POORNIMA UNIVERSITY, JAIPUR

A Project Report
On

A Study OF Financial Products of Axis Bank

with Special Reference of Saving and Current
A/C

Submitted in Partial Fulfillment of the Requirement for

the Degree of Master of Business Administration

Submitted To:

Submitted By:

Miss. Surbhi Mathur

(Asst. Prof.)

Mr. Pranav Mishra

Roll No- 1MB/14/023

TO WHOM IT MAY CONCERN

This is to certify that Mr. Pranav Mishra student of MBA III Semester in
our institute has successfully completed his/her summer training project
entitled Study of Financial Products of Axis Bank With Special
Reference of Saving and Current A/C for the partial fulfillment of the
Master of Business Administration degree.

Student Declaration
I hereby declare that the project report entitled Axis Banks, Its
Products and services with special reference of current account.
Submitted in partial fulfillment of the requirements for the degree of
Masters of Business Administration to POORNIMA UNIVERSITY,
JAIPUR is my original work and not submitted for the award of any
other degree, diploma, fellowship, or any other similar title or prizes

Pranav Mishra

ACKNOWLEGDEMENT
Many persons have contributed to make this Project report Axis Bank
in a reality. I would specially like to express my appreciation to Mr. Ali
Hamja Khan (Manager of Bank). For his unstinted support,
encouragement and his painstakingly and meticulous effort towards
developing this Project Report.

I acknowledge the help and cooperation received from Axis Bank

member such as Atul Saxena, My Project guide Miss.Surbhi Mathur &
all the faculty members of POORNIMA UNIVERSITY. Several
Students and Friends (Sumit Pareek & Vaishali Garg) have contributed
directly and indirectly to the contents this Project Report, as they had
given me numerous ideas. Their criticism gave me the much-needed hints
about the areas that needed elaboration and amendments and also to
present them with greater clarity.

I sincerely express my gratitude to Mr.Pankaj gupta, Mr. Atul Saxena

and Mr.Hasan Ali Khan the present Employee in Axis Bank, for his
support and help in the final preparation of this Report.

Finally, I wish to express my sincere thanks to all my family members,

especially my Parents for their constant moral support and
Encouragement.

I would Welcome Constructive Suggestions to improve this Project,

which can be implemented in my further attempts.

Thanking you!
Pranav Mishra

TABLE OF CONTENTS
CHAPTER 1:
COMPANY PROFILE
1.1 Introduction of
1.2 Axis bank
1.2 History of Axis bank
1.3 Management of Axis bank
1.4 Milestone
CHAPTER 2:
PROJECT INTRODUCTION
2.1 Project Introduction
2.2 Meaning of banking operations
2.3 Definitions of Banking
CHAPTER 3:
PROJECT RESEARCH
`3.1 Product of Axis Bank
3.2 Customer Service in Banking Operation
3.3 Traditional Banking Activities
3.4 Accounting for Bank Account
3.5 Economic Function
3.6 Banking Channels
3.7 Types of Investment Bank
3.8 Mortgage Banking
3.9 KYC (Know Your Customer)
CHAPTER 4:
TRAINING CONCEPT
4.1 Organization Structure of Axis Bank
4.2 Saving Account Information
4.3 Current Account Information
4.4 Training in Banking Operations
CHAPTER 5:
FINDINGS AND SUGGESTIONS
5.1 Findings
5.2 Suggestion
5.3 Competitors
CHAPTER 6: CONCLUSION
CHAPTER 7: BIBLIOGRAPHY

Chapter 1:

COMPANY PROFILE
Axis Bank was the first of the new private banks to have begun
operations in 1994, after the Government of India allowed new private
banks to be established. The Bank was promoted jointly by the
Administrator of the specified undertaking of the Unit Trust of India (UTI
- I), Life Insurance Corporation of India (LIC) and General Insurance
Corporation of India (GIC) and other four PSU insurance companies, i.e.
National Insurance Company Ltd., The New India Assurance Company
Ltd., The Oriental Insurance Company Ltd. and United India Insurance
Company Ltd.
The Bank as on 30th June, 2011 is capitalized to the extent of Rs. 874
corers with the public holding (other than promoters and GDRs) at
52.87%.
The Bank's Registered Office is at Ahmadabad and its Central Office is
located at Mumbai. The Bank has a very wide network of more than 2402
branches (on 31st March, 2014). The Bank has a network of over 12,922
ATMs (as on 31st March, 2014) providing 24 hrs a day banking
convenience to its customers. This is one of the largest ATM networks in
the country. The Bank has strengths in both retail and corporate banking
and is committed to adopting the best industry practices internationally in
order to achieve excellence.

Board of Directors

PERSON

DESIGNATION

Dr. Sanjiv Misra

Chairman

Shikha Sharma

Managing Director & CEO

Som Mittal

Director

Rohit Bhagat

Director

Ireena Vittal

Director

K. N. Prithviraj

Director

V. R. Kaundinya

Director

S. B. Mathur

Director

Prasad Menon

Director

Rabindranath Bhattacharyya

Director

Prof. Samir K Barua

Director

A.K. Dasgupta

Director

Varadarajan Srinivasan

ED, Corporate Banking

Somnath Sengupta

ED, Corporate Center

Vision 2020 and Core Values

VISION 2020:
To be the preferred financial solutions provider excelling in customer
delivery through insight, empowered employees and smart use of
technology
Core Values:
Customer Centricity
Ethics
Transparency
Teamwork
Ownership

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Introduction of axis bank

Commercial banking services which includes merchant banking, direct
Finance infrastructure finance, venture capital fund, advisory,
Trusteeship, forex, treasury and other related financial services. As on
31-Mar-2014, the Group has 2402 branches, extension counters and
12,922 automated teller machines (ATMs).
Axis Bank was the first of the new private banks to have begun
Operations in 1994, after the Government of India allowed new
Banks to be established. The Bank was promoted jointly by the
Administrator of the specified undertaking of the Unit Trust of India
(UTI - I), Life Insurance Corporation of India (LIC) and General
Insurance of India (GIC) and other four PSU insurance companies,
National Insurance Ltd., The New India Assurance Company Ltd., The
Oriental Insurance Company Ltd. and United India Insurance Company
Ltd. The Bank today is capitalized to the extent of Rs. 359.76 with the
public holding (other than promoters) at 57.79%.TheBank's Registered
Office is at Ahmadabad and its Central office is located at Mumbai. The
Bank has a very wide network of more than 2402 branches and Extension
Counters (as on 31th march 2014). The Bank has a network of over
12922 ATMs (as on 31th march 2014) providing 24 hrs a day banking
convenience to its customers. This is one of the largest ATM networks in
the country. The Bank has strengths in both retail and corporate banking
and is committed to adopting the best industry practices internationally in
order to achieve excellence.

