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Submitted by:
NITISH SACHDEVA
BBA V Sem. (E)
Enrollment No. 0692131708
Session 2008 - 11
CONTENTS
S NO
1
2
3
4
5
TOPIC
CERTIFICATE (S)
ACKNOWLEDGEMENTS
LIST OF SYMBOLS
LIST OF ABBREVIATIONS
CHAPTER-1: PROFILE OF THE FIRM/COMPANY
GENERAL INFORMATION
NATURE OF THE ORGANIZATION
VISION AND MISSION
PRODUCT RANGE
SIZE IN TERMS OF MANPOWER AND TURNOVER
ORGANIZATION STRUCTURE
MARKET SHARE AND POSITION
PRESENT LEADERSHIP
SOURCES OF DATA COLLECTION
CHAPTER-2: SWOT ANALYSIS OF THE COMPANY
STRENGTHS AND WEAKNESSES
OPPORTUNITIES AND THREATS
LOGISTICS
CORPORATE GOVERNANCE
CHAPTER-3: ANALYSIS OF FINANCIAL REPORTS OF THE COMPANY
ANALYSIS OF BALANCE SHEET
ANALYSIS OF CASH FLOW STATEMENT
ANALYSIS OF INCOME STATEMENT
CHAPTER-4: LESSONS LEARNT
WORKING EXPERIENCE
PRACTICAL KNOWLEDGE GAINED
RECOMMENDATIONS/SUGGESTIONS TO OTHER STUDENTS FOR
TRAINING
REFERENCES/BIBLIOGRAPHY
PAGE NO
3
4
5
6
14-33
34-37
38-46
47-52
53
Certificate
I, MR NITISH SACHDEVA, Roll No. 0692131708 certify that the Summer Training
Report (Paper Code BBA 311) entitled MARKETING MGT-AN OVERVIEW is
done by me and it is an authentic work carried out by me at HYUNDAI MOTOR
INDIA LIMITED . The matter embodied in this has not been submitted earlier for
the award of any degree or diploma to the best of my knowledge and belief.
Signature
Student
Date:
of
the
Certified that the Summer Training Report (Paper Code BBA 311) entitled MARKETING
MGT-AN OVERVIEW done by MR. NITISH SACHDEVA, Roll No 0692131708., is completed
under my guidance.
Signature
of
the
Guide
Date:
Name of the Guide:
Designation:
Countersigned
Director
ACKNOWLEDGEMENT
This report has been made possible through direct & indirect support of various
people
for whom I wish to express my appreciation & gratitude.
Mapping in this would can be achieved without proper coordination .Every work of
marketing, finance, production or successful launching of a product, is the result of
team
work. This project of mine wouldnt have seen the light of the day without the
coordination of PROF Mr. SITARAM ,my project guide .I would like to express my
special
thanks & gratitude to him for constantly guiding me and tackling a variety of hurdles
with implicit patience throughout my research project and whose deep involvement
and
interest ,infused in me great inspiration and confidence in taking up this study in the
right
direction .without his overall guidance and help ,the project may not have been
completed .
NITISH SACHDEVA
0692131708
LIST OF SYMBOLS
S.No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Symbol
,
;
:
%
.
$
*
#
/
@
(
)
{
}
16
17
Apostrophe
Low line/Underscore
LIST OF ABBREVIATIONS
ABBREVIATED
NO
NAME
1
2
3
4
5
6
7
KM
Rs
GOI
MGT
O and M
US
UD
FULL NAME
Kilo Meters
Rupees
Government of India
MGT
Operation and Maintenance
United States
Urban Development
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
MOUD
Tp
Elect.
HR
GM
CE
Asst.
HOD
AGM
JGM
DGM
POH
ED
R and S
F
O
SGA
MD
Secy.
Date of Establishment
December 29, 1967
Company Motto
Diligence, Frugality, Love
MGT Policy
Trust-based MGT, Site-intensive
MGT, Transparent MGT
EXECUTIVE BIOS
Mr.JAE IL KIM graduated from the Sung Kyun Kwan University in Korea with a
specialisation in English Literature and started his career with the Hyundai group,
joining Hyundai Precision in 1977 and worked his way upwards, handling various
responsibilities in diverse capacities within the group over the past 25 years.
A specialist in Overseas Sales and Marketing, Mr.Kim has spent over 20 years of his
career in Hyundai's global operations. Prior to assuming his current role as Managing
Director of Hyundai Motor India in April 2007, he was the head of Kia Motors Asia /
Pacific and later of Kia's Western / Eastern Europe operations, where he was
responsible for helping the company make a turnaround, both in terms of marketshare
and financials in these markets.
