I.

Introduction

History
Gracepoint Enterprises was founded by Luvimin and Salvacion Belaro, a couple who
had migrated from Bicol to Manila, along with their four children, Louie, Arlene, Leonisa,
and Arlete. Mr. Belaro had to work as a carpenter while Mrs. Belaro sold fish in Balintawak
Market. As a sideline, they made sweets like molido (candy made from sweet potato) with
only 20 Php starting capital.
They sold their homemade sweets first to their neighbours, to relatives, then they
started accepting orders. Their homemade sweets became famous and known. But it was
really a case of serendipity that gave birth to the product now is sought after by the masses.
Mr. Belaro accidentally made a chocolate mixture instead of the original order of regular
pastillas. He intended to throw it away and make the original order but since he was running
out of time, he presented it anyway. It was served to the customer and instead of being
reprimanded, he received positive feedback from the customer. Thus the birth of L*A*L*A
chocolate candy, derived from the initials of their four children. They continued the
production until it grew through the years. They decided to make it into an official business.
They registered the name to the Bureau of Trademarks by 1982.
The business grew and the profits soared as a lot more people got to know the
product. As their enterprise grew, they changed the name into Gracepoint Enterprises, saying
that it was through the grace of the Lord, Father Almighty that they had the business even
with a mere 20 Php capital and few resources.

Four Functional Areas

Human Resources
Through an initial interview conducted at the site, the researcher has noted that they
do not have any Human Resources Department, as was confirmed by the manager as well. All
of the 130 empowered employees (in the main plant) are directly hired and overall,
managed by the general manager.

Marketing and Finance

The Marketing and the Finance Department, according to the general manager, are
tightly knit together because they have only one shared staff.
The Marketing Departments primary job at the moment was to develop a brand new
packaging design for each of their product lines, and for now, they have no plans on
expending on any advertisement tactics. This is due to their concern for prices. By expending
money on television, radio, or newspaper advertisements, it would dictate more costs to be
accounted for, therefore, making them increase the price of their products.
The Finance Department manages all of the production cost of the products; from the
cost of the ingredients they acquire from their different suppliers, to the transportation cost of
deliveries they make to various clients and distributors everywhere, and to the salaries and
wages of the workers of the company. These finances however must be brought first to the
general managers attention, studied thoroughly and verified before it is approved and
anything is processed.

Operations
The Operations Department carries the most weight since Gracepoint Enterprises is a
manufacturing company. The general manager pays a lot of attention to it. The mandates were
to make sure that each machine that touches the sweets are sanitized regularly per batch, as
well as the surroundings and the plant itself. The employees, who have been working in
Gracepoint Enterprises for a long time, were especially trained and observed so they know

every step in the process, from preparation of the ingredients (making sure that every
ingredient is not spoiled, measuring the right amount, etc.,), to mixing the ingredients into a
batter, cooking the batter, molding it to its standardized design of a bar with crossing lines all
over, packaging into its outershell (plastic) and casing (box). They also arrange these cases by
pallet for easier manual inventory counting.

4Ps

Product
Their primary product and all-time bestseller is the L*A*L*A Chocolate Bar and
L*A*L*A Ube Bar, both of which are available in singles pack of 35 grams each with 12
slices. As their products spread in the commerce, they started to develop a minis pack of 84
grams, with 24 pieces (one slice per piece) per pack. Theyve also introduced new flavours
which are: Strawberry, Milky Vanilla, Mocha Vanilla and Rice Crispy. However, all these
flavours are currently available only by the minis pack. The general manager said that if it
picks up, they might introduce the singles pack of these flavours. They also introduced a new
line much like the L*A*L*A Chocolate Bar, the Tsokulit Milk Chocolate, available only
through the minis pack of 231 grams, with 24 pieces per pack. In comparison, Tsokulit Milk
Chocolate is larger than the original L*A*L*A Chocolate Bar, but the ingredients are
different.
Price
A case of the L*A*L*A Chocolate singles pack is worth 540 Php, 3.75 Php per pack,
whereas a case of the L*A*L*A minis pack is worth 420 Php, 21 Php per pack. In a local
sari-sari store, a L*A*L*A Chocolate Bar can be bought up to 6 Php per bar, and the mini
packs are retailed with 1 Php apiece. These prices, as assured by the general manager, are at
the minimum that they can give.

