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JENNIFER L. BROCKETT (State Bar No, 193433)
jemiferbrocker@dwt com
DAVIS WRIGHT TREMAINE LLP
865 South Figueroa Strect, 24th Floor
Los Angeles, California 90017-2566
‘Telephone: (213) 633-6800
Fax: (213) 633-6899
Attomeys for Defendants and Cross-Cleimants
JOAN'S ON THIRD LICENSING, LLC.
‘and JOAN'S MANAGEMENT, LEC
CONFORMED copy
‘OIGINAL PIEED
sugerar gun of Caton
“Eeuniyatine Angas
NV 9 ny
Nov 8 2016
SUPERIOR COURT OF CALIFORNIA
‘COUNTY OF LOS ANGELES ~ WEST DISTRICT
SANTA MONICA COURTHOUSE
JOTSM, LLG, a Delaware LLC and RCEST —)
1860 COMPANY, an Illinois Corporation,
Plaintiffs,
;
JOAN'S ON THIRD LICENSING, LLC, 4
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Califia LC, and ]OAN'S MANAGEMENT, }
TLC, 4 Calor LLC 5
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Defendants }
JOAN'S MANAGEMENT, LLC; and
JOAN'S ON THIRD LICENSING, LLC;
Cross-Claimants,
JOTSM, LLC and RC EST 1860 COMPANY;
Cross-Defendants.
Coe
aeet eee rr ron
(1) Trademark and Trade Dress
Infringement;
@) Dilution of Famous Marks
G) Breach of Contract (Operating
Agreement);
(4) Rescistion; and
(8) Declaratory Relief
Demand for Jury Trial1
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CCoss-clsimants Joan's Management, LLC (“Joan's Management”) and Joan's On
Licensing, LLC ("Joan's Licensing”) (collectively, “Joan’s") by and dhrough thai |
counsel, respecflly make the following allegations for their complaint against Cross-defendant
JOTSM, LLC (‘JOTSM”) and RC Ext 1860 Company (*RC 1860"). ‘These allegations are madd
‘upon knowledge with respect to Pini" own ats, and upon information and belief as to al othe
matters,
PARTIES
1, Joan's Management isa California limited Liability company, with its principal plac
‘of business in Los Angeles, California. Joan's Manegement ovms 40% of defendant JOTSM.
2 Joan's Lisensing is a California limited isitity company that owns certain
‘roprictary intellectual property, including trademarks, wade names, service mas, wae dres
Jogos, designs, emblems, slogans, symbols and other commercial indicia, copyrights and othe
similar materials, and certain proprietary and confidential infomation, recipes, know-how, andl
trade secrets related to baking, cooking, and selling certain proprictary baked goods and food itm
st caso iin ne ee asl vb ao
“Third” (tn “Joan's Mark”) (coletively, the “Intellectual Property")
3, JOTSM is a Delaware limited liability company with ts principal pace of busines
in Los Angele, Califomia,
4. RC 1860 san linois corporation that does busines in Las Angeles, California,
JURISDICTION AND VENUE,
5. This Cour has juratton ve iain bene isan lined eae in vn
the otal amount of damages sought exceeds $25,000.