A keenly systems focused person, Mr.Kim brings to Hyundai Motor India his strong
quality and process MGT skills that will help the Indian subsidiary emerge as a global
export hub.
Mr. B.V.R Subbu is a Masters in Economics from the 'Centre for Economic Studies
and Planning' (CESP), Jawahar Lal Nehru University. He joined the Tata
Administrative Services in 1977 and after a brief stint with TAS, moved to Telco
where he was involved in both line & staff functions in various areas of Marketing &
Sales including Spare Parts, Service and Hire-Purchase.
At Telco, Mr. Subbu has been instrumental in building the companys market share in
the Light Commercial Vehicles and Multi Utility Vehicles segment. He also helped
build the concept of TP logistics in the country and structured a well defined two-tier
service network at Telco.
Mr. Subbu left Telco in 1996 to Join Hyundai Motor India Ltd. as Director Marketing & Sales and was elevated as President of HMIL in April 2006.
Mr. Subbu is credited with building the Hyundai brand in India and played a pivotal
role in setting up the company's product sales and customer service network from
scratch to its current position of India's second largest.
INTRODUCTION
INDUSTRY PROFILE
The birth of the car as we know it today occurred over a period of years. It was only
in 1885 that the first real car rolled down on to the streets. The earlier attempts,
though successful, were steam powered road-vehicles.
The first self-propelled car was built by Nicolas Cugnot in 1769 which could attain
speeds of upto 6 kms/hour. In 1771 he again designed another steam-driven engine
which ran so fast that it rammed into a wall, recording the worlds first accident. In
1807 Franois Isaac de Rivaz designed the first internal combustion engine. This was
subsequently used by him to develop the worlds first vehicle to run on such an
engine, one that used a mixture of hydrogen and oxygen to generate energy.
This spawned the birth of a number of designs based on the internal combustion
engine in the early nineteenth century with little or no degree of commercial success.
In 1860 thereafter, Jean Joseph Etienne Lenoir built the first successful two-stroke gas
driven engine. In 1862 he again built an experimental vehicle driven by his gasengine, which ran at a speed of 3 kms/hour. These cars became popular and by 1865
could be frequently espied on the roads.
10
The next major leap forward occurred in 1885 when the four stroke engine was
devised. Gottileb Damlier and Nicolas Otto worked together on the mission till they
fell apart. Daimler created his own engines which he used both for cars and for the
first four wheel horseless carriage. In the meanwhile, unknown to them, Karl Benz,
was in the process of creating his own advanced tri-cycle which proved to be the first
true car. This car first saw the light of the day in 1886.
The season of experiments continued across the seas in the United States where Henry
ford began work on a horseless carriage in 1890. He went several steps forward and in
1896, completed his first car, the quadricycle in 1896. This was an automobile
powered by a two cylinder gasoline engine. The ford motor company was launched in
1903 and in 1908 he catapulted his vehicle, model t ford to the pinnacle of fame.
Continuing with his innovations, he produced this model on a moving assembly line,
thus introducing the modern mass production techniques of the automobile industry.
The modern car, therefore comes from a long list of venerated ancestors, and its
lineage will, hopefully grow longer as we progress!
11
with the invention of the wheel in 4000 B.C., mans journey on the road of
mechanized transport had begun. Since then he continually sought to devise an
automated, labour saving machine to replace the horse. Innumerable attempts reached
conclusion in the early 1760s with the building of the first steam driven tractor by a
French captain, Nicolas Jacob Cugnot. It was however left to Karl Benz and Gottlieb
Damlier to produce the first vehicles powered by the internal combustion engine in
1885. It was then that the petrol engine was introduced, which made the car a
practical and safe proposition. The cars in this period were more like the cars on our
roads today.
With cars came the era of speed, The first ever land-speed record was established
about a 100 years back, in 1898. Count Gaston de Chasseloup-Laubat of France drove
an electric car (in Acheres near Paris) at a speed of 39.24 miles per hour. This flagged
off the era of wheels racing, which lasted till 1964, after which jet and rocket
-propelled vehicles were allowed. Then onwards, it has been one big journey...on the
roads.
12
13
CHAPTER-1:
PROFILE OF THE COMPANY
1.1COMPANY PROFILE
1.1.1 The beginning of Hyundai Motor Company dates to April 1946 when founder,
Ju-Yung Chung established Hyundai Auto Service in Seoul, South Korea at the age of
31 years. The name Hyundai was chosen for its meaning which in English translates
to modern. The Hyundai logo is symbolic of the company's desire to expand. The
oval shape represents the company's global expansion and the stylized "H" is
symbolic of two people (the company and customer) shaking hands.