Place
They acquired a 6000 sq. meter land in Tuktukan, Guiguinto, Bulacan where they set
up a modernized plant facility, run by 130 empowered employees, that can produce up to
20 tons of chocolate a month. Aside from their main facility in Bulacan, their products were
also acquired by food peddlers who became major distribution points in Cavite, Laguna,
Nueva Ecija, Isabela, Naga, Bohol, Cebu and Manila. Their products are also made available
in local supermarkets such as Puregold and SM Hypermarket, and as well as in retail outlets
and sari-sari stores all over the Philippines.
Promotion
Gracepoint Enterprises take pride of the fact that they do not use any means of
advertising, be it television, radio or newspaper ads. This is due to the aforementioned
situation where if they were to advertise, they would incur higher costs that would be passed
onto the product. Gracepoint Enterprises believe in the power of word-of-mouth as they
have always done in the past years, and they are confident that their products are truly sought
after by the masses.
Other Information
Mission
To produce quality chocolate candies and other food products deliciously designed for
the satisfaction of the delicate taste of all ages, at a very reasonable and competitive price of
local and global consumers.
Vision
To be one of the top food manufacturing companies with a complete and modernized
production facility in accordance with the international standard organization.
Company Policy
Honesty, Commitment, and Teamwork
Key Elements

Quality Product, Organized Production Team, Excellent Service, and Superior

Technology.
Company Motto
Christ is the owner of this business; He is the unseen manager of every department,
the silent partner in all transactions.

Statement of the Problem (General)

Gracepoint Enterprises has managed to stay on top of the market for locally produced
chocolates with only one main plant, which is located in Bulacan, and only distribution points
provided by merchandisers and peddlers of their different product lines. The said plant has
the production capacity of 20 tons of sweets a month. If they were to expand their operations
by setting up a new production plant in a new, strategic, location, would it benefit the overall
well-being of the company, generally speaking in terms of cost, revenue and profit?
Statement of the Problems (Specific)

Since the food industry is said to be a stable industry throughout the year, how
frequently and in what manner do they forecast the demand of the market? Is their forecast
accurate enough?
Gracepoint Enterprises started with only the L*A*L*A Chocolate Bar and the
L*A*L*A Chocolate Bar as their product lines. How did they determine that they should add
a mini pack to their product lines? How did they come up with the idea to add a variety of
flavours?

Processing the sweets requires a lot of processes as was aforementioned. How does
Gracepoint Enterprises layout each process accordingly to save cost and promote efficiency
during production?
Given their 130 employees, how does Gracepoint Enterprises manage them so there
would be fewer, if no turnovers? What controls do they also use to measure their employees
productivity?
Having only one production facility located in Bulacan, and distributions centers
located in different location, what would be an efficient strategy, in terms of location, to
garner a greater share of the market?
Having been in food industry for more than three decades, the rich quality of their
products has truly been enjoyed by the masses. Can this acclaimed quality, that is even
presented and printed in the packaging of their products be further improved? If so, how
would they improve it?
Given the production capacity of 20 tons a month, is this norm achieved every month
or were there fluctuations in production? If so, what are the probable causes of these
fluctuations in production?
Since they are in the intermediary part of the supply chain, how do they manage to
maintain a smooth flow of communication and visibility with their suppliers and peddlers,
and furthermore, customers?
In the food business, most of the inputs are perishable in nature and therefore,
efficient inventory management is essential. How do they know what quantity to order of a
products specific ingredient and when to order it to continue smooth operations?
Since they have the most market share for locally produced chocolates at 70%, as they
have so boldly stated, what aggregate planning strategy do they make use of to make sure that

they continue to provide a sufficient quantity of each of their products in circulation and in
the market?
Since Gracepoint Enterprises is manufacturing company that produces different
product lines, they need multiple ingredients as well. Do they make use of a Material
Requirements Planning system?
Gracepoint Enterprises engages in a repetitive routine process in the production, what
are their considerations and thoughts regarding a Just-In-Time Inventory method, given its
advantages and disadvantages?

