Mission statement is the practice of organization communication which shows its

purpose to being in this competitive business world. Normally company statements are
short and simple that is useful to find out products, customers and services. Usually,
mission statement of an organization remains similar but they can update it after
evolvement of an organization. An organization objective could be realistic with clear
mission and purpose (peter drucker, 1973). The mission statement explores the reasons
for business existence.
The statement of purpose ought to direct the activities of the association, spell out its
general objective, give a way, and guide decision-production. It gives the structure or
setting inside which the organization's procedures are planned. It is similar to an
objective for what the organization needs to accomplish for the world. Business is either
small or large, it is equally important for both because it focus on all areas like product,
sales, finance, community relation and many more. The primary function of the mission
statement is to weigh success and business key of an organization. It also highlights the
work that is important for the organization. It characterizes key reason which varies one
from another organization on its sort and distinguishes extent of its operation in item
and business sector term. It obviously gives the point of interest proclamation of current
item and business sector position of business which likewise state about the use of
asset in impeccable region to accomplish the mission. It setup the heading and
motivation behind the association and in addition demonstrates quality and conviction. It
build up a structure to add to the methodology on which authoritative graph, approach
and system proclamation, product offerings, advertising arrangements, and every single
other exertion of the organization get to be engaged.

Mission statement of any association is intended to highlight the destinations of the

business. A very much planned statement of purpose incorporates all the part of the
business association that point social issue, partner and philosophical forces. Steady
survey and redesign as indicated by time interest and development is most vital to give
quality in this testing business world. An organization's mission articulation will be the
foundation with respect to which it will be constructed. Its vital arranges What's more its
society need aid straightforwardly tied of the dream the mission proclamation puts
onward. It is paramount that a mission explanation backing those overarching objectives
and motivation behind the organization and demonstrate the reason exist Concerning
illustration a business as it were that could make seen internally inside the organization
What's more remotely to consumers.
Below are the mission statements of ford moto company and mc donalds fast food
company
I.

Mission statement of ford motor company:

One team, one plan, one goal (ford, 2013)

II.

According to Mc Donalds their mission statement is :

Customers favorite place and way to eat and drink. Their worldwide
operations are aligned around a global strategy called the Plan to Win, which
center on an exceptional customer experience People, Products, Place,
Price

and

Promotion.

They

are

committed

to continuously improving

operations and enhancing customers experience. (Mc Donald, 2013)

Ford is one of the American first automobile companies which is famous for its super
structure and high quality performance plus reasonable price of its product. In the same
way, Mc Donald is the one of the fast food worlds leading industry that is operated in
different countries by local franchise. There is certain difference on these both
companies mission statements even though both are costumer oriented. Considering
about Mc. Donald's mission statement, it don't obviously state to its stake holder about
the essential data of the business. It likewise doesn't draw out the principle reason of
being organization. It needs worry on workers and open pictures on items,
administrations and advancements. Whereas ford company, proclamation indicates
primary worth as their cooperation and watches over their stakeholders. It demonstrates
the principle motivation behind the Ford Company.

Well, with their strong mission statement both companies are well established in these
competitive business world keeping other organization behind. The major theme for
success of their organization is shaped according to the change of their time and phase
as well as costumer need and requirement. Serving the health concentrate food which
include salads and green vegetables and others healthy food choice on their menu with
labeling the nutrition facts so that every consumers can aware about how much calories
, fat , energy they are consuming is right for their health or not. Similarly focus on this
todays busy world where people have less time to spend on consuming food, they
established different outlets like kiosk in airport, train station, bus station etc where
consumers can quick services. They have received different awards for their best
services and products like best management quality in 2014, beat global brand in 2013

and more. On the other hand ford motor company manufactures different models
vehicles with super design, power, efficient, and affordable price that attract many
consumers. In January 2015 ford motor company sector has risen from 0.2 to 7.7 %
which is the most elevated subsequent to 2012 and get to be second in Europe. It has
sold 88,700 vehicles in January with industry development rate of 6.5 %.( cologne,
2015).
All in all mission statement play key important role for the success of the organization in
the challenging business world. Every company and organization has their mission
statement that inspires and motivates them to reach to their objectives and goals
therefore it is most important. It helps the organization to evaluate its values and
objectives. It motivates their employee thus job can be done effective and efficient way.
However it can be change as per time and situation to meet the value of demand of the
organization which is mirror that reflects company vision including its goal and
framework too. To catch the path of success and to move on the business smoothly,
mission statement is important in an organization. Finally, it helps to understand the
present business environment and helps to face challenges that occur in business world
and take organization in the way to the winner position.

References:
Cologne, germany, 2015 ford sales growth in Europe continues to outpace market highest ford
media: news (on-line).2 november, 2015.
https://media.ford.com/content/fordmedia/fna/us/en/news/2015/02/12/ford-sales-growth-ineurope-continues-to-outpace-market--highest.html
(Accessed on 03/11/2015)
MC donalds , Our company, mission and value . Accessed from
http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html
(Accessed 1 november 2015).
MC donalds, our company, award and recognition. Accessed from
http://www.aboutmcdonalds.com/mcd/our_company/awards_and_recognition.html
(accessed on 4 nov 2015)

Strategic management sights, mission statements, ford mission statement. Accessed from
http://www.strategicmanagementinsight.com/mission-statements/ford-mission-statement.html
(Accessed 27 February 2015).