History of Axis bank

1993: The Bank was incorporated on 3rd December and Certificate of
Business on 14th December. The Bank transacts banking business of
All description. UTI Bank Ltd. was promoted by Unit Trust of India, Life
Insurance Corporation of India, General Insurance Corporation of India
And its four subsidiaries. The bank was the first private sector bank to
Get a license under the new guidelines issued by the RBI.
1997: The Bank obtained license to act as Depository Participant with
NSDL and applied for ion with SEBI to act as `Trustee to
11

Debenture Holders'. Rupees 100 crores was contributed by UTI, the

Rest from LIC Rs 7.5 crores, GIC and its four subsidiaries Rs 1.5 crores
Each.
1998: The Bank has 28 branches in urban and semi urban areas as on
31st July. All the branches are fully computerized and networked
Through VSAT. ATM services are available in 27 branches. The Bank
Came out with a public issue of 1, 50, 00,000 No. of equity shares of Rs
10 each at a premium of Rs 11 per share aggregating to Rs 31.50
Crores and Offer for sale of 2, 00, 00,000 No. of equity shares for cash at
a price of Rs 21 per share. Out of the public issue 2, 20,000 shares
Were reserved for allotment on preferential basis to employees of UTI
Bank. Balance of 3, 47, 80,000 shares were offered to the public. The
Company offers ATM cards, using which account-holders can withdraw
Money from any of the bank's ATMs across the country which is
interconnected by VSAT. UTI Bank has launched a new retail product
with operational flexibility for its customers. UTI Bank will sign a cobrand agreement with the market, leader, Citibank NA for entering into
the highly promising credit card business. UTI Bank promoted by India's
Pioneer mutual fund Unit Trust of India along with LIC, GIC and its four
Subsidiaries.
1999: UTI Bank and Citibank have launched an international cobranded
Credit card. UTI Bank and Citibank have come together to launch an
international co-branded credit card under the MasterCard
Umbrella. UTI Bank Ltd has inaugurated an offsite ATM at Ashok Nagar
Here, taking the total number of its offsite ATMs to 13.m
2000: The Bank has announced the launch of Tele-Depository Services
For Its depository clients. UTI Bank has launch of `connect', its Internet
Banking Product. UTI Bank has signed a memorandum of understanding
with equitymaster.com for e-broking activities of the site. Infinity.com
financial Securities Ltd., an e-broking outfit is Typing up with UTI Bank
for a banking interface. Geojit Securities Ltd, the first company to start
online trading services, has signed a MoU with UTI Bank to enable
investors to buy\sell demat stocks through the company's website. India
bulls have signed a memorandum of understanding with UTI Bank. UTI
Bank has entered into an agreement with Stock Holding Corporation of
India for providing loans against shares to SCHCIL's customers and
funding investors in public and rights issues. ICRA has upgraded the
rating UTI Bank's Rs 500 crore certificate of deposit programmed to A1+.
UTI Bank has tied up with L&T Trade.com for providing customized
online trading solution for brokers.
12

2001: UTI Bank launched a private placement of non-convertible

Debentures to rise up to Rs 75 crores. UTI Bank has opened two offsite
ATMs and one extension counter with an ATM in Mangalore, taking its
Total number of ATMs across the country to 355. UTI Bank has recorded
a 62 per cent rise in net profit for the quarter ended September 30,
2001, at Rs 30.95 crore. For the second quarter ended September 30,
2000, the net profit was Rs 19.08 crore. The total income of the bank
During the quarter was up 53 per cent at Rs 366.25 crore.
2002: UTI Bank Ltd has informed BSE that Shri B R Barwale has
Resigned as a Director of the Bank w.e.f. January 02, 2002. A C Shah,
Former chairman of Bank of Baroda also retired from the banks board
In the third quarter of last year. His place continues to be vacant. M
Damodaran took over as the director of the board after taking in the
Reins of UTI. B S Pandit has also joined the banks board subsequent to
The retirement of K G Vassal. UTI Bank Ltd has informed that Shri Paul
Fletcher has been appointed as an Additional Director Nominee of CDC
Financial Service (Mauritius) Ltd of the Bank. And Shri Donald Peck has
Been appointed as an Additional Director (nominee of South Asia
Regional Fund) of the Bank. UTI Bank Ltd has informed that on laying
Down the office of Chairman of LIC on being appointed as Chairman of
SEBI, Shri G N Bajpai, Nominee Director of LIC has resigned as a
Director of the Bank.
2003: UTI Bank Ltd has informed BSE that at the meeting of the Board
Of Directors of the company held on January 16, 2003, Shri R N
Bharadwaj, Managing Director of LIC has been appointed as an
Additional Director of the Bank with immediate effect. - UTI Bank, the
Private sector bank has opened a branch at Nellore. The banks
Chairman and Managing Director, Dr P.J. Nayak, inaugurating the bank
Branch at GT Road on May 26. Speaking on the occasion, Dr Nayak
Said. This marks another step towards the extensive customer banking
Focus that we are providing across the country and reinforces our
Commitment to bring superior banking services, marked by
Convenience and closeness to customers. -UTI Bank Ltd. has informed
The Exchange that at its meeting held on June 25, 2003 the BOD have
Decided the following: 1) to appoint Mr. A T PannirSelvam, former
CMD of Union Bank of India and Prof. Jayanth Verma of the Indian
Institute of Management, Ahmadabad as additional directors of the
Bank with immediate effect. Further, Mr. PannirSelvam will be the
Nominee director of the Administrator of the specified undertaking of
The Unit Trust of India (UTI-I) and Mr. JayanthVerma will be an
Independent Director. 2) To issue Non-Convertible Unsecured
13

