UNIVERSITI MALAYSIA SABAH

FUNDAMENTALS OF ENTREPRENEURIAL ACCULTURATION (UW00302)

COURSE DESCRIPTION
This course provides students with the entrepreneurship knowledge, comprising method of
recognizing self potential in implementing entrepreneurial activities, as well as the exposure
to the basic management skills required for operating a business enterprise.
LEARNING OUTCOMES
Upon completion of this course, students are able to:
a) Understand the basic knowledge in entrepreneurship.
b) Generate viable business idea with team members.
c) Prepare a feasible business proposal with team members.
d) Demonstrate the various skills of managing a stall or organising an event with team
members.
COURSE MATERIAL
Tam, Yin Ling Adeline, Chiew, Tung Moi, Chang, Mui Ling Dyana, Boniface,
Bonaventure dan Mansur, Tola (2014) Asas Keusahawanan, edisi ke-2,
Kuala Lumpur: Penerbit Multimedia.
Sodri Arifin, Ismail Ab. Wahab & Zarida Hambali (2013), Fundamental of
Entrepreneurship, Shah Alam: Oxford Fajar.
Kementerian Pengajian Tinggi, Majlis Keusahawanan Mahasiswa, MAKMUM, dan Institusi
Pengajian Tinggi Awam. (2007). Asas Pembudayaan Keusahawanan, Malaysia:
Penerbit Universiti Utara Malaysia.
______, (2008), Money Sense/Celik Wang, Agensi Kaunseling dan Pengurusan Kredit.
Barringer, B.R. & Ireland, R. D. (2012), Entrepreneurship: Successfully Launching New
Ventures. New Jersey: Pearson Prentice Hall.
Hisrich, R.D., Peters, M.P. & Shepherd, D.A. (2008). Entrepreneurship, 8th Edition,
Singapore: McGraw Hill.
Rosli Mahmood et al., (2010), Prinsip-prinsip Keusahawanan. Malaysia: Thomson
Learning.
Openlearning website for e-learning:
https://www.openlearning.com/courses/introductiontoentrepreneurship/Home
ASSESSMENT
ITEM
1
2
3
4
5

ASSESSMENT TASK
Written test
Group assignment
(business proposal)
Practicum project (Expo)

LENGTH
1 hour
15~ 20 Pages

WEIGHTING
20%
30%

1 day

20%

Practicum Presentation
Participation/consultatio
ns
Total

25 minutes
e-learning,
consultation

20%
10%

50%

50%

100%

IMPORTANT NOTES
1. All the test and assignments/report/presentation are compulsory for all the students,
otherwise you will get an E (fail) at the end of the course.
2. All the assignments and report must be submitted before deadline. Submission deadlines
will be strictly enforced. Assessment items must be received by the due date and time.
Extensions will only be granted on medical or compassionate grounds and will not be
granted because of work or other commitments.
3. Attendance percentage must achieve 100% (must submit an official letter and MC to be
excused).

4. It is compulsory for all students to submit the online course (PK07) feedback
by week-12.
CONTENT SUMMARY
WEEK
1

UNITS
MODULE 1: ENCOURAGING THE
ENTREPRENEURSHIP CULTURE
UNIT 1: CONCEPT AND
DEVELOPMENT OF
ENTREPRENEURSHIP (ELEARNING)

UNIT 2: CREATIVITY AND

INNOVATION IN
ENTREPRENEURSHIP (ELEARNING)
UNIT 3: BUSINESS OPPORTUNITY (ELEARNING)

UNIT 4: FEASIBILITY ANALYSIS &

COMPETITORS ANALYSIS

1.

2.
MODULE 2: BUSINESS PROPOSAL

NOTE / ASSIGNMENT
1.
First week initial briefing -SMART2UMS
(password uw00302)
2.
Notification of due date for submitting
assignments- by lecturer
3.
Notification of the date of written test- week
14
Video presentation- Activity 2, Topic 1, Openlearning
web. (Write down your comments in
)
5.
Answer Personal Entrepreneurial
Competencies assessment from (Tam, et al. (2014) Asas
Keusahawanan, pg 25)
1.
Answer Quiz Activity 1, Topic 2, &
Activity 1, Topic 3, in Openlearning web.
2.
Video presentation- 2.1 Tesco Homeplus
Virtual Subway Store in South Korea (Link &
Questions in the Smart2UMS. Write down your
answers in
)

Group discussion for Business Opportunity generate

2 or more ideas for business during expo.
Discuss Case Study 2.1: Dippin Dots ice cream (pg.62)

UNIT 5: BUSINESS PROPOSAL

GUIDELINE
4

UNIT 6: MANAGEMENT

1.

