HOME CARE FORMULATION

2X High Efficiency Liquid Laundry Detergent

H-FC-0012

This formulation demonstrates the benefits of using Novethix L-10 polymer in a 2X laundry detergent. This rheology modifier provides
reduced splashing, very good shear-thinning and consumer valued product aesthetics. These attributes improve pourability of the product
and provide convenience to the consumer due to the excellent material drain from the container. This detergent is intended for front
loading washing machines.

Weight
%

Chemical Name, Trade Name

1. Deionized Water
(1)
2. Novethix L-10 Polymer (30 wt% TS)
3. Sodium Dodecylbenzenesulfonate

(2)
(55 wt% TS), MARANIL Paste A 55
4. Sodium Laureth Sulfate (28 wt% TS),
(3)
Zetesol NL-2
5. Noverite K-752 Polymer (1) (63 wt% TS)

Function

Typical Product Properties:

38.77
4.00
9.09

Diluent
Rheology Modifier
Surfactant

Appearance:

Clear green viscous liquid

pH:

7.5 - 8.5

17.86

Surfactant

Turbidity (NTU):
10 - 15 max
Pass 6 months at 45C
Stability:
Pass 10 freeze/thaw cycles

3.00

Chelating Agent

6. Sodium Hydroxide (18%)

7. Potassium Cocoate,
(4)
Coco Soap PR
8. C12-15 Pareth-7,

(5)
Tomadol 25-7 (100 wt% TS)
9. Sodium Xylene Sulfonate,

(6)
Stepanate SXS-E
10. Propane-1,2-diol
11. Trisodium Citrate
12. Sodium Diethylenetriamine Pentamethylene Phosphonate (32 wt% TS)
(7)
Sequion 40 Na32
13. Sodium Hydroxide (18%)
14. Benzisothiazolinone

(8)
Parmetol D11
(9)
15. Fragrance, Persoft 177501
16. Yellow No. 10 (0.1 wt% TS)

4.50
3.00

pH adjuster
Antifoam agent

5.00

Surfactant

1.25

Hydrotrope

17. Blue No. 1 (0.1 wt% TS)

4.00
5.00
2.03

Hydrotrope
Chelating agent
Chelating agent

1.55
0.05

Neutralizer
Preservative

0.40
0.25

Fragrance
Dye

0.25

Dye

Viscosity (mPas)*: 1,000 - 1,500

*Brookfield RVT @ 20 rpm, 25C, #4 spindle, measured at 24 hours

Supplier References:
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)

Lubrizol Advanced Materials, Inc.

BASF
Zschimmer & Schwarz
Concord Chemical
Air Products
Stepan
Giovanni Bozzetto
Schlke & Mayr
Firmenich

Procedure:
1. Add Novethix L-10 polymer to deionized water with mixing.
2. Add ingredients in order shown with mixing.
Novethix and Noverite are trademarks of The Lubrizol Corporation.
Maranil is a registered trademark of BASF.
Zetesol is a trademark of Zschimmer & Schwarz.
Tomadol is a registered trademark of Air Products and Chemicals, Inc.
Stepanate is a registered trademark of Stepan Company.
Sequion is a trademark of Giovanni Bozzetto.
Parmetol is a registered trademark of Schlke & Mayr GmbH.

H-FC-0012
Edition: July 2009
Reference #: LLN-011-06-36
Previous Edition: February 11, 2008
Original Edition: June 5, 2007

Lubrizol Advanced Materials, Inc. / 9911 Brecksville Road, Cleveland, Ohio 44141-3247 / TEL: 800.379.5389 or 216.447.5000
The information contained herein is being furnished
for informational purposes only, upon the express condition
that the User makes its own assessment of the appropriate
use of such information. While the information contained
herein is believed to be reliable, no representations,
guarantees or warranties of any kind are made as to its
accuracy, suitability for a particular application or the
results to be obtained herefrom. Lubrizol Advanced
Materials, Inc. ("Lubrizol") cannot guarantee how any
products associated with this information will perform in

combination with other substances or in the Users process.

Due to variations in methods, conditions and equipment
used commercially in processing these materials, no
warranties or guarantees are made as to the suitability of
the information or products for the applications
disclosed. Lubrizol shall not be liable and the User
assumes all risk and responsibility for any use or
handling of any material beyond Lubrizol's direct
control. LUBRIZOL MAKES NO WARRANTIES, EXPRESS
OR IMPLIED, INCLUDING, BUT NOT LIMITED TO,

THE IMPLIED WARRANTIES OF MERCHANTABILITY

OR FITNESS FOR A PARTICULAR PURPOSE. It is the
Users sole responsibility to determine if there are any
issues relating to patent infringement of any component or
combination of components relating to the supplied
information. Nothing contained herein is to be
considered as permission, recommendation, nor as
an inducement to practice any patented invention
without permission of the patent owner.

For further information, please visit: www.lubrizol.com/homecare

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