Redeemable Debentures up to Rs.100 crs, in one or more tranches as

The Bank's Tier - II capital. -UTI has been authorized to launch 16 ATMs
On the Western Railway Stations of Mumbai Division. -UTI filed suit
Against financial institutions IFCI Ltd in the debt recovery tribunal at
Mumbai to recover Rs.85cr in dues. -UTI bank made an entry to the
Food Credit Programme; it has made an entry into the 59 cluster which
includes private sector, public sector, old private sector and cooperative
banks. ShriAjeet Prasad, Nominee of UTI has resigned as
the director of the bank. -Banks Chairman and MD Dr. P. J. Nayak
inaugurated a new branch at Nellore.-UTI bank allots shares under
Employee Stock Option Scheme to its employees. -Unveils pre-paid
travel card 'Visa Electron Travel Currency Card' -Allotment of 58923
equity shares of Rs 10 each under ESOP. -UTI Bank ties up with UK
govt fund for contract farm in -Shri B S Pandit, nominee of the
Administrator of the Specified Undertaking of the Unit Trust of India
(UTI-I) has resigned as a director from the Bank w.e.f November 12,
2003. -UTI Bank unveils new ATM in Sikkim.
2004: Comes out with Rs. 500 mn Unsecured Redeemable NonConvertible Debenture Issue, issue fully subscribed -UTI Bank Ltd has
informed that ShriAjeet Prasad, Nominee of the Administrator of the
Specified Undertaking of the Unit Trust of India (UTI - I) has been
Appointed as an Additional Director of the Bank w. e. f. January 20,
2004.-UTI Bank opens new branch in Udupi-UTI Bank, Geojit in pact for
Trading platform in Qatar -UTI Bank ties up with Shriram Group Cos
-Unveils premium payment facility through ATMs applicable to LIC UTI
Bank customers Metal junction (MJ)- the online trading and
Procurement joint venture of Tata Steel and Steel Authority of India
(SAIL)- has roped in UTI Bank to start off own equipment for Tata Steel.
-DIEBOLD Systems Private Ltd, a wholly owned subsidiary of Diebold
Incorporated, has secured a major contract for the supply of ATMs an
services to UTI Bank -HSBC completes acquisition of 14.6% stake in
UTIBank for .6 m -UTI Bank installs ATM in Thiruvananthapuram
LaunchesRemittance Card' in association with Remit2India, a Web site
offeringmoney transfer services
2005: - UTI Bank enters into a banc assurance partnership with Bajaj
Allianz General for selling general insurance products through its
Branch network. -UTI Bank launches its first Satellite Retail Assets
Centre (SRAC) in Karnataka at Mangalore.
2006: -UBL sets up branch in Jaipur -UTI Bank unveils priority banking
Lounge.
14

Management of Axis bank

Promoters: Axis Bank Ltd. has been promoted by the largest and the
Best Financial Institution of the country, UTI. The Bank was set up with
A capital of Rs. 115 crore, with UTI contributing Rs. 100 Crore, LIC - Rs.
7.5 Crore and GIC and its four subsidiaries contributing Rs. 1.5 Crore
Each SUUTI - Shareholding 27.02%Erstwhile Unit Trust of India was set
Up as a body corporate under the UTI Act, 1963, with a view to
Encourage savings and investment. In December 2002, the UTI Act,
1963 was repealed with the passage of Unit Trust of India (Transfer of
Undertaking and Repeal) Act, 2002 by the Parliament, paving the way
For the bifurcation of UTI into 2 entities, UTI-I and UTI-II with effect
from1st February 2003. In accordance with the Act, the Undertaking
specified as UTI I has been transferred and vested in the Administrator
Of the Specified Undertaking of the Unit Trust of India (SUUTI), who
Manages assured return schemes along with 6.75% US-64 Bonds,
6.60% ARS Bonds with a Unit Capital of over Rs. 14167.59 crores. The
Government of India has currently appointed Shri K. N. Prithviraj as the
Administrator of the Specified undertaking of UTI, to look after and
Administer the schemes under UTI where Government has continuing
Obligations and commitments to the investors, which it will uphold.

15

16

CHAPTER 2

PROJECT INTRODUCTION
As a part of curriculum the students of MBA have to undergo Summer
Internship Program (SIP). Where in a student gets the knowledge about
Practical life, how the work is done in companies, how to get acquainted
with working conditions and other many such things, etc. The main aim
behind this program is that students get some experience with which he
could get assistance while searching the job. This program is generally
provided by a company and it lasts for at least two months. Students as
per their specializations could apply for SIP and get the opportunity to
work in a company, which the college suggests.
As a management student I also have to undergo SIP. I got the
Opportunity to complete this program in AXIS BANK LTD., for two
Months. Axis bank is one of the leading BANKS in banking sector in
India. First of the two months was devoted to training. Our training
Started with the session of information about bank product and sales
And - what is the meaning of the concepts, importance of sales and
Marketing was taught. The second part was about open an account, why
We open an account in bank, about the banking sector- as avenue
For investment, how banking sector is Better Avenue for investment.
The next session was about detailed knowledge about banking sector how
To sell these products in market. The last session was about the
Practical knowledge about how to get appointment of customers and
How to convince them to take the product. In the second month we
Have sell the products directly in the market, procedure of selling the
Products etc.

MEANING OF BANKING OPERATIONS

The Banking contains products sold to large and middle market
commercial companies, as well as to consumers on a wholesale
Basis. This includes lending, treasury management, mutual funds,
Asset-based lending, commercial real estate, corporate and institutional
trust services, and investment banking through Wells Fargo Securities.
The company also owns Baring to Associates, a middle market
investment bank. Wells Fargo historically has avoided large corporate
loans as stand-alone products, instead requiring that borrowers purchase
other products along with loanswhich the bank sees as a loss leader.
One area that is very profitable to Wells, however, is asset-based lending:
lending to large companies using assets as collateral that are not normally
used in other loans. This can be compared to subprime lending, but on a
17

corporate level. The main brand name for this activity is "Wells Fargo
Foothill," and is regularly marketed in tombstone ads in the Wall Street
Journal. Wells Fargo also owns Estill Secured, which is described as a
"real estate investment bank" but is essentially one of the largest
commercial real estate brokers for very large transactions (such as the
purchase and sale of large Class-A office buildings in central business
districts throughout the United States).
The banking operations consist of the following
Transactions:
1. Opening of Account
2. Issue of Check book
3. International Debit / Credit Card
4. Issue of Demand Draft (DD)
5. Net banking
6. E-mail statement
7. Phone banking
8. Instar Query
9. Insta Alert
10. Bill pay
11. Passbook
12. Quarterly Account Statement
13. Loan Facility

DEFINITIONS OF BANKING

a bank is a financial institution licensed by a government. Its

Primary activity is to lend money. Many other financial activities
Were allowed over time. For example banks are important
Players in financial markets and offer financial services such as
Investment funds.
Banking can also be defined as engaging in the business of
Keeping money for savings and checking accounts or for
Exchange or for issuing loans and credit.
transacting business with a bank; depositing or withdrawing
Funds or requesting a loan.
Bank - a supply or stock held in reserve for future use (especially
In emergencies)

MEANING OF BANKING
An organization, usually a corporation, chartered by a state or federal
Government, which does most or all of the following: receives demand
Deposits and time deposits, honors instruments drawn on them, and
Pays interest on them; discounts notes, makes loans, and invests in
18

Securities; collects checks, drafts, and notes; certifies depositor's

Checks; and issues drafts and cashier's checks.

