Secrets

Of Writing
Headlines
That Could
Make You
Rich by Peter Sun
Your Guide To Success In Writing
Profitable Ads And Sales Letters

Table of

Contents
______________
Section I

How To Write Headlines That Get You Up To 19 Times

Greater Response To All Your Ads, Letters and Brochures
How To Target Your Market With Your Headlines
10 Honest Money Making Words For Your Headlines
5 Essential Rules For Writing Effective Headlines
Important Note On Targeting
How To Find The Best Headline For Your Product
9 Different Headline Types
1.
2.
3.
4.
5.
6.
7.
8.
9.

The Headline Offering A Benefit

The Personalized Headline
The Headline With A Testimonial
The Headline With A Guarantee
The Discount Sale Headline
The Headline With News
How-To Headline
The Headline Offering A Solution
The Headline Asking A Question

My Favorite Power Headline Words

Testing The Gold Rule
_________________
Section II

The 361 Best Headlines Ever Written

Samples Of Successful Advertisements And
Headlines That Made Them Successful
_________________

Section I

How To Write Headlines

That Get You Up To 19 Times
Greater Response To All Your
Ads, Letter And Brochures...
Please get a copy of todays newspaper.
Look at the front cover and tell me what you read...
Let me guess, it probably says something like this Cold
Blooded Murder, Sex Scandal, Corruption Charges
Laid, Innocent Victims Sued or something equally grizzly
and sensational.
Do you know why most of the main articles in newspapers
start with headlines relating to disasters, murders, sex and
corruption? Well, I am going to tell you anyway. Its
because thats what sells newspapers. It attracts people
who read newspapers (and sometimes even those who
dont) and they buy it.
The only purpose of a headline is to target the person
you want to reach and to sell them on wanting to know
more.
If you want proof, look at the magazine racks in the
newsagents. Magazines aimed at young women such as
Cleo have articles headlined What You Always Wanted
To Know about Men, 4 Signs To Look For If Hes
Cheating On You, 8 Tips On Looking Great This
Summer.
Headlines sell magazines
and newspapers to their
targeted audience.

Magazines for homeowners and renovators such as

Lifestyle Kitchens and Bathrooms have articles headlined
12 Tips To Help You Renovate On A Budget, New
Fashion Colors For Your Bathroom...

None of the successful magazines have on their covers, or

as headlines for their articles, the publishers or the article
writers names. Lets face it, who would buy a magazine
or a newspaper with Efficient Publishing Company as the
feature story. Followed by the Ron Smedley and Sarah
Bushwhacker reports.
None of the successful
magazines have on their
covers, or as headlines
for their articles, the
publishers or the article
writers names.

So why is it that most businesses keep sticking the

companys name and logo on top of their advertisements or
in the first paragraph of everything they do?? Or the other
kind of headline that is a favorite with advertising agencies
and many so-called experts. This is the Guess what I am
all about see if I can trick you headline.
These headlines are aimed at testing the readers
intelligence and ability to guess. They are usually the
result of endless corporate meetings and advertising agency
think tanks.

Dont use clever

headlines if you want
results.

Here are a few samples of confusing headlines. Guess

what they are trying to sell...
Go for the Gong subtitled your face will be red if
you dont. Any ideas what its selling?? No, you lose.
Its not a TV game show, a story on sexual and mating
habits or a tale about a steep mountain climb to reach the
sacred Chinese gong...
Its a full-page advertisement trying to get you to advertise
in a suburban newspaper. Here are a couple of better
alternatives...
Would you like to double your business?...
...48 of the companies that advertise in our paper have!
OR
FREE report How to reach customers spending 1.9
billion dollars with effective newspaper advertising.
Another clever headline I have come across recently is this
one see if you can guess what they are selling...
JUST WHAT A SLAB OF SEASONED WOOD
NEEDS. A LITTLE MORE SEASONING. This could
be selling anything from a wood stain or preservative to a

new recipe. Its confusing and written in hard to read upper

case typestyle. Some better alternatives...
At XYZ furniture we dont use glues, nails, screws,
hinges, stains or paints...Thats why the rugged, natural
looks will last you a lifetime.
OR
Every piece of XYZ furniture is made from salvaged
timber.
...and is guaranteed for life by its makers.
A change in a headline
has been tested to
increase the response to
an advertisement by up
to nineteen times..

In both the above examples the writers assume wrongly

that the readers will continue to read into the rest of the ad
to find out what it is they are trying to say. What they
dont realize is that,
Five times as many people read headlines as read the
rest of the advertisement, article or letter.
A change in a headline has been tested to increase the
response to an advertisement by up to nineteen, yes
nineteen times.

The best headlines are

usually those that tell the
reader the largest benefit
they will get from using
your product or service.

The best headlines are usually those that tell the reader the
largest benefit they will get from using your product or
service. What your product or service will do for them.
This basic rule is overlooked by 95% of all the ads and
selling letters I come across.
Heres what Brian Voiles, a $6,500 per ad US
copywriter whos sold millions of $$ worth of products
has to say about writing headlines...

How To Target Your Market With Your Headlines

Being clever, humorous, or abstract is one of the dumbest
wastes of money you can make, when it comes to headlines
and ad writing. Dont do it.

If you run ads in general interest publications or in local

magazines and your product is pest control, dont use
clever headlines like, Got the bug to clean the house? or
This problem affects every homeowner. Instead, create a
headline that communicates your purpose for running the
ad; and then qualify the reader. For example:
If Your Home Is Plagued By Ants, Roaches, Box Elder
Bugs, Mice, Or Rats, I can Quickly & Easily Get Rid Of
Them Forever With An Exciting New Monthly
Maintenance Service!...100% Guaranteed!
If you sell plumbing supplies to the contractor market and
you run ads in Contractor magazine, you shouldnt run
ads that begin, The best source of them all. Instead,
come up with a headline that (again) communicates your
purpose for running the ad; and then qualify the reader. For
example:
If Youre looking For A Convenient Source For Quality
Plumbing Supplies, We Sell 100% Guaranteed Plumbing
Parts Exclusively To Contractors At 10% Over Cost, With
30-Day Invoicing And A Special Added Discount For
Orders Over $1,500.
Use the headline to qualify
your targeted audience.

