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A users guide to living and loving LUSHiously

Pouring a soap, mixing a cream, creating
Making it to order a fragrance or rhythmically pressing a
Everyday we make our products in small batches with fresh
ingredients by hand. Mass production and warehousing months’ thousand shampoo bars by hand gives our
worth of inventory is simply not what we do. We make products on lives meaning.
a just-in-time basis to ensure that everything delivered to your local It makes us proud. So proud, we like to tell
LUSH or your front door freshly made. It’s quite likely that product you who made each and every product, when
purchased today is just days or hours away from its creation. This is it was made and its best by date.
oam
of F face masks.
especially true with bio-fresh
n B at h
ee when
Real n Gr make LUSH with their own hands. We measure, mix and
people
Gree our products ourselves. No massive machinery or computer
mould was it
consoles – just a few well-placed mixing and filling machines. In fact, Who made it made
a tour of our factory would reveal that we are more like a big, bustling
restaurant kitchen than a cosmetics factory.

Keeping it fresh
About 65% of our products are unpreserved. We do this by making
products solid wherever possible. For those bottled and potted
products with higher water content, a preservative is required so they
don’t become contaminated by common bacteria in our homes.

We use only two preservatives (methylparaben and propylparaben)

in the lowest possible amounts, often the last two ingredients on the
list. These are the safest and mildest to be found and have been
used in cosmetics for 60 years.
happy
Committed to freshness, we sell preserved products for a maximum
of four months after they’re made. Total shelf life is just 14 months. people
We strongly encourage our customers to read and compare labels make Best
(on everything). What are the ingredients? Why are they there?
When was it made? When should it be used by? Who made it? The
happy soap by date
differences are compelling.

We make it daily with loving hands

www.LUSHusa.com f1
 Fun Facts for The
1. NI
MAL TES

• NO AN

TIN
New LUSHies founders of

G•
RU
LUSH are actively

EE
CR
E LT Y F R
by Ali Fillmore, a 10-year LUSH
employee and product expert involved in product
development, 2.
branding, and LUSH is 100%
international against animal
expansion. testing of ingredients
and products. Before our
products go to market,
our panel of human
volunteers test the
products on themselves
3. – no bunnies
allowed.
We proudly
list our ingredients
in our catalog, on
our website, and on our
packaging. LUSH products

ates.
are*:
• 100% vegetarian

fluctu
• 74% vegan

-up
• 77% natural

line
4.
*Q

an u

ct
d
pro
u

titie
We use the s a nd
percen as our 7.
tages change LUSH is THE
best essential
oils we can get place to find a unique
variety of stunning
our hands on and 5. bath and body gifts for
purchase them We are active just about any occasion or
directly from the in the ethical recipient. We carry 30 to
source. procurement of 50 gift sets depending on
ingredients and are the time of year and often
always seeking to offer seasonal specialties
source more fairly that are sure to
owly under running wa traded and sustainable please.
m sl t er
le the for ingredients and
b ma
rum x suppliers.
C

im

6.
ar.

um
b

bub
ble

LUSH is a very
bub

bles

innovative company
ngle 100g/3.5 oz

and holds seven patents:

Solid Deodorants, Bubble
Depending o

Bar Slices, King of Skin

and Soft Touch Body
t o f si

Butters, Solid Hennas,

n yo

Solid Conditioner, Shower

ou

ur w
ths

Jellies, and Solid

ba

at e

Shampoo Bars.
ree

rp

es
r

th su
to re
t wo et nd a
an g ardness, you c
ater h w

f2 1.888.733.5874
 A detoxifying bath with
Geo Phyzz bath bomb is
cheaper than and just as
effective as a mineral
bath at the spa.

e !
B at h T Im
Not
sure which
products to try
first? Start with
our bestsellers.
They are tried and
true and bestselling
for a very good
reason – people
love them! Happy Pill or H
o se aa
ho
,c

ge
slow-fizzing one

n bat
ath h.
No b
ta

b o
an

mb

Rose is the queen of essential oils and jasmine

las
ts fo o uw is the king so if you want feel like royalty use
y any of our dozens of products that contain these
rever but if ingredients.