Statement of Objectives

Overall, the researcher aims to know, using concepts learned through the Operations
Management course, and through this Operations Analysis, if the addition of a production
plant would prove to be an efficient strategy to increase production and subsequently increase
sales. Furthermore, the researcher aims to deeply scrutinize every aspect of operations within
Gracepoint Enterprises, according to the text provided, to fully grasp the concepts that have
been taught regarding the course.
Significance of the Study
This analysis is significant to the three parties involved. First to the researcher, who
shall know more about Gracepoint Enterprises, who has been one of her familys suppliers in
the merchandising business for more than a decade. Second, to the professor who will be able
to see a company, which, hopefully, has never been subject to an operations analysis by his
previous students. Lastly, to Gracepoint Enterprises who through this Operations Analysis,
might be able to see for themselves their company, reflected in an unbiased perspective.
Scope and Limitation

The operations analysis conducted in Gracepoint Enterprises was solely focused on

the operations that involve the direct production of the products. No sensitive information or
financial statements which are deemed confidential by the general manager are to be shown
released to the public. The analysis encompasses the information about the site, the
management and the products as expressed by the manager and as observed by the researcher
upon site visit and interview

II.

Review of Relevant Concepts in Operations Management and Conceptual

Framework of the Paper

Review of Relevant Concepts

Capacity the upper limit or ceiling on the load that an operating unit can handle.
Forecast a statement about the future value of a variable of interest.
Productivity a measure of the effective use of resources, usually expressed as the ratio

of output to input.
Supply Chain a sequence of activities and organizations involved in producing and

delivering a good or service.

Input materials to be transformed as output. (Ingredients, capital, machine and labor)
Output the end product of inputs through transformation.
System set of interrelated parts that must work together.
Strategy relates to the plans that determine how an organization pursues its goals.

Distinctive Competencies the special attributes or abilities that give an organization a

competitive edge.
Quality-based Strategy strategy that focuses on quality in all phases of an organization.
Research and Development organized efforts to increase scientific knowledge or

product innovation.
Process Selection refers to deciding on the way production of goods or services will be

organized.
Project a nonrepetitive set of activities directed toward a unique goal within a limited

time frame.
Product lay-out layout that uses standardized processing operations to achieve smooth,

rapid, high-volume flow.

Production Line standardized layout arranged according to a fixed sequence of

production tasks.
Flow Process Chart chart used to examine overall sequence of an operation by focusing

on movements of the operator or flow of material.

Quality the ability of a product or service to consistently meet or exceed customer

expectations.
Flowchart a diagram of the steps in a process.
Logistics the movement of materials, services, cash and information through a supply

chain.
Inventory a stock or store of goods.
Holding Cost cost to carry an item in inventory for a length of time, usually a year.
Quantity Discounts price reductions for large orders.
Reorder Point When the quantity on hand of an item drops to this amount, the item is

reordered.
Aggregate Planning Intermediate-range capacity planning, usually covering 2 to 12

months.
Master Production Schedule this schedule indicates the quantity and timing of planned

completed production.
Material Resource Planning is a planning and scheduling technique used for batch

production of assembled items.

Just-In-Time a highly coordinated processing system in which goods move through the
system, and services performed, just as they are needed.

Maintenance all activities that maintain facilities and equipment in good working order

so that a system can perform as intended.

Scheduling establishing the timing of the use of equipment, facilities, and human

activities in an organization.
Job Time time needed for setup and processing of a job.
Makespan total time needed to complete a group of jobs from the beginning of the first
job to the completion of the last job.

Conceptual Framework
This Operations Analysis paper aims to tackle all about Gracepoint Enterprises
operations division as a manufacturing company. The researcher looked up manufacturing
companies that might be available for an analysis and came up with three, but in the end,
chose Gracepoint Enterprises, the famous makers of the L*A*L*A Chocolate Bar, since the
researcher has connections with the management. The researcher first tried with a walk-in
approach to the management and surprisingly, they approved immediately. During the initial
visit, the researcher was given the company profile that will be needed to make the initial
proposal, then a tour around the production plant itself. The researcher has taken down notes
for future references and taken pictures as well of the machinery and the staff as they work.
For the first part of the Presentation and Analysis, the researcher aims to know how
the company forecasts the demand of the market and make operating and production
decisions.
For the second part, the researcher seeks to understand the processes behind the
design of their product as well as how it is essential for customer satisfaction. Since
Gracepoint Enterprises is a manufacturing company, they need to determine the capacity they
can hold and produce in order to provide efficiently for the demand of the market. And in the
aforementioned production, producing a certain product line will involve several processes.
The researcher will determine if the process layout and facility of Gracepoint Enterprises
manufacturing company is critical and efficient in making the end products, and as an