Do you see how these last two headlines target the

prospects in the headline right at the opening of the
headline? Thats what you must do. Lets look at some
other examples of this:
If you want to reach people over 45, say:
If Youre 45 Or Over And Thinking Of Adding To,
Replacing, Or Getting Life, Health, Or Disability
Insurance, This Information Will Show
You A 100% Guaranteed Way To Get It At The Lowest
Possible Rates.
Or, try this one...
100% Insurance Coverage For People Over 45 With No
Physical, No Waiting, No Restrictions.

If youre trying to target health-or weight-conscious people

for membership in your health club, use a headline like
this:
Heres a Quick & Easy Way To Become Tight, Lean,
Attractive, Radiant, And Remarkably Healthy In Just
45 Minutes, Three Times A Week...100% Guaranteed
Or You Pay Nothing!
Or, how bout this:
Results oriented headline
for gyms works better.

If You Want To Lose 15 Pounds In The Next 30 Days,

Marks Health Club Can Quickly And Easily Do It For You
In Just 30 Minutes A Day, 2 Times A Week, 100%
Guaranteed For Only $35 But Only If You Come OnBoard Before March 17th !
If you want to reach people interested in furniture, dont
use a cutesy headline. Instead, try:
Looking For A $1,500 Sofa Value For Just $475? We
Have 150 In Stock Right Now!
Or...
Looking For Nice Furniture? We Sell Expensive
Furniture At Deep Discounts Our Average Price Is 45%
Less Than The Manufacturers Suggested Price.
Whatever you sell, and whomever you want to reach with
your offer, be specific. Call out to them in your headline.
Send your message directly to your target prospects, and
tell them what youre offering, and whats in it for them.

Being specific in your

headline increases your
response

If you want to reach working women who dont have time

to cook, say:
Here Are 24 Fast, Easy, Inexpensive Dinner Ideas
Especially Created For Working Women Who Dont
Have A Lot Of Time To Cook!
Dont you think thats going to pull em over? ... you bet
it will! Working women will stop in their tracks for that
headline.

The point is, put your target prospects in your headlines,

and youll prosper. Heres another snazzy way to put
your prospects in your headline:
Attention Homeowner!...
Attention Lawyers...
Attention Mechanics With Old, Worn-Out Tools...
Target groups of people
with selective headlines.

Using the word attention, and then calling out to you

precise target, you can bet youll get their attention! Or,
you can try it without the word attention:
MUMS! Now You Too Can Stop...
Janitors!...End Your Worries...
These two headlines call out directly to the target audience.
This concept really is obvious, and logical if you think
about it...when youre out on the street and suddenly
someone yells HEY YOU!!! Doesnt that make you
stop! And depending on the tone of voice being used, it
could send scary shivers down your spine...or it could get
you real excited!
Thats exactly what youre trying to do to your prospects.
Thats the impact youll get, and the power of putting your
prospect into the headline.
How do you write a winning headline? What are the rules
to follow...

10 Hottest Money Making

Words For Your Headlines

Headlines that made money.

Advertisers measured the
response from every
advertisement.

John Caples head of the third largest advertising

agency in the USA for 40 years analyzed the
most commonly used words in one hundred
successful headlines. Headlines that made money.
Headlines which were repeated over and over by
advertisers who measured the response from every
advertisement.
Here is a list of the ten most frequently
used words tin the most effective
100 headlines ever written.
Next to each word you will find a figure showing
you the number of times the word was used...
You.....................31
Your....................14
How.....................12
New.....................10
Who.......................8

The 10 most frequent words

in the 100 most effective
headlines ever written.

Money....................6
Now.......................4
People....................4
Want......................4
Why.......................4

The most common words used were you and your.

They are the most frequently used words in all
successful advertising and marketing materials.
This is because...
Every advertisement, promotion or letter
should be aimed at the person reading it.
You should never aim at the masses when writing.
Imagine you are sitting across from the person you
want to reach and write to them and them alone.
____________________

5 Essential Rules For Writing Effective Headlines

1... Headlines should appeal to the readers self
interest by promising a benefit. Will it save
them time, make them money, will it make the
reader more beautiful or healthy, give them more
miles per gallon, or a whiter wash. What will it do
for them??
Dont worry about the length of
your headlines as long as you get
your message across clearly.

2... Dont worry about the length. 14 word

headlines get almost as much readership as threeword headlines. It is more important to get your
message across than worry about the length of the
headline.
3... Put news into the headlines. The news can
be an improvement of an old product, the
announcement of a new product, or a new ay to
use an old product. We are always on the lookout
for something new. Something that will benefit
us.
4... Never use headlines that are tricky,
confusing or incomplete in their message. You
are competing with an average of 350 other
headlines in a newspaper or magazine. And most
people are busy and read too fast to figure out
what you are trying to say. They will simply
move on.

Make sure your headlines

are easily understood.

5... Never use headlines that need readership of

the rest of the advertisement to be understood.
You will lose four out of five readers at that point.
Most people are too busy and read too quickly to
be bothered to keep on reading to find out what
you are trying to say.

_____________
IMPORTANT:
Target Your Market
What it all boils down to is simply this...
The main purpose of a headline is to pick out
the people who will be most interested in your
product or service.
Any other approach is wasting your money. Prove
it to yourself...

How To Find The Best Headline For Your Product

Test your headlines...