6. Defendants ae subject to personel jurisdiction because they ae locsted or rosie if
the County of Los Angeles, State of California and/or have transacted busines there nd ha
initiated the Action there,
7. Venue is prope inthe County of Los Angeles, State of California under Califor
Coée of Civil Procedure § 395(0) because a leat some ofthe defendants reside there; some of th
Defends contracted to perform obligations there; and Defendants have initiated tis Action ther
1 em
SOS cOMTANT ee¢ ¢
FACTUAL ALLEGATIONS
A. The Original Joan’s On Third
8, In the 1970s, Joats McNamara moved from New York City to Los Angeles, wherd
she started her family, As her daughters Carol McNamara and Susie Hastings grew older, th
family hosted an annual New Year's Day party in their home, which eventually grew to host ove
Sve hundred guests. The popula ofthe event, a well as her experience runing Dion Lacs’
cooking school and running and owning a restaurant in New York, inspired Joan to launch
catering business,
9. Im 1995, Joan founded Food & Co., Inc. to start a catering business out of
co ice ao Wos Th Stn An, atin Ts Se
Location”), Her daughters soon joined the business, and when an adjacent storefront becam«
available in 1998, the Third Street Location expanded to include a gourmet marketplace and café
allowing customers to purchase freshly prepared sandwiches, salads and baked goods by the Joan’
‘on Third kitchen, as well as specialty foods and unique products selected by Joan. The café and}
‘marketplace opened to the public under the brand name and service mark “Soan’s on Thi
thereafter,
10, In 2007, Joan’s on Third expanded the Third Stet Location again, tipling the si
of the marketplace and adding more café seating. The Third Street Location includes a rusti
‘communal table
inspired cuisine, grab-and-go and private label offerings, and @ distinctive selection of cheeses|
set amid an open kitchen, with stations for an abundant selection of seasonall
lives and gourmet retail items fom around the worl.
11. Thanks to Joan’s careful attention to detail to the quality and presentation of thd
food, décor, and ambiance, the Joan's on Thied brand has grown to great prominence, withthe LA
Times refering ‘0 Joan's on Thitd a8 “an LA. institution” and calling Joan the “rea
‘mastermind whose vision is manifested in every detail” Bon Appetit magazine raved tha at Joan’
on Thin, “felveryhing looks—and ia—delicious”” Easier tis year, The Hollywood Reporte
named Joan's on Thind one of Hollywood's “Top Power Lune” spots that i thronged fri
ig-ndcomfor csi.” Jon's on Tit a ee etre inal nd nation magn th
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os Angeles Times, the New York Times Magazine, nSiple, Las Angeles, Angelenio, Sunset, GO|
Variety, The Wall Street Journal, and many more, Josn’s on Thitd and Joan McNamara have also
‘been featured repeatedly on local and national television outlets, with television appearances on
Food Network, The Hallmark Channel KTLA, and others, and more. Joan's on Thi also has q
robust social media following, with over $000 followers on Twiter and over 11,000 followers oof
Instagram.
12, To facilitate further expansion, Food & Co, the ovner and operator of the origina}
Joan's on Third Café and Marketplace, transfered the mark end other intellectual property (i
“Joan's Intellectual Property”) to Cross-laimant Joan's Licensing, Joan's Licensing continues
license the Joan's Mark to Food & Co., as wel as for use ata second location in Studio City thay
‘opened in 2014, Both the original and Studio City locations operate under the name “Yoan’s on
“Thi.” Both locations are managed by Joan MeNamara and her family
13, To proteet its merks, on April 6, 2015, Jon's Licensing obtained « registration o
the Service mark “Joan's on Third” and the accompanying logo. A true and correct copy of Joan’
‘registration is atached hereto as Exhibit A.
B. _ JOTSM’s Santa Monica Joan's on Third-branded Restaurant
14, On about May 15, 2014, Joan's Management and RC 1860 formed a Delaws
limited ibility company, JOTSM, LLC (‘JOTSM’) for the purpose of operating a “Joan's
“Third” restaurant in Santa Monica, Califomia (the “Santa Monica Location”), ‘The parties
that RC 1860 would act a= mansger of JOTSM. At the same time, JOTSM entered into a lien
agreement (the “License Agreement”) with Joan's Licensing to pemmit JOTSM to use Joan’
Licensing's Intellectual Property in connection with the operation of the Santa Monica Locatio
‘The License Agreement provided thatthe operation ofthe Santa Monica Location unr the Joa
Mark was subject to Joan's Licensing’s approval. A true and correct copy of the Operating
‘Agroement between RC 1860 and Joan's Management for JOTSM is attached herto as Exhibit B
and a true and corret copy of the License Agreement between Joan's Licensing and JOTSM i
attached hereto as Exhibit C,
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15, In adkition, the parties contemplated that RC 1860 and Joan's would partner io
‘opening multiple Joan’s On Third-branded locations. RC 1860 and Joan's Licensing partial
documented that understanding in letter agreement dated May 15,2014 (the “Letter Agreement”)
‘A true and correct copy ofthe Letter Agreement is attached hereto as Exhibit D.
