Franklin University

MBA711- H3FF
To: Professor Blackstone
From: Abdi warsame
Date :11/08/2015
Business Brief
Tim Horton Corporation
Tim Horton Corporate aims to formulate a leverage menu innovation to grow morning, lunch and
snacking daytimes. Unlike another competitors, Tim Horton offers delicious hot and cold
beverage category and market share. In the U.S. Tim Horton restaurant continue to test and
implement menu opportunities that further differentiate us as a caf and bake shop destination.
Influence its marketing strength will drive same store sales growth, by increasing its advertising
and marketing investment across U.S. Markets which will define our brand position as a caf
and Bake shop which offers unique marketing niche.
Developing restaurants penetration in U.S. growth markets, we will mainly focus in Ohio and
Midwest major urban markets. Target smaller communities as part of our broader development
strategy, through standard restaurants, but we will also test a new flexible restaurant design,
accelerating the time needed to increase density and complementing standard restaurants both
in Canada and the U.S, with non-traditional format and locations.
We will expand Cold stone Creamery co-branding concept in the U.S. Tim Horton Restaurants in
ways we havent grown before
Leveraging our core business strengths and franchise system:

Endure to work collaboratively with Restaurant owners to build upon success of the
system.

Pursue vertical integration and supply chain opportunities to create value for our

Restaurant owners and shareholders.

Continue to selectively acquisition opportunities that leverage our core value strengths
and capabilities
MISSION STATEMENT: Our guiding mission is to deliver superior quality products
and services for our guests and communities through leadership, innovation and
partnerships. OUR VISION: is to be the quality leader in everything we do.

CORPORATE STRUCTURE:
The Tim Hortons Group Corp. employs more than 1,800 people across our principal offices,
regional offices, distribution centers and manufacturing facilities. The franchised restaurant
locations retain a staff of more than 96,000 people.
Looking Performance & motivation
The income statement indicates the expected gross margin from sales is 141, 000, or26.09% of
sales. Company performance provide a view for actual results that can be compared the
variance in revenues and costs can be examined. If actual costs are greater than the budget the
company can investigate reasons and determine hot improve cost in the future. The goals and
objectives of managers and employees are aligned with the companys goals and objectives
Reference
www.timhortons.com/us/en/Tim Hortons
Ronald J. Ebert & Ricky W. Griffin (2015), Business Essentials 10th ed