19

20

CHAPTER 3

PROJECT RESEARCH
PRODUCT OF AXIS BANK
Easy Access Saving Account
Saving Account for Women
Prime saving Account
Senior Citizens Saving Account
Priority Banking
Corporate Salary Account
Trust /NGOs Saving Account
Resident Foreign Currency Account
Online Trading Account
Current Account
Term Deposits
Locker Facilities
NRI Services
Depository Services
Financial Advisory Services
Wealth Management Services
Insurance Solutions Life and General
Retail Loans
Credit Loans
Travel Currency Cards
Remittance Cards
Gift Cards

Customer service in Banking Operations

Cheque Drop Box Facility
RBI's Committee on Procedures and Performance Audit on Public
Services has recommended that both the drop box facility and the
facility for acknowledgement of the cheques at the regular collection
counters should be available to customers and no branch should refuse
to give an acknowledgement if the customer tenders the cheques at
the counters.
Issue of Cheque Books: The Committee has observed that some
banks do not allow depositors to collect their cheque book at the
branch but insist on dispatching the cheque book by courier to the
depositor. Further, it is stated by the Committee that the depositor
21

is forced to sign a declaration that a dispatch by the courier is at

the depositor's risk and consequence and that the depositor shall
not hold the bank liable in any manner whatsoever in respect of
such dispatch of cheque book. Committee has observed this as an
unfair practice and advised banks to refrain from obtaining such
undertakings from depositors. Banks should also ensure that
cheque books are delivered over the counters on request to the
depositors or his authorized representative.
Statement of Accounts / Pass Books: The Committee has noted
that banks invariably show the entries in depositors passbooks /
statement of accounts as "By Clearing" or "By Cheque". Further, in
the case of Electronic Clearing System (ECS) and RBI Electronic
Funds Transfer (RBIEFTR) banks invariably do not provide any
details even though brief particulars of the remittance are provided
to the receiving bank. In some cases computerized entries use
sophisticated codes which just cannot be deciphered. With a view to
avoiding inconvenience to depositors, banks are advised to avoid
such inscrutable entries in passbooks statements of account and
ensure that brief, intelligible particulars are invariably entered in
passbooks / statements of account. Banks may also ensure that
they adhere to the monthly periodicity prescribed by us while
sending statement of accounts.

Traditional banking activities:

Banks act as payment agents by conducting checking or current accounts
for customers, paying cheques drawn by customers on the bank, and
collecting cheques deposited to customers' current accounts. Banks also
enable customer payments via other payment methods such as telegraphic
Transfer, EFTPOS, and ATM. Banks borrow money by accepting funds
Deposited on current accounts, by accepting term deposits, and by
Issuing debt securities such as banknotes and bonds. Banks lend
Money by making advances to customers on current accounts, by
Making installment loans, and by investing in marketable debt
Securities and other forms of money lending. Banks provide almost all
Payment services, and a bank account is considered indispensable by
Most businesses, individuals and governments. Non-banks that provide
Payment services such as remittance companies are not normally
Considered an adequate substitute for having a bank account. Banks
Borrow most funds from households and non-financial businesses, and
22

Lend most funds to households and non-financial businesses, but

nonbank Lenders provide a significant and in many cases adequate
Substitute for bank loans, and money market funds, cash management
Trusts and other non-bank financial institutions in many cases provide
An adequate substitute to banks for lending savings .

Accounting for bank accounts

Bank statements are accounting records produced by banks under the
Various accounting standards of the world. Under GAAP and IFRS there
Are two kinds of accounts: debit and credit. Credit accounts are
Revenue, Equity and Liabilities. Debit Accounts are Assets and
Expenses. This means you credit a credit account to increase its
Balance and you debit a debit account to increase its balance. This
Also means you debit your savings account every time you deposit
Money into it (and the account is normally in deficit), while you credit
Your credit card account every time you spend money from it (and the
account is normally in credit).However, if you read your bank
statement, it will say the oppositethat you credit your account when
you deposit money, and you debit it when you withdraw funds. If you
have cash in your account, you have a positive (or credit) balance; if
you are overdrawn, you have a negative (or deficit) balance. The
reason for this is that the bank, and not you, has produced the bank
statement. Your savings might be your assets, but the bank's liability,
so they are credit accounts (which should have a positive balance).
Conversely, your loans are your liabilities but the bank's assets, so
they are debit accounts (which should have a also have a positive
balance).Where bank transactions, balances, credits and debits are
discussed below, they are done so from the viewpoint of the account
holderwhich is traditionally what most people are used to seeing.

Economic functions
1. Issue of money, in the form of banknotes and current accounts
Subject to cheque or payment at the customer's order. These claims
On banks can act as money because they are negotiable and/or
Repayable on demand, and hence valued at par. They are effectively
Transferable by mere delivery, in the case of banknotes, or by
Drawing a cheque that the payee may bank or cash.
2. Netting and settlement of payments banks act as both
Collection and paying agents for customers, participating in
Interbank clearing and settlement systems to collect, present, be
23

Presented with, and pay payment instruments. This enables banks

To economies on reserves held for settlement of payments, since
Inward and outward payments offset each other. It also enables the
Offsetting of payment flows between geographical areas, reducing
the cost of settlement between them.
3. Credit intermediation banks borrow and lend back-to-back on
Their own account as middle men
4. Credit quality improvement banks lend money to ordinary
Commercial and personal borrowers (ordinary credit quality), but
Are high quality borrowers. The improvement comes from
Diversification of the bank's assets and capital which provides a
buffer to absorb losses without defaulting on its obligations.
However, banknotes and deposits are generally unsecured; if the
bank gets into difficulty and pledges assets as security, to raise the
funding it needs to continue to operate, this puts the note holders
and depositors in an economically subordinated position.
5. Maturity Transformation banks borrow more on demand debt
and short term debt, but provide more long term loans. In other
Words, they borrow short and lend long. With a stronger credit
Quality than most other borrowers, banks can do this by
Aggregating issues (e.g. accepting deposits and issuing banknotes)
and redemptions (e.g. withdrawals and redemptions of banknotes),
maintaining reserves of cash, investing in marketable securities that
can be readily converted to cash if needed, and raising replacement
funding as needed from various sources (e.g. wholesale cash
markets and securities markets).