16. Joan's advised JOTSM regarding the development and operation of the Sant
Monica Location, including multiple meetings with JOTSM’s architect, advising JOTSM regard
key hiring decisions, recommending contractors, and providing a detailed list of trade dress
and items. However, JOTSM effectively shut Joan's out ofthe development process, refi
respon to Joan's ingires regarding the progress ofthe development
17, To obtain some information regarding JOTSM’s progress, Joan's Licensing noticed
4 pre-opening walk-through under te terms of the License Agreement. Pursuant fo that request, 0
Jane 16, 2015, Joan’s performed a walkthrough of the Santa Monica Location while it was unde}
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construction,
18, During the walkthrough, problems were immediately apparent, That same day|
Joan's wrote to Perkoweiz, as RC’s representative, ofthese shortcomings and requested that thd
inconsistent items be replaced or removed. However, RC 1860 refused to replace or remove thd
inconsistent items, instead responding that Joan's had no authority to prohibit the use of thd
inconsistent items. Accordingly, on June 22, 2015, Joan’s Licensing issued its frst Notice of
‘Default and Termination, requesting thatthe defective trade dress be remedied. A true and correc}
‘copy of the June 22 Notice is atached hereto as Exhibit B
19. The Santa Monica Location opened on or about June 30, 2015. After it open
representatives of Joan’s Licensing observed thatthe defects it had brought to RC’s attention
not been corrected, Representatives also observed that there were several addtional defects at
Santa Monica Location, including unapproved retail product sclestions offered for sale, as well af
labels and signs that inchuded misspelled words
20, In addition, representatives observed several deftets in the food offerings at the
‘Santa Monica Location, For example, many of the menu items offered for sale were not prepares
according to Joan's recipes. The Mac & Cheese dish, a signature dish lauded by the Food Networ
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and the L.A. Times, was served at an incorrect depth and portion size at the Santa Monica Location|
“The Joan's omelette is meant to be prepared using a specific technique using low heat to create
light, Huffy, French-style omelette that Saveur magazine described as “sheer heaven.” AlthougH
the manager et the Sants Monica Location, Michael Mirands was fully trained in that technique,
knowingly permitted the staff at the Santa Monica Location to prepare omeletes by leaving the
eggs in the pan unstirred to be finished under a broiler, resulting in tougher, heavier omelette tha
‘eas litle resemblance to the omelete that Joan’s on Third is known for, A multitude of other
dishes were similarly prepared in ways that Joan's Licensing did not and does not approve of}
‘demonstrating a systemic inability or unwillingness to comply with Joan's standards and vision fo
her restaurants and directly harming the Plaintiff" goodwill,
21, ‘The unapproved activites at the Santa Monica Location did not stop at food displ
‘or preparation, but extended to actions that endangered customers’ health. The cheese display at th
‘Sanla Monica Location, in addition to containing incorrectly labeled and unlabeled cheeses}
included cheese obviously covered in white and green or black mold, Other products were sod i
obviously rancid or stale condition, When representatives of Joan’s requested inspection of thd
Santa Monica Location’s on-site and offsite kitchens to see how far these problems extended, the
requests were refused, and JOTSM denied Joan's personnel access to its on-site and off-sit
kitchen.
22, In order to hide its activities from Joan's and interfere with Joan's ability to maint
limos OT em apn wth in JTS el
‘Joan's representative from its premises and threatened to call the police if she did not leave, On|
‘other visits, JOTSM permite Joan’s representatives on the premises but prevented them from
exercising quality control by refusing to sell them any food, Not only did this conduct interferd
‘with brand management, it also violated the License Agreement.