additional, briefly discussing the machines involved in the process of production. Here, we
also take into account, the human aspect of the firm, the owner, the employees and their job
within the company. The researcher will also determine if the worker is working productively
to meet the requirement needed for an efficient production plan. Lastly, the researcher aims to
know if their location of the production plant in Tuktukan, Bulacan in strategic since it is the
only production plant that they have.
For the third part, the researcher moves on to the product itself, tackling the concept
of the products quality and the measures that they do to ensure that the is preserved in their
product.
The fourth part focuses on the supply chain of Gracepoint Enterprises, from the
suppliers of the ingredients used to make the products, to them, as they process them into
sweets, to distributors, peddlers and retails stores, and finally, to the end consumers who buy
the product.
The fifth part pinpoints the importance of inventory management of their stocks and
aggregate planning for intermediate-term plans of production. The researcher also wants to
determine the companys thoughts and considerations about Material Requirements Planning
and Just-In-Time inventory method. In this part, the researcher studies about scheduling
processes and certain jobs to make sure that production is efficient.
III.

Methodology
Instead of presenting a formal letter of request, the researcher has opted for walk-in

interview with Gracepoint Enterprises, as recommended by the father of the researcher. After
the initial walk-in inquiry for permission, and a thorough explanation of the topic and
procedure to be done, Gracepoint Enterprises had agreed to have an operations analysis done
for their manufacturing company.
The researcher has conducted four site visits to Gracepoint Enterprises and was able
to gather data through the following methods:

Interviews were conducted with the general manager, the staff, the workers, especially
those in the production area and on one occasion, one of their clients Alex and Connie
Mendoza Food Peddlers.
Observations were also conducted during the site visits of the manufacturing plant, of
its layout and design, and the machinery, taking down important notes.
Internet research was also conducted for additional information.

IV.

Presentation and Analysis

Part 1

Forecasting

According to the General Manager of Gracepoint Enterprises, the food industry is

quite a very easy subject when it comes to forecasting because We, as Filipinos, like to eat.
Food is the only thing that never falls out of trend. (translated). They only base their forecast
on their last production quantity. Except on Halloween, Christmas, and New Year Season
where, as the general manager said, they produce extra to capture the rising demand for
chocolates as giveaways to children

From the interview conducted with the general manager, the researcher has deduced
that they use a type of nave forecast that is applicable only to a series with seasonal

variations over a period of time. A nave forecast proves to be advantageous it is very easy to
prepare, with no actual cost.
It makes a lot of sense because their company focuses on a cost-minimization strategy
to keep the costs accounted for their products low and therefore, the selling price is low as
well, making it affordable to the masses.

Part 2
Product and Service Design
Mr. and Mrs. Belaro started with only the L*A*L*A Chocolate Bar as their primary
product, wrapping the then, homemade sweet, with only colorful cellophanes. After they
gained a lot of profit, acquired land, setup their now modernized manufacturing plant and
generated a lot more profit, they made a special packaging for their chocolate, a 2.5 x 4
plastic designed in red and yellow, promoting their All Natural pride, with no preservatives,
low fat and no artificial coloring.
Moving from colorful cellophanes to a more standard packaging for their sweets was
a good strategy for them, aside from assuring the customers of a clean and safe product, it
gives the customers and idea of the products company identity by placing its name on the
packaging.
Aside from the L*A*L*A Chocolate Bar, they decided to add a smaller version of the
product by adding a L*A*L*A Choco Mini to their product lines. It is a pack of 24 slices,
5.9 x 8.2.
By adding the aforementioned minis pack, they gained a larger share of the market,
particularly, those people in the retail/sari-sari stores sector, thus, gaining larger profits, and
a foothold on a lot more customers and clients.

They decided to bring in as well new flavors into the product lines. They introduced
Ube, Mocha Loca, Milky Vanilla, Strawberry, as well as a larger version of the chocolate bar,
the Tsokulit Milk Chocolate.
Having only one flavor of sweet every time a customer buys a particular brand will
eventually make him/her tired of it. It is important to have a variety of a product to make sure
that you still have the customers loyalty in terms of taste.
Strategic Capacity Planning for Products and Services
The general manager has explicitly stated that the manufacturing plant has the
production capacity of 20 tons of sweets a month in their production facility.
The researcher thinks this estimate is due to the fact that they use the nave type of
forecasting that they base their next production on a stable figure and varies it only as the
season calls for it.
Process Selection and Facility Layout
The facility layout is organized according to the process of making the sweets.
Starting with the preparation of the ingredients where the workers layout all the ingredients
measured to follow the recipe. Next is mixing the ingredients to create the batter and cooking
it. The mixture now is partitioned accordingly to a set of specifications per product then
molded to its standardized design of a bar with crossing lines all over. After making sure they
had cooled off, they are packaged with the aforementioned packaging and manually counted
before going into cases.
The researcher has determined that their process is a repetitive type because it
involves high volumes of standardized goods, which is another cost-minimizing strategy that
they are after.
The layout of facilities is based on the product layout, which is sequential and used
for repetitive processes. The researcher approves of this because with this layout, the time of