UNIT 7: MARKETING

2.

UNIT 8: OPERATION MANAGEMENT 1.

Group presentation for Business Opportunity (using

PowerPoint)
Video presentation- 7.1 Mama Kuih & Video presentation
7.2 Get Malaysia Business Online Case study in lecture
Group presentation for Business Opportunity

UNIT 9: FINANCE & ACCOUNT

MANAGEMENT
6

UNIT 10: RISK MANAGEMENT

1.

UNIT 11: ENTREPRENEURSHIP

ETHICS
7

UNIT 12: BUSINESS LEGAL FORMS &

SUPPORT SYSTEM (ELEARNING)

UNIT 13: PERSONAL FINANCE

Reference book: CELIK WANG/MONEY
SENSE, AKPK

9-10

Discuss the Case Study 10.1 : Sanlu Group Co. (pg.

251) (Write down your answers in
)

Answer Quiz Activity 1, Topic 4.1 in Openlearning web.

Discuss Case Study 9.1: Setting Up An Successful
business (pg.233) (Write down your answers in
)
1. Dateline for submission of business proposal or event
management proposal: 4.00pm, 30/10/2015 (FRIDAY).
2. Business proposal or event proposal to be submitted to
lecturer in hard copy and soft copy (CD).

MODULE 3: ENTREPRENEURSHIP1. Week 9 classroom guide for expo preparation

PRACTICUM
Week 10 EVENT DAY (EXPO APK)
Will be decentralized by respective 2.
schools. Students are required to
choose 1 from 2 forms of assignment
below:-

Practicum report submission dateline: three (3) days

after your Expo day (Please refer to Smart2UMS for
more information), submit to respective lecturer (hard
copy and soft copy).

1. The practice of selling directly

2. Event Management, e.g. Seminar,

Forum, Dialog, etc

11-13

14

1.
Presentation of report using PowerPoint,
time and venue of presentation to be arranged by
respective supervisor or lecturer.

MODULE 4: PRESENTATION &

EVALUATION
WRITTEN TEST

1) Written Test (Week 14th)

- Multiple choice questions that cover all material presented in lectures and the text, up to week
13.
2) Group Assignment (business proposal/working paper for event management)
- This is a group assignment to develop critical thinking and entrepreneurial skills.
- Requirements of group assignment:
Members of a group are limited to ten-twelve (10-12) persons only.

Each group can choose one (1) of the following topics

as their practicum project:
Choice 1 The practice of direct selling. (The group has to prepare business
proposal.)
Choice 2 Event management (The group has to prepare working paper for event
management.)

You are adviced to refer to at least five (5) references, including

journal, articles, magazines or online journal. Please include your references in your report.

Number of pages: 15-20 pages (excluding references) of A4

paper, typed with double-spacing , using font size 11 and Tahoma/Arial font type.
Please submit your assignment in 1 hard-copy and
soft-copy (COMPULSORY) to your lecturer.

Submission dateline for the group assignment: 30/10/2015,

4.00pm
Late submission will be penalized, one (1) mark for each (1) day late will be deducted from
the overall marks of the assignment.

Front Cover Page - Please use coloured paper as

stated below for your front cover page:
NO
1
2
3
4
5

SCHOO
L
FKSW
FPEP
FPP
FSSA
FKJ

COLOUR

NO

SCHOOL

COLOUR

ORANGE
PURPLE
PINK
RED
WHITE

6
7
8
9
10

FPL
FSMP
FPSK
FKAL
FKI

BROWN
YELLOW
BLUE
PURPLE
WHITE

Please include your faculty, section no., full

name of each group member, course name and course code, matric number, Title
of the assignment and date of submission.

Any changes of the title of assignment made by

student should get the permission from their respective lecturer and supervisor.

ASSESSMENT CRITERIA:
Choice 1- Buisness Proposal
No.
Evaluation Criteria
1.
Potential of feasibility of the business idea
2.
Planning and management of business team
3.
Marketing and competition
4.
Production/operation planning and management
5.
Business financial planning and management

6.
7.