Run your usual headline. Follow it up with a new

one along the lines I have been talking about. Test
several different headlines to get the best response.
Count the difference in orders...and thank me for
making you all that extra cash!!
Whenever I have to write any promotion for
myself or for a client, the headline is always the
part that takes me the most time and effort. I
usually write 10, 20 or 30 headlines.
I ask someone else to look at four or five of the
best ones and pick the one that appeals to them. If
the person asks me Sounds great Peter, what is it
you are selling I know I have a problem.
However if they say Gee, that sounds interesting,
tell me more I know I may have a winner.
How do you become good
at writing headlines and
opening paragraphs to letters??
Well, for a start be on the lookout for headlines
that attract you. Anytime you get an idea for a
headline you could use for your business, write it
down and file it under headlines in your filing
cabinet. That way, the next time you need a
headline, youll have something to work with.
Ask other people to read your openings and have
them pick the one they like out of the three or four
you give them.

Readers Digest knows it is

the Headline that sells the
magazine.

The worlds biggest selling magazine, Readers

Digest, selects cover stories by placing
advertisements in other publications. They ask
you to choose three out of about thirty articles
listed in their next issues and they will send them
to you in advance. The most popular request is
used as the article featured on the front cover.
Because that is the Headline that sells the
magazine.
Pretty neat trick, isnt it?? Thats how they got so
big!!

9 Different Headline Types

According to Brian Keith Voiles, there are 9
different types of headlines you can use to sell
your product or service. Lets have a look at
them...
1. The Headline Offering A Benefit.
Its effectiveness depends
greatly on how well youve
researched your market and
found out what their hot
buttons are.

This headline is just as it says, a headline

offering a benefit. Its effectiveness depends
greatly on how well youve researched your
market and found out what their hot buttons
are. You must research your target market in
order to know what benefits are going to
motivate them to take action.
Once you do your research, take the biggest,
most desirable benefit that your market wants,
put it in the headline in a compelling way, and
there you have it.
Example:
Heres a winning headline for people looking
for opportunities to make money fast:
Make More Money Faster With This New,
Cash Generating Computer Marketing
System!
Heres a winning headline for small business
owners:

Thats the key to a winning

headline knowing your
market so well you can offer
them a powerful, compelling
benefit they cant easily get
somewhere else.

Want to spend more time making money in

your business than doing the books? Heres
the book keeping software package youve
been waiting for...100% Guaranteed!
Both of these headlines focus on a major
benefit the market wants. Thats the key to a
winning headline knowing your market so
well you can offer them a powerful,
compelling benefit they cant easily get
somewhere else.
________________

2. The Personalized Headline.

This headline can be any combination of the
all of others, but it is made personal. For
example, if you have mail merge (and you
should) this would be a powerful headline:
Finally, Heres How You, Mary Jackson
Can Teach Your Children To Always Get
Top Grades

This type of headline can be

incredibly profitable.

The Mary Jackson portion of the headline is

the personalization. This type of headline can
be incredibly profitable.
For some reason, it can motivate prospects
who wouldnt be motivated in any other
way.
______________
3. The Headline With A Testimonial.

Combine a testimonial
with a guarantee in the
headline and youve got a
powerful hand to play.

Combine the headline with a testimonial with

the guarantee headline and youve got a
powerful hand to play. A headline with a
testimonial is just what it says...it uses a
powerful customer testimonial for the
headline.
I was hesitant to get my tools form Johnson
Brothers after all, all tool dealers have the
same pitch. But, Ive come to find Johnson
Brothers to be all they say they are and more.
Ive saved $32,516 with them this year alone.
That says everything!
Scott Williams, Williams Construction
Sydney, NSW
A headline with a testimonial can also use a
quote from a celebrity. A celebrity is simply
anyone who is widely known by your
prospects. They dont necessarily need to be
Bob Hope or anyone like that (although

Using a celebrity can give

you credibility.

sometimes thats OK too). The celebrity just

needs to be someone respected by your target
audience.
A headline with a testimonial can be combined
with other types of headlines as well.
_________________

4. The Headline With A Guarantee.

The headline with a Guarantee states a desirable
benefit, and guarantees results, or other benefits.
Here are a few ways to use a Headline with a
Guarantee:
Attention Ladies...We Guarantee You Will Be
Completely Satisfied With Your New Look and
Your Complexion Will Be Softer And Smoother,
Or You Get Your Money Back!
Announcing a New Technologically Advanced
Lap Top Computer That You Can Never Drop,
Never Smash, and Never Lose...
100% Guaranteed!
I think youd agree thats pretty powerful stuff
isnt it? Headlines with a Guarantee are really
effective. They can go basically like this:
Headline, Benefits...100% Guaranteed!
People want to find out more
about a product that is so
good, the company actually
offers a no-questions-asked
guarantee.

It works very well for some of the worlds best

copywriters; I suggest you give it a try. It seems
to really give an added kick to the headline,
making it more attention-getting, compelling, and
plus people want to find out more about a product
that is so good, the company actually offers a noquestions-asked guarantee.
Its powerful.
For example:

Are You Tired Of Throwing Away Your Hard

Earned Time And Money On Employees Who Do
You No Good Whatsoever? Heres A New Way
To Solve All Your Staff Hiring Problems...
100% Guaranteed!
If your prospect is throwing their time and money
on high staff turnover, you cant miss with this
headline! And the 100% Guaranteed is a real
motivating kicker!
_________________
5. The Discount Sale Headline.
A discount sale headline tells your prospects
directly, in no uncertain terms, whats in it for
them, and why they should act now. This is the
best format for announcing limited-specials like
this:
Take 50% Off Your Choice Of
Ladies Shoes Til Thursday!
or
Get UP To 40% Off All Childrens Jackets On
Monday!
The discount sale headline speaks straight-forward
to your prospect. If you have a catalog of some
kind, you may want to use this headline to
announce special sales and discounts. Retail
stories are popular for these type of ads.
This headline focuses entirely on the fact that
youre inviting your prospects to take advantage
of a limited-time discount. But, Ive discovered a
nifty technique you can use to make this headline
even more powerful...and that is called:
Using Reason-Why Copy
Reason why copy works
excellent with a Discount
Sale Headline.

