Marketing:

Marketing is communicating the value of a product, service or brand to customers,

for the purpose of promoting or selling that product, service, or brand.
Marketing techniques include choosing target markets through market analysis and
market segmentation, as well as understanding consumer behavior and advertising
a product's value to the customer.
From a societal point of view, marketing is the link between a society's material
requirements and its economic patterns of response.
Marketing satisfies these needs and wants through exchange processes and
building long-term relationships.
Marketing blends art and applied science (such as behavioural sciences) and makes
use of information technology.
Marketing is applied in enterprise and organizations through marketing
management.

Textile:
A textile or cloth is a flexible woven material consisting of a network of natural or
artificial fibres often referred to as thread or yarn. Yarn is produced by raw fibres
of wool, flax, cotton, spinning or other material to produce long strands. Textiles
are formed by weaving, knitting, crocheting, knotting, or pressing fibres together
(felt).
The words fabric and cloth are used in textile assembly trades (such as tailoring
and dressmaking) as synonyms for textile. However, there are subtle differences in
these terms in specialized usage. Textile refers to any material made of interlacing
fibres. Fabric refers to any material made through weaving, knitting, spreading,
crocheting, or bonding that may be used in production of further goods (garments,

etc.). Cloth may be used synonymously with fabric but often refers to a finished
piece of fabric used for a specific purpose .

Textile garments:
The textile industry or apparel industry is primarily concerned with the
production of yarn, and cloth and the subsequent design or
manufacture of clothing and their distribution. The raw material may
be natural, or synthetic using products of the chemical industry.

Textile Marketing Management:

Textile marketing management encompasses the design, manufacture and
distribution of goods within the fashion and textile industry. This is a complex
business that requires knowledge in the areas of product development, market
research, distribution and pricing strategies.
To be a successful marketing manager within a fashion and textile enterprise
requires a keen understanding of the consumer and an ability to spot current and
upcoming fashion trends. The marketing manager must be able to identify the
potential consumer and maximize profits through smart buying and efficient
pricing. Many job titles exist within the field, including fashion marketing
manager, retail merchandise manager, apparel production supervisor, fashion
buyer, market researcher, visual merchandiser, and fashion forecaster.

Report of marketing in textile industry:

In 2012-13, total export in Bangladesh was 23757.6 US Dollar (including EPZ)
and export of RMG is 16068 US dollar. The percent of RMG in total export is
80.6% (Excluding EPZ). In 2011-12 and 2011-10 the percentage were 78.4 and
77.1 respectively. Readymade garments or RMG industry rapidly became
important in terms of employment, foreign exchange earnings and its contribution
to GDP. But poor working conditions in the factories and a lack of Social
compliance are serious concerns, which have, since 2006, led to labor unrest and
damage to institutions and property. As a result, there is a rising fear in Bangladesh
that the readymade garments sector may face a decline in demand in global
markets especially in USA and EU who are main buyers of RMG. We are

exporting RMG in USA and EU within the facility of GSP but recent negative
events in RMG sector rise the concern in getting GSP in future.
As GSP is very important for Bangladesh, Govt. should try to do everything ASAP
to regain position which is in threat. Considering RMG industry is the most
important sector in Bangladesh this report has done on the RMG Industry and
Effect of GSP in USA and EU.

History of Development, Expansion and Success:

The first consignment of RMG export from Bangladesh was made with Knitwear
items in the late 1970s. But it was the woven sector which flourished significantly
by the middle of 80s and holds the rank of the largest export earning sector for the
last 3 decades. The dynamic growth of RMG industry (especially knitwear sector)
has been started with the beginning of new millennium and has been the largest
export earning sector of Bangladesh since 2008. At present Bangladesh RMG
industry (Knitwear sector) is the second largest supplier in the world. After the
declining of Jute exporting in the global market, Bangladesh started to rely on
RMG Export. The Evolution of RMG can be seen through this chart: From chart it
is clear about failing of Jute export and rise of RMG export in period of 19702008. At present (2012-13) percentage goes to 80.6% for RMG and 3.8% for Jute.
Actually RMG is taking the right place of Jute which dominated in the past, though
to this day, jute is the second highest contributor in the export earnings of
Bangladesh. The garments industries, in particular the readymade garments sector,
developed quickly, owing to global market economic restructuring, global
relocation, low cost of labor, tax breaks, trade preferences and a supportive
government policy. Although two-thirds of Bangladeshis are farmers, about 80.6
% of Bangladeshs total export earning comes from
the garments in
dustry, which began attracting foreign investors in the 1980s

