VALUES

SERVICE
EXCELLENCE
Service Excellence is one significant distinction that we would like to make in the real estate industry. Service
excellence implies going the extra mile to delight the customer and having the commitment to deliver "against the
odds".
It
also
requires
innovation.
PROFESSIONALISM
Professionalism is reflected by the skills, competencies, and character of people who build our homes/communities
and
deliver
our
services.
This
value
subsumes
people
development
and
training.
INTEGRITY
Integrity implies wholeness and absence of duplicity. We are in the business of trust. We can only sustain
performance
if
we
are
trusted
by
our
partners
and
stakeholders.
RESPECT
Respect is manifested in giving value to ideas and feelings of various stakeholders: Agents, Employees, and
Suppliers.
INNOVATION
The
essence

of

innovation

is

"thinking

out

of

the

box"

and

creativity.

TEAMWORK
The essence of Teamwork is synergy. More than the "Sense of Family", teamwork puts a premium on learning and
growing as a team and relationships that build trust. This core value also implies getting rid of organizational "silos"
and turf-mentality within PRO-FRIENDS family. Teamwork also involves the values of Respect, Dignity.
SENSE
OF
FAMILY

Onenessw

Having

culture

of

shares

responsibility

in

fostering
Behavioral

positive

Having

indicators:

Learning

Sense

of
an

safety
atmosphere

developments.

together
and

of

security
belongingness

Entruts accountability