Risk management
The quality of contents and presentation of the report
Total

Choice 2- Event Management

No.
Evaluation Criteria
1.
Potential of uniqueness and feasibility for the idea of the program
activity
2.
Rational achievement and objective of the program activity
3.
The effectiveness and relevancy of the planning of management
4.
The effectiveness and relevancy of the marketing plan
5.
The effectiveness and relevancy of the operation plan
6.
Forecasted budget
7.
Quality of the contents and the presentation of the report
Total
3) Practicum Project

The practicum project of each group should be

conducted according to the topic of their business proposal or working paper.
Every group need to make an appointment with their supervisor to discuss about their
practicum activity. Students are encouraged to discuss with their lecturer regarding
the practicum activity as well as the presentation.
Please refer to the checklist of entrepreneurship practicum project as follows to
prepare the practicum project:
N
O
1

ACTIVITIES
THE PRACTICE
OF DIRECT
SELLING

EVENT
MANAGEMENT
e.g. seminar,
forum, dialog
session, public
lecture, sports,
etc.
*it is encouraged
to carry out
program that
related to
entrepreneurship

THINGS TO DO
1. Discussion on the type of product/services that will be
carried out
2. Deciding the business entities that needed to set up.
3. Planning the task and responsibilities of each group
member.
4. Planning on the suppliers/ capital and any other resources
needed.
5. Planning of administration/ operation/ marketing/
financial/ risk management.
6. Prepare and submit the business proposal.
7. Prepare to conduct direct selling (you may start your
business before the Expo, eg. Take ordering, sale door to
door, promotion etc.)
8. Practise direct selling on Expo day.
9. Prepare and submit the practicum activity report.
10. Prepare the practicum activity presentation.
11. Presentation
1. Discussion on type of event that will be carried out.
The event must related to entrepreneurship.
2. Deciding on date of conducting the event.
3. Planning time and venue for the event.
4. Planning on the responsibilities of team members.
5. Planning on the implementation methods/ strategies of
the activity.
6. Prepare the working paper for event activity.
7. Conduct the event.
8. Prepare and submit the practicum activity report.
9. Prepare the practicum activity presentation.
10. Presentation.

 Each team member must participate in all the activities, e.g. meeting with the
lecturer, group discussion, contribution in writing a business proposal and
report, preparing and running the practicum activities.
Each group is required to organize a practicum activity for ONE day (12 hours).

NO
.
1.

2.
3.
4.

EVALUATION CRITERIA

ASSESSMENT CRITERIA OF EXPO APK:BREAKDOWN FOR EVALUATION

CRITERIA
PRESENTATION STYLE OF THE
Attractiveness
STALL
Clarity of message being promoted
Quality and Creativity
IMPLEMENTATION/ BUSINESS
Management
STRATEGY
Operation
Marketing
GROUP COOPERATION
Commitment and enthusiasm of team
members
OTHERS
Supporting documentation
Effort

4) Practicum Report & Presentation

Submission dateline for the PRACTICUM REPORT assignment:

three (3) days after your Expo day

Please submit your report in BOTH hard and soft

copies (CD) (COMPULSORY) to your lecturer.

Submit the PRESENTATION SLIDE in hard and soft copies before

presentation begin.
Guidelines for the Report & Presentation
All groups will be given the opportunity to present their practicum projects report at
specific time which will be decided by the LECTURER. (Please refer to YOUR
RESPECTIVE LECTURER for PRESENTATION TIMETABLE)
All the group members must participate in the presentation.
It is up to the students to decide their report presentation style.
The main contents of the practicum activity Report & Presentation should include, but not
limited to:
i.
Background of the practicum activity
ii.
The achievement of business projects goal (Were the
business objectives achieve?)
iii.
The implementation/business strategy used to achieve the
projects goal
iv.
The effectiveness of the practicum project compare to its
plan.
v.
Financial report
vi.
Significant
lessons/experience
obtained
from
the
implementation of the practicum project.
Time allocated for the presentation: 25 minutes (including 5 minutes of Q&A session) per
group.
Question & Answer session will be held after the presentation.
The PowerPoint slides should be submitted before the presentation to your respective
lecturer and supervisor (3 slides per page is preferable).

NO
.
1.
2.

EVALUATION CRITERIA

ASSESSMENT CRITERIA OF PRESENTATION

BREAKDOWN FOR EVALUATION
CRITERIA
STYLE OF PRESENTATION
Quality and creativity.
PRESENTATION OF REPORT
The achievement of practicum projects
CONTENT AND DISCUSSIONS:
objective.
Implementation and effectiveness of
business strategy (proposed) in achieving
the objective of the practicum project.
Problem-solving skills and techniques
applied in the practicum project.
Lessons/experience gathered from the
implementation of the practicum activity.
Financial Report

3.
4.
5.

GROUP COOPERATION
TIME MANAGEMENT
Q & A SESSION

Commitment & cooperation in group

Time specificity
Able to handle questions and provide good
argument during Q&A session.