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Case Study Expert:
Dr. Brian Wansink, Chief,
Center for Nutrition Policy and Promotion
By Katie King for USA TODAY
USA TODAY Snapshots® Life of fitness: Kemichelle Taylor, 33, of Mobile, Ala., has lost 227 pounds. She became a personal trainer in
December 2006. She is seen here working with client Robert Allen Tharpe Jr., 24, of Mobile on abdominal
Fad diets often fruitless
Results for those who followed a popular weight–loss crunches using a medicine ball.
program, such as Atkins, South Beach or The Zone, and
© Copyright 2007 USA TODAY, a division of Gannett Co., Inc. All rights reser ved.
AS SEEN IN USA TODAY’S LIFE SECTION, MAY 29, 2007
Rhoads gradually started walking But what about people who say their walk up and down the field, she says.
faster and farther. Right now, a good hike busy family and work lives force them to "Remember you will be energized by
for her is about 4 miles and takes her choose between sleep and exercise? exercise."
just about an hour, she says.
Taylor says the exercise comes out of Aidan Murphy says that when he
She walks briskly several days a week her TV time. "I watch very little TV. This decided to lose weight, he also changed
and does strength-training and toning is about getting off the sofa and making his TV-watching experience. "Instead of
exercises by following DVDs, in addition sacrifices." sitting on the sofa and watching TV, I
to watching her food intake and getting was on the treadmill watching T V. I
enough rest. She does all this to It's all a matter of scheduling, dietitian walked without fail, and I lost 40 pounds
maintain her 170-pound weight loss. Hogan says. People must schedule the first year."
"Exercise is important, and I feel better exercise just as they do visits to the
when I do it," she says. doctor or their hairdresser. It's easy to Now, he weight-trains regularly and
have your computer or BlackBerr y bikes 50 to 60 miles outside on both
Kemichelle Taylor says that early in her remind you that it's time to get out and weekend days, as well as inside on an
weight loss she focused more on get moving, she says. exercise bike several days a week. There
strength training but quickly realized are times when he's so busy at work
she was gaining muscle mass and not People who have children can squeeze that he can't do this much activity, but
losing much weight. So she worked up in small amounts of exercise all day, the next week, he tries to get back on
to doing about 30 to 40 minutes a day of Hogan says. When your little one goes track. It's important to prioritize, he
walking or biking and 20 minutes of down for a nap, jog up and down the says.
weight training. She also got serious steps several times or walk around the
about improving her diet. house wearing a pedometer. Do squats "I always feel bad when I do not get to
when you're talking on the phone or ride my bike, because it means I am
Over time, she increased her activity drying your hair. putting everything before something for
level and now works out two hours or so me," Murphy says.
a day to maintain her weight at 162 'Energized by exercise'
pounds, 227 pounds lower than her But, he says, if you don't exercise for a
original weight. When your child is at soccer practice, day or two or even a week or more, that
"doesn't mean that everything you have Cardiovascular exercise is "the real People lose about one-quarter of a
done goes away. Tomorrow is a new day, sledgehammer" when it comes to pound of muscle a year, starting in their
so just get back to the plan." burning calories, she says. "If you go out early 40s, she says. Much of that loss of
for a brisk walk for 30 to 45 minutes, you muscle can be avoided if they strength-
He agrees that it's much easier to are going to burn 150 to 200 calories train two to three times a week for about
commit to an activity you enjoy: "If you during that time." 30 minutes.
feel it's a chore, it's impossible to do."
Jakicic agrees. In one study, he found Research suggests strength training
Two approaches to exercise that exercisers burned three times as may increase resting metabolic rate, the
many calories in 30 minutes of walking calories you burn while sitting still. One
Endurance and strength training and biking as they did in the same study showed that people who strength-
contribute significantly to weight control amount of time strength-training. trained vigorously for six months gained
and overall good health, says Miriam about 3 pounds of muscle and burned
Nelson, an exercise scientist at Tufts Both Nelson and Jakicic have done 100 more calories a day. Each pound of
University in Boston and one of the research on the benefits of strength lean muscle burns an additional 30 or
authors of Strong Women, Strong Hearts. training and are big supporters of this more calories a day, the study concluded.
type of exercise.
Studies show that regular endurance "Up until your 60s or 70s, you can hold
exercise strengthens the heart and the Strength training, which can be done onto a heck of a lot of muscle with
entire cardiovascular system so it works with free weights, machines or strength training," Nelson says.
more efficiently, which translates to functional exercises such as push-ups,
making it easier to do things such as squats and lunges, helps preserve and "Once you're 80 or 90, you are
climbing steps or walking longer build muscle, and reduces the risk of probably going to lose some muscle, but
distances. It also reduces the risk of many getting type 2 diabetes, heart disease, the resilience of the human body always
diseases, including type 2 diabetes, heart osteoporosis, osteoarthritis and other amazes me."
disease, cancer and osteoporosis, Nelson problems, Nelson says.
says.
