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PGDBA
Marketing Management
MM - Exam
70
70
60 mins
Marks: 70
No Negative Marking
SCDL
(2)
1] True
2] False
5) These are the costs that rise or fall when the price changes and affect the relative profitability of different
pricing strategies.
(2)
1] Variable costs
2] Fixed cost
3] Relevant costs
4] Incremental costs
6) The more price sensitive the demand is for a company's own product, the more sensitive that company will
be when purchasing supplies.
(2)
1] True
2] False
7) Match the Following
(4)
1] Competitor strategically weaker, price reaction too costly
2] Competitor strategically stronger, price reaction too costly
3] Competitor strategically weaker, price reaction is cost justified
4] Competitor is strategically stronger, price reaction is cost justified
1] Ignore
2] Accommodate
3] Attack
4] Defend
5] Adjust
6] Offend
8) The purpose of this research approach is to monitor service performance indicators and corrective action to
improve performance.
(2)
1] Focus group interviews
2] Transactional surveys
3] Service operating data capture
4] Employee field reporting
9) Match the Following
(4)
1] Physical evidence
2] Traditional 'p'
3] Additional service 'p'
4] Temps
1] External signage's
2] Promotion
3] Processes
4] Part time employees
5] Perish ability
6] Tempos
SCDL
11) In order to have a long term vision, the companies must have the following abilities
(4)
1] What are they manufacturing
2] Understanding the nature of Business
3] There is no need to go in for a modification
4] Is this a solution to the customer's
12) What is Data Store House
(4)
1] Latest Customers Address
2] His personal details like Anniversary Dates, Birthdates etc
3] Proper service back up
4] Spare parts not available on time
13) The levels of investments in customer relationship management
(4)
1] Basic Marketing
2] Reactive Marketing
3] Accountable Marketing
4] Singular Marketing
14) :BLANK is used as a guiding tool and not as an prescription.
(2)
1] Performance Analysis
2] SWOT Analysis
3] Internal Analysis
4] Competitive Analysis
15) The company works continuously with its large customers to improve its performance. This is known as
:BLANK .
(2)
1] Basic Marketing
2] Proactive Marketing
3] Partnership Marketing
4] Reactive Marketing
16) Which is the best way of conducting interviews quickly
(2)
1] Personal Interview
2] Telephone Interview
3] On-line Interview
4] Mail Questionnaires Interview
17) Match the Following
(4)
1] Rifle Approach
2] Mutual Fund
3] Markets by locations,regions,city size and climatic conditions
4] Climbers
Page 3 of 5
1] Segment Strategy
2] Market Segmentation
3] Geographic Segmentation
4] Credit Cards
SCDL
1] Internal Customers
2] Self Service Technologies
3] On line Banking
4] Air Travel
5] Navy
SCDL
Page 5 of 5