Bits & Stockings go together

LUSH founders Mark and Mo pose Bathing in fragranced water laced with flowers is serene, but if
with little Simon and ChloÉ. you don’t want bits in your tub, put your bath bomb in an old nylon
stocking before adding it to contain them.

www.LUSHusa.com f3
Face the Day
skin guide
Normal to Oily Combination Normal to Dry
My skin is...

Very Sensitive

Extremely dry,
Dry & mature
Oily in t-zone

Dry in areas
(more than one

Acne prone
Congested,

sensitive
Inflamed
may apply)

Oily, but

flakey
Oily

Dry
Angels on Bareskin

Aqua Marina

Baby Face

Ultrabland
Ultrabland – Skin magic in an

Cleanse
Coalface
unassuming little pot Fresh Farmacy
Ultrabland is the absolute wonder
product of LUSH. Appropriate for Herbalism

all skin needs, it’s the most gentle Mask of Mag

and thorough of all facial cleansers. Ocean Salt
Formulated with beauty ingredients Sweet Japanese
used since ancient times, Ultrabland’s
Breathe of Fresh Air
recipe has been in the LUSH founders’
tone

repertoire for over 30 years. In Eau Roma Water

addition to the magic it creates for Tea Tree Water

faces, here are just a few of the many Skin’s Shangri La
other uses for this ultra-versatile Skin Drink
product:
Almond Kisses
• Soothes new tattoos • Celestial
Moisture

Prevents noses from getting Cosmetic Lad

raw after too much blowing Enzymion
• Removes make-up easily and Gorgeous
gently, even for the most Imperialis
done-up of drag queens • Afterlife
Soothes diaper rash • Does Ultralight
double duty as lip balm or
gloss • Acts as a facial moisturizer if you have nothing else •
Removes car grease on hands • Soothes after too much sun • Works
as a nighttime hand and foot treatment when used with cotton
gloves • Protects hairline when applying henna to hair • Helps
repair sore, cracked heals • Protects faces from windburn

f4 1.888.733.5874
Give Yourself a LUSH Facial Massage
A facial massage is one of the best ways to keep your skin from aging more
than it should. When you wake up, or before you go to bed, a facial massage
can: Release embedded particles • Increase blood flow to flush toxins and
bring more nutrients to cells • Relieve stress • Relieve sinus congestion •
Decrease puffiness • Relax facial muscles • discourage wrinkles

Step 1: Start with a clean face

and take a fingertip’s worth of
Ultrabland and rub into palms of
hands to give a light coating. This
helps to reduce friction during
massage.

Step 2: Place right hand on

left side of forehead and gently
stroke toward the opposite side.
Then, use the other hand to
stroke in the opposite direction.
Repeat 10 times.

Step 3: Place index finger above

eyebrow and middle finger below
eye socket. Gently stroke the
fingers out to the temples. Repeat
10 times.

Step 4: Place both hands over

the face. Gently draw the hands
down toward the chin, out to the
edge of the jaw, up the side of the
face and back to start position.
Repeat 10 times.

Step 5: Place right hand on

mouth and gently stroke over
to the left side. Use the other
hand to stroke in the opposite
direction. Repeat 10 times.

Step 6: Using both hands, gently

stroke one the side of the neck in
upward motions. Repeat 10 times.
Repeat on the other side.

Step 7: Raise both hands to eye

level. Part your fingers to create
a space between the middle and
ring fingers, place hands over
(but not touching cheeks). Gently
rub around each ear. Repeat 10
times.

Monique, Graphics

www.LUSHusa.com f5
 SHO LUSH solid shampoos are one of our most

W
economical (not to mention eco-friendly)
products. One bar can yield up anywhere from 50

P
to 80 washings.

