Executive Summary

The Topic:

Market Potential Analysis And Business Development For Cityland

Express Courier.
The Effectiveness Of Logistics, Distribution and its relation with
Customer Satisfaction.

Reason for selection of this topic:

Marketing, based on its definition, is the whole idea of business. It should not
be assumed as a basic process of sales and distribution alone. The area of distribution
and logistics is considered a very important sub-sector of marketing segment. In the
current era of business, Customer Satisfaction is given top most priority because
customers decide the fate of the product or service, unlike earlier times where sellers
and distributors had the monopolistic control over the products and services.
Therefore, the fate and survival factor of business lies on the hands of customers.
When logistics and customer satisfaction are taken as dependent factors, many hidden
flaws and facts can be derived, and thus solution can be processed and outsourced so
as to improve the overall productivity and sustainability of the business sector. Hence,
the logistics department plays the vital role in distributing the products or services to
the clients, thus attaining overall End Customer Satisfaction.

Why this topic important to the company:

TO BUILD A PLATFORM FOR DEVELOPMENT, GROWTH AND
INFRASTRUCTURE
Cityland Express Courier is a service sector company, primarily focusing on
courier services. A courier companys foremost clients are its customers, and customer
satisfaction remains a primary priority to the company. Logistics and distribution
channels play a key role in the functioning of the company and on time delivery is the
main goal of the company,

which results in client satisfaction. Thus, problems associated with the distribution
and end customer reactions based on accuracy of the delivery can be solved by
deriving the between the former and the latter.
The logistics department handles the movement of the Goods / Products /
Service package from one place to another. It ensures that the goods which are
received for delivery are distributed effectively and efficiently, at the specified time
period. Management of distribution channels are an essential platform for the
company to function in an optimum manner.

Learning from the study:

The logistics department itself, is a competitive yet complicated part of the
ever growing market. It is a Third Party Service sector which acts as an intermediary between
sender and receiver of consignments, thus proving it to be an important section in business
world. Its relation with its valued customers promotes its growth and sustainability. It plays a
crucial part in the transfer of goods from one place to another, within the specified time, thus
creating an initiative which does not compromise on the time factor. Customer relation plays
a major key in service sector business since the functionality of the service should be flexible
according to the needs and desires of the customers.