Hands-on Project 2015

Webinar on Task 2:
Idea Development
Victoria Wenzelmann

Webinar: Idea Development

1001

Questions

Intro

Background

Outlook

Design Thinking

Intro

Webinar: Idea Development

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Markus Hippeli

York Xylander

Michaela Eisenstein Christoph Meise

Karin Becker

...and our Freelancers

Andr Bauer

Gerald Weith

Katrin Sauer

Rasmus Kuschel

David Meyer

Julijana Busic

Felix Reckers

Victoria Wenzelmann Daniel Jentsch

Webinar: Idea Development

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We create
Learning Organizations
Image by Bonnie Stachowiak via flickr

Webinar: Idea Development

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Lean = no waste
Workshops
Trainings

Consulting

Operational
Support

Product
Management

Coaching

Agile = able to respond to

change quickly

Webinar: Idea Development

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Agile Coach

Systemic
Organizational
Consultant

Management SME
AfricaHackTrip
Global Innovation Gathering
Me = Victoria

M.A. Anthropology &

African Studies

Background

Background

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100

What is the problem

you want to solve?

USER centered

MVP
Build
Measure
Learn

Culture of Innovation
Goals for this part

Background

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100

Culture of innovation

Create open space for thinking

diverse teams = diverse input
mutual appreciation!
What do you think?
Please give me your
ideas and feedback
honestly and openly

I value you and

your thoughts.

Background

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100

Culture of innovation

Create open space for thinking

diverse teams = diverse input
mutual appreciation!
What do you think?
Please give me your
ideas and feedback
honestly and openly

I value you and

your thoughts.

Background

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100

The innovators trilemma

profitable

feasible

(business)

(technology)

Innovation
usable
(human)

Background

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100

Core Question

What is the problem you want to solve?

Background

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Core Question

What is the problem you want to solve?

1 problem
not: many problems!

Product must solve a problem

not: product is nice to have

Does your product

solve the problem?
not: Is your product
pretty / clever / new

Background

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100

MVP - Minimum Viable Product

"The minimum viable product is that version of
a new product which allows a team to collect the
maximum amount of validated learning about
[users] with the least effort."
Eric Ries, author of The Lean Startup

Background

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100

MVP - Minimum Viable Product

Be able to test a product hypothesis with
minimal resources
Accelerate learning
Reduce wasted engineering hours
Get the product to early [users] as soon as
possible
Base for other products

Steve Blank, author of The Lean Startup

Background

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MVP - Minimum Viable Product

Background

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100

MVP - Minimum Viable Product

Emotional
Design

Like this

Emotional
Design

Usable

Usable

Reliable

Reliable

Functional

Functional

Not like this

Background

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100

Methods = Circles

Product
Development

Design Thinking

Product
Management
(c) Image by http://ideationpromos.com/

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Methods = Circles
Product

Data

Hypothesis / Idea

Design Thinking

Design Thinking

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Method = Circle

a method to systemically develop innovations in 6 steps

Image by Dark Horse www.thedarkhorse.de

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Phase I: Understand
Goals:
Gather problem dimensions - dive into
the topic
Plan your project with your team
Methods:
Look at every single word of the assignment
Work as a team!

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Phase II: Observe

Goals:
Develop empathy for your users
Find out the (hidden) needs of your users
Focus on the problem your users want
you to solve

Methods:
User Interviews

Design Thinking

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Interview Techniques
Develop a rough script with your team
Open your mind - dont judge!
Let the users know why you interview them
and that you will get back to them later
Ask open questions
20% Questions 80% Listening
5 Why
Dont pitch your idea
Pay attention to non-verbal communication
Get out of the building
Gain insights about the emotions of your user

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Result: Problem Statement

_____________________________
(user description or name)

needs a way to
_____________________________
(users problem)

Surprisingly / because / but ....

____________________________________________
____________________________________________
(new learnings about users feelings / worldview to leverage in your design)

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Phase III: Synthesise

Goals:
Exchange & condense information in
your team
Develop common ground
Focus on the problem your team wants
to solve for your users
Methods:
Persona
Brainstorming

Persona
1001

PICTURE & NAME

What does the persona

look like? What is her
or his name?
Choose a picture and a
name that are
appropriate and that
help you develop
sympathy for the
persona.

DETAILS

GOAL / NEEDS

What are the personas

relevant characteristics and
behaviours?
For instance, demographics
such as age, gender,
occupation, and income;
psychographics including
lifestyle, social class, and
personality; behavioral
attributes like usage patterns,
attitudes and brand loyalty.
Only list relevant details.

Why would the

persona want to use
the product? What
benefit does the
persona want to
achieve? Which
problem does the
persona want to solve?

based on The Product Canvas by Roman Pichler

www.romanpichler.com

Persona
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A TYPICAL DAY

Hi!
I am ______

LIKES

DISLIKES

MOTIVATION
LIFESTYLE
(Values, Products, etc)

AGE:
FAMILY STATUS:

NEEDS

OCCUPATION:
HURDLES
LIFE ENVIRONMENT:

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Brainstorming
Brainstorming rules
No judgement
Encourage wild ideas
Build on the ideas of others
Go for quantity rather than quality
Stay focused on the topic
One conversation at a time
Be visual

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Brainstorming
The timebox is your friend!
Set a timer to 5 minutes: Everybody writes down
as many ideas / points as they can.
2 minutes: self-edit
Share and capture without pitching!
3 minutes: Everybody chooses 1 favourite (or
more, depending on question) and notes it for
themselves
Share and capture: There should be ideas / points
with most votes.

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Phase IV: Ideate

Goals:
Develop many ideas in your team
Create open space for potential
Methods:
Ideation
Sketching
Brainstorming

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100

Phase V: Prototype
Goals:
Make your idea tangible
Shared understanding of the idea in your
team
Methods:
Make idea concrete
Quick & dirty

Design Thinking

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100

Phase VI: Test

Goals:
Test your assumptions and hypotheses
Gain more understanding learn!
Methods:
Present the prototype to your users
Get their feedback

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Iterate

Go back in the process and repeat (parts of) the cycle

Image by Dark Horse www.thedarkhorse.de

Outlook

Outlook: Product Canvas

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NAME
The name of
your product
TARGET
GROUP

The users
and their
needs.
Personas are
a great way
to describe
the
target group.

GOAL
What problem does
the product solve?

BIG PICTURE

The desired product functionality,

visual design, user experience (UX)
or user journey, and the
nonfunctional properties.
Design sketches, mock-ups,
workflows, storyboards or
scenarios are helpful
techniques.

METRICS
How do you measure
whether you solve
the problem?
NEXT
S
STEPS
Goals for the
future,
specific items
you wish to
work on
in the next
iteration

based on The Product Canvas by Roman Pichler, www.romanpichler.com

Outlook: Product Canvas

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(c) Roman Pichler, www.romanpichler.com

Outlook

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Methods = Circles
Product

Data

Hypothesis / Idea

Outlook

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Rocket Science for Beginners

do the things you love
KISS: keep it simple stupid
dont lie to yourself

keep an eye on you

act or leave it

Outlook

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Samuel Becket
Ever tried?
Ever failed?
No matter!
Try again!
Fail again!
Fail better!

I look forward to your

questions!

Thank you!
Victoria Wenzelmann
Agile Coach

victoria.wenzelmann@leanovate.de
@myamy_vicy