Banking channels
Banks offer many different channels to access their banking and other
services:
A branch, banking centre or financial centre is a retail location
where a bank or financial institution offers a wide array of facetoface service to its customers.
ATM is a computerized telecommunications device that provides
a financial institution's customers a method of financial
transactions in a public space without the need for a human clerk
or bank teller. Most banks now have more ATMs than branches,
and ATMs are providing a wider range of services to a wider
range of users. For example in Hong Kong, most ATMs enable
anyone to deposit cash to any customer of the bank's account by
feeding in the notes and entering the account number to be
credited. Also, most ATMs enable card holders from other banks
24

to get their account balance and withdraw cash, even if the card
is issued by a foreign bank.
Mail is part of the postal system which itself is a system wherein
written documents typically enclosed in envelopes, and also
small packages containing other matter, are delivered to
destinations around the world. This can be used to deposit
cheques and to send orders to the bank to pay money to third
parties. Banks also normally use mail to deliver periodic account
statements to customers.
Telephone banking is a service provided by a financial institution
which allows its customers to perform transactions over the
telephone. This normally includes bill payments for bills from
major billers (e.g. for electricity).
Online banking is a term used for performing transactions,
payments etc. over the Internet through a bank, credit union or
building society's secure website.
Mobile banking is a method of using one's mobile phone to
conduct simple banking transactions by remotely linking into a
banking network.
Video banking is a term used for performing banking
transactions or professional banking consultations via a remote
video and audio connection. Video banking can be performed via
purpose built banking transaction machines (similar to an
Automated teller machine), or via a videoconference enabled
bank branch.
KYC (KNOW YOUR CUSTOMER)
As per KYC guideline the RBI has advised banks to follow KYC
guidelines of RBI mandates banks to collect three proofs from their
customers they are
1 Photograph
2 Proof of Identity
3 Proof of address
Accordingly, Axis bank has framed its KYC procedure according to
which, a photograph and documentary proof of personal identification
and address proof are required t be provided. The account Opening
form Provides the nature of documents required / procedure to be
followed for opening a new account. You may also log in to our website
www.axisbank.com for such information which is displayed product
wise.

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Present Status of the OrganizationAXIS BANK has always looked at technology as a key facilitator to
provide better customer service and ensured that its IT strategy follows
the Business strategies as to arrive at Best Fit. The bank has made
rapid strides in this direction. Along with the achievement of 100%branch
computerization, one of the major achievements of the Bank is covering
all the branches of the Bank under Core Banking Solution (CBS), thus
covering 100% of its business and providing Anytime Anywhere
banking facility to all customers including customers of more than 2000
rural branches. The bank has also been offering Internet banking services
to the customers of CBS branches like booking of tickets, payment of
bills of utilities, purchase of airline tickets etc.Towards developing a cost
effective alternative channels of delivery, the bank with more than 12922
ATMs has the largest ATM network amongst Nationalized Banks.
With the help of advanced technology, the Bank has been a frontrunner in
the industry so a fare the initiatives for Financial Inclusion is concerned.
With its policy of inclusive growth in the Indo-Genetic belt, the Banks
mission is Banking for Unbanked. The Bank has launched a drive for
biometric smart card based technology enabled Financial Inclusion with
the help of Business Correspondents/Business Facilitators (BC/BF) so as
to reach out to the last mile customer. The BC/BF will address the
outreach issue while technology will provide cost effective and
transparent services. The Bank has started several innovative initiatives
for marginal groups like rickshaw pullers, vegetable vendors, dairy
farmers, construction workers; etc.The Bank has already achieved 100%
financial inclusion in 21,408 villages. Backed by strong domestic
performance, the bank is planning to realize its global aspirations. In
order to increase its international presence, the Bank continues its
selective foray in international markets with presence in Honking, Dubai,
Kazakhstan, UK, Shanghai, Singapore, Kabul and Norway. A second
branch in Honking at Kowloon was opened in the first week of April09.
Bank is also in the process of establishing its presence in China, Bhutan,
DIFC Dubai, Canada and Singapore. The bank also has a joint venture
with Everest Bank Ltd. (EBL), Nepal.

Future Expansion of the Organization

Under the long term vision, Bank proposes to start its operation in Fiji
Island, Australia and Indonesia. Bank continues with its goal to become a
household brand with global expertise. Amongst Top 1000 Banks in the
28

World, The Banker listed AXIS at 250th place. Further, AXIS is at the
1166th position among 48 Indian firms making it to a list of the worlds
biggest companies compiled by the US magazine Forbes
Departments of the Organization

Finance
Personal Administration
Human Source
Sales & Marketing
Retailing
Treasury Management

ACCOUNT INFORMATION
IN AXIS BANK FOR DIFFERENT SET OF CUSTOMERS WE
HAVE SEPARATE PRODUCT SEGMENT FOR PROVIDING
FULL SERVICES FOR END SATISFACTION.
AS A RANGE OF PRODUCT AXIS BANK HAVE SEGEMNTED
ITS SERVICES IN 5 DIFFERENT CATEGORIES.

1. Services to the Individuals /non individuals under personal banking

segment.
2. Services to the corporate through corporate banking
3. To serve the non-resident individual segment is NRI- banking
4. To sponsor and cater village/ agricultural segment Agri& Rural
banking.
And last but not the least to cater the niche segment services through
priority/Wealth services
1. Personal
a) Accounts
EasyAccess Savings Account
KrishiSavings Account
Prime Savings Account
Salary Account
Women's Savings Account
Priority Account Resident
Demat Account
Senior Citizen's Account
29

 Defence Salary Account

Trust/NGO Savings Account
Azaadi - No Frills
Pension Savings Account
b) DEPOSITS
Fixed Deposit
Recurring Deposit
Encash 24
c) LOANS
Home Loan
Car Loan
Personal Loan
Loan Against Shares
Loan Against Property
Loan Against Security
Education Loan
Credit Cards
Infinite Credit Card
Titanium Smart Traveler Credit Card
Signature Credit Card
Platinum Advantage Credit Card
Platinum Credit Card
Easy Credit Card
Gold Credit Card
Silver Credit Card
eShop Card
Corporate Credit Card
Trust Chemists Credit Card
Shriram Credit
DEBITS CARDS
Business Debit Card
Priority Platinum Debit Card
My Design - Image Debit Card
Titanium Rewards Debit Card
Classic Debit Card
Gold Debit Card
Gold Plus Debit Card
Business Gold Debit Card
d) FOREX
Travel Currency Cards
30

 India Travel Card

Outward Remittances
Foreign Currency Travellers Cheques
e) INVESTMENTS
Mohur Gold
Online Trading
Mutual Funds
Demat Account
8% Savings Bonds
f) INSURANCE
Life insurance
Max New York Life Life Gain Plus
Max New York Life Whole Life
Participating
Max New York Life Life Partner Plus
Max New York Life Platinum Protect
Max New York Life Shiksha Plus II
Max New York Life Flexi Fortune
Max New York Life College Plan
Health insurance
Family Health
Silver Health
Motor Insurance
Jewellery Insurance
Personal Accident
Home
Safe Home
Safe Home Plus
Travel Insurance
Travel Companion
Travel Elite
Student Travel
Critical Illness
Business Advantage
g) PAYMENTS
Bill Pay
Electronic Clearing Service
Outward Remittance
Tax Payment
Tax e-Payment
31

