GROUP NO-11 (B)

PROJECT REPORT

ON

PARTLIPUTRA FISHERIES
(DURING THE PERIOD OF OCTOBER 2008)

SUBMITTED TO
RESPECTED MR V.S.SOLANKI SIR
FACULTY IPM

SUBMITTED BY
RABINDRA KUMAR RAWANI
SATISH TIWARI
RAKESH BHARDWAJ
SUSANT KUMAR AMBUJ
 Content

1. Title.

2. Introduction.

3. Objectives.

4. Methodology.

5. Operations.

6. Revenues.

7. U.S.P.

8. Feasibility report.

9. Analysis of study of the

Management.
PARTLIPUTRA
FISHERIES
FRESH & ALIVE

PARTLIPUTRA FISHERIES FOR HEALTHY BODY AND HEALTHY

MIND

INTRODUCTION
Fisheries business is a business of versatility nature from different point
of view it proved to be a best business in this globalize world. As it is
early said it is of versatility nature so it encompass all class of people.

From profit point of view fisheries business is a best business. Profit can
be earn by selling even small and big fish. So fish can be taken out of
lake or pond when there is necessities of money. So “Lake is a bank not
a tank”. In this business investment is less and profit is just like
compound interest because fresh and big fishes prices are always more.

Experience business man engage in it all around the year and always
earn huge profit.

From employment point of view it is one of the best business engage in

creating employment opportunity to society. People who are engage in
ice and net, in transportation of fish, selling of fish, fish seed production,
transportation of fish seed, lime, fertilizer etc get ample of opportunity
because of fisheries business generate lots of employment opportunity
to them.

From diet point of view it is healthful and digestive. Amount of protein in

it is more in comparison to other non vegetarian food and at the same
time it is cheap in comparision with other. So that it is easily accessable
to all section of people. Some fishes like Clarius Batrachus (Mangur) and
Heteropneustes,fossilis(singhi) contain less fat and ample of protein and
iron so this is being advice by doctor to patients who have anemia and
who are just freed from disease. In fish oil there is one Amino Acid
named Omega-3 fatty acid which has capability to lessen fats. That is
why it is advised to patient of high blood pressure and heart disease to
eat fish.
In India in a Survey done by world health organization the need of fish
as food per year is 11kg but a people in a year gets only 9 kg. So there
is difference of two kg per head, which can be fulfill. So here we can get
advantage to build our business.
Contribution of Fisheries business in GDP is 1.2% which can be increase
by engage in production of fish scientifically and with proper technique.
According to the survey and information which I gathered say that
people who are engage in fisheries business are not in a planned way or
properly. So here we can take advantage by setting this business and
raising it to corporate level.
According the survey in 2001-2002 the total fish production was 6.13
million ton. The increase rate of fish is 4.11% per year. India is seventh
largest country engaged in fish production. So we can get advantage
here by engaging our business in exporting also as our fish are greatly
being demanded in foreign.

Thus by establishing the fisheries as a business we will be able to add

to the development of our country as from the point of view of
production per hectare our country’s production is very low in
comparison to china.
In India very few people who are engaged in this business and have
mission and vision to take this business up to the corporate level and
diversify it.
By the application of management technique of Planning, Organizing,
Directing, Staffing & controlling. We are going to target the all segment
of market keeping in mind the food habits of people, their need and
interest. Segmentation of Market according to income and population
and supply of fish like Katla and Rehu which is prefer by high income
group and major Carp like Silver Carp, Grass Carp and Common Carp
etc to middle class of people who some time prefer Rehu Katla also.

As foreign major carp like silver carp grass carp and common carp is
being slold in the market is in 40 per kg(Whole sale)According to Rate
determine by Govt which is less than market rate.
To reach to the each section of people marketing Segmentation is very
much necessary.
Developing product into brand is very necessary to reach to the
corporate level. So by satisfying the consumer needs and making it loyal
by slowly and steadly establishing in the taste of consumer is very
necessary to develop product into brand .
As our tag line is fresh and alive which signifies our product and
differentiate it from the market.
Consumer always search fresh and alive. And if it is positioned to
consumer that our product is fresh and alive ( as people are not
getting it from market). Our product will sold in the market as a hot
cake. So positioning of our product in market as Fresh and Alive will
help in developing our product as brand.
As our main competitor is fishes coming from Andra Pradesh are being
supplied (packed in ice).
So here we would be able to compete and defeat our competitor
through ideology of Fresh and Alive.

OBJECTIVES OF OUR BUSINESS

The main objective of any business is to earn profit. So as it applies to
our business also.
Every business has their objectives to reach their goal. It is the process
by which human and non-human resources of the organization are
utilized for the achievement of certain objectives which are as follows:

a. Maximum result with maximum effort- Every business has

main motive is to earn more profit. Here we seek to secure
maximum effort and resources. It is basically concerned with
utilizing the human and material resources available to an
enterprise for deriving the best possible result.

b. Higher efficiency- Here we organize the resources of the

production in such way that wastage of time, money and
efforts is minimized. As a result the productivity of the
resources is increased. So employee would be able to produce
more then the expectation with better quality.
METHODOLOGY

lake taken on lease

 Nursery office
lake

Stocking
lake

sss

Set up

The site is well connected with road.