23. Plaintiffs also received numerous complaints from JOTSM customers, For example
‘one customer informed Plaintiffs thatthe sandwich he had ordered from the Santa Monica Location,
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JOTSM are attached hereto as Exhibit F, Additonal complains have been received orally, by|
telephone or in person, and many customers also have posted complaints on social media, harming)
the Joan’ brand.
24, In light of these problems, and JOTSM's mulple clear violkons of the Licensd
‘Agreement, Joan's Licensing sent JOTSM futher Noties of Default and Termination on July 14
2015, July 24,2015 and Jay 28,2015, demanding that JOTSM cure those breaches by August 16
2015, August 27,2015 and September 1, 2015, respectively, Attached hereto as Exhibits G-1 are
true and comest copies of these Notice, and further follow-up correspondence is attached aq
Exhibit.
2S. Apparently unsatisied with violating the express terms of the License Agreement
upon information and belief, JOTSM engaged in @ concerted effort to surreptitiously entice away
‘kitchen staff ftom the Third Steet and Stalio City Locations, using their insider knowledge of staf
compensation. For example, while Schenk was employed by Joan’s Management, and thereafter
he told other employees that they could “always” come work for him in Santa Monica, and
suggested the he would pay them more than Joan's was paying. When Michael Miranda, th
‘manager of the Santa Moniea Location, gave notice that he was leaving to work atthe San
Monica Location, he stated that he had been recmited with promises of a better salary, 0%
{information and belief, Defendants have caused JOTSM managers to call employees ofthe Thi
‘Street and Studio City Locations on their peivate numbers and cel phones ~ coat nformation
is ents do ewe, en oh ey a
employment by JOTSM, In addition, former members of the tf atthe Third Steet and Studi
City Locations have been asked to bring unlicensed recipes for dishes to be served at the Sani
‘Moniee Location, without any authorization ftom Plaintiffs (such as recipes under development),
‘There is even a Joan's employee who, while claiming total disability under worker's compensation,
and therefore on leave ftom his employment atthe Studio City Location, began working at thd
Santa Monica Location,
26, JOTSM ultimately fled — and refused ~ to fully cure many ofthe defects dented
in the Notices of Default, Among other problems, it continued to refuse to sll its food to Joan’
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representatives, continued to sell stale and out-of-date products, refused to fix its typo-idd
‘menus, refused to correct its trade dress, and continued to sell many products that did not ha
Joan's prior approval. Accordingly, on September 15, 2015, Joun’s Licensing terminated th
License Agreement, providing JOTSM with 30 days to de-idenify. Attached hereto as Exhibit
is a true and correct copy ofthe Notice of Termination.
27, Nobwithstanding the termination of the License Agreoment, JOTSM has continued
‘and continues to use and display the Joan’s Mark in connection with its restmurant and to hold ise
‘out to the world as an suthorized Joan's On Third operation. JOTSM openly uses the name and)
‘mark on its storefront, menus, website, and private label goods even though it sno right to do so.
FIRST CLAIM FOR RELIEF
‘TRADE DRESS AND TRADEMARK INFRINGEMENT
(By Joan’s Licensing against JOTSM)
28, Plant repet nd eles al of the allegations et forth in paragraphs | tough
‘and including 27 above as if fully set foth herein,
29. JOTSM’s ongoing unauthorized use of the Intellectual Property, including the
‘Toan's Mark and trade dress owed by Joan’s Licensing has caused and is likely to cause confusion|
deception, and mistake by creating the false and misleading impression that JOTSM is associated
conneeted with Joan's Licensing, in violation of Joan's Licensing’s trade dzess and trademar
rights under the common law of the State of California.
