Escolar Documentos
Profissional Documentos
Cultura Documentos
Of Writing
Headlines
That Could
Make You
Rich by Peter Sun
Your Guide To Success In Writing
Profitable Ads And Sales Letters
Table of
Contents
______________
Section I
Section I
The best headlines are usually those that tell the reader the
largest benefit they will get from using your product or
service. What your product or service will do for them.
This basic rule is overlooked by 95% of all the ads and
selling letters I come across.
Heres what Brian Voiles, a $6,500 per ad US
copywriter whos sold millions of $$ worth of products
has to say about writing headlines...
Money....................6
Now.......................4
People....................4
Want......................4
Why.......................4
_____________
IMPORTANT:
Target Your Market
What it all boils down to is simply this...
The main purpose of a headline is to pick out
the people who will be most interested in your
product or service.
Any other approach is wasting your money. Prove
it to yourself...
Combine a testimonial
with a guarantee in the
headline and youve got a
powerful hand to play.
7. How-To Headline.
Sometimes a how-to headline is just what the
doctor ordered for the situation!
People like to learn how to do all kinds of stuff.
And so, if youre offering a strong system for
showing people how to do something, you may
want to consider using a how to headline.
Heres an example of a how to headline that was
used for 5 months, and pocketed at least $500,000:
How To Test & Prove A Winning
Sales Process So You Can Roll-Out
With A Winner Every Time...
The How-To headline is one of my favorites to
use...when youre stuck for a headline you should
turn to the How-to...it will at least get you going,
and soon it will help you to kick-in the creative
juices for coming-up with your winning headline.
8. The Headline Offering A Solution.
1. Do You
2. Amazing
3. At Last
4. Bargains
5. Little-Known Secrets
6. Life
7. Breakthrough
8. Only
9. The Truth About
10. Now
11. Sale
12. How Would
13. Advice To
14. Love
15. Facts
16. Discover
17. Inside Secrets Of
18. Announcing
19. Yes
20. Amazing Secrets
21. Which
22. Here
23. New
24. How Much
25. This
26. Which Of
27. How To
28. You
29. Free
30. Hot
___________________
What To Do Next
If you want to make your money by writing
great headlines there is only one
way...practice...practice...practice.
Go to the next section of this manual and write
out 50 headlines for your product or service
using the examples given to you. Lets say
you have a furniture business. The headline
38 Fun Easy Ways to Earn $500 Next
Weekend becomes 18 Ideas for Decorating
Your Home With XYZ Furniture
____________________
Section II
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