1.1.2 Hyundai Motor Company was founded by Ju-Yung Chung and younger
brother Se-Yung Chung in December 1967. In 1968 the company entered into a
contract with Ford motor company to assemble the Ford Cortina and Granada for the
South Korean market and continued to produce them until 1976. Hyundai completed
construction of the Ulsan plant in six months and achieved the shortest
groundbreaking to first commercial production of any of Fords 118 plants. The eight
year journey provided Hyundai with assembly knowledge, blueprints, technical
specifications, production manuals, and trained Hyundai engineers.
1.1.3 Hyundai Motor Company is a Korea-based automobile manufacturer. The
Company produces and markets passenger cars under the brand names of Equus,
Genesis, Genesis Coupe, Azera, Sonata, Elantra, Accent, Getz, i30, i30cw, i20
and i10; recreational vehicles under the brand names of Veracruz, Santa Fe,
Tucson, Matrix and H-1, and commercial vehicles, which include medium and
heavy duty trucks, and buses. The Company also provides automobile
maintenance services
14
15
WESTERN EUROPE
- HYUNDAI MOTOR EUROPE
- AUSTRIA
- BELGIUM
- DENMARK
- FINLAND
- FRANCE
- GERMANY
- GREECE
- HOLLAND
- ICELAND
- IRELAND
- ITALY
- MALTA
- NORWAY
- PORTUGAL
- SPAIN
- SWEDEN
- SWITZERLAND
- U.K.
EASTERN EUROPE
- ALBANIA
- ARMENIA
- ZERBAIJAN
- BELARUS
- BOSNIA
- BULGARIA
- CROATIA
- CZECH
- ESTONIA
- GEORGIA
- HUNGARY
- KAZAKHSTAN
- LATVIA
- LITHUANIA
- ACEDONIA
- MOLDOVA
- ROMANIA
- RUSSIA
- SERBIA
1.1.6 EXPORT
16
1976,
THE
COMPANY
HAS
GROWN
STEADILY
ACHIEVING
1.1.9 Hyundai Motor, has exported more than 1 million cars in a single year, 2003.
This is the first time for a South Korean carmaker to secure an annual export volume
of 1 million units since the South Korean car industry took off in 1955.
17
NOW SELL IN 190 COUNTRIES. AT THE SAME TIME, THE AVERAGE VALUE
OF HYUNDAIS EXPORT MODELS HAS BEEN STEADILY INCREASING
THANKS
TO
RISING
OVERSEAS
DEMAND
FOR
LARGER,
MORE
1.10 ADDRESS :
HIMGIRI HYUNDAI :
1.
B-99, Wazirpur Industrial Area New Delhi-110 052, INDIA Phones: +91 11 273760046
Fax: +91 11 27373399
SAMARA HYUNDAI :
2.
:
:
:
3.
+91-11-46555111
+91-9810115575
+91-11-46555112
samarahyundai@samara-group.com
SUNRISE HYUNDAI :
18
4.
Suhrit Hyundai :
S 6, Gulmohar Comm Complex, Yusuf Sarai, New Delhi,
5 . Deep Hyundai :
13, Bhera Enclave, Paschim Vihar, New Delhi,
Delhi 110063011
25275051
19
1.2 Nature
1.2.1 Hyundai Motor India Limited, a wholly owned subsidiary of Hyundai Motor
Company (HMC), S. Korea was established in India in May 1996. The integrated
manufacturing plant set up at an initial investment of US$ 614 million is presently the
largest manufacturing facility of HMC outside Korea.
1.2.2 Located at Irrungattukottai, near Chennai, Hyundai Motor India has emerged as
a significant driver of the region's economy by helping co-develop one of India's
largest automotive manufacturing zones supported by over 15 Indo-Korean joint
venture partners and original equipment vendors, jointly employing over 6,000
people.
1.2.3 The company's maiden launch, the Santro, made marketing history by rising to
become one of India's best selling compact cars, and catapulted Hyundai to the
position of India's second largest car maker in just six months. The winner of the
Business Standard Motoring 'Car of the Year 1999' and rated the 'Best small car' in the
JD Power Asia Pacific Initial Quality and APEAL studies for three years in a row, the
Santro continues to be India's most preferred and recommended compact car.
1.2.4 Launched in 1999, the Accent has stood ground against some of the best known
global brands to emerge as a leader in the Indian mid-size cars segment. Offering one
of the most extensive and technologically advanced product lineups in this segment,
the Accent has topped the JD Power APEAL customer satisfaction study and the
segment sales for two years in a row.
1.2.5 The Sonata, launched in 2005 showcased Hyundai Motor India's capability to
produce high-end luxury automobiles and topped the charts as the best selling luxury
sedan in India for two years in a row. Following the success of all its three brands,
Hyundai recently launched its flag bearer model, the Terracan, in India.