Reason why copy is just as it sounds. Copy that

tells your prospects the exact, honest-to-goodness
reason why youre having such a discount.

Reason why copy works excellent with a Discount

Headline.
What you do, is just be honest. Tell your
prospects the real reason why youre offering your
product for a discount.
If your business is slow in the winter months, tell
them:
You get the deepest discounts Ive ever
offered...60-85% off. Why? Simply because Id
rather give you a great deal on these widgets and
break-even, than sell nothing, have no cash flow,
and have to lay-off 3 or 4 guys. I know youll
treat me good during our peak season, just like
you always do. This is kind of a thank-you in a
way.
If you over-bought and are over-stocked, tell
them:
You see, what happened is I bought 30% too
much inventory Im over-stocked. Since youre
already a consistent, good customer, I figured you
might want to stock up on these widgets. Theyre
the exact same widget you pay full-price for...now
theyre yours (take all you want) for only $17
delivered. Thats a whooping 83% discount!
Then, you take your discount, and your reason
why and you put it into a headline:
Smiths Brothers Is Overstocked 30%! Because
Youre On My Mailing List, I thought Id Give
You First Crack At Helping Me Reduce My
Inventory By Offering You These 1st Class
Widgets At An Honest, True, 83% Discount! Ive
Gotta Make Room For The 95 Models Help Me
& Ill Save You A Small Fortune!!!
If your product or service offers something
newsworthy, you may want to consider the
Headline with News. Newsworthy is usually

6. The Headline With News.

Something new. If your product offers your
prospect something new, something he cant get
anywhere else, you may want to consider using a
Headline with News. Heres a Headline with
News Gary Halbert used:
Just Released...19 Of The Worlds Top
Marketing Geniuses Reveal Little-Known
Marketing Secrets That Could Make You Rich!
Heres another example of a News headline:
Announcing A New Technologically Advanced
Lap Top Computer You Will Never Drop, Never
Smash, and Never Lose!
or
Revolutionary New Product Gives You The
Fastest Way To Flatten Your Stomach, ShapeUp Your Hips & Thighs , Strengthen Your Back
Muscles & Relieve Back Pain, Shape-Up And
Strengthen Your Legs, Arms, And Waist, -- No
matter where you go!!
Here is one word of caution concerning using the
News Headline:
Never Focus the News on the New Product or
Service Itself...Always Focus On the Benefits
Your Prospect Gets From the New Product or
Service!
When turning features into benefits you must
always lead with the benefit, and follow with the
feature. Benefits are always more important than
features -- always...especially in headlines!
__________________
This is the headline I often use in the information
business

7. How-To Headline.
Sometimes a how-to headline is just what the
doctor ordered for the situation!
People like to learn how to do all kinds of stuff.
And so, if youre offering a strong system for
showing people how to do something, you may
want to consider using a how to headline.
Heres an example of a how to headline that was
used for 5 months, and pocketed at least $500,000:
How To Test & Prove A Winning
Sales Process So You Can Roll-Out
With A Winner Every Time...
The How-To headline is one of my favorites to
use...when youre stuck for a headline you should
turn to the How-to...it will at least get you going,
and soon it will help you to kick-in the creative
juices for coming-up with your winning headline.
8. The Headline Offering A Solution.

If your product helps to solve

your markets frustration,
scaring them into buying is
doing them a BIG favor!

The headline offering a solution takes your target

markets biggest problem or frustration (one that
you can solve). It plays on the problem or
frustration and makes them acutely aware of it
and then you proceed to show them how you can
solve it.
Here are a couple of examples of headlines
offering a solution:
If You Get A Sore Throat Tomorrow And
Cannot Talk For S Week, How Much Money
Will That Cost You In Lost Business Heres
A 100% Guaranteed Way To Make Sure
It Doesnt Happen To You!
If Your Car Engine Were To Seize In
High Speed Traffic Tomorrow, Will You
Enjoy Your Next Six Months In A
Hospital? Heres A Guaranteed Way To
Be Sure This Wont Happen To You!

Your prospects most powerful frustrations are

basically just the opposite of all he hopes to gain.
She fears losing things like:
house & home
status
job security
health
money
good looks
personal & family life
security
vitality
valued possessions
friends
sex appeal
_________________
9. The Headline Asking A Question.
This headline can work
great...with only one
condition...you absolutely
must know your prospect.

This headline can work great...with only one

condition...you absolutely must know your
prospect, what shes thinking, what her anxieties
are, and what shes hoping to accomplish.
If you do know your prospects this well (and a lot
of marketers do, simply because theyve worked
with them for so long) you can make powerful use
of the headline asking a question. You must
deeply understand the problems or wants of your
target market in order to use the headline asking a
question.
Heres a winning superheat, headline, and double
sub-head thats an excellent example of a question
headline...
Dozens of business owners have become wealthy.
Many of who were on the verge of bankruptcy...
How much money do you Really want to make in
your business
You can get almost instant results with this
startling new breakthrough marketing system just

tested in Australia 36 testimonials tell of more

profits, increased sales, and less work and staff
with these revolutionary, easy-to-use marketing
strategies.
Whats Your Best Chance To Succeed
In Business? The Answer Below
May Surprise You...
If you or your family are having more financial
difficulties than you care to think about, this
information may mean more to your financial
security than anything youve ever read...
This is a big headline, and it takes up one-half of
the first page of the letter...but its worth it! This
collection of superheat, headline, and subheads
really get the prospects attention. Thats the kind
of power a question headline can have if you
know your target audience well.
__________________
These are the 9 basic types of headlines. They are
all proven winners in most any kind of
circumstance or market. They can be combined to
make effective hybrids, but are good on their own
as well. These have been taken from a
copywriting course by Brian Keith Voiles.
If you want more information on how you can
write great copy call 07-5525 3455.