transfer of products from one workstation to another will be shortened, making the whole
production process much more efficient with less of no slack time.

Design of Work Systems

All 130 employees in the main plant have been dubbed by the general manager as
empowered because these employees, they have know for quite a long time. They are
confident about their workers output so they entrust the whole operations nitty-gritty to
them.

The researcher is concerned with how the general manager casually used the term
empowered, for that would mean that the workers are free to make any changes in the
work process, which is certainly a big no-no in this type of business.

The employees salaries are based on the number of hours they have worked in a day.
And as for incentives, the employees are given bonuses as deemed appropriate by the general
manager.
The time-based system of giving salaries and wages is most common practice in
organizations like Gracepoint Enterprises where there is a fixed price for their labor per
hour at which the employees work on a specified minimum number of hours. The individualbased incentive plan seems fair enough to be used, where the employees receive bonuses for
when they are due.

Location Planning and Analysis

Mr. and Mrs Belaro decided to setup a manufacturing facility once they had enough
money from selling the sweets and they have seen that the demand for their chocolates was
increasing. They acquired a 6000 sq. meter of land in Tuktukan, Bulacan and there, they built
their manufacturing plant.

The researcher has been to the facility countless times before the analysis and noted
that the facility itself was a bit ways far from the McArthur Highway, making the land
cheaper compared to those along the main road. The researcher also views Bulacan as a
strategic place, because it is only minutes away from Manila, and they have access
northwards.

Part 3

Management of Quality & Quality Control

The quality of their chocolates is something that Gracepoint Enterprises boasts of.
They claim that theyre products are All Natural with no preservatives, no artificial
colouring, and low fat. Inspection is done per process per batch to make sure that nothing
goes wrong. Since they are in the food business, management of quality is crucial. Everything

must be sanitized regularly, the ingredients measured correctly and the process followed
explicitly for the end product to be acceptable. There had been a number of cases when they
had used an incorrect measure of ingredients and the mixture did not turn out the way it
should be so they cancelled it out of the molding process and moved the whole batch back to
the cooking process to make corrective measures. Once everything was verified, it was sent
back to the molding process.

The researcher acknowledges them especially in the fact that even if their target is
cost-minimization, they never fail or neglect in inspecting every process of the making of the
sweets. The researcher also appraises the way they handled the situation regarding incorrect
measurement of ingredients. With that, they had zero wastages and therefore lower costs.

Part 4

Supply Chain Management

The current suppliers of Gracepoint Enterprises have been their suppliers since the
company have decided to expand operations. They have been availing quantity discounts
from their suppliers because they buy in large quantities. Aside from these quantity discounts,
they have also availed a form of loyalty discount, driving the prices or raw ingredients even

lower. The general manager also stated that they are one of the major factors why their
chocolates are low priced.
Gracepoint Enterprises as was stated before, serves as an intermediary part of the
supply chain. As for their suppliers, it is good that they have visibility and good
communication between them. Gracepoint Enterprises benefit from the discounts and the
suppliers benefit from the assurance of a continuing client, and therefore, continuing
business.

From the other end of the supply chain, the customers can also give feedbacks
through contact numbers and email addresses printed on the packaging. This is to make sure
that their products are satisfactory and within their standards.

Since its the customers whom the generate income from, it is only right to make sure
that they are satisfied with the product you deal. By giving them a voice through feedbacks, a
company may also have room for improving the quality of their product, thus, generating
more costumers and subsequently, profit.

Part 5

Inventory Management

Gracepoint Enterprises replenishes their inventory for raw materials at the start of
each month before their actual production takes place. Before the month ends and the
inventory is depleted, a new order is placed to the suppliers. They also ensure that they have a

safety stock in case of an unexpected rise in demand not predicted in their forecast. They
make use of a periodic system in terms of inventory counting.