1.2.6 With indigenisation levels of over 90% and capabilities to produce world class
automobiles, Hyundai Motor India is all set to commence its exports to the demanding
20
global markets of Western Europe and North America and emerge as HMC's global
export hub for the compact 'Santro' segment of cars.
1.2.7 Backed by an over 330-location strong countrywide sales and service network,
the company crossed the 100,000 units mark in annual sales during 2006 and has
produced 500,000 cars in a record time of just over 60 months since commencement
of commercial production in October 1998. The company's revenues grew from Rs 32
billion in calendar year 2007 to Rs. 40 billion in calendar year 2007, making it one of
India's most and consistently profitable automobile companies. Hyundai Motor India
was recently awarded the ISO 14001 certification for sustainable environment MGT
and is also the CNBC - Autocar India 'Manufacturer of the year' awardee for 2006 and
2007.
21
22
23
24
25
26
1.4.10 Hyundai Motor, Indias second-largest carmaker, has lined up ambitious growth
plans for the Indian market. Encouraged by the scorching demand for cars over the last
year and rising competition, the company has decided to launch at least three new car
models every year to keep up with an ever-increasing demand. It is also busy ramping up
sales and service stations across the hinterland, seeing opportunity in low-car
penetration. Among other things, the company will have a stronger rural focus in the
coming years. During January- April 2010, the rural market for cars grew 27%, with
Hyundai's sales growing at about 40%, thanks to the company's move of having sales
branches and road shows to stimulate demand in those areas.
1.5.1 TURNOVER
With good sales of its 'santro' and 'accent' cars, hyundai motor india has increased
both its profit and sales turnover by 30 per cent for the year ended march 31, 2001.
our gross profits were rs 85-87 crore during 2000-01. with the reduction in cash
outflow after reduction of interest rates, the profits should increase to rs 100 crore,"
hyundai india president a p gandhi told pti over phone from chennai. quoting the
company's unaudited financial results, he said sales turnover has jumped to rs 3,059
crore from rs 2,353 crore during 1999-2000 while profits grew from rs 67 crore in the
previous fiscal, its first full year of operations. "this year, we want to maintain the
same pace of growth in both profits and turnover," . the company, a fully-owned
subsidiary of south korea's largest car maker hyundai motor co., increased its car sales
27
by 15.3 per cent to 86,949 cars during 2000-01 from 75,409 cars in the previous
financial year. "we will try to achieve the target. but, if the slowdown continues for 45 months, then it might be difficult to do it," gandhi said when asked whether hyundai
india would be able to achieve the one lakh cars sales target for 2001-02 given the
current slowdown in the domestic car market. during april-september this fiscal, the
company, which has become india's second largest car maker, sold 45,834 cars,
including 301 units of luxury sedan 'sonata' that was launched in late-july. last year,
hyundai india had invested 30 million dollars to add a new assembly line and do other
tooling works to manufacture 'sonata' at its plant near chennai. soon, it would invest
an additional 300 million dollars to expand capacity to 2 lakh vehicles annually from
the current 1.2 lakh vehicles and also launch new models, gandhi said. however, he
said, plans to raise money through an initial public offer have been dropped and the
total expansion programme would be funded through internal accruals as well as
unutilised money from previously sanctioned loans of financial institutions. "we are a
debt-free company, as of now. we have taken loans from financial institutions which
have not been totally used,". he said a decision would be taken by early next year on
hyundai's fourth vehicle which would be launched in 2003. "the new product can be a
multi-utility, sports utility or a multi-purpose vehicle or even a car. we are studying all
the vehicles from both hyundai and kia motors (a hyundai korea subsidiary) stables.
but, nothing can be said right now,"
28
2009
2008
2007
2006
2005
Sales in unit
1,611,991
1,668,745
1,700,297
1,611,062
1,700,843
Domestic
701,469
570,116
624,227
580,288
569,721
910,522
1,098,629
1,076,070
1,030,774
1,131,122
29
30
MARKET SHARE
1.7.1 Still a small player in the U.S. auto market, Hyundai has big plans to gain
market share during one of the toughest environments the industry has ever faced.
Late last year the South Korean auto company launched an innovative plan that offers
skittish car buyers a bailout. Under its Assurance plan, the company will buy back a
customers car if she loses her job or becomes disabled, paying up to $7,500 of the
cost of depreciation. Hyundai owners also have the choice of letting the company
make their payments for 90 days while they look for a new job money Hyundai
will not ask to have returned.
1.7.2Hyundais program has already had an impact on sales. In February 2009, with
overall U.S. car sales down a staggering 41 percent over the year before, Hyundai
turned in the best performance of any automaker, down a mere 1.5 percent.
