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Ravi Jain
rjain@docomolabs-usa.com
January 24, 2003
Outline
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
Summary
4G should be defined in terms of applications and services
Not purely by air interface protocol, backbone network or bandwidth
Maturing industry
=> attend to environmental impacts (Jain & Wullert, Mobicom 02)
Plateau of revenue in current markets
=> B24B
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
Introduction
Mobile devices will dominate
Subscribers worldwide
Millions
Mobile phone
Wireline phone
1,400
1,200
1,000
TV households
800
600
PCs
400
200
0
1998
1999
2000
2001
2002
2003
2004
Source:
Risto Perttunen,
McKinsey, 9/00
2005
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
100
Taiwan
Cellular penetration
90
China
Italy
80
70
Neth.
Fr.
c = 1.51 i
2
R = 0.44
Den.
Ger.
Spain
60
Fin.
UK
Sw.
S. Kor.
Aus.
Japan
50
40
USA
Malay.
30
Canada
20
Brazil
10
0
India
20
40
60
80
Internet penetration3/3/2003
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
100
Ravi Jain
Millions of Subscribers
100
86.0
80
69.2
60
50.0
55.3
44.0
40
20
0
Dec-96
Mid-97
Dec-97
Dec-98
Dec-99
Jul-00
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
250
221
204
200
186
182
145
150
137
132
132
123
100
50
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Germany
Finland
Italy
Spain
Euro Avg.
France
U.K.
Sweden
U.S.
Ravi Jain
40.00%
30.00%
20.00%
10.00%
0.00%
1998
1999
2000
2001
2002
2003
2004
2005
3/3/2003
Ravi Jain
BUT .
$ / MoU Falling
$0.60
$0.58 $0.57
$0.56
$0.53
$0.54
$0.50
$0.45
$0.43
$0.40
$0.35
$0.30
$0.28
$0.24
$0.22
$0.20
$0.20 $0.19
$0.18 $0.17
$0.10
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
120
100
$0.58 $0.57
$0.56
$0.53
86.0
80
Millions of Subscribers
$0.60
100.0
69.2
60
55.3
50.0
44.0
40
20
$0.54
$0.50
$0.45
$0.43
$0.40
$0.35
$0.28
$0.30
$0.24
$0.22
$0.20
$0.20 $0.19
$0.18 $0.17
$0.10
0
Dec-96
Mid-97
Dec-97
Dec-98
Dec-99
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Jul-00
250
70.00%
221
60.00%
186
182
50.00%
145
150
137
132
132
123
40.00%
30.00%
100
20.00%
50
10.00%
Germany
Finland
Italy
Spain
Euro Avg.
France
U.K.
Sweden
0
U.S.
204
200
0.00%
1998
1999
2000
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
2001
2002
3/3/2003
2003
2004
Ravi Jain
2005
10
DoCoMo ARPU
(voice and i-mode)
(JY)
12000
10000
(120)
8000
(880)
(1540)
6000
4000
10800
9270
2000
0
3/98
3/99
i-mode
Voice
(8620)
(7770)
(6940)
8740
8650
8480
3/2000
3/2001
3/2002
3/3/2003
Ravi Jain
11
ii-mode
-mode Accesses
Accesses
iMenu sites
Information
Games / Horoscope
Transaction
Other entertainment
Database
23%
3/01
3/01
5%
5%
12%
5%
50%
39%
30%
14%
6%
37%
34%
21%
21% 20%
31%
27%
3/02
3/02
20%
*1 The numbers represent the percentage to the total accesses made as March 2001 and March 2002.
Source: NTT DoCoMo website
*2 % of each category out of total number of hits to iMenu sites as provided by content providers in March and March 2002
Ravi Jain
12
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003
Specialization:
different functionality, form factors, power requirements, connectivity,
processing and storage, fashion niches
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
13
Example: integration
DoCoMo 3G FOMA phone
Download 684 kbps, Upload 64 kbps
(nominal)
Still and video digital camera
Add text and frames to pictures or
split into a jigsaw puzzle
Send as email
Share video while talking
3/3/2003
Ravi Jain
14
3G Woes
3G in Europe
Too little, too late, too pricey?