My Favorite Power Headline Words

Here are my favorite, proven-to-work, power headline words:

1. Do You
2. Amazing
3. At Last
4. Bargains
5. Little-Known Secrets
6. Life
7. Breakthrough
8. Only
9. The Truth About
10. Now
11. Sale
12. How Would
13. Advice To
14. Love
15. Facts
16. Discover
17. Inside Secrets Of
18. Announcing
19. Yes
20. Amazing Secrets
21. Which
22. Here
23. New
24. How Much
25. This
26. Which Of
27. How To
28. You
29. Free
30. Hot
___________________

Testing The Golden Rule

As with all the other marketing concepts and
strategies, the golden rule for writing and
using headlines is to TEST, TEST and TEST
some more.
One headline will give
you up to 19 times better
result than others.

One headline will always give you a much

better result than the others.
Maybe up to 19 times better result.
____________________

What To Do Next
If you want to make your money by writing
great headlines there is only one
way...practice...practice...practice.
Go to the next section of this manual and write
out 50 headlines for your product or service
using the examples given to you. Lets say
you have a furniture business. The headline
38 Fun Easy Ways to Earn $500 Next
Weekend becomes 18 Ideas for Decorating
Your Home With XYZ Furniture
____________________

Section II

The 361 Best

Headlines
Ever Written

How To Raise Your Childs IQ Before It Is Even Born.

How Much Are You Losing To Deadbeats Right Now?
SELL YOUR PRODUCT ON NATIONAL TELEVISION FOR A PERCENTAGE
OF PROFIT
He Became Twice The Man At Half The Weight
The Secret Of Being Wealthy
PHONE WIZARD
The Child Who Won The Hearts Of All
One Place-Setting Free For Every Three You Buy!
Do You Make These Mistakes In Job Interviews?
HOW TO WRITE A GOOD ADVERTISEMENT
Doctors Prove 2 Out Of 3 Women Can Have More Beautiful Skin In 14 Days
Life In The Fast Lane
THE CRIMES WE COMMIT AGAINST OUR STOMACHS
A Breakthrough Idea For Those Who Want To Act In The Movies
Which Of These 5 Skin Problems Do You Have?
Test Your Ability To Ever Grow Up
Here Is A Way To Become Tight, Lean, Attractive And Remarkably Healthy In Just
45 Minutes Three Times A Week.
How Do You Grow $1,000 Worth of Food In A Garden This Small?
Why People On The Queensland Are Healthier, Less Overweight, Stay Young
Longer, Live Longer Than People Of Any Other State In Australia
STOP DREAMING AND START MAKING MONEY
Free Giant Cookie
How To Get Out Of The Rat Race And Into The Chips

Wanted: Your Old Shredder. Get a Minimum $700 Trade In On Our New Models
Throw Away Your Oars!
This Is Marie Antoinette Riding To Her Death
The Chinese Secrets Of Weight Control
THINK AND GROW RICH
Who Else Wants To Make Big Money In Electronics
Three Powerful Reasons You Should Come To My Seminar
New Rubber Stamp Business Pays Beginners Up To $20.70 An Hour!
If Your Bathroom Isnt Ready In 8 Days Ill Give You $100 Cash For Every Day We
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Whos Making A Bundle?
YOU CAN LAUGH AT MONEY WORRIES IF YOU FOLLOW THIS SIMPLE
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Watch Your Weight And Inches Disappear
They Laughed When I Sat Down At The Piano But When I Started To Play!
$80,000 In Prizes! Help Us Find The Name For These New Kitchens
Vita-Mix Makes Juice 12 Times Faster Than Other Juicers And 400% More
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Who Else Wants A Screen Star Figure?
How Your Horoscope Can Bring You Wealth, Love, Success And Happiness
IMAGINE ME...HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES!
Why Are We Giving You These $18.50 Delicious Macadamia Nut Chocolates For
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THE AMAZING SECRETS OF THE HOTTEST INVESTMENT OF THE LAST 5
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Have A House Youll Be Proud Of...With ColourMakers Range Of 362 Tiles And
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The Amazing Money-Making Power Of Pac-Man And His Friends!
Important News For People Who Swore They Would Never Try Another Reducing
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How To Pay Zero Taxes!
A Wonderful Two Years Trip At Full Pay But Only Man With Imagination Can
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THE $112,000 HOUSEWIFE
Your TV Fixed In 4 Days Or Its FREE
Confessions Of A Disbarred Lawyer
You Kill That Story Or Ill Run You Out Of The State!
Smart Car Owners: Save Up To 87% Off Retail Prices On Your Spare Parts
THE SECRET OF PERFECT PUTTING
How to Become Debt-Free And Stay That Way Forever
Where You Can Go In A Good Used Car
How To Write A Business Letter
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Today...Add $10,000 To Your Estate For The Price Of A New Hat
Gold Coast Lawyer Discovers How To Make Money At Home With The Help Of
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Right And Wrong Farming Methods And Little Pointers That Will Increase Your
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Do You Sincerely Want To Be Rich?
World Poker Champ Sells Secrets For $9.95
THOUSANDS NOW PLAY WHO NEVER THOUGHT THEY COULD

Do You Do Any Of These Ten Embarrassing Things?

How To Get $373,500 Out Of A $30,000 House
At Last, Someone Has Unlocked The Secret Of Getting People To Fall In Love With
You!
IF YOU READ MUSIC YOULL LOVE OUR MAGAZINE
Brighten Your Dark Rooms In Less Than 1 Hour
How To Form Your Corporation Without A Lawyer For Under $50.00
Are You Ready To Use Self-Hypnotism To Make Life Give You What You Want?
I Had Been Overweight For 10 Years, So... My Friends Could Hardly Believe Their
Eyes When They Saw Me Lose 56 Pounds In Only 6 Weeks!
Do You Make These Mistakes In English?
WHATS YOUR BEST CHANCE TO MAKE MONEY IN REAL ESTATE
TODAY? THE ANSWER BELOW MAY SURPRISE YOU.
You Dont Have To Die To Collect On Your Insurance Policy
Some Straight Talk About Vitamins And Your Sex Life
How You Can Make Money With The Arabs
THE AMAZING GRAFTON WRINKLE ERASER DISCOVERED BY A TOP
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47 REASONS WHY IT WOULD HAVE PAID YOU TO ANSWER YOUR AD A
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Buy No Desk...Until Youve Seen This Sensation Of The Business Show
New Energy Pill Tested By The R.A.A.F. With Amazing Results
The Amazing Face-Life-In-A-Jar Used By Hollywood Stars Who Dont Want
Plastic Surgery
HERE ARE 87 SURPRISE WAYS TO GET MONEY FROM PARLIAMENT
HOUSE
Released At Last 143 Perfectly Legal Ways To Get A Cheque Out Of Uncle Sam!

