Cassie, David, Peter

Solar Group
 Currently the status quo method for cooking
in Tibet contributes to environmental destruction,
health problems and requires time consuming
fuel collection. There is a need for a clean, renew-
able and cheap way to cook food which fits in
with the current routine of users.

Pure Fuel Cassie, David, Peter Problem Statment

Solar Group
Environment Health Hazards

Pure Fuel Cassie, David, Peter Environment and Hazards

Solar Group
Precident Cases
Solar Cooker Acceptance in South Africa: Results of a Comparative Field Test
Communicated by Jenniy Gregory
Factors:
-Daily usage of solar cookers common
-Used in conjunction with other fuel sources
-Social acceptance of solar cookers
-Helps families save money
-Creates free time for women to generate more income
-Increased health benefits

“In response to poor access to fuel, users will take

advantage of an additional, freely available fuel
source, whatever that fuel source may be.” Butterfly Solar Cooker

Pure Fuel Cassie, David, Peter Precedents

Solar Group
Precident Cases
Precident For Marketing Solar Ovens
Persons Helping People (PHP) is non-profit corporation based in St. Paul, MN, whose
mission is to help alleviate hunger in developing countries. Their primary product is a
prototype solar cooker.

“There is often initial resistance for using solar ovens in developing countries
because it changes the way people cook their food. This initial resistance may
be overcome with basic awareness training on issues such as
air quality, inaccessibility and cost of fuel, and water pasteurization.”

Pure Fuel Cassie, David, Peter Precedents

Solar Group
Preliminary Ideas

Tire Box Cooker

SODIS Adaptation
Aquaponics

Pure Fuel Cassie, David, Peter Designs

Solar Group
Design Constraints
Constraints
There are three different types of
solar cookers:
-Box type
-Parabolic type
-Panel type

Common Constraints:
The regional envionment tends to
indictate the use and specific factors that
influence the success of a solar cooker.

-Durability of Materials
-Availibility of Materials
-Efficency of Design
-Daily Routine of the User
-Transportation
-Cost
-Ease of Use
-Cultural Stigmas and Bias
-Dependancy on the Sun
-Average Cooking Time
-Weather

Pure Fuel Cassie, David, Peter Designs

Solar Group
Recurring Ideas Heating of the Home Integrating into Routine

Concepts that Stuck:

Through our ideation process, we continually latched onto concepts that addressed not only
solar cooking, but also applications where we could help heat the home, as well as integrating the
normal family routine alongside of the solar cooking solution. Our research indicated that the most
successful solutions only added convenience to the daily routine.

Pure Fuel Cassie, David, Peter Designs

Solar Group
Final Design Concept

Our design allows users to cook with the sun indoors. It

also heats the house while not in use and will not cause
unnessesary fires.
Pure Fuel Cassie, David, Peter Designs
Solar Group
How it Works
How it works:
-Reflectors direct light through glass or
clear plastic
-Plastic and reflections create a green-
house effect that generates heat
-The heat retainer creates a constant
flow of hot air.
-Food left inside of the indoor cavity
cooks slowly
-Close the reflectors at night for insula-
tion

Materials
-Glass or clear plastic
-Insulated sheet metal
-Adobe for indoor support
-Mylar or appropriate releflec-

Pure Fuel Cassie, David, Peter Designs

Solar Group
Sequence

1. Open reflector doors

1
2. Collect the sun
3. Cook food
4. Close doors at night

2 3

Pure Fuel Cassie, David, Peter Designs

Solar Group
Principals for implementation

Pure Fuel

Marketing/ Franchise Product Distribution

Brand

We chose to develop our service based upon existing models and

products. Our approach does not reinvent the wheel, it does however
add speed, stability, and practicality to existing models used around
the world.

We chose a four pronged approach by creating a brand, developing

the product, using existing distribution models, and expanding the
venture through franchise.

Pure Fuel Cassie, David, Peter Plan for Implementation

Solar Group
Brand Marketing and Franchise

Brand
A brand is a promise. We prom- ACQUIRE CUSTOMERS: Brand Represents
ise that this solar cooker will save Advertise/Educate
1. Sun is the highest = energy from
a Promise
time, and not burn your house it is the purest.
2. Solar Energy is Better for you
down. 3. Don’t Have to Collect Fuel.
4. More Free Time. 1. To Save
Marketing 5. Pays for Itself - Money Earned
with Free Time. Time/Labor
Our marketing angle will comple-
ment our brand identity. Market-
ing in this case = education and Reputation
awarness.
Franchise
The franchise mirrors our stucture KEEP CUSTOMERS: 2. Not to
1. Customer Satisfaction
Cause a Fire
in scope, it creates a local econo- 2. Dependability
3. Durability
my and helps to improve the lives 4. Low Cost

of potential users

Pure Fuel Cassie, David, Peter Plan for Implementation

Solar Group
Distribution and Structure
HQ
Reg.
Central Manufacturing
Distribution:
Headquarters Our distribution model builds upon
existing modes where uncommon
Local Offices recourses can reach users that live
Local Manu. outside of cities or regional towns.
We would use a franchise network
Local to connect smaller regional towns
to the manufacturing partners. We

Manu. Reg. Local Manu.

intend to integrate the distribution
mechanisms with the overall fran-
Local
Core parts get Examples:
manufactured by Reg. Local Manu. -Selco
the main facility. Local -Vertical Structures
Regional Office -Horizontal Structures
Peripheral parts Structure
get manufactured Our structure incorporates successful
attributes of model NGOs. Our intended
locally. structure model allows for management
techniques to travel between regional
franchise offices alongside the actual
distribution of the materials needed to
build the solar cooker.
Selco’s Organization
Pure Fuel Cassie, David, Peter Plan for Implementation
Solar Group
Remaining Questions and Future Research
-Material Availability, What materials are available to make
solar cookers locally? --Could we make instructions that
could be tailored to different material availibility?

-How to definitively measure success -Cultural response to franchise model buisnesses

-Continued evaluation of circumstances and conditions -How to design innovation within a diverse structure

Pure Fuel Cassie, David, Peter Proposal for Future Research

Solar Group