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2012-0720
Megajean L. Felix
October 2015
The Effects of Korean Pop Culture among Education students of Davao Oriental State
College of Science and Technology main campus
Megajean L. Felix
October 2015
Table of Contents
TITLE
PAGE
Title
ii
Table of Contents
iii
CHAPTER
I
INTRODUCTION
Rationale
II
1-2
...
..
III
Research Design
Source of Data
Sampling technique
Data gathering
Data Analysis
LITERATURE CITED
APPENDICES
..
9-10
11
1
CHAPTER I
INTRODUCTION
Rationale
According to Hicap (2010), the reason of the rising popularity of K-pop in the
Philippines involves attractive young stars and their unique moves in dancing accompanied
with how they dress up which Filipino Youths find it as a complete package.
Most popular Korean celebrities are belong in a bands or groups which are todays
most known. One of them is the female group 2NE1 whos having a member that became
famous in the Philippines before she reached her fame in Korea. Her name is Sandara Park
which also introduced Korean culture to the Filipinos (Hicap, 2010).
The popularity of Korean culture really contributed a lot in the country of South Korea
regarding on the rising of their economy because of TV dramas, films and music that attract
tourists that becomes just like a domino effect. These tourists bring billions of dollars into the
country. Korea is now enjoying double boom in economic and cultural fields (Anjaiah, 2011).
Malm (1977) claimed we Filipinos had a history of colonization that we influenced
some attitudes which we inherit to our colonizers and also to our experienced during the time
of colonization. This experience of Filipinos is related to the issue of choice that Filipino
Youth is experiencing with interest and very fascinated towards popular Korean culture.
Most Asian countries have been distant from their closest neighbors in terms of
cultural understanding and exchanges, and instead having this tendency of connection
more closely to the former colonial empires or advanced Western countries than with
neighbors sharing borders. In this case, because of the boom of Hallyuthroughout the
world, the local government of Gyeonggi planned to have an entertainment hub which to be
2
known as HallyuWood. The impact of the Korean wave has not only permeated popular
culture but is also a measure of positive lifestyle for many Filipino Youths (Kim and Ryoo,
2007).
Most Filipinos make Korean culture as an inspiration to their work in doing movies,
music, work of art, etc. Recently, Filipino movies have already influenced by Korean culture
such as the Filipino movie Kimmy Dora which is a huge box office success followed by a
sequel shot in South Korea as a Korean-inspired shot. Martinez, the writer of Kimmy Dora
illustrates that : "Filipinos like Korean films because they are fresher, less formulated and
with a degree of violence and eroticism that appeals to the local audience, who are just
being bombarded by teenybopper and romantic comedies in their local cinemas
(Santamaria, 2012).
Filipino youths are also influenced by the Korean looks, to have a Korean look is to
have a Korean hairstyles in order to have that Korean sense of fashion. Korean hairstyles
became trend in the Philippines today (Kapuso Mo Jessica Soho, 2010).
Kim &Ryoo wrote in 2007 publication that, Cho-han (2003) stated that Hallyu should
not be treated as a superior among any other cultures for she examined that it is just an
impact of globalization from the west-based globalization.
Having the difference in language is one barrier in understanding and developing an
interest of Hallyu. Because of this it give interest to the people who likesHallyu to do
multilingual. If we can understand what this Hallyu really is about, it can help us to determine
the grater variations in the themes that is presented to Korean culture (Gaya, 2013).
3
Objective of the Study
4
Operational Definition of Terms
Korean
Korean wave
referring to the
increase in the popularity of South Korean
culture since the late 1990s.
Pop culture
aimed
particularly at younger people.
Culture
achievement
regarded collectively.
Patronizing
superiority.
5
CHAPTER II
REVIEW OF RELATED LITERATURE
Filipinos especially the teens (Alanzalon, 2011). The theories researched on
assimilated themselves with the qualitative research study such as the Acculturation Theory,
which is a process in which members of one cultural group adopt the beliefs, values and
behaviors of one group (Barros, 2006). The Super Peer Theory believes that adolescents
mimic the behavior of those individuals whom they most want to be like (Escobar Chavez, et
al., 2005). And lastly, the Social Learning Theory, which states that behavior can easily be
learned (Escobar Chavez, et al., 2007). This research aims to give information on the
experiences of K-pop fans, to whom and where do they express their fandom, how do they
express their fandom and what influenced their fandom. Through this study, the experiences
of the fans of Korean Pop Culture can help explain adolescent behavior. This will also make
Filipinos understand why the Philippines is affected by the Korean wave. In addition, this
study will also nurture the relationship of the Filipinos and Koreans in our country given the
fact that a lot of Koreans has been residing in our country in the recent years. This would
also open the minds of the Filipinos in understanding foreign cultures in our country
(Alanzalon, 2011).
Hallyu in the Philippines: Then & Now
in Asia, with nearly 50 million people exporting more than consumer electronics and
cars.Itsnative popular music, K-pop, found a growing international audience in places such
as the United States, Europe, the Middle East, and South America. With a leading market in
Asia (Matsumoto, 2012). Certainly, K-pop has already become big business. Its stature
nowtranscends economic terms; it has become a strategic asset with halo effects on Koreas
brand and its products. The economic effects of the second Korean Wave are estimated at
about five (5) trillion as of 2010 (Seo, 2012).
7
CHAPTER III
MATERIALS AND METHODS
Research locale and Duration
After the questionnaire will be approved, the researcher will ask permission to the
respondents to answer the questionnaire. The questionnaire will be distributed and the
rationale of the study will be explained to the respondents. Afterwards, questionnaire will be
retrieved and data will undergo into treatment.
Research Design
This study employed one shot survey design. Only those who patronize the Korean
pop culture is considered as respondents of the study. The study will be using a
questionnaire in gathering responses from the respondents.
Source of Data
The data needed in the study will be collected from the education students of
DOSCST main campus.
Sampling technique
The sampling technique to be use in the study is the Slovens formula.
Data gathering
The main instrument use in gathering was the questionnaire. It will be distribute to
the respondents.
Data Analysis
The study will employ the descriptive method in analyzing the data using frequency
counts and mode.
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Questionnaire
A. Socio-demographic Profile
Name:
Gender:
Age:
Week:
______
Address:
Month: ______
Ethnicity:
Religion:
B. What are your reasons in patronizing Korean pop culture.
Instruction: Please put check as many as you want that corresponds to your
answer.
______I love their fashion style.
______ The Korean are handsome and beautiful.
______ I can relate to their culture.
______They are rich.
______They are good.
______It affects me emotionally.
______ Their movies are so good.
______ They respect the Filipino culture.
______ They are so lovable, caring and sweet.
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References
http://www.academia.edu/8989687/REASON_BEHIND_THE_RISING_POPULARITY_OF_K
-POP_IN_THE_PHILIPPINES
https://qualire2012a52.wordpress.com/2012/08/27/phenomenology-of-korean-pop-culturefandom-in-the-philippines/
Jamie Cornista, Derek de los Reyes, Cara Garde, Stephanie Lichaytoo, Ida
Tibayan, August 27, 2012 12:43 pm