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How To Wake Up The Financial Genius Inside You
How You Can Eat More And Weight Less
Remember When You Could Have picked Up A Good Piece Of Real Estate For A
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Is The Life Of A Child Worth $1 To You?
Imagine Being Such A Great Lover Women Can See It In Your Eyes!
How Long Will You Live? Ignorance About Taking Care Of Yourself Can Be The
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HOW TO DISCOVER WHAT YOU ARE REALLY GOOD AT
Again She Orders...A Chicken Said, Please
7 Ways Long Distance Can Keep Your Head Above Water
How To Rob Race Tracks Legally
How To Avoid Having Your Car Stolen This Summer On The Gold Coast
Lawyers Reveal Legal Loopholes That Make Money
Generous Creative Businessman Wants To Find A Hot Sexy Woman With A Good
Sense Of Humor
HOW TO MAKE MONEY WRITING SHORT PARAGRAPHS
Science Has Finally Counterfeited A Perfect Diamond!
WOULD YOU LIKE TO TAKE IN $140 AFTER SUPPER?
Insider Information On Whos Really Making Money Plus Exactly How Those
Businesses Operate
The Secret Of Teaching Yourself Music
HOW TO BURN OFF BODY FAT, HOUR BY HOUR!

Sunshine Coast Man Swears Under Oath That His New Energy Pill Does Not
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At Marina Mirages New Mexican Restaurant Your First Meal is FREE
FREE KIT TELLS HOW TO TAKE BETTER PHOTOGRAPHS
Inventors, Strike Paydirt!
Its A Shame For YOU Not To Make Good Money When These Men Do It So
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Fountain Of Youth Discovered By Little Known Civilization Over 2700 Years Ago
How To Obtain Guaranteed Credit Anywhere In Australia
Now Any Auto Repair Job Can Be Duck Soup: For You
How To Get Rich In Reading Classified Ads
SYDNEY LAWYER REVEALS THE INSIDERS WAY TO GET EVEN
HOW TO MAKE A FORTUNE TODAY STARTING FROM SCRATCH!
How To Find Someone To Love
TO THE TRAVELING SALESMAN WHOS SMART ENOUGH TO KNOW
WHEN TO CALL IT QUITS
How To Turn $5000 Into $5,436 In Just 12 Months
To People Who Want To Write But Cant Get Started
161 NEW WAYS TO A MANS HEART IN THIS FASCINATING BOOK FOR
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Why Some People Almost Always Make Money In The Stock Market
Its Easy To Cash In On Your Amazing Astrological Abilities
How To Make A Killing In Closeouts
How Often Do You Hear Yourself Saying, No, I havent Read It; Ive been Meaning
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TOO BUSY EARNING A LIVING TO MAKE ANY MONEY?
LOOK GREAT WITH OUR FREE STYLECUT
Brisbane Man Reveals A Shortcut To Authorship
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Attention: Home Owner, Dont Buy Any Curtains Until You Read This
How To Give Your Children Extra Iron These 3 Delicious Ways
Money-Saving Bargains From Australias Oldest Diamond Discount House
The 5 Most Costly Mistakes In Business How Many Are You Making Right Now?
The Inside Story Of A Business That Requires So Little Of Anything, You Could
Run It Out Of A Phone Booth
12 Special Tax Strategies That Are Making Doctors Rich
WHATS YOUR BEST CHANCE OF EARNING $50,000 A YEAR BY THE TIME
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No More Back-Breaking Garden Chores For Me Yet Ours Is Now The Show Place
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MAKE ANYONE DO ANYTHING YOU MENTALLY COMMAND WITH
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DARE TO BE RICH!
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THE MAN WITH THE GRASSHOPPER MIND
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Man Who Limped With Foot Pain Now Runs 2 Miles Every Day!
Some Straight Talk About Earning Extra Income
How To Make Money With Display Ads
IMAGINE WORKING UNTIL 4:00AM AND LOVING EVERY MINUTE OF IT!
AMAZING NEW TITANIC COMMEMORATIVE IS MINT-PERFECT AND
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My Name Is Michael Trent...And Id Like To Make A Confession!
Thousands Have This Priceless Gift But Never Discover It!
The Last 2 Hours Are The Longest And Those Are The 2 Hours You Save
How To Pay Less For Advertising While You Get More Orders
An Open Letter To Every Overweight Person In Melbourne
ONE TRANSACTION CAN MAKE YOU INDEPENDENT FOR THE REST OF
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They Shocked Us. They Outraged Us. They Didnt Do Anything Wrong They Just
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Id Like To Give This To May Fellow Men While I Am Still Able To Help
HOW TO DEVELOP A SILVER TONGUE, A GOLDEN TOUCHA ND A MIND
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How To Raise And Train Your Puppy
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WHY SOME FOODS EXPLODE IN YOUR STOMACH
WANT TO SAVE A BUNDLE? AN OPEN LETTER TO EVERYONE WHO
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The Other Side Of The Story On Rock Hudson