 Direct Tax Payments

Pension Disbursement
h) OTHER SERVICES
Prepaid Mobile Recharge
Locker
Online Shopping
IPOSmart
E-Statement
2. CORPORATE
a) ACCOUNTS
Normal Current Account
Business Advantage Account
Business Select Account
Business Classic Account
Business Privilege Account
Channel One Account
Current Account for GovtOrganizations
Current Account for Banks
Capital Market Current Account
Krishi Current Account
Business Global Current Account
Club 50 Current Account
Local Current Account
b) CREDIT
Working Capital Finance
Term Loans
Trade Services
Structured Finance
Supply Chain Management
Overseas Transactions
c) CAPITAL MARKET
Axis Infra Index
Debt Solutions
Equity Solutions
Private Equity, Mergers & Acquisitions
Advisory Services
Trusteeship Services
Depository Services
e -Depository Services
32

 Capital Market Funding

Custodial Services
e-Broking
d) TREASURY
Forex
Currency Futures
International Business
Money Market
Constituent SGL Facilities
Retailing of Government Securities
e) CASH MANAGEMENT SERVICES
Payment Solutions
Collection Solutions
f) GOVT. BUSINESS
Authorization
Direct Tax Payment
Indirect Tax Payment
State Tax Payment
Pension Disbursement
Other Services
e-Payments
e-Governance Tie-ups
Online Tax Payment
New Pension System (NPS)
3. NRI
a) ACCOUNTS
NRE Savings Account
NRO Savings Account
NRI Prime Account
Priority Account NRI
PIS Account
b) DEPOSITS
NRE Salary Account
RFC Account
NRE Rupee Deposit
NRO Rupee Deposit
FCNR Deposit
RFC Term Deposit
c) SERVICES
33

 Locker
NRI Local Post Box
4. AGRI & RURAL
d) AGRI BUSINESS
Kisan Power
Powertrac
Commodity Power
Contract Farming
Power Gold
Arthia Power
Other Products
5. FINANCIAL INCLUSION
What is "Financial Inclusion"?
Why "Financial Inclusion"?
What is the Scope of Financial Inclusion?
What are the Key Success Factors in "Financial
Inclusion"?
What are the Key Milestones achieved by Axis Bank
so far in Financial Inclusion?
What is the way forward?
6. PRIORITY
e) ACCOUNTS
Priority Account Resident
Priority Account NRI
f) DEPOSITS
Fixed Deposits
Recurring Deposits
Encash 24
Tax Saver Fixed Deposit
g) LOANS
Home Loan
Car Loan
Personal Loan
Loan Against Shares
Loan Against Property
Loan Against Security
Credit cards
Infinite Credit Card
34

 Titanium Smart Traveler Credit Card

Signature Credit Card
Platinum Advantage Credit Card
Platinum Credit Card
Easy Credit Card
Gold Credit Card
Silver Credit Card
eShop Card
Corporate Credit Card
Trust Chemists Credit Card
Shriram Credit Card
Debit cards
Business Debit Card
Priority Platinum Debit Card
MyDesign - Image Debit Card
Titanium Rewards Debit Card
Classic Debit Card
Gold Debit Card
Gold Plus Debit Card
Business Gold Debit Card
Travel Currency Cards
India Travel Card
i) FOREX
Travel Currency Cards
India Travel Card
Outward Remittances
Foreign Currency Travellers Cheques
j) INVESTMENTS
Mohur Gold
Online Trading
Mutual Funds
Demat Account
8% Savings Bonds

k) INSURANCE
Life insurance
Max New York Life Life Gain Plus
Max New York Life Whole Life
Participating
Max New York Life Life Partner Plus
35

 Max New York Life Platinum Protect

Max New York Life Shiksha Plus II
Max New York Life Flexi Fortune
Max New York Life College Plan
Health insurance
Family Health
Silver Health
Motor Insurance
Jewellery Insurance
Personal Accident
Home
Safe Home
Safe Home Plus
Travel Insurance
Travel Companion
Travel Elite
Student Travel
Critical Illness
Business Advantage
l) PAYMENTS
Bill Pay
Electronic Clearing Service
Outward Remittance
Tax Payment
Tax e-Payment
Direct Tax Payments

Pension Disbursement
m) OTHER SERVICES
Prepaid Mobile Recharge
Locker
Online Shopping
IPOSmart
E-Statement

SAVING ACCOUNT INFORMATION

Definition: A deposit account at a bank or savings and loan which pays
interest, but cannot be withdrawn by check writing.
36

Types of Saving Account In Axis Banking

Zero Balance Savings Account
At Axis Bank it has been constant endeavor to create products
specifically catering to your needs. The account while offering a whole
range of services also addresses your latent need of having an account
without the hassle of maintaining an average quarterly
balance.
Features: - 1.No Average Quarterly Balance requirement
2. Free International Debit Card with an Accidental Insurance cover up
To Rs 2 lakhs* (charges for the primary holder are waived)
3. Free mobile banking facility
4. Access through more than 825 branches and more than 3595 ATMs
5. At-Par cheque facility with the clearing limit of Rs 50,000
6.24x7 Telebanking & Internet banking
7. Free quarterly statements
8. Free monthly e-statement
Conditions Apply:1. Initial funding of Rs. 5,500.
2. Account maintenance fee of Rs. 500 per annum
Krishi Savings Account (Kheti Ho Khushahaliki)
Axis Bank offers a unique savings account which is easy to operate and
allows you to transact immediately. This product has been specially
designed keeping in mind the unique requirements of a farmer and
true to its nature has been called the Krishi Savings Account. Some of
the features of our new product are:
Average Balance Requirement :This account is offered with the
requirement of maintaining the half-yearly average balance of Rs 1000
only.
International Master Debit Card
The Krishi Savings Account entitles you to an International Master
Debit Card with which you can access your account anytime through
the Axis Bank ATM network free of cost. This card comes with a cash
withdrawal limit of Rs 25,000 per day. Free Accident Insurance cover of
Rs 2 lacks.
Anywhere Banking
Being a Krishi account holder, you are entitled to access our wide
network of more than 825 branches and 3595 ATMs across 440 cities.
You can now easily carry out your transactions through any of the
branches or ATMs.
At Par Cheque Book
37

Your Krishi Savings Account comes with the At-Par Cheque facility. This
Facility enables you to encase the cheques as local instruments at any
of the 440 centers where the Bank has its presence, at no extra cost.
Moreover, you can also issue cheques at other centers up to the limit of
Rs 50,000.
Easy Access Savings Account (Banking made easy)
A:
Accessibility
C:
Convenience
C:
Comfort
E:
Earnings
S:
Speed
S:
Service
Want a savings account that transcends geographical boundaries?
Presenting, Axis Bank's Easy Access Savings Account. The account is
an endeavor by the Bank to understand the consumers' needs and
redefine banking to suit your requirements for a truly comfortable
banking experience. Easy Access Savings Account gives you instant
access to your money anywhere, anytime. Possessing a range of
unmatched features, it has been devised to better suit the
convenience of our eclectic client base. You can avail of all these
services with a minimum quarterly average balance of Rs. 5,000 in
metro or urban centers, Rs. 2,500 in semi urban centers and Rs. 1,000
in rural centers.
At-par cheque
ATM Network
Anywhere Banking
Telebanking
iConnect
Mobile Banking
Quarterly account statement
Quarterly interest @ 3.5 % per annum
Free monthly e-statement.
You can avail of all these services with a minimum quarterly average
balance of Rs. 5,000 in metro or urban centers, Rs. 2,500 in semi urban
centers and Rs. 1,000 in rural centers.