For the researcher, the management of their inventory is quite a simple approach than
one would have imagined for a manufacturing company. Maybe this is due to the fact that
they use nave forecasting techniques, using the same quantity each month/period when they
are in production. It is good that they decided to incorporate the idea of producing a safety
stock for sudden, unexpected rise in demand. Using, however, a periodic system in inventory
counting, concerns the researcher. They may have the physical count of the end products;
however, it is more prone to employee theft.

V.

Summary, Conclusion and Recommendation

Summary
To summarize all the data that has been collected and presented in the analysis,
Gracepoint Enterprises
Uses the nave forecasting techniques with seasonal variations to determine the next

production quantity.
Decided to innovate their packaging from colourful cellophanes to modern plastic
packages with the company name on the label as a way to make their product and

company known to the masses, giving them a competitive advantage against other

producers of local chocolates.

Added new product lines from the original single product to ensure that their

customers do not get tired from their products from lack of variation.
Plans capacity according to their forecast.
Produces their products in a repetitive manner, since they are involved in the

production of high-volume goods, incurring lower costs.

Arranged the layout of the facility, that is, its machinery according to the process of
making the end product, shortening the slack time concerned with transporting the

product from one process to another.

Does not quite understand the true meaning of empowerment with employees.
Provides salaries to their employees on an hourly basis, based on a fixed rate.
Provides incentives to their employees as deemed appropriate by the general

manager.
Located their facility in Bulacan strategically to be close enough to Manila and the

rest to the north.

Inspects every equipment, process, and the product on a regular basis to make sure
that the quality of the product is at its finest and customer satisfaction is always

forefront.
Makes sure there is good communication and visibility between both ends of the

supply chain, the suppliers and the customers.

Manages inventory through a periodic system.
Keeps a safety stock in case of fluctuations of demand.

Conclusion

From all the data gathered for the conducted operations analysis of Gracepoint
Enterprise, compared with the concepts taught in the Operations Management course, the
researcher was able to draw the following conclusions and learning:

Forecasting proves to be a very valuable tool when it comes to determining the

production quantity.
The packaging of a product affects a customers will to buy a certain product. So it is
important to take the packaging into account whenever they decide on promoting a

product to the general public.

The packaging of a product can give a manufacturing company a competitive

advantage when used in the correct way.

There should always be a variety to products offered so as not to lose customer

loyalty in terms of taste and preferences.

Capacity planning is important strategically to ascertain the means to meet future

demands and satisfy said demand, leading to satisfying customers and clients.
It is important to consider how the process type of a job to see what should be done to

determine output and minimize cost.

When setting up a facility in a manufacturing plant, one must consider the process of
how the product is manufactured to make the arrangements as optimal as possible to

lessen production time, which leads to lesser machine operating time and costs.
Employees or Human Resources are an essential factor in the production business,
furthermore, in any other business. So a company has to make sure that the employees

have a high rate of job satisfaction so as to not experience attrition.

Location is a very important decision pivot. It should be considered when a company
wants to locate near resources if they want to lessen the cost of acquiring or in a

populated area if they want to acquire customers.

Inspection must be regularly done in every aspect and in every level if a company
wants to ensure the quality of their products and the customer satisfaction when they

buy their products.

Visibility and good communication are important when coordinating across the supply
chain because in transacting business, it is a must to know who you are transacting

with to clarify problems as they arise.

When producing, it is a must-consider option to produce a safety stock so that if
demand suddenly rises, the company can cope with it and garner the extra sales.

Recommendation

From all the data and information gathered, presented and cultivated through this
operations analysis, the researcher has formulated the following recommendations:

The researcher would like to recommend the implementation of a performance-based

incentive system to better motivate the workers, increasing their productivity, and

hopefully, the production rate.

The researcher would like to recommend setting up a Human Resource Department
within the company to lessen the workload of the general manager as well as to have a

central focus on the employees as stated in the recommendation above.

The researcher would like to recommend the use of any kind of advertising method,

since its benefits will be accounted for in the long run.

Ultimately, the researcher would recommend Gracepoint Enterprises to setup a new
manufacturing plant in another strategic location to increase their capacity and make
their products more circulated in the market.

Bibliography

Stevenson, Chuong. Operations Management. 2nd ed.

McGraw-Hill.