Sonera/Telefonica cancellation
3G in USA
Sprint PCS
AT&T rollout
3G in Japan
FOMA: first out the gate
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
15
3/3/2003
Ravi Jain
16
Interaction characteristics
Human-Human:
voice, text, multimedia conversation and messaging
3D video
Human-Machine:
web access, remote operation
virtual reality
Machine-Machine:
telemetering, sensor/actuator networks
ubiquitous computing
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
17
Traffic characteristics
Relative Traffic
Multimedia
70 80 %
50 %
Voice
20 30 %
50 %
2000
2005
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
2010
3/3/2003
Ravi Jain
18
Outline
Introduction and Motivation
What is 4G anyway?
Ways of defining 4G
My view: 4G Imperatives
Database issues in 4G
Pet peeves
Summary
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
19
Ways of defining 4G
Historically wireless generations have been defined in
terms of air interface technology, focusing on raw
bandwidth
As 3G demonstrates, good wireless access technology
and high raw bandwidth is no longer sufficient for
business success
Thus for 4G it seems more appropriate to use other
criteria
Technology view
Network operator view
User view
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
20
BT = Bluetooth
H2 = Hiperlan 2
PDC = Personal Digital Cellular
10 M
H2
802.11
PBCC
802.11b
5.5/11 Mb
802.11
1M
BT
WCDMA
EDGE
cdmaOne
GPRS 1X EV-DC, 3X
100 K
10 K
AMPS
1985
1G
cdma2000
PDC
1X
GSM
TDMA
cdmaOne
1990
2G
2.5G
2000
3G
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
2010
3.5G
3/3/2003
Ravi Jain
4G
21
System architecture
Loosely connected wireless islands -> Tightly integrated with PSTN ->
Tightly integrated with Internet
3/3/2003
Ravi Jain
22
Revenue
ARPU
$ / MoU
$ / packet
$ / bit
Market share:
Penetration
ARPU*penetration
But wheres
the user in all this ?
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
23
1G
2G
3G
4G
Cost
Initial
High
Low
Low
Flexible
High
Affordable
Flexible
Installation
Inconvenient Quick or
instant
Instant
Instant;
DIY
Handset
Clunky,
heavy
Reasonable
for voice,
poor for
data
Good for
voice, poor
for data
Many,
appspecific
Battery life
Very Low
Low
Low
1 week
use
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
24
1G
2G
3G
4G
Reasonable
Good
Excellent
Coverage
Poor
Reasonable
Good
Excellent
Roaming
None or
Inconvenient
Reasonable
Seamless
for all apps
Voice
services
Few
Basic telephony
Reasonable
Many; DIY
Data
None
Limited
Limited
Many
WWW
N/A
Poor
Limited
Convenient
Other user
issues
Decreasing
Security:
$/MoU but
w-spam,
Increasing
privacy, etc
total $/month
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Tradeoff
security/QoS
for price.
Low
Environment
Impact
Ravi Jain
25
Source:
Rainer Malaka, EML
ICDE 2001
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
26
ITU-R view
Mobility
High
IMT-2000
Enhanced
IMT-2000
New
Mobile
Access
.
Enhancement
Low
1
10
100
1000
Source: ITU-R
WP8F Vision
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
27
ITU-R view
Services and
applications
New Radio
Interface
Interface
download channel
Digital
Broadcast
IP based
Packet
based
Core Network
Cellular
2nd gen.
IMT-2000
Wireline
xDSL
WLAN
type
other
entities
Short Range
Connectivity
Source: ITU-R
WP8F Vision
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
28
Another view:
4G Imperatives
(1 of 4)
3/3/2003
Ravi Jain
29
Another view:
4G Imperatives
(2 of 4)
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
30
Another view:
4G Imperatives
(3 of 4)
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
31
Another view:
4G Imperatives
(4 of 4)
3/3/2003
Ravi Jain
32
Satellite Cellular
Wireless
LAN, Home
RF, etc
Bluetooth,
Infrared
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
33
4G:
The Basic Model
Voice
3rd-party
Native
Applications
Applications
OPEN API
Middleware
OPEN API
IP-Based Core Network
OPEN API
3G /
Native
Access
3G / 3rdparty
Access
Native
3rd-party
WLAN
WLAN
Hotspot
Hotspot
PAN,
CAN,
AAN
etc.