CURRENT ACCOUNT INFORMATION

CHANNEL ONE: (FOR SUCCESSFUL BUSINESSES)
The Channel One Current Account is an effort in that direction where
we take care of your day to day banking requirements leaving you with
more time for your business. Channel One Current Account is most
appropriate choice of successful businesses. At a monthly Average
38

Balance (MAB ) of Rs. 10 lack.

FEATURES:
1. Relationship Manager
2. Doorstep Banking
3. Anywhere Banking
4. Free Internet Banking
5. Free 24 hour Telebanking
6. Mobile Banking Service
7. International debit card
8. cheque Protection Facility
9. Free 24 hour cheque deposite facility
10. Payment of Government Taxes/ Dues
11. Foreign exchange services.
ZERO Hassle Balance: Small businesses rising on the growth
graph need the right of nurturing and appropriate solution for their
growing banking requirements. Recognizing these needs, Axis Bank
present you the Local Current Account geared to answer all kinds
of local business requirements. At a monthly Average Balance
(MAB) of Rs. Nil.
FEATURES:
1. Zero Balance facility
2. 75 free transactions every month
3. Rebate on Annual Charges
4. Upfront Annual Fee
5. Mobile Banking
6. ATM cum International Debit Card
7. Free Internet Banking
8. Telebanking
9. Free Monthly Account Statement
BUILDERS AND REAL ESTATE: Axis Bank understands the
increasing demands on businesses in this segment .Heres
presenting the Axis Bank Builder & Real Estate Current Account a
current account with unparalleled product features built to suit
Builders & Realtors exclusively. This account offers you
unmatched convenience while adding financial value to your
businesses spread over geographies. . At a monthly Average
Balance (MAB ) of Rs. 5 Lacs this account comes loaded with
special facilities and benefits, most appropriate for your
business.
FEATURES:
1. Home Branch Cash Deposit
2. Non Home Branch Cash Withdrawal
3. Free Anywhere Banking
39

4. Cluster facility
5. Zero Balance account for Vendors and Suppliers
6. Franking Facility
7. Customer cheque printing
8. Internet Banking
9. Free 24-hour Phone banking
10. Mobile Alerts
11. ATM cum Debit Card
12. Free Monthly Account Statement

40

41

Research Methodology
Research Methodology refers to the method the researchers use in
performing research operations. In other words, all those methods, which
are used by the researcher during the course of studying his research
problem, are termed as Research Methods. The research methodology
means the way in which we would complete our prospected task. Before
undertaking any task it becomes very essential for anyone to determine
the problem of study. I have adopted the following procedure in
completing my report study.
1. Formulating the problem
2. Research design
3. Determining the data sources
4. Analyzing the data
5. Interpretation
6. Preparing research report
(1) Formulating the problem
I analyzed first the factors that are important for the banking sector and I
came to know that providing credit facility to the borrower is one of the
important factors as far as the banking sector is concerned. On the basis
of the analyzed factor, I felt
That the important issue right now as far as the credit facilities is
provided by bank.
(2) Research Design
The research design tells about the mode with which the entire project is
prepared. My research design for this study is basically analytical.
Because I have utilized the large number of data of Axis Bank.
(3) Determining the data source
In my Study secondary data are used and the secondary data are those
data which are already available in the market. These data are easy to
search and are not expensive too. For my study I have utilized totally the
secondary data. Like websites, magazines, journals annual report etc.
(4) Analyzing the data
The secondary data would not be useful until and unless they are well
edited. When the person receives the secondary data many unuseful data
would also be there. So, I analyzed the data and edited them and turned
them in the useful data. So, that can become useful in my report study.
(5) Interpretation of the data
With use of analyses data I managed to prepare my project report. But the
analyzing of data would not help the study to reach towards its objectives.
42

The interpretation of the data is required so that the others can understand
the crux of the study in more simple way without any problem so I have
added the chapters of analysis that would explain others to understand my
study in simpler way

43

SAMPLING TECHNIQUES
Population - total group of respondents that the researcher wants to
study. Populations are too costly and time consuming to study in entirely.
Sample - selecting and surveying respondents (research participants)
from the population.
Probability sample: a probability sample is one that gives every member
of the population known chance of being selected
-Simple random sample: anyone
- Stratified sample: different group
- Cluster sample: different areas
All are selected randomly.
Non-probability sample: a non-probability sample is an arbitrary
grouping that limits the use of some statistical tests. It is not selected
randomly.
-convenience sample: readily available
-quota sample: maintain representation
In this project, sample size, sample unit, type of sampling and type of
scaling technique taken are as follows:Sample Size-170
Type of Sampling- Random Sampling
Data Sources are:Primary Sources: Questionnaire
Secondary sources: books, journals, internet sites.

Description of questionnaire is as follows

The questionnaire in this project contains 06 questions. All the 06
questions are closed ended questions, which are divided into 6 partsknowing about axis bank, a/c, reason, satisfaction with services
These closed ended questions helps to maintain the interest of the
customers in filling the questionnaire.
Closed ended questions are meant to know the satisfaction level of
customers and to let the customers suggest the changes they like in the
existing insurance policies. Also to express what are the new policies they
like to introduce in the bank.

44

45

Name-

46

ProfessionGovt. service
Pvt. Service
Business
DesignationName
of
organization/Company.
Contact
No.
+91-.
Email.
Age (in yrs) 25 to 30
30 to 35
35 to 40
More than 40
DATA OF MY PROJECT.xls
Q1. DO YOU KNOW THAT UTI BANK IS NOW AXIS BANK?
(a) YES

(b) NO

(Total Sample Size 163)

(STP Of questioner from different location )
Areas Covered: (Within the radius of 2 Km.)
(1) Townhall
(2) Sadar bajar
(3) Brijbihar colony
(4) South City

85

84

83

82

81
customers
80

84

79

78
79

77

76

yes

no

know that UTI bank is axis bank

(Information Regarding UTIBank as Axis)

18

Bhoor/Koharapeer
12

Neay toSadar
Bank bajar
(Rajendra Nagar)
25

Yes
No
48

South City

Gangapur
2

25

Brijbihar
Near By
Area Of Central Jail
26

10

20

30

40

50

60

Q2. DO YOU KNOW THERE IS

TOWNHALL ?
(a) YES

AXIS BANK BRANCH IN

(b) NO

In my survey my findings were as below. Out of total 163 survey questioner

105 was not aware of this fact that Axis bank has its Branch at Townhall
location.