A Little Mistake Cost A Farmer $3,000 A Year

How Much Is Worker Tension Costing Your Company?
Free Book Tells You 12 Secrets Of Better Lawn Care
The Secret Of How Australias Number One Handicapper STOLE Over $1,000,000
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New Diet Burns Off More Fat Than If You Ran 98 Kilometers A Week!
Make Extra Cash Writing Advertising Book Match Covers
Pregnant? The Sooner You Know, The Better.
Everywhere Women Are Raving About This Amazing New Shampoo!
WHY THESE VITAMINS CAN MAKE YOU FEEL PEPPIER
NOW LET THIS STRANGE AND POWERFUL GIFT FROM OUTER SPACE
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Some Straight Talk About Vitamins And Your Sex Life
Are You Closing Your Eyes To The Profit Potential In 800 Services?
Winning At The Races May Not Be Your Idea Of Fun, But...
What Everybody Ought To Know... About This Stock And Bond Business
Pierced By 421 Nails...Retains Full Air Pressure
Advice To Wives Whose Husbands Dont Save Money By A Wife
THE AMAZING $10.00 FAKE DIAMOND THAT WILL FOOL 9 OUT OF 10
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Theres Another Woman Waiting For Every Man And Shes Too Smart To Have
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FREE Report How To Increase Your Profits In A Recession.
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Local Business Swears Under Oath He Did Not Steal Any Of The Car Radios He Is
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Doctor Discovers The Cellulite Dissolver
How To Write Copy That Will Make You Rich
THE SECRET OF MAKING PEOPLE LIKE YOU
The 10 Quickest Ways To Get More Customers
You Cant Become Rich In Your pocket Until You Become Rich In Your Mind!
How To Beat Tension Without Pills?
If You Can Read And Write Simple English, Ill Show You How To Make Real
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Now! Own Queensland Land This Easy Way...$10 Down And $10 A Month
How To Get What The Australian Government Owes YOU!
7 Ways To Collect Your Unpaid Bills
Let Me Tell You How I Reduced For Keeps
17 STOCKS YOU SHOULD DUMP RIGHT AWAY
The Lowdown On Self-Publishing
If You Were Given $200,000 To Spend Isnt This The Kind Of (type of product, but
not brand name) You Would Build
You Never Saw Such Letters As Harry And I Got About Our Pears
Do Your Employees Work As Slowly As They Read?
Suppose This Happened On Your Wedding Day!
How To Get A Free Supply Of An Amazing New Diet Pill That Works Like Crazy!
This Almost-Magical Lamp Lights Highway Turns Before You Make Them

A STARTLING FACT ABOUT MONEY

The Most Expensive Magazine In The World. Yet Over 40,000 Businessmen Buy It
Every Month. Why?
Have You Ever Seen A Grown Man Cry?
How To Discover The Fortune Lying Hidden In Your Daily Paper
DONT TRY THIS WITH ANY OTHER COPIER
Fatten Your Bank Account
HOW TO DISCOVER THE PRICELESS SECRET OF GOOD HEALTH AND
SLASH YOUR MEDICAL BILLS IN HALF!
Its Crazy That A High School Dropout Would Make This Much Money
Six Types of Investors Which Group Are You In?
Heres A Quick Way To Break Up A Cold
THE SECRET OF HAVING GOOD LUCK
How To Start From Scratch And Become A P.O. Box Millionaire
HOW TO GET A GRIP ON AUDIENCE ATTENTION
Adelaide Man Discovers The Secret Of How To Escape The Australian Rat Race
When Doctors Feel Rotten This Is What They Do
Profits That Lie Hidden In Your Farm
But What If You Could See Her Naked?
This Pen Burps Before It Drinks - But Never Afterwards!
Heres A Way To Make Money That Has Never Yet Failed
How To Push Your Resume To The Top Of The Stack
What Would You Rather Do This Evening: Watch TV Or Make Some Real Money?
Reduce Office Turnover By 100%

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He Was 240 Pounds Of Sweet Tooth
New Help For Not So Perfect Hair
Take Any 3 Of These Kitchen Appliances For Only $8.95 (Values UP To $15.95)
An Educated Failure
Reduce While You Sleep
GUARANTEED TO GO THRU ICE, MUD OR SNOW OR WE PAY THE TOW!
The Amazing Diet Secret Of A Frustrated Toowoomba Housewife
How A Fool Stunt Made Me A Star Salesman
How A New Kind Of Clay Improved My Complexion In 30 Minutes
TOM MCCAHILL SAYS: THE APPLIANCE REPAIR FIELD IS SO
UNCROWDED ITS ALMOST LONELY
How To Flatten Your Tush
Did You Ever See A Telegram From Your Heart?
An Amazing Business You Can Carry In Your Pocket
The Amazing Blackjack Secret Of A Las Vegas Mystery Man!
If Your Home Doesnt Have An Alarm Hell Break In In Just 10 Seconds. With A
Wormald Back-To-Base Alarm He Wont Even Try!
Famed Physicist Proves That Sitting In A Pyramid Causes Unexplainable Good
Things To Happen
How To Collect From Social Security At Any Age!
The Passport To Riches
HAVE YOU EVER TAKEN A PRACTICE GOLF SWING AT A DANDELION?
How To Plan Your House To Suit Yourself
How The Experts Buy And Sell Gold And Silver

ANNOUNCING...THE NEW EDITION OF THE ENCYCLOPEDIA THAT

MAKES IT FUN TO LEARN THINGS
The Amazing Magic Mud Used By A Top TV Doctor Who Doesnt Believe In
Plastic Surgery!
Do You Have These Symptoms Of Nervous Exhaustion?
Little Leaks That Keep Men Poor
Are You Ever Tongue-Tied At A Party?
Dont Envy The Plumber Be One
How I Made A Fortune With A Fool Idea
My Feet Were Killing Me...Until I Discovered The Miracle In Germany
HERES HOW TO FIND OUT IF YOUR BANK IS ABOUT TO GO BANKRUPT!
Its Easy To Cash In On Your Amazing Astrological Abilities
The Secret Of Making People Like You
NEED MORE MONEY?
Good News For Franchise Owners: Heres How To Get Hundreds Of Qualified
Leads At Half The Cost
Whats Wrong With This Picture?
How Bad A Beating Are You Willing To Take To Own A New Car?
Does Uncle Sam Owe You Money You Dont Even Know About
How To Discover The Fortune That Lies Hidden In Your Head
How To Take Out Stains...Use (product X) And Follow These Easy Directions
New Shampoo Leaves Your Hair Smoother Easier To Manage
HOW TO OWN A $139,000 INVESTMENT HOME FROM ONLY $35 PER WEEK
AND NO DEPOSIT
38 Fun, Easy Ways To Earn $500 Next Weekend

How To Do Wonders With A Little Land!