30, JOTSM’s continued use of the Joan's on Thitd Mark, all without correting
defects identified by Joan’s and while refusing to permit Joan's to adequately police JOTSM's ws
is harmful tothe great goodwill that Joan's has developed in its marks,
31. Indeed, there exists an overlap between the trade areas of JOTSM and Joan's
Licensing’s legitimate and authorized licensee Food & Co.; indeed, many patrons who have
‘complained ofthe poor operations at JOTSM have noted that customers are better off continuing
patronize the Third Street location. As a result, poor operations at JOTSM damage the brand
‘reputation of all of Joan's operations.
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32, As aresult of JOTSM’s acts, Plaintiffs have been dameged in an amount not as yed
determined or ascertsinable, Ata minimum, however, Plaintiffs are entitled to injunctive elie,
va weg of OTS ete age et ae ot a
malicious use of confusingly similar imitations ofthe Intellectual Property, including the Joan’
Mark and trade dress owned by Joan's Licensing, and the need to deter JOTSM ffom simile
conduct in the futur, Plaintiffs are ditionally entitled to punitive damages.
SECOND CLAIM FOR RELIEF
DILUTION OF FAMOUS MARK
(Joan's Licensing against JOTSM)
33, Plaintiffs repeat and reallege all of the allegations set forth in paragraphs 1 trout
snd incading 32 sbove as if filly set forth herein,
34. Since 1999, Plaintiff's Joan's on Third Mark hes been used continuously by Joan’
Lioensing or its predecessor, Food & Co, o denote goods and services sold under the auspices
‘watchful eye of Joan McNamara. For atleast the last decade, the marks been widely reco
by the consuming public in Los Angeles, California, and beyond as designation of the soure o
plaints serves.
35. The association arising between JOTSM's unsanctioned continued use ofthe famous
‘Toan’s on Thind's mark is likely to impair the distinctiveness ofthe mark and to arm the reputation)
of PlainttPs mar
‘THIRD CLAIM FOR RELIEF
BREACH OF OPERATING AGREEMENT
(By Joan's Management against JOTSM and RC 1860)
36, Plaintiffs repeat and roalege all ofthe allegations set forth in paregrapbs 1 througl{
and including 35 above as if fly set forth hercin
37. The Operating Agreement imposes upon JOTSM the obligation to pay a Consult
Fee to Joan's Management (at Section 2.9(¢)). However, RC 1860 and JOTSM have repudiate
that obligation and refused to pay the Consulting Fee,
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38, The Operating Agreement also provides that Joan's Mangement retains reasons
sestetic and food quality control with respect to JOTSM’s Joan's on Thind-branded Cafe ang
Marketplace, JOTSM and RC 1860, however, breached this agreement by, inter alia:
+ Opening without the price approval of Josn’s Mauagetsent and, indeed, deliberate
scheduling the opening fora time when RC 1860 wes aware that Joan McNamara
‘would be out ofthe county and unable to observe its operations;
+ Implementing trade dress, menus, fixtures and fumishings without seeking
obtaining Joan's Management's prior approval and refusing to comeot def
items after Joan's brought the dafets tothe attention of JOTSM and RC 1860;
+ Selling menu and marketplace items without seeking or obi
Management's prior approval, and continuing to sell such items after Joan's brough
the issue to the attention of JOTSM and RC 1860;
‘+ Refusing to sell food to Joan's representatives;
+ Refusing to timely inform Joan’s Management ofits opening and marketing plang
and generally keeping Joan's Mafagement in the dark on all operational issues;
‘+ Purporting to bar Joan's representatives ftom JOTSM’s Café and Matketpace, id
-atchen
Such conduct has rendered it impossible for Joan's Management to exercise the aesthetic and f
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‘material tem of the Operating Agreement.
39. In addition, the Operating Agreement provides that, as Manages, RC 1860 may no
enter into any transaction with any Member, any Affiliate of any Member, ot any Affiliate of thd
Company, except in the ordinary course of business or transactions approved in writing. However,
Joan's Management is informed and believe that JOTSM and RC 1860, of is atites, have
1g oan’
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entered into multiple transactions, including without limitation transactions involving RC 1860"
affiliate Ruprecht Company.