120

100

80

customers

60
105

40
58

20

YES

NO

know to axis bank in townhall

Areas: (1) Townhall (2) Sadar bajar (3) Brijvihar colony (4) South City

2
bhoor/koharapeer
Townhall
35

2
near to bank(rajendra nagar)
30

YES
NO
48
gangapur
2

10
near bycity
central jail
South
41

10

20

30

40

50

60

Q3. DO YOU HAVE A/C WITH AXIS BANK ?

(a) .

180

160

140

120

100
customers
161

80

60

40

20

2
YES

NO

having a/c in axis bank

Q4. IN WHICH BANK DO YOU HAVE A/C?

(a)

(b) .

(c) .

60

50

40

30
customers

54

51

20
36

10
16

13

10
5

banks

OTHERS

5 112

OBC 0211
ICICI 0120
AXIS 0 6 01
CANARA 1201
KOTAK 0 5 2 2
URBAN

8 0

SHAHARA

14

HDFC

PNB

BOB 3
SBI

CENTRAL JAIL
BHOOR/KOHARAPEER
RAJENDRA NAGAR

4 5 3
10

10

10

6
0

GANGAPUR

23
15

10

20
18
20

20

30

16
40

50

Q5. WHY ARE YOU WITH .. BANK?

60

70

60

50

40

30
52

CUSTOMERS
20

35
30
10

28
18

16
9

Axis Title

other 6 22 5
atm 03 5
employees 05 23
loan facility 302 5
near to home 6

20

02
central jail
rajendra nagar
bhoor/koharapeer
gangapur

gov. bank 0 8 21
internet 05 2 10
intrest rate 4 4 3
facility/services

20
30

22

24

10

saving a/c 6 2 5 4
current a/c

22
0

0
20

40

60

80

100

Q6. ARE YOU SATISFIED WITH THE SERVICES OF YOUR BANK?

(a) YES

(b) NO

My Findings / Interpretation of Data from Survey (Analysis)

Objective :
First Question- was to know that whether people in the surroundings of
the bank branch do know this fact that axis bank was earlier UTI bank. The
purpose of this was to really judge that how people take the name Axis
Bank as a bank and to which type of organization they correlate with .(Like
MNC or private bank or PSU or any new player in banking sector.
My observation: As far as my observation is concern out of 163 peoples 84
was not aware of this fact that axis bank was earlier known as UTI. Other
way round they were in this ambiguity that some new player in banking
sector has stepped into the market and also they were having no faith in this.
When I told that it is none but the UTI bank they started giving bit of respect
to the organization because it is a very old player in financial sector.
As far marketing is concern I feel that brand regenuation has its negative
impact over the brand because UTI was known to peoples but axis was
having feeling of new player in the financial sector.
Second question was to know that whether people in the local
surroundings know about the availability of the branch in Townhall. My
purpose was to know that whether bank has used proper marketing tools
(such as banners/ hoardings/ KNOPs) before launch of the branch/ after the
launch of the branch.
My Observation : My observation was out of 163 , 105 people was not
aware of this fact that axis bank is running a full-fledge branch at Townhall
location to survey its customers. Though it was not that nearby location to
the branch premises but within the radius of 2-3 km. To marking in red the
biggest mob who have given a negative answers Gangapur was the only
area where people was not aware of this.
Third question was to know that how many people have his/her
account in axis bank or not.

My observation: 161 peoples out of 163 were not having account with axis
bank. Reason behind that was either they were not aware of the branch or
they were taking it as an organization which is new to the sector.
Fourth & Fifth question: was to know the biggest competitors and
growing organization in term of local retail business and why people have
associated with.
My observation: Mostly peoples were having account with Public sector
bank, majorly with SBI& BOB . The biggest competitor in private sector
was HDFC bank, which had attracted the number of customers . Basic thrust
for dealing with PSU was loan product while with HDFC bank was some
outstanding servicing and aggressive marketing.
Sixth Question: was to know the prospective customer of the branch with
making the contact to unsatisfied customer.
My observation : Mostly people was satisfied with the bank from which
they were banking .Still the information of the axis bank have been given to
them and interested customers have assured me to visit the branch in near
future.

CONCLUSION TO MY RESEARCH
As far as market share of axis bank is concern its is around..% . in a recent
research it has been finded out that axis.
As far as branch level strategies are concern after analysis of my raw data
(from questioner ) raised from local market of the branch I have given some
suggestions and recommendation to increase its business size in the local
market.
Some ground level activities of marketing is required to increase the impact
of product and services of bank visa-a- vise to attract customers at local
level.

Suggestions and recommendation

1 Bank/Branch should make proper advertising campaign to increase
the knowingness about the axis bank and its branch in Tilhar SPN.
2 Branch should advertise through print media/audio-video media to
circulate the information about its product and services in local area.
Because of people are very less aware that What is axis bank and
does it have branch in Tilhar SPN or not?
3 Bank should pose the marketing strategy with the help of STP
(Segmentation Targeting-positioning) of the area and with the help
of areas SLEPTC (social, legal, economical, political, technological
and cultural) aspects the products can be redefining and be presented
to make people attract towards branch.
4 ban k should also start the retail asset (loan product) because major
customers are getting attracted towards those banks which are
providing loan products like credit card, loans , cash credit limits,
house loans etc.
5 Bank should reduce its AQB criteria to attract the customer though
time to time with the help of some account campaign in which the
serving customers can have account with reduced AQB
6 Bank/ branch should increase its RFI (reach- frequency and impact)
through proper advertising campaign for time to time basis.

COMPETETIORS
1. ICICI Bank Ltd.
2. HDFC Bank Ltd.
3. State Bank of India
4. Canara Bank
5. Punjab National Bank
6. Bank of Baroda

BIBLIOGRAPHY

. REFERENCE
1 - A New Beginning : The Turnaround Story Of Indian Bank
2 - Bank Marketing : Concepts And Applications
3 - Banking And Finance
4 - Banking Developments in India
5 - Basics of Banking
6 - Bank leaflet and Boucher
7 - Internet
Websites:
http://fic.wharton.upenn.edu/fic/papers/97/9748.pdf
http://www.bseindia.com/downloads/PersonalFinance.pdf
http://www.bcg.com/publications/files/Protecting_the_Franchise_as_
New_Forces_Transform_Retail_Banking_Sep04_OfA.pdf
http://www.myiris.com/cards/compare1.php
http://www.icicibank.com/pfsuser/aboutus/investorelations/annualrepo
rt/pdf/ar2k3.pdf
www. Indiainfoline.com
http--www.igi-online.com-downloads-pdf http--www.hdfcbank.com-pdf_forms-investorpresentation.pdf
http--www.bseindia.com-downloads-AsianBanking.pdf
www.axisbank .com
www.google.com