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Introducing Motivation
Motivation is defined as the process that initiates, guides, and maintains goal-oriented
behaviors. It can be understood as the desire or drive that an individual has to get the work done.
Importance of Motivation
When a person is motivated to do an activity, they surely put in more effort into the task then
when they are demotivated. It is the motivation to accomplish it that determines whether a
particular individual would complete the task according to the requirements or not.
Process of Motivation
Produces Motivation
Need
Need for Achievement - a need for a sense of accomplishment. Seeks achievement,
attainment of realistic but challenging goals, and advancement in the job.
Need for Power and Authority - This driver produces a need to be influential, effective
and to make an impact. There is a strong need to lead and for their ideas to prevail.
Need for Affiliation - has a need for friendly relationships and is motivated towards
interaction with other people. The affiliation driver produces motivation and need to be liked
and held in popular regard.
Actualization
endeavors
achieve
to
These
are
their
Social - they desire to be accepted by the society and to feel that they belong somewhere.
Safety- because every human being wants to feel secure and protected from all kinds of harm.
Physiological - such as the need of food, drink, sexual satisfaction and others.
Motivation-Hygiene Theory
There are factors that lead to satisfaction, but their lack does not cause dissatisfaction
these are called motivators ( achievement, recognition, the work itself, responsibility,
advancement and growth). Then there are factors which, when presented, cause dissatisfaction,
but their absence does not cause satisfaction these are called hygiene factors (supervision,
company policy, relationship with supervisor, working conditions, salary, relationship with peers,
personal life, relationship with employees, status and security.)