Goal: “I love my new healthy lifestyle and plan on becom- Goal: “If I could tone up, that would be nice.”
ing a food scientist — making healthy, nutritious food for
everyone. Hopefully, I can work with the company that Insight for others: “For college kids, it’s really hard. You
makes Kashi bars.” need to make a conscious effort and ask yourself: ‘Should I
really be eating this?’ You have to stick with it and do it for
Insight for others: “Exercise as much as you can. When you yourself and not for anybody else.”
exercise, you want to eat better, and you feel better about
everything.” A sample day
For people who hate to cook with less-than-perfect numbers, Weight Watchers teaches you
how to make it work within your allotted limit. It's this kind of
Jenny Craig real-life dieting that makes the program one diet that's easy to
follow for the maintenance phase.
It satisfies most dieters' needs: pre-
packaged meals and snacks, tracking via For people who love science
private weigh-ins, weekly consultations
(by phone or in person) and a website You: On a Diet: The Owner's Manual for Waist Management
for additional information and support. By Michael F. Roizen and Mehmet C. Oz
Plus, it offers meal plans that you can get
delivered -- all you need is a microwave. This best seller explores the hows and
whys of weight loss in a friendly, easy-
For people who like to cook to-understand way. Roizen and Oz
provide an in-depth analysis of how
The South Beach Diet your brain, stomach, hormones,
By cardiologist Arthur Agatston muscles, heart, genetics and stress
levels all interact biologically.
Never mind the fluffy name of the diet
book. This smart-carb, high-fiber plan is For fruit-and-vegetable lovers
an excellent way to reduce your intake
of highly processed carbs and increase Eat, Drink, and Be Healthy: The Harvard Medical School
your awareness of super-healthy and Guide to Healthy Eating
satisfying protein sources such as By Walter C. Willett with Patrick J. Skerrett
seafood. The South Beach cookbooks
allow dieters the opportunity to flex Willett's insightful critique of the U.S. Department of
their culinar y muscles and enjoy Agriculture's Food Guide Pyramid
gourmet food, while still keeping reveals its limitations, and he constructs
calories controlled. Last but not least, an alternative. His ideas are nothing we
because of its high-fiber requirements, haven't read before: Eat more
this diet is unlikely to leave you feeling vegetables and complex carbohydrates,
hungry. emphasize healthy fats, and enjoy small
amounts of a variety of foods. But his
For number crunchers matter-of-fact delivery and no-nonsense
tone earn this a place on Prevention's
Weight Watchers reference shelf.
For people who eat out a lot For people who want a gimmick that works
have fabulous genetics and can get away for heart attack or stroke, we couldn't the South Beach Diet is any better than
with almost anything — smoking and have done a better job." some other evidence-based diets for
eating whatever they want," he says. weight control and prevention of heart
"Some people have horrible genetics and That can be changed, he says. Good disease."
can do everything right and live a perfect eating and exercise habits produce
life and still develop heart disease. But weight loss, which improves A battery of tests
most of the rest of us are somewhere in cardiovascular health. Every pound of fat
between." takes lots of tiny blood vessels to feed it, Agatston says people would eat better
he says. When a person loses weight, if they knew the condition of their
He writes that when he went to there is less stress on the heart. ar teries. He suggests a variety of
medical school in the 1970s, he was Plus, weight loss helps reduce waist diagnostic tests, including blood tests for
taught the "plumbing model" of heart circumference, which is key. Having a lot cholesterol, triglycerides and other
disease. Doctors believed heart attacks of belly fat increases the chance of type 2 factors.
resulted from a blockage of a major diabetes and heart disease.
coronary artery caused by a gradual For men over 40 and postmenopausal
buildup of plaque. The idea was that as Agatston says that to improve heart women over 50 who have risk factors for
the artery became more clogged with health, people should: heart disease, he recommends having a
plaque, it would narrow to the point at non-invasive heart scan, which indicates
which blood flow to the heart would be u Avoid trans fats, hydrogenated and the amount of plaque that's present in
cut off. partially hydrogenated oils found in the arteries. Some of his patients keep
some commercial baked goods and fast- pictures of their ar teries on the
But this theory was wrong, he says. food fries. refrigerator.
The biggest reason for heart attacks are
what are called "vulnerable plaques." u Increase the intake of fruits and "Before they open the refrigerator, they
These plaques are like little pimples, but vegetables. Supplements won't give you look at their arteries."
instead of being filled with pus, they are all the micronutrients that these foods
filled with cholesterol, Agatston says. will. Eckel says Agatston does a good job
When they pop, they cause tiny injuries outlining the principles of heart disease
to the vessel wall. To heal the injury, a u Increase their intake of omega-3 prevention and diagnosis, but he says
blood clot forms. fatty oils by eating flaxseed oil or fatty Agatston is overly "zealous" in his advice
fish such as salmon or by taking for some tests, including heart scans.