Now Bangladesh garments export market was concentrated in USA and EU.
Export Data of last 10-15 years indicating that Bangladesh had successfully
established a remarkable position in the world markets. The year 2005-06 proved a
successful turnaround in exports to third countries, which was about 16.57 percent
of total export market compared to only 1.90 percent in 2001-2002 (B.B., 2007). In
2012-13, $3487 million of RMG products exported to USA (21.70%) and $9299
million to EU (57.87%) and 20.43% to other countries all those statistics
indicates that Bangladesh has established itself strongly in global market of RMG
products.

Global Market Scenario of Textile:

Table: Clothing Exports of Asian Countries (US$Million)

Factors of Success in RMG:

Bangladesh is experiencing a boom in World RMG market from 1980s. There are
various factors behind the success and expansion story. The major factors are given
below:
Strong & Expanding Backward Linkage especially in Cotton items
90% of Domestic Supply Meet Total Fabric Requirement and 75% of the
total Yarn Requirement
Lower labor and production cost.
Easy and Abundant Access to Skilled Labor Force

 Flexible Labor Market Laws and Regulations

Price Competitiveness
Improved Product Diversification and Upgrading
Meeting World Standard on Social Compliance Issues
Pull of Courageous and Intelligent Entrepreneurs
Export Friendly Policy, Govt. Support and Flexible Financial Market
Continuous Effort for Image Building and Market Promotion
Opportunities in Global Markets for RMG Industry:
As a developing country, Bangladesh has number of opportunities in most of
product and services sectors. And the opportunities for RMG is much higher than
any other sector. The big opportunities are:
Price Competitiveness:
Bangladesh experiencing a clear competitive advantage in the price of Knitwear
and Woven products in USA, EU and Japan markets
which ultimately attract importers to buy products Bangladesh high and high
ultimately the export sales increases. From the graph we see except Woven
market in Japan, Bangladesh is experiencing price advantage in US, EU and Japan
markets and it is the scenario of whole market.
Expansion of Markets:
In recent years Bangladesh is exporting 80% percent of its total RMG exports to
USA and EU markets. But there are real potentially to expand the markets all over
the world due to quality and price.
Increase of Sales:
A good reputation in RMG sector in global market could make Bangladesh to see
the increase of other products which are lower in export value. It is the influence of
Good Reputation of RMG products.
Inflows of FDI:
Growing reputation in RMG sectors will make the increase in inflows of FDI
(Foreign Direct Investment) in our country.
Development of Other Sectors:

using FDI Bangladesh can develop the promising sector like IT, seafood etc. to
order earn more foreign earrings.

Challenges:
Opportunities are high in numbers and values but there are challenges, need to be
overcome by Bangladesh Government and BKMEA (Bangladesh Knitwear
Manufactures and Exporters Association). USA has already mentioned what
Bangladesh have to do to regain the GSP back. Actually these points are the
Challenges in overall to increase potentially. Bangladesh will have to follow a 5poin roadmap to regain GSP. The 5-points roadmap is: 1.
Enforcement of fire and building safely code 2.
End to harassment and arrest leaders and activists 3.
Labor law reforms 4.
Union Registration 5.
Upgrading law of EPZs

Conclusion:
The ready made garments industry has been chosen for
various reasons. Firstly it plays an important role for its
directly concerned to one of the basic needs of every citizen.
The garments industry operates in a highly complex
environment.
A marketing strategy serves as the base of a marketing plan.
A marketing plan contains a list of specific actions required
to successfully implement a specific marketing strategy. An
example of marketing strategy is as follows: "Use a low cost
product to attract consumers. Once our organization, via our
low cost product, has established a relationship with
consumers, our organization will sell additional, highermargin products and services that enhance the consumer's

interaction with the low-cost product or service." Without a

sound marketing strategy, a marketing plan has no
foundation. Marketing strategies serve as the fundamental
foundation of marketing plans designed to reach marketing
objectives. It is important that these objectives have
measurable results.

References:
http://en.wikipedia.org

http://study.com
http://www.academia.edu
http://vaibhavmathankar.blogspot.com
http://www.onlineclothingstudy.com