FROOTI

EXTENT OF SUCCESS IN GENERATING THE DESIRED RESPONSE

Revamping of the brand frooti
It was possible for the frooti company to revamp its brand,
through TVC campaign with the brand king khan. The factor
of sharukh khan & the African music amalatheya merluchiya
pele pelaa... was a great success and popular in social media
Changed target market effectively
Before frooti marketed itself targeting to kids, by this advertisement it
was possible for frooti to reframe the target market and to have adults
and teens, through th tagline why grow up
Sales increased by 30%
On spending rs. 30 million on the advertisement campaign, it
was possible for the frooti to have rise up about 30% hike in
their sales
Yes, Frooti obviously became the conditioned stimuli for producing
a favourable condition bcz.... it is the most renowned fruit juice
brand and through a history of 20+ yrs in beverages field.
FAIR & LOVELY
EXTENT OF SUCCESS IN GENERATING THE DESIRED RESPONSE
Shift of brand communication from superficial beauty to inner beauty
before the ads of fair and lovely were emphasizing on superficial
beauty, by propagating fairness with beauty, but after thenew
guidelines from ASCI(ADVERTISING STANDARDS COUNCIL OF INDIA), it
needed a change over bcoz... guidelines prohibited brands from
portraying dark skinned people negatively,... this ad helped to shift
from superficial beauty to inner beauty i.e emphasizing on building
confidence in women
Increase in follower base in social medias and blogs
It was evident from the ad ,,,, that fair and lovely was successful in
increasing in follower base, through a immediate effect of ad of bb
cream
Added another attribute to the product
This ad, also conveyed another attribute of fair and lovely cream of
being as a instant fair look and mainly focusing of make up finish
provided by fair and lovely...
Yes, Fair & Lovely was conditional stimuli for producing favourable
condition....bcox... being a pioneer in fariness cream in a india it has a great
recognition among the ppl and a affection towards the cream.. claiming
worlds no.1 fairness cream.. and also it is 13 th most trusted brand in 2011.
PARLE G
EXTENT OF SUCCESS IN GENERATING THE DESIRED RESPONSE
Carry forward of the GENUIS Campaign initiative

PARLE G by this ad, was successful in embarking the msg of everyday

genius and the creative ad of a kid creating skateboard gained huge
positive response
A connection between Parle-G and parents, children
Also this ad helped to improve the bondage btw the parle g brand and
parents , children... this ad conveyed the msg of allowing children to
explore themself.. the theme rook math.. took math was a msg for
parents by parle
Yes, Parle-G was conditional
stimuli for producing favourable condition ... bcoz.. of 30% share of overall
biscuits business in india and a oldest among the Indian biscuits parle g is
successful to remain as the dearest and most preferred biscuit in india
CADBURYS PERK
EXTENT OF SUCCESS IN GENERATING THE DESIRED RESPONSE
Successfully communicated the message of being substitute for
Glucose
With light humour, this ad propagated the concept of energy booster
that too with instant time... which grapped the attention of customer
The humorous theme of life ka maza lo popularized the ad in Social
Media and YouTube
It was possible for this chocolate brand to trend in social media and
youtube and also helped to become favourite chocolate of youth
NO, Perk wasnt conditional stimuli for producing favourable
condition
Bcoz.. the company cadburys has various chocolate brands ...
always the fame of the Cadburys will stand ahead of all the
brands..
MARUTI OMNI
EXTENT OF SUCCESS IN GENERATING THE DESIRED RESPONSE
Projected as a complete family companion
MAAUTI OMNi is always been the hot favourite of households.. by this
it enhanced its importance by the tagline of kaamyaabi khushiyaon se
sajjaayyii
Also successful in conveying about the space availability
The ad deliberately emphasised on conveying the msg of space and
comfort ...by the ad of a girl practising tabla with any discomfort when
the car is moving on varius kinds of roads
Yes, Maruti Omni was conditional stimuli in producing favourable
condition
Bcoz.... of over 30+ yrs in market and being among one among the
selled cars in india.. even for today... the fuel efficiency and the

multiple usage.. that is for either household purpose or business

purpose as a cargo aand many other utility.....