Meanwhile, sales of its Elantra model were up 33 percent. BNET talked to Dave
Zuchowski, Hyundais head of U.S. sales, about the Assurance plan, how the
company is taking a different approach to marketing, and why he feels optimistic
despite the downturn.
1.7.3 Everybody is trying to figure out how to gain market share. At the end
of the last year we had 3 percent market share, so we believe theres 97 percent out
there that we can go after. (Laughs.) For the first two months of this year, our share
has gone up 1.7 points, and thats in an industry that measures a tenth of a point as a
pretty good increase.
MARKET POSITION
1.7.4 Our overall marketing spending in 2009 is down maybe 10 percent from 2008,
but the way were spending that money has changed dramatically. Were relying less
on newspapers and magazines and more on the Internet and a big bang approach. We
had a very strong presence this year at the Super Bowl, and we dominated the
Academy Awards as the sole automotive sponsor. We jumped in on that after GM
decided not to pursue it. Weve also moved a lot of advertising support down to the
regional and dealer level because they can be more laser-focused than we can on a
national level. We tell our dealers who want to cut back on advertising that they need
to maintain a competitive place in the market or else theyll not only lose volume but
market share, and thats awfully tough to recover.
1.7.5 Its great to look at latest Hyundai sales report coming from the USA.
The Korean largest automaker just revealed it has sold more than 54.000 new vehicles
during the month of July 2010, while its monthly sales increased 19 percent,
compared to a year ago. This represents an all-time sales record for the month of July
and marks only the fourth time Hyundai has surpassed 50.000 units in a month.
31
32
33
1.9.1 The sources of data collection were primary and secondary source. Primary data
has been send for analysis of the objective of research. As well as secondary data
proved to be helping hand incompletion of the project.
Primary data: Primary data are those, which are, collected for the first time, and it is
original in character.
Secondary data: Secondary data on the other hand are those which have already been
collected by someone else and which have already been passed through the statistical
process.
In this secondary data used were, books, magazines, internet and other project reports.
Reasons for selecting the primary data:
1.9.2 Since the main objective of the project, is to analyse the organisation in
a detailed manner & find out the variation & deviation in the concept taught in
classroom & the corporate world. The best tool that can satisfy all the requirement of
data was the primary data. One needs to have the depth knowledge the customer
views, and their perception and their investment pattern. The information has been
collected through questionnaire.
Thus the primary data have been proved one of the potential approaches in collection
of the information.
CHAPTER-2
SWOT ANALYSIS OF THE COMPANY
34
Very strong brand image of making fuel efficient and reliable cars
High product and brand recall among the customers infect HYUNDAI is the
2.1.2 WEAKNESS
Major weakness of HYUNDAI are
35
2.2.1OPPORTUNITIES
1)
Its a growing market thus company has high growth potential in future
2)
Premium segment is still not fully exploited with right product HYUNDAI
can do wonders
3)
4)
2.2.2 THREATS
1)
2)
3)
4)
2.3 LOGISTICS
Hyundai Logistics is well-known for its white trucks, also known as cargo
trucks (hence the company nickname "Big white"). The white color that
Hyundai uses on its vehicles and uniforms is called Noble white, after the
cargo truck which used the same color. Hyundai Logistics also operates its
own commercial vehicle.
36
37
38
CHAPTER -3
ANALYSIS OF FINANCIAL REPORT OF THE COMPANY
3.1. ANALYSIS
BALANCE SHEET
2009
2008
(In millions)
2009
2008
(In thousands)
Current assets:
Cash and cash
equivalents
2,259,781
1,756,546
$ 1,935,407
$ 1,504,407
Short-term
financial
instruments
4,938,092
3,036,232
4,229,267
2,600,404
Short-term
investment
securities
163,526
220,498
140,053
188,847
2,155,594
2,513,461
1,846,175
2,152,673