Local transport is available over there.
Availability of removal of waste.
There is favorable condition for fisheries

Land purchased is one acre and constructed lake on it cost RS 28 lakh

Office 1.5lakh
Motor 80 thousand
Boring + paloder 3.22lakh all the expenses are shown by
Trading and p/l a/c and Balance sheet

TRADING & P/L A/C

particular amount particular amount
TO opening stock BY sales:
TO purchase 8,000 cash 240,000
TO fish food 120,000 credit 480,000 720,000
TO diesel 10,000
TO electricity 6,000
TO gross profit c/d 576,000
720,000 720,000

TO salary 180,000 BY gross profit b/d 576,000

TO transportation 120,000 BY income from sale of soil 10,000
TO miscellaneous ex 20,000
TO provision for bad debts 20,000
TO royalty 50,000
TO net profit 196,000
586,000 586,000
 BALANCE SHEET
LIABILITIES AMOUNT ASSETS AMOUNT

capital 35,00,000 land 28,00,000

add: n/p 1,96,000 office 150,000

36,96,000 motor 80,000

fish container 30,000

fan 1,000

licenses 10,000

cash 3,01,000

boat 2,000

preliminary ex 322,000

boring ex+payloder

36,96,000 36,96,000

BREAK EVEN POINT=

 SALES- 720,000
LESS: NET PROFIT- 196,000

CONTRIBUTION 524,000

FIXED ASSESTS 30, 73,000

BREAK EVEN POINT= =5.86 = 5Yrs 9 mth appx
CONTRIBUTION 524,000
DR CR

PARTICULAR AMOUNT PARTICULAR AMOUNT

TO bal b/d 35,00,000 BY land a/c 28,00,000
BY boring ex 1,12,000
TO soil 10,000 BY tube well 80,000
BY house 1,50,000
TO sales BY container 30,000
BY plodder ex 2,10,000
BY electricity chg. 6,000
BY diesel 10,000
BY fish food 120,000
BY fish seeds 8,000
BY salary to eng 10,000
BY salary to watchman 8,000
BY salary to fisherman 6,000
BY boat 2,000
BY royalty 100,000
I BY licence 10,000
BY fan 1,000
BY transportation 120,000
BY misslenenious 120,000

35,10,000 35,10,000
TYPES OF FISHES

KATLA:-

The head of this fish is bigger than that of its body.

In the initial stage of its growth it feeds mainly on algae but at the later
stage it feeds on water plants. In 5 to 7 months it grows upto 1.5 to 2
k.g.
If left it can grow upto 45 k.g.
ROHU:-

The head of this fish is some what pointed and smaller in comparison to
its body. The scale of this fish is faded red in color. It mainly feeds on
algae and small water plants. It grows up to 800 to 900 grams in 5 to 7
months.

SILVER CARP:-

The head of this fish is bended upwards. Its scale is of silver in color. Its
origin is Hong Kong and Japan.
It mainly feeds on algae and small water plants.
It can grow up to 1 to 1.5 k.g. in 5 to 7 months.

GRASS CARP:-
This fish is long and slim in size. And the head of this fish is wide and
mouth is somewhat spherical in shape.
Initially it feeds on small water plants small fishes mosquito larva etc.
but later on it feeds on hydrilla, leaves of baggage, napier grass etc.
In 5 to 7 months it grows up to 4 to 5 k.g.
So this fish is very economical. It is also said that if you are feeding
single grass carp you are feeding four fishes.

COMMON CARP:-

It is of three types namely mirror carp, leather carp, and scale carp. It is
also of Chinese origin. Its head is small but the body is fat. This fish is
omnivores i.e. it feeds on larvae of insects and water plants.
UNIQUE SELLING PROPOSITION
Since the main aim of our business is to serve our fish to every class of
customer. So our unique selling proposition is to serve Fresh and Alive
fishes at low prices.
The demand of alive fishes in Patna and other places of Bihar are very
high. That is why the normal selling rate of KATLA and ROHU in Patna
is 100 to 120 rupees per k.g.
Every year Bihar imports fishes from Andhra Pradesh amounting to 250
crores. This is a very big amount. And these fishes are stored in ice and
they are lacking in taste. They are also sold at 60 to 70 rupees per k.g.
so we our main competitor are the fishes of Andhra. We will compete
with them in the field of taste and freshness.
In patna rajapur market, boring road chouraha fish market, danapur fish
market are the big places of attraction of the customers. From our fish
farm these places are nearby.

FEASIBILITY REPORT.

The analysis of a problem to determine if it can be solved

effectively. The operational economical and technical aspects are
part of the study. Results of the study determine whether the
solution should be implemented. Our business has ample
opportunity in the market. It is not only confined to PATNA but its
scope is very wide. . The scope of this business is very positive and
healthy. This business definitely developed into robust business.
a. Survey shows that its demand will never go down as

population is increasing day by day.

b. Because we never compromise with quality so we
would be able to retain customer for long run.