40. Finally, the Operating Agreement provides that JOTSM is to operate a Joan's
‘Third branded Café and Marketplace. However, by JOTSM’s refusal to comply with the terns of
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the License Agreement, JOTSM and RC 1860 have wilflly destroyed a valuable asct of the
Company, depriving the Company of ts core asset and depriving Joan's Management ofthe benef
of the Operating Agreement,
41, As aresult of JOTSM’s ats, Joan's Management has been damaged in an amount
nota yet determined or ascertainable, Ata minimum, however, Joan's Mangement i ented
injunctive relief, to an accounting, to damages, to unpaid Consulting Fees, and to atomeys feo
ad oss,
FORTH CLAIM FOR RELIEF
RESCISSION OF LETTER AGREEMENT
(By Joan's Licensing against RC 1860)
42, Plans repeat and realloge all ofthe allegstions set forth in pargraphs 1 thouglt
and inching 41 above asf uly st forth hi
43, The Letter Agreement was based upon the premise that RC 1860 was capable o
‘managing a Joan’s On Thitd-branded Café and Marketplace consistent with Joan’s Licensing’
‘rand standards
44, As discussed in greater detail above, RC 1860 bas proven unwilling or unable tf
operate a Joan’s on Third-branded Café and Marketplace consistent with Joan's Livensing'
standards, To the contrary, it has sought to interfere with Joan's Licensing’s efforts to ensurg
compliance with brand standards, has bared Josn's Licensing from the JOTSM operation that i
‘manages, and has directed JOTSM personnel o refuse to sel items to Joan’ personnel
45. As a result, there has been a material fare of consideration of the Lette
Agreement,
46. Joan's Licensing therfore secks rescission ofthe Leer Agreement
‘FIFTH CLAIM FOR RELIEF
DECLARATORY RELIEF
‘By Joan's Licensing against RC 1860)
47. Plaintiffs repeat and reallege all ofthe allegations set forth in paragraphs I througl
‘and including 41 above as if fly set forth herein.
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CROSS COMPLAINT
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48. The Leter Agreement was based upon the premise at RC 1860 was capable
‘managing & Joan's On Third-branded Café and Markeplace consistent with Joan's Licensing’
‘rand standards
49. As discussed in greater detail above, under RC 1860's management, JOTSM hi
repeatedly and deliberately breached the License Agreement, breaching the covenant of good fit
‘and fair dealing and depriving Joan’s Licensing of the sole and only benefit of the Lette
‘Agreement. By filing fo ensure JOTSM’s compliance with Jon's Licensing Standards, RC 186
‘ns deprived Joan's Licensing ofthe benefit of the Agreement and undermined the very purpose
that Agreement, in reach ofthe covenant of good faith and fic dealing,
50, RC 1860 also unreasonably and in bad fuith refused permission to Yoan’s Liven
to pursue licensed operation at LAX, thereby further breaching the covenant of good faith an fi
eating implied inthe Leter Agreement.
Sl. Joan's Licensing therefore seeks a declaration that the Letter Agrecment is
‘ueaforceable by RC 1860 due to RC 1860"s prior breach
PRAYER FOR RELIEF
WHEREFORE, Paints respectfilly request entry of judgment in ther favor and agains}
Defendants as follows:
1. For an order requiring defendant JOTSM to show cause why it should not by
joined as hereinatr set forth during the pendency ofthis aeton;
2. For & temporary restraining order, a preliminary injunction, and a permanen|
injunction, ll enjoining defendant JOTSM and its agents, and all persons acting under, in concer]
‘with, o in paticiption with it, fom using or displaying the mark or the name “Jan's on Third” 0
any vation thereof,
3. Foran order requiring defendant JOTSM to deliver up and destoy all tems bearing
the Joan's on Third mark, or any various thereo
4. For actual and consequential damages according to proof
5. For thee times the amount of defendants’ profits derived ftom infringement of
's mark;
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6, For three times the amount of plaintif’s actuel damages suffered by reason of
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