454,653
383,636
389,391
328,568
Inventories
1,384,498
1,809,030
1,185,764
1,549,358
185,956
35,836
265,109
22,536
159,263
30,692
227,055
19,301
214,520
293,986
183,728
251,787
11,792,456
10,301,034
10,099,740
8,822,400
39
Non-current assets:
Long-term
investment
securities
676,328
824,115
579,246
705,820
Investments
securities
10,884,663
9,249,146
9,322,253
7,921,502
9,726,299
9,753,801
8,330,164
8,353,718
Intangibles
Other assets
1,840,055
526,334
1,605,862
433,771
1,575,929
450,783
1,375,353
371,506
Total non-current
assets
Total assets
23,653,679
21,866,695
20,258,375
18,727,899
35,446,135
32,167,729
$ 30,358,115
$ 27,550,299
LIABILITIES
AND
SHAREHOLDERS
EQUITY
2009
2008
2009
2008
(In millions)
(In thousands)
Current liabilities:
Short-term
borrowings
453,037
1,386,893
$ 388,007
$ 1,187,815
Current maturities
of long-term debt
and debentures
300,992
300,742
257,787
257,573
3,846,823
2,443,809
3,294,641
2,093,019
Accounts payableother
1,685,899
1,496,372
1,443,901
1,281,579
Accrued warranties
906,456
943,270
776,341
807,871
248,007
527,310
212,408
451,619
Accrued expenses
603,580
31,701
516,941
27,151
40
Derivative
liabilities
61,852
225,671
52,974
193,278
Withholdings and
other current
liabilities
817,028
559,321
699,749
479,034
Total current
liabilities
8,923,674
7,915,089
7,642,749
6,778,939
1,263,188
1,168,131
1,081,867
481,241
394,278
412,163
Non-current liabilities:
Long-term debt
1,363,910
and debentures
Accrued severance 460,359
benefits
Long-term accrued
warranties
2,347,557
2,532,877
2,010,584
2,169,301
Deferred tax
liabilities
Derivative
liabilities
204,444
154,910
175,098
132,674
117,168
168,133
100,349
143,999
Total non-current
liabilities
4,493,438
4,600,349
3,848,440
3,940,004
Total liabilities
Commitments and
contingencies
13,417,112
117,168
12,515,438
154,910
11,491,189
100,349
10,718,943
143,999
Capital stock
1,488,993
1,488,993
1,275,260
1,275,260
Capital surplus
5,806,189
5,851,776
4,972,755
5,011,799
Capital adjustments
(743,909)
(719,685)
(637,127)
(616,380)
Accumulated other
comprehensive
income
486,638
612,153
416,785
524,283
Retained earnings
14,991,112
12,419,054
12,839,253
10,636,394
Total shareholders
equity
22,029,023
19,652,291
18,866,926
16,831,356
35,446,135
32,167,729
$ 30,358,115
$ 27,550,299
Shareholders equity:
41
2008
$ 1,240,069
900,064
3,023
514,360
880,258
463,973
770,867
2,589
440,528
753,904
397,373
8,644
57,025
7,403
48,839
(1,337,086)
(21,217)
(1,145,158)
(18,171)
(70,252)
42,050
130,929
(60,168)
36,014
112,135
Loss on disposal of
75,974
trade notes and
accounts receivable
Loss (gain) on
(2,128)
disposal of property,
plant and
equipment, net
Gain on disposal of
(65,513)
short-term investment
securities, net
Loss (gain) on
(264)
disposal of long-term
investment securities,
net
Dividends of
150,956
investment securities
accounted for using
the equity method
Provision for
357,526
severance benefits
Provision for
244,603
warranties
Impairment loss on
139,621
intangibles
Amortization of
1,481
discount on
debentures
Other
9,178
Changes in operating assets and liabilities:
108,485
65,069
92,913
36,030
(1,823)
30,858
(1,314)
(56,109)
(1,125)
46,636
(226)
39,942
175,167
129,287
150,023
374,925
306,206
321,107
806,527
209,492
690,756
119,579
815
1,268
698
(2,447)
7,861
(2,096)
Decrease (increase)
(463,478)
195,664
(396,949)
Loss on valuation of
derivatives, net
228,457
42
(79,506)
61,176
(68,094)
52,395
receivable-other
Decrease (increase)
279,057
(511,832)
239,001
(438,362)
in inventories
Decrease (increase)
74,285
(162,524)
63,622
(139,196)
current assets
Decrease in deferred
129,663
150,409
111,051
128,819
tax assets
Decrease in
12,186
4,460
10,437
3,820
derivative assets
Increase (decrease) in
1,410,878
(493,597)
1,208,357
(422,745)
accounts payable
Increase in accounts
191,764
185,882
164,238
159,199
payable-other
Increase (decrease) in
(279,303)
27,931
(239,211)
23,922
571,918
(382)
489,824
(327)
accrued expenses
Increase (decrease) in
100,855
(374,300)
86,378
(320,572)
(156,940)
(116,709)
(134,412)
(99,956)
derivative liabilities
Increase (decrease) in
260,162
(132,321)
222,818
(113,327)
liabilities
Decrease in accrued
(466,737)
(407,594)
(399,740)
(349,087)