FIVE YEARS PROJECTION

Management:- “Management is a process which involves
planning organizing, staffing, directing and controlling” The
management of our manufacturing unit constitute of three person.
1) Ravindra kr Rawani who will handle financial and production
aspect of business.
2) Rakesh Bhardwaj who will look after the production and human
resources department
3) Susant Ambuj who will look after the production department &
marketing
4) Satish Tiwari who is responsible for production & marketing.

Here we will utilize all resource such as men, money, material,

machines, method for the purpose of producing goods and services
required by the society. Our management will work like this:-
 Planning Organizing

Controlling Staffing

Directing
MARKET PENETRATION:-
As a producer we will offer to the distributors as well as retailers that if
they will order large amount of fishes then the transportation cost will
be worn by us.
Also we will supply the fishes at lower prices than that of competitors by
keeping our margin low.
We will also distribute some gifts to the distributors and retailers who
will be our regular customers or loyal customers.

MARKET DEVELOPMENT:-
We will find new channels of distribution of the fishes where the demand
is more outside Patna such as Muzaffarpur, bakhtiyarpur, Hajipur,
Munger, Bhagalpur. We will provide fresh and alive fishes to the
customers instead of the ice fishes supplied from Andhra-Pradesh.
After two or three years of our business we will do aquarium business to
attract those customers who love to decorate their homes with these
beautiful fishes.

PRODUCT DEVELOPMET:-
Initially we are concentrating only on big fishes such as ROHU, KATLA
etc. but after one year of our business we will also produce small fishes
which are of high demand such as BACHWA,PATYA etc. to attract those
customers who love to eat small fishes. We will be in profit also because
retail rate of BACHWA fish is around 100 to 120 rupees. And that of
PATYA fish is around 200 to 250 rupees per k.g.

DIVERSIFICATION:-
We will do related diversification by opening aquarium business in
future. We will do it so by importing colored and beautiful fishes and
opening retail shops related to it.
We will do forward vertical integration by opening retail chain stores for
selling of fishes along with the production of fishes.
We will also open restaurants in future serving different types of fishes
in future. This will be the first restaurant in Bihar which will serve
different items based on fishes.
MARKETING STRATEGY

SEGMENTING:-
We will segment the market of Patna into three parts namely East, west
and central part.

It is process starts with planning.

For utilizing labour capital materials, machines and methods effectively

and efficiently for producing goods and services required by the society.
The management of our manufacturing unit will take care of each and
every aspect minutely with ultimate aim is to get profit by producing
goods and services for society.

Physical Distribution:- Here we will apply physical distribution method

to explore opportunity for improving customer service and reducing
costs. Our efficient distribution can increase profitability by increasing
sales and reducing costs. Here we will use the slogan “The better one
serves the better one gets in return” so for use the designing of physical
distribution actually means providing customer satisfaction at the same
time balancing distribution cost. Some time both wouldn’t happen but
we would try to maintain both part. Our main focus behind it would be
to retain customer forever. So we will try to maintain equilibrium
between the customer satisfaction and low distribution cost.
PRODUCT LIFE CYCLE
A new product progresses through a sequence of stages from
introduction to growth, maturity, and decline. This sequence is known as
the product life cycle and is associated with changes in the marketing
situation, thus impacting the marketing strategy and the marketing mix.
The product revenue and profits can be plotted as a function of the life-
cycle stages as shown in the graph below

Introduction stage
In the introduction stage, we will build product awareness and develop
market for the product.
• Product branding and quality level is established.
• Pricing may be low penetration pricing to build market share
rapidly, or high skim pricing to recover development costs.
 • Distribution is selective until consumers show acceptance of the
product.
• Promotion is aimed at innovators and early adopters. Marketing
communications seeks to build product awareness and to educate
potential consumers about the product
Growth stage
In the growth stage, we will seeks to build brand preference and
increase market share.
• Product quality and additional features is maintained.
• Pricing is maintained as business will enjoys increasing demand
with little competition .
• Distribution channels are added as demand increases and
customers accept the product.
• Promotion is aimed at a broader audience.

Maturity stage
At maturity, the strong growth in sales diminishes, Competitions may
appear with similar products. The primary objective at this point is to
defend market share while maximizing profit.
• Product features may be enhanced to differentiate the product
from that of competitors.
• Pricing may be lower because of the new competition.
• Distribution becomes more intensive and incentives may be
offered to encourage preference over competing products.
• Promotion emphasize product differentiation.
Decline stage
As sales decline, we have several options:
• We will maintain the product, possibly rejuvenating it by adding
new features and finding new uses.
• Harvest the product, reduce costs and continue to offer it, possibly
to a loyal niche segment.
Conclusion
Last but not least whole the member is dedicated after having
long survey to carry on the business efficiently and effectively

Thanking you