One truckload of LUSH solid shampoo bars is

enough for 800,000 washes. It would take 15

ER ER!
truckloads of liquid shampoo to do the same job.
That means more pollution and a much bigger

OW
carbon footprint.

If 1 in 5 people switched from liquid shampoo to

LUSH solid shampoo bars, about 22 million plastic
bottles would be saved from the landfill each year.
On top of this, approximately 6 million metric
tons of preserved shampoo would be prevented
from entering the environment.

Our Jungle solid conditioner is chock full of fresh ingredients

that fortify your hair in an amazingly nourishing way. To use,
just wet the bar, slide it over the length of your clean, wet hair
several times and then work it in.
JUNGLE

If you find soap to be too drying, try

one of our six conditioning buttercreams.
They’re made with natural butters, oils and
glycerine and have just 15% soap content:
All the cleaning and moisturizing, none of
the itching.

No shower experience is complete without a

Buffy or King of Skin body butter. Rub on,
rise off, be moisturized and exhilarated all
day

To get the longest life out of your LUSH

soaps, buttercreams and solid shampoos,
keep them well-drained and away from
Hair guide water when not in use.

ch illed – great to impr

ove
My hair is... hen
Fine, Limp, Dull

cir
ew
Irritated Scalp/

Dry, Damaged
Oily Roots &

(more than one Big Calm

Dry Ends

us
Thinning
Dandruff

cu

may apply)
Blonde

la
Curly

to
Oily

tion
stic

Godiva
they are fanta

Hybrid Shower
Even thou

Karma Komba Pouff

Solid Shampoo

New
The Blonde
ture,

g h

Trichomania
o
a

ur i
pe r

Soak n’ Float
nn
tem

v o

Seanik m
ati
ve
oo
Ultimate Shine
ol d at r sho
wer je
llies are s
Squeaky Green
Jungle Conditioner Try crushing your shower jelly into a shower pouff or
washcloth for maximum lather and aromatic pleasure.

f6 1.888.733.5874
 Hair guide LUSH hair treatments are Making it by
the best way to get damaged hand…
My hair is... hair into shape quickly. What

Fine, Limp, Dull

Irritated Scalp/

Dry, Damaged
Oily Roots &
(more than one

is it?

Dry Ends

Thinning
Cacas (aka hennas)

Dandruff
may apply)

Blonde
Curly
Oily
are a healthy way
Big to add a shot of
Curly Wurly natural color and
Shampoo

Cynthia Sylvia
a boost of shine to
your hair.
Daddy O
I Love Juicy

Rehab

American Cream
Conditioner

Coolaulin

Retread

Happy Hippy construction photos courtesy of Jill Yewell

Veganese
Treatments

H’suan Wen Hua

Jasmine & Henna

Marilyn

Packaging is rubbish.
We encourage customers
to buy naked (or minimally
packaged) products whenever
possible (from LUSH AND
everyone else). However,
we know that some LUSH
de hair.
blon products (like our lovely
shower gels) are just too
nd ray a

special to pass up, so we also

e r gel
strongly encourage reuse and
ow !
ssy tones in g

recycling.
hip y sh
p
bra neutralizes

p It’
ha p s
oo
Daddy-O shamp

Our customers tell us they Tif, the

r in

like to use our popular happy

The violet colo

American Cream conditioner hippy

as a leave-in to help control in LUSH
fly-aways and frizzies and SCOTTSdale
to keep the scent with them
all day long.
This product was created by Mark Constantine for Mark Constantine.
www.LUSHusa.com f7
 Making it by hand…
What is it?

Avobath construction photos courtesy of Jill Yewell

o bath!
Av
Illustration by Amanda Jacques from Rhode Island, a LUSH customer and Forum member.

Logging on to the LUSH Customer

esh!

Forums is the best way to stay

connected to all that’s going on in
the LUSH world. You may even stumble
into a conversation with founder Mark
fr

No
Constantine on the international forum.

w that’s
f8 1.888.733.5874