SBB 3802

SCIENCE COMMUNICATION

Dr. Edlic Sathiamurthy

No. 6, Annex. FST
Tel: 668 3192
edlic@umt.edu.my
 Welcome back….
back
• In this session, you will be introduced to SBB
3802 – Science Communication
Aim and objectives
Language of instruction
Focus
Lecture topics
Method of instruction
C
Course activities
ti iti
Course evaluation
Rules of engagement
 Changing lecture time and date
• Sunday – not so suitable – prone to
holidays
• Suggestions?
• Need of replacement lectures – due to
convocation
ti and
d researchh activities
ti iti
 Aims and objectives…
• You Shall Communicate Science
Effectively!
• What are the objectives?
Can you think of them?
 Language of instruction…
• English – MOST of the time
• Bahasa Malaysia – when necessary
• Why
Wh English?
E li h?
FOCUS
 This course focuses on…..
on
• Part I – Fundamental Aspect of Communication (What? Why?)
 Communication theory – Models, Five Senses and Levels of
Communication
 Communication skills – Written, Oral, Graphics, Somatic Language and
Listening
 Communication ethics – Morality, Responsibility, Accountability and
Reliability
 Communication enhancer – Self Representation, Background (Colour,
Light and Sound)
 Science and Arts – A powerful synergy

• Part II – Practical Aspect of Communication (How?)

 Communication Resources – Data/Information Resources and Data
Mining
 Communication Processes – Transforming Data/Information into Final
Output
 Communication Output – Thesis, Dissertation, Journal Papers,
Proposals, Handbills, Pamphlets, Posters, Power Point Presentation,
S
Speech, h D
Debate,
b t SSounddT
Track,
k Vid
Video etc.
t
 Communication Feedback – Self Check and Reality Check
Lecture topics….
topics
Week Lecture Activities Hour
1 Introduction 15 minutes 2
-Course
Course aim and objectives essay on course
-Course focus objectives
-Instruction and assessment method etc. Form groups and
*55 minutes speech (5msp) select a contact
person
2 Fundamentals of Communication 5msp 3
-Speech
Speech making tips
-Ethics
3 Practical Aspect of Communication – 1 5msp 3
-Data
Data mining
4 Practical Aspect of Communication – 2 Designing a poster 3
- How to design a poster exercise
P t topic
Poster t i
5 Scientific research methodology – 1 5msp 3
-Qualitative and quantitative
-Inductive
I d i andd deductive
d d i approach h
-Research process
-Research design
5 Scientific research methodology – 1 5msp 3
-Qualitative and quantitative
-Inductive
Inductive and deductive approach
-Research process
-Research design
6 Scientific
S i ifi research h methodology
h d l –2 i l – proposall
Tutorial 3
-How to write a proposal writing exercise
Scientific proposal
7 Scientific research methodology – 3 Scientific report 3
-How to write a scientific report
8 Poster Presentation Week Pass-up
Pass up poster 3
Individual scientific proposal Pass-up scientific
presentation (1 – 13) proposal
9 Individual scientific proposal 3
presentation (14 – 26)

10 Individual
Indi id al scientific proposal 3
presentation
(27 – 40)
11 Individual scientific proposal Group presentation 3
presentation topic
(41 – 54)

12 Group Presentation and Debate Group (1 Group presentation 3

– 4) topic

13 Group Presentation and Debate Group (5 Group presentation 3

– 8) topic

14 Group Presentation and Debate Group (9 3

– 11)