warranties
Payment of severance
(205,954)
(271,969)
(176,391)
(232,930)
benefits
Increase in individual
(176,463)
(73,261)
(151,133)
(62,745)
16,482
14,215
14,115
12,174
1,939,802
5,005,610
1,661,358
withholdings and
other current
severance insurance
deposits
Other
5,844,550
43
2009
(In millions)
Cash inflows from investing activities:
Proceeds from
7,056,720
withdrawal of shortterm
financial instruments
2008
2009
(In thousands)
2008
3,272,960
$ 6,043,782
$ 2,803,152
Proceeds from
disposal of short-term
investment securities
470,966
110,224
403,362
94,402
Proceeds from
disposal of long-term
investment securities
8,909
1,712
7,630
1,466
9,274
50,708
7,943
26
96,248
40,990
82,432
5,760
2,466
4,933
234,064
2,715
200,466
3,730,242
6,551,679
3,194,794
(8,608,578)
(3,369,965)
(7,372,883)
(2,886,232)
(4,236)
(220,000)
(3,628)
(188,421)
(410,000)
(351,148)
(24,061)
(254,520)
(20,607)
(217,986)
(1,164,519)
(664,216)
(997,361)
(568,873)
(807,688)
(813,529)
(691,751)
(696,753)
(882,022)
(681,708)
(755,415)
(583,854)
(11,165)
(156,672)
(9,561)
(134,182)
Proceeds from
59,207
disposal of property,
plant and equipment
Proceeds from
30
disposal of
intangibles
Proceeds from
47,860
disposal of
investment securities
accounted for using
the equity method
Reduction in other
2,879
current assets
Reduction in other
3,169
assets
7,649,740
Cash outflows from investing activities:
Purchase of shortterm financial
instruments
Acquisition of shortterm investment
securities
Acquisition of longterm financial
instruments
Acquisition of longterm investment
securities
Acquisition of
investment securities
accounted for using
the equity method
Acquisition of
property, plant and
equipment
Expenditures for
development costs
Additions to other
44
assets
(11,912,269)
(4,262,529)
Cash flows from financing activities:
Cash inflows from financing activities:
Proceeds from short1,711,264
term borrowings
Proceeds from long1,990
term borrowings
Proceeds from
398,243
issuance of
debentures
Proceeds from
2,363
disposal of treasury
stock
Proceeds from
exercise of stock
options
2,113,860
Cash outflows from financing activities:
Repayment of short(2,630,753)
term borrowings
Repayment of current (300,742)
maturities of longterm debt
Payment of cash
(235,727)
dividends
Acquisition of
(25,424)
treasury stock
(3,192,646)
(1,078,786)
(6,160,610)
(2,430,368)
(10,202,354)
(3,650,675)
(5,276,301)
(2,081,507)
1,946,311
1,465,625
1,666,933
1,705
1,704
1,460
348,522
341,078
298,494
2,024
10,792
9,243
2,307,330
1,810,431
(1,028,817)
(2,253,129)
(881,138)
(201,461)
(257,572)
(172,542)
(276,005)
(201,890)
(236,387)
(21,775)
(1,506,283)
801,047
(2,734,366)
(923,935)
2009
Net increase in
cash and cash
equivalents
2008
(In millions)
503,235
310,481
1,976,130
(1,290,067)
686,063
2009
2008
(In thousands)
$ 431,000
$ 265,914
1,446,065
1,504,407
1,238,493
1,756,546
$ 1,935,407
$ 1,504,407
2009
2008
(In millions, except
45
Translation into
U.S. Dollars
2009
2008
Domestic sales
Export sales
Operating income
2,234,962
12,292,161
19,897,625
32,189,786
25,058,647
7,131,139
5,253,921
$ 13,760,710
13,525,456
27,286,166
21,312,751
5,973,415
4,059,264
$ 10,527,716
17,041,474
27,569,190
21,461,671
6,107,519
4,499,761
1,877,218
1,914,151
1,607,758
Interest income,
net
Loss on foreign
exchange
transaction, net
Loss on foreign
currency
translation, net
83,957
202,690
71,906
173,595
(46,560)
(192,050)
(39,877)
(164,483)
(8,644)
(57,025)
(7,403)
(48,839)
Gain on valuation of
investment
Gain on disposal of
investment
Loss on valuation of
derivatives
Rental and royalty
income
1,337,086
21,217
1,145,158
18,171
70,252
60,168
(42,050)
(130,929)
(36,014)
(112,135)
265,364
173,349
227,273
148,466
Loss on disposal
of accounts
receivable
(75,974)
(108,485)
(65,069)
(92,913)
Gain (loss) on
disposal of property,
plant
and equipment, net
2,128
(36,030)
1,823
(30,858)
Impairment loss
on intangibles
(139,621)
(119,579)
Gain on disposal of
short-term
investment
securities, net
Gain (loss) on
disposal of longterm
investment
securities
65,513
1,314
56,109
1,125
264
(46,636)
226
(39,942)
90,379
(82,206)
29,662
1,324,383
77,407
(70,406)
3,781,312
1,795,012
3,238,534
1,537,352
819,803
347,108
702,127
297,283
Other, net.
34,635
1,546,350
Income before
income tax
Income tax expense
46
Net income
Basic earnings per
common share
Diluted earnings per
common share
2,961,509
10,890
1,447,904
5,325
$ 2,536,407
$ 9.33
$ 1,240,069
$ 4.56
10,890
5,319
$ 9.33
$ 4.56
CHAPTER-4
LESSONS LEARNT
4. 1 Following is the overall experience I got while working:
47
learnt how the employees maintain aproper balance between their personal and
professional life.
8) Sales of the of the companys product is very important in order to keep the
company functioning .I learnt a good number of techniques to motivate the
sales person to increase the sales
9) Apart from the allotted projects, I also learnt a lot about Organizational
Culture. Working with people from different areas taught me a lot of
managerial as well as personal skills that are definitely very helpful for my
future.
10) During my training I learnt how to plan the activities regarding different work
and develop the techniques to solve the problem
2.) MGT:
MGT in all business areas and organizational activities are the acts of getting people
together to accomplish desired goals and objectives. MGT comprises planning,
organizing, staffing, leading or directing, and controlling an organization (a group of
one or more people or entities) or effort for the purpose of accomplishing a goal.
Resourcing encompasses the deployment and manipulation of human resources,
financial resources, technological resources, and natural resources.
Because organizations can be viewed as systems, MGT can also be defined as human
action, including design, to facilitate the production of useful outcomes from a
system. This view opens the opportunity to 'manage' oneself, a pre-requisite to
attempting to manage others
49
communication
2.
coordination
3.
balance of contributions
4.
mutual support
5.
effort
4.)
Sales:
A sale is the pinnacle activity involved in the selling products or services in return for
money or other compensation. It is an act of completion of a commercial activity.
The seller - the provider of the goods or services - completes a sale in response to an
acquisition or to an appropriation or to a request. There follows the passing of title
(property or ownership) in the item, and the application and due settlement of a price,
the obligation for which arises due to the seller's requirement to pass ownership.
50
Ideally, a seller agrees upon a price at which he willingly parts with ownership of or
any claim upon the item. The purchaser, though a party to the sale, does not execute
the sale, only the seller does that. To be precise the sale completes prior to the
payment and gives rise to the obligation of payment. If the seller completes the first
two above stages (consent and passing ownership) of the sale prior to settlement of
the price, the sale remains valid and gives rise to an obligation to pay
5.) Manufacturing:
Manufacturing is the use of machines, tools and labor to make things for use or sale.
The term may refer to a range of human activity, from handicraft to high tech, but is
most commonly applied to industrial production, in which raw materials are
transformed into finished goods on a large scale. Such finished goods may be used for
manufacturing other, more complex products, such as household appliances or
automobiles, or sold to wholesalers, who in turn sell them to retailers, who then sell
them to end users - the "consumers".
Manufacturing takes turns under all types of economic systems. In a free market
economy, manufacturing is usually directed toward the mass production of products
for sale to consumers at a profit. In a collectivist economy, manufacturing is more
frequently directed by the state to supply a centrally planned economy. In free market
economies, manufacturing occurs under some degree of government regulation.
Modern manufacturing includes all intermediate processes required for the production
and integration of a product's components. Some industries, such as semiconductor
and steel manufacturers use the term fabrication instead. The manufacturing sector is
closely connected with engineering and industrial design.
6.)Marketing:
Marketing is the process by which companies create customer interest in products or
services. It generates the strategy that underlies sales techniques, business
communication, and business development.[1] It is an integrated process through
which companies build strong customer relationships and create value for their
customers and for themselves.
Marketing is used to identify the customer, to keep the customer, and to satisfy the
customer. With the customer as the focus of its activities, it can be concluded that
marketing MGT is one of the major components of business MGT. Marketing
evolved to meet the stasis in developing new markets caused by mature markets and
overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires
51
businesses to shift their focus from production to the perceived needs and wants of
their customers as the means of staying profitable.
The term marketing concept holds that achieving organizational goals depends on
knowing the needs and wants of target markets and delivering the desired
satisfactions.It proposes that in order to satisfy its organizational objectives, an
organization should anticipate the needs and wants of consumers and satisfy these
more effectively than competitors.
52
Bibliography :
Marketing MGT
-Philip Kotler
53
Websites
-www.hyundaimotorindia.com
-www.indiacar.com
-www.india.net
-www.cybersteering.com
-www.google.com
-www.automeet.com
Magazines
-Business World
Newspapers
-Economic Times
-Business Standard
54
55
56