7 Steps To Freedom
Corporation Uses Magazine Articles As Marketing Key
HANDS THAT LOOK LOVELIER IN 24 HOURS OR YOUR MONEY BACK
Were Looking For People To Write Childrens Books
You Dont Know Me, I Realize...But I Want You To Have This Before Its Too Late
How To Overcome The Body Chemical That Keeps You Fat!
How Come Some People Can Walk Up To A Blackjack Table And Always Walk
Away A Winner
Moneymaking Sledgehammer
Want To Be An Airline Flight Attendant?
Why Some Foods Explode In Your Stomach
How A New Discovery Made A Plain Girl Beautiful
The Deaf Now Hear Whispers
The Ugly Truth About Your New Car
Scientists Discover Mystery Chemical That Seems To Drive Women Wild!
TO MEN WHO WANT TO QUIT WORK SOMEDAY
Who Else Wants Lighter Cake In Half The Mixing Time?
10 Easy Ways To Meet People, Have Fun And Lose Some Weight At The Same
Time
The Truth About Getting Rich
The Book On Who Owns Whom
NEW PILL FOR DIET FAILURES LETS YOU BURN OFF BODY FAT 24
HOURS A DAY!

Are You Tired Of The Treatment Youre Getting?

New Pill Gives Almost Complete Relief From Arthritis Pain!
BANKING SECRETS THAT BANKS DONT WANT PUBLISHED
How The Way You Undress Reveals Your Personality
ALIVE WITH PLEASURE
Check The Kind Of Body You Want
How To Improve Your Memory
Desperate Woman Loses 277 Pounds With Amazing New Diet Secret!
NEW! YOUR CHILD IS THE STAR OF THIS BRAND NEW SESAME STREET
STORYBOOK!
Have You Ever Said, I Just Cant Seem To Concentrate?
The Amazing Diet Secret Of A Desperate Housewife
No Office No Phones No Hassles Just Cold Hard Cash In The Mail!
How To Turn Stumbling Blocks Into Stepping Stones
If You Read Nothing Else Read This
FINANCIAL COLUMNIST MAKES UNIQUE DISCOVERY
Greatest Gold Mine Of Easy Things-To-Make Ever Crammed Into One Big Book
The Most Comfortable Shoes You Have Ever Worn Or Your Money Back
Why (X brand) Bulbs Give You More Light This Year
THE PEOPLE WHO READ THIS BOOK WILL END UP WITH YOUR MONEY
How To Beat The Banks At Their Own Game
Often A Bridesmaid, Never A Bride
How I Made A Fortune With A Fool Idea
The Amazing Secret Of A Marketing Genius Who Is Afraid To Fly

Save 20 Cents On 2 Cans Of Blueberry Sauce Limited Offer

THE LAZY MANS WAY TO RICHES
Greed And Gouging In The Stock Market
IF YOU CAN LICK A STAMP YOU CAN LICK YOUR WEIGHT PROBLEM
Former Barber Earns $8,000 In 4 Months As A Real Estate Specialist
The Most Expensive Mistake Of Your Life
Call Back These Great Moments At The Opera
LAST FRIDAY...WAS I SCARED MY BOSS ALMOST FIRED ME!
How To Double Your Income In Just 60 Days
Own A Business Of Your Choice Without Investing 1 Cent
I Lost My Bulges...And Saved Money Too
The Art Of Selling By Telephone
Where The Money Is And How To Get It
Get Out Of Debt In 90 Minutes Without Borrowing!
HOW TO GET FREE ADVERTISING AND FREE PUBLICITY
How To Get 12 Hours Out Of An 80-Hour Day
FULL TIME MINISTER FINDS PART TIME GOLDMINE!
Are You An Overeducated Underachiever?
Movie Actor Reveals Amazing New Weight-Loss Breakthrough
Lost For Words? Push The Buttons And Voila!
How To Raise Venture Capital Without Losing Equity
Are We A Nation Of Low-Brows?
At 6 For 99 Cents, You Can Indulge Your Fantasies This Month

Does Your Child Ever Embarrass You?

How To Have A Cool Quiet Bedroom. Even On Hot Summer Nights.
You Can Only Go So Far On BS
The Secret Of Sticking To Your Diet
Want To Lose Some Weight?
The Amazing Lost Money Secret Of The U.S. Government
How You Can Legally Profit From Insider Information On The Stock Market
THE SECRET OF BOWLING STRIKES
Can Your Child Read These Words?
How To Write A Hit Song And Sell It
Which Of These 5 Skin Troubles Would You Like To End?
WHOSE FAULT WHEN CHILDREN DISOBEY?
New Cake-Improver Gets You Compliments Galore!
For The Woman Who Is Older Than She Looks
Using A Lawyer May Be Dangerous To Your Wealth
BY THIS TIME NEXT MONTH, YOU COULD HAVE A GLOBAL DATA
COMMUNICATIONS NETWORK
Have You Ever Bowled A Strike And Said, Ive Got It!?
No Time For TAFE Took College At Home, Says Well-Known Author
Speak Spanish Like A Diplomat
Youll Just Love The Way This Diet Pill Works!
Great New Discovery Kills Kitchen Odors Quick! Makes Indoor Air CountryFresh
IS YOUR HOME PICTURE-POOR?

Have You A Worry Stock?

Are They Being Promoted Right Over Your Head?
DONT LET ATHLETES FOOT LAY YOU UP