If the blood clot is large enough, it will supplements.
block the artery and cut off part of the The heart association calls the scan a
heart's blood supply, he says. Blood- Agatston's South Beach diet program is "potential useful tool" for people who are
starved heart tissue dies. This is a heart divided into three phases. The first two- at moderate risk but stops shor t of
attack. week portion is the most rigorous and recommending it. "The decision should
eliminates such foods as fruits, carrots, be made by the patient's physician,"
The good news is that by improving bread, cereal, potatoes and pasta. Eckel says.
their diet, exercising and possibly taking
medications, most people can stop the Dawn Jackson Blatner, a registered Although Agatston is a passionate
plaques from growing and bursting. "In a dietitian at Northwestern Memorial believer in the power of diet and
sense, the plaques stabilize. They can Wellness Institute in Chicago, doesn't like exercise, some patients at high risk for
regress." the first phase because, she says, "it heart disease should be taking statins
eliminates healthy foods." and other drugs. "Millions of people who
When it comes to improving the should be taking cholesterol-lowering
condition of their arteries, most people Phase 2 is much better because it drugs are not. That means that millions
need to begin with their diets because "encourages people to eat a wide variety of Americans have an unnecessarily high
they "have horrible eating habits." of healthy foods, such as colorful fruits risk of heart attacks, strokes or sudden
and vegetables, fiber-rich whole grains death.
People are killing themselves with and heart-smart fats," she says.
high-fat burgers, sugary milkshakes and "The medications we have today have
trans-fat-laden fried foods, highly refined Robert Eckel, former president of the a fraction of the side effects that they
foods with little nutritional value, he American Heart Association, says many used to have. They are lifesaving."
writes in the book. "If we had of the dietary principles outlined by
deliberately set out to design a diet to Agatston are consistent with those from
make people fat, diabetic and candidates the AHA. "But we have no science that
2. The book Mindless Eating (Bantam 2006) refers to small 100 calorie changes – small changes that help mindlessly
break bad eating habits. Based on the articles, what are three small changes you could suggest your roommate try out
to help him or her either lose a few extra pounds or maintain his ore her current weight?
3. There is frequent mention of the “Freshman 15” on college campuses. When you look at your friends who have gained
weight, what are the two top reasons you think they’ve put on the pounds? What simple suggestion could you give
them that could let them be themselves but not gain so much weight?
4. Busy, busy, busy. When you’re on the run from class to class, how could you possibly get more fruits and vegetables
into your diet? The more of these goodies you have the less you’ll naturally eat of the other foods that aren’t nearly as
good. What are two easy ways you can eat two more servings of these each day?
2. When are some of the bad eating habits that you’ve seen other college students acquire? Think of a specific person
who adopted some of these habits. What are two specific suggestions you could give the individual? How could
you present your suggestions in a way that doesn’t make your friend defensive?
3. We could all enjoy the foods we like and still eat healthy. The problem is that we tend to overdo it. What keeps
people from eating reasonable amounts and instead leads them to overeat? What strategies could help people
learn to eat in moderation?
Additional Resources
v Wansink, Brian (2006), Mindless Eating – Why We Eat v "The Wizard of Why" by Robin Jenkins Mather The
More Than We Think, New York: Bantam-Dell. Chicago Tribune, 3-30-05, Section 7
v “Just put your mind to it" by Nanci Hellmich USA v “Seduced By Snacks? No, Not You" by Kim Severson
TODAY, 10-11-06, Life, 5D The New York Times, 10-11-06, D1.
Brian Wansink (Ph.D. Stanford author of the books Marketing Nutrition, Asking Questions
1990) is the author of the best- and Consumer Panels. His award-winning academic
selling book Mindless Eating: research on food has been published in the world’s top
Why We Eat More Than We Think marketing, medical and nutrition journals. It has been pre-
(Bantam 2006). He also holds the sented, translated, reported and featured in television doc-
John S. Dyson Endowed Chair in umentaries on every continent but Antarctica.
the Applied Economics and
Management Department at The research findings of Wansink and his colleagues have
Cornell University, where he is also contributed to the introduction of smaller “100 calo-
Director of the Cornell Food and rie” packages (to prevent overeating), the use of taller
USA TODAY Brand Lab. Previously, he was a glasses in some bars (to prevent the overpouring of alco-
Dr. Brian Wansink professor at Dartmouth College, hol), and the use of elaborate names and mouth-watering
the Vrije Universiteit (The descriptions on some chain restaurant menus (to improve
Netherlands), the Wharton School at the University of enjoyment of food).
Pennsylvania, the University of Illinois at Urbana-
Champaign, INSEAD (France), and he was a visiting scien- An Iowa native, he lives with his family in Ithaca, NY,
tist at the U.S. Army Research Labs in Natick, MA. where he’s a mediocre saxophone player in a rock-and-roll
band and where he regularly enjoys both French food and
He is a Fulbright Senior Specialist in food marketing and french fries.
nutrition, and in addition to writing Mindless Eating, he is