15 No lecture Pass-up scientific

p
report
 Method of instruction
instruction….
• Lecture – Provides Theories and
Techniques
• Diagnostic Tutorial – Provides Guided
Exercises, Constructive Criticism and Self-
Improvement
 Activities….
Activities
• This course is 100% coursework
• There is NO final examination
• Instructor
I t t – Students:
St d t
Question and Answer (no evaluation but your
active
ti participation
ti i ti and d proactive
ti b behaviour
h i
can help you to get bonus marks)
• Group- (5 to 6 students per group and shall be
referred
f d as TRIBE)
– 1 Poster presentation (non-digital) – size A0, 5
p
minutes explanation may y be required
q
– 1 Power Point Presentation complete with
video/animation, sound effect and background music
(7 minutes/group) followed by Debate (10 minutes)
minutes).
Note that two groups will be given 7 minutes each to
present a topic which contradicts each other.
– Presentation topic will be given 1 week earlier
earlier.
– Debate will be based on the topic given. However,
the debate question will be given on the presentation
day itself.
f
– On the spot debate question; 5 minutes to prepare;
10 minutes to p
present orallyy without PPT;; 10 minutes
of debate)
• Individual-
– Five minutes oral only speech (prepared earlier but
called at random during tutorial – volunteers not
exceeding 5 students)
– Scientific report based on the review of 5
international journal papers/materials (will be decided
later) using Engineering Science Department PITA
report format (5000 – 7500 words)
– Scientific research proposal writing (2500 – 3000
words) using Engineering Science Department PITA
format plus oral presentation on any topic of choice
using
i P Power PPoint
i t (5 minutes)
i t )
 Course evaluation….
evaluation
• Three evaluation concepts will be used.
MD – Merit and Demerit: Marks will be awarded for
positive points and deducted for negative points
M – Merit only: Marks will be given for positive points
only. No marks will be awarded and deducted for
negative points
points. What are positive and negative
points?
SS – Survival System: Each group and individual will
have to compete with each other in order to be the
best and survive. Marks will be allocated based on
comparative performance
 Activities: Evaluation Marks Percentage
Concept

Group Poster SS 25% : A (1 x 100) 20

(3 weeks to prepare) 25% : B (0.75 x 100)
25% : C (0.5
(0 5 x 100)
25% : D (0.25 x 100)
Group Presentation M 100 marks 10
(1 week to prepare) Merits only
Debate M Merits only 10
(5 minutes to prepare)
Scientific Report (8 weeks) M 100 marks 30
Merits only
p
Scientific Proposal (2
( weeks)) MD 100 marks 20
100 full merits
100 full demerits
p
Plus Individual Proposal M 100 marks 10
Presentation 100 full merits
Bonus (5 minutes speech) M 10 5
 Rules of Engagement….
g g
• Attendance is COMPULSORY. Since this course does not have a final
examination, a student found absence without reasons supported by
documents or p proof of reasons shall have his/her final course mark
deducted. The rate of deduction will be 5 marks per absence case. If you
are absence for three lectures on a stretch without reasons as stated above,
you will be referred to the HOD or Dean.
• If you fail to pass-up any assignment on time stated, your assignment mark
will
ill b
be d
deducted
d d at the
h rate off 2
25%
% per dday.
• If you did not pass up any of your assignment at all, your assignment mark
will be 0 and you will be referred to the HOD or Dean.
• If you are late more than 15 minutes after lecture begins without good
reasons, you are considered to be absent.
• No student is allowed to leave lecture early unless it is an emergency.
• Any student caught ‘cheating’ in any form or way, stern action will be taken
g g from hefty
ranging y reduction of final course mark ((25% to 50% reduction))
will be imposed to expulsion.
• Bad behaviour during lecture will result in disciplinary action.

THE BOTTOMLINE IS
YOU HAVE TO PERFORM
 Going tribal
tribal….
• The TRIBE shall
shall…..
Have a rotating TRIBAL CHIEF
Conduct TRIBAL MEETINGS
Have a TRIBAL SALUTE and WAR CHANT
Engage in TRIBAL WAR OF SURVIVAL and
ULTIMATE VICTORY
• Tribal names:
 Tribe names
• APACHE
• CHEROKEE
• HURON
• SIOUX
• MOHAWK
• MASAI
• MAORI
• ZULU
• INCA
• MAYAN
• VIKING
The photo is circa 1880 - 1883.
1883 They are White Mountain
• HUN Apache Scouts. Only 1 person is identified, so far. The first on
the left as you look at the photo is Ha-teth-la, a Pinal Apache
Chief. Copyright: Garry O’Neill
 Tribal members…
members
• 11 Tribes
• 1 Tribe will have 4 members
• The
Th restt will
ill h
have 5 members
b
 Tribal salute and war chant
chant….
• Salute using hand signal
• Chant using a combination of ‘sounds’
below
Hu
Sha
Sh
Za
Ga
Pa