4G Access
Network
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Emerging
Access
Ravi Jain
34
Evolution towards 4G
3.5G: An All-IP network (i.e., with Wireless IP)
integrating all our current favorite IETF protocols (MIP,
FMIP, HMIP, CARD, PANA, etc )
4G: A programmable, flexible, application-oriented
Web-based architecture suitable for fundamentally
supporting
mobility
WWW
ubiquitous computing
semantics-aware applications
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
35
Distributed
3/3/2003
Ravi Jain
36
Viability
Mobile DB market
Connect mobile workers to back-office enterprise servers
Vertical markets: Field service, transportation, retail, utilities, financial,
healthcare, government
Gartner: $70M in 2001, Up to ~$150M in 2006 (16% CAGR)
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
37
Information management:
Location, location, location
The easiest way to add context to the user experience
Also maybe the easiest way to add value
Total location information management in a comprehensive multitier wireless network with seamless connectivity
Location estimation
Location (i.e. next-cell) prediction
Location privacy
Satellite Cellular
Wireless
LAN, Home
RF, etc
Bluetooth,
Infrared
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
38
Location management:
Its not just for gizmos anymore!
Mobile software will become an increasingly important aspect of
next generation networks and applications
Mobile agents, active networks, mobile code, programmable networks,
etc.
3/3/2003
Ravi Jain
39
Database needs:
gizmos as blessing (and curse ...)
Where is my gizmo?
Databases for managing the location and mobility of distributed
communicating devices
Where is the user (or object) who has my (or this) gizmo?
Databases for using devices and connectivity to identify,
authenticate, and locate users -- as well as other devices
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
40
Outline
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
41
A maturing industry
$0.60
$0.58 $0.57
$0.56
$0.53
$0.54
$0.50
$0.45
$0.43
$0.40
$0.35
$0.30
$0.28
$0.24
$0.20
$0.22
$0.20 $0.19
$0.18 $0.17
$0.10
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
CTIA, 2000
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
42
B24B
Provide useful, affordable Information
Technology services to the 4 billion people on
the planet earning less than $2000 per yr
A Grand Challenge
if there ever was one
Kalil, 2002
Prahalad & Hammond,
HBR, 2002
> $20K
$2 - $20K
< $2K
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
1B
2B
4B
3/3/2003
Ravi Jain
43
Why?
Enlightened Self-Interest
(1 of 2)
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
44
Why?
Enlightened Self-Interest
(2 of 2)
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
45
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
46
FRO:
The poor dont have money to buy IT
The poor are not a homogeneous mass: vast
differences between urban and rural
Dharavi, a shantytown in Mumbai (Bombay, India)
Buying a house or access to indoor running water is unrealistic
Penetration of TV: 85%, Pressure cooker: 75%, Mixer: 75%, Gas
stove: 56%
3/3/2003
Ravi Jain
47
FRO:
Goods must be cheap so no room for profit
True, but only partly
The Poverty Premium
Dharavi (shantytown) vs Warden Rd (upper-class suburb)
Water: 37X, Diarrhea medication: 10x, Rice: 1.2x
Phone call: 1.8x
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
48
FRO:
The poor cannot use advanced technology
All new technology requires consumer awareness and
education
Building this, at least for the urban poor, can be less costly
than in developed countries
A much softer sell is necessary: the technology is obviously
needed
3/3/2003
Ravi Jain
49
Success metrics
Individual
Number of people with access to connectivity within walking distance
Cost equal to a cup of coffee a day
Societal
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
50
Technical Challenges
(1 of 2)
User interfaces
Multi-lingual
Cross-cultural
Simpler and more intuitive
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
51
Technical Challenges
(2 of 2)
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
52
Summary
4G should be defined in terms of applications and services
Not purely by air interface protocol, backbone network or bandwidth
Maturing industry
=> attend to environmental impacts (Jain & Wullert, Mobicom 02)
Plateau of revenue in current markets
=> B24B
Copyright 